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Press Release

ALLEN RUPPERSBERG

THE NOVEL THAT WRITES ITSELF
EL SEGUNDO RECORD CLUB
Exhibition from September 12 to October 31, 2014
Opening on Thursday September 11, 2014 from 6 pm to 9 pm,
in the presence of Allen Ruppersberg

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Summary

THE NOVEL THAT WRITES ITSELF - p. 3
The exhibition at mfc-michèle didier gallery - p. 5
Allen Ruppersberg’s biographical references - p. 6
Press images - p. 8
Contact - p. 20

mfc-michèle didier
66, rue Notre-Dame de Nazareth, 75003 Paris
info@micheledidier.com - www.micheledidier.com
phone +33 (0)1 71 97 49 13 - mobile +33 (0)6 09 94 13 46 - fax +32 (0)2 374 75 98

Allen Ruppersberg
The Novel That Writes Itself
Tiltle page
Binder: 469 pages, 247.75 x 302 mm each one
Limited edition of 24 copies signed and numbered
Produced and published in 2014 by mfc-michèle didier
©2014 Allen Ruppersberg and mfc-michèle didier

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in either case it is a certain rule of the West not to follow the rules of the East. The main characters by his side in this novel would be the artist’s friends (Ed Ruscha). He realizes in 1990 that in fact “the novel had written itself” without his knowing. By then. which he is at the time. posters for films. Many other artists and celebrities. the red or the pink of all the other wonders of this heavenly place on earth — the Colby posters. concert. the blue of the ocean. start to show up at his exhibitions around the middle of the 1980s. when Allen Ruppersberg has an idea of a work in progress which he would call The Novel That Writes Itself. performances or all other services. typically Californian colors — the yellow of the sun or the beach. Allen Ruppersberg also provides the opportunity to become a supporting character for 100 dollars or to be an extra for 50 dollars. break away one by one to be put on the walls of galleries or museums. the shape 3 .THE NOVEL THAT WRITES ITSELF It all begins with the end of a story It all begins with the end of a story. such as Elvis Presly. covered with outrageously bold characters.»1 says Julia Luke of the Hammer Museum. a poem by Allen Ginsberg. in its provisional form. «Colby Posters were the ultimate graphic design “ready-mades” and I think Marcel Duchamp would agree. probably on purpose. possibly by ignorance. Martin Luther King. 50 posters had been produced. A decade later. Multicolored posters with unexpected gradients of flashy. and which he would make in the shape of a fictionalized autobiography where he would talk of his adventures as a young artist. The posters were then put up on the wooden utility poles that characterized the city. These posters. From the book to posters. the one about the Colby Poster Printing Company that shut down in December 2012. a phonetic interpretation of Howl. Ed Ruscha or Eve Fowler also turned to this particular aesthetic. he starts to produce aphorisms or enigmatic questions — THERE IS JUST / A MOMENT / WHEN THINGS CEASE. In parallel to this project. the green of the lush vegetation in this “West Coast” Eden.A. collectors (Elyse and Stanley Grinstein) who would buy their places in the story for 300 dollars. taking with itself an emblematical graphic identity into history. This novel by Allen Ruppersberg takes. do not respect any typographical rules. as true marks of identity in the cityscape of Los Angeles. his gallery owner (Rosamund Felsen). These rules are mistreated. A Colby poster can be easily distinguished from others and bear the stamp «from L. HOW I MISS THE AVANT-GARDE — printed on multicolored posters. Allen Ruppersberg was one of their most faithful and regular customers.». The pages of The Novel That Writes Itself. The Novel That Writes Itself is thus given substance to by Colby Posters through which he shows not only how the characters of his autobiography evolve but also an array of his projects such as Honey. from the posters to the binder It begins also in 1978. Individuals or professionals of Los Angeles entrusted the production of their communication media to the Colby printing house: announcements for school fairs. he is still missing some elements. political meetings. I rearranged the collection or The Singing Posters. a work whose essentially romanesque nature requires the shape of a book. Allen Ruppersberg does not manage to materialize the project. the famous Colbys.

The Torn -Apart Book. The Novel That Writes Itself took him more time (1978 . Senior Designer Hammer Museum. Allen Ruppersberg. through a random mixing of posters from the Colby printing house that the artist has collected. are as numerous and varied as the posters themselves. the following words by El Lissitzky: «The traditional book was torn into separate pages. He thinks of the artist’s book as an interactive sculpture. in his introductory text to The Novel That Writes Itself. Allen Ruppersberg’s very own Colby Posters. enriched with each new presentation. in Printing the Identity of Los Angeles. in his case.. text published in The Novel That Writes Itself. Jan Tumlir quotes. some pictures of installations of The Novel That Writes Itself and. 2013.com/ 2 Jan Tumlir. to bring back the classic format of a novel. Allen Ruppersberg declines the traditional structure of a book by turning its pages into posters. Julia Luke. and brought into the street. has chosen to compensate the constraint of a book by giving it the independence of a poster.» The artist lives a different life from the renown typographer but their intentions converge. 2014 1 4 . in 1972.mascontext. The binder holds together a number of separate pages who can keep their original poster-like nature.of a renewed installation. text by Chad Kouri. http://www. colored for greater intensity. The Novel That Writes Itself builds itself in the way a cadavre exquis is made. In the footsteps of El Lissitzky. however.A. Time has come.. enlarged a hundredfold.2014) but the writing of this piece required by its nature the experiences Allen Ruppersberg went through in his life as an artist which. perhaps. The Novel That Writes Itself finishes to write itself in 2013 with the closing of the Colby Company. in a similar way to how he had perceived his first novel Greetings from L.

The opening night will be on Thursday September 11. EL SEGUNDO RECORD CLUB will be run according to other principles imagined by Allen Ruppersberg. by offering the possibility to handle the binder. the posters Colby had produced that the artist had collected. and a series of 460 single-sided perforated sheets. the text The TornApart Book by Jan Tumlir. the originality coming from the fact that they were run by artists. we discover the posters produced by the artist at the Colby Poster Printing Company up until its closing down in 2013. however. each visitor is invited to come and discover what the record shop by Allen Ruppersberg has in store for them. a heavy object. in introduction. stays the same compared to the previous adventures mentioned above. will give each person the chance to feel the magnitude of the novel-artwork The Novel That Writes Itself. two projects by Allen Ruppersberg which consisted respectively of opening a real café and a hotel. the fourth production of the artist published by mfc-michèle didier. The exhibition will take place from September 12 to October 31. 2014 from 6 pm to 9 pm in the presence of Allen Ruppersberg. This work includes. a vinyl store to be explored. 2014 at mfc-michèle didier gallery in Paris. gathered in a binder of more than 10 cm thick. The work is meant to be Allen Ruppersberg’s autobiography. The Novel That Writes Itself is a new edition by Allen Ruppersberg. Prior to this work have been produced the installation The New Five Foot Shelf in 2001. parties or performances. These places became.The exhibition at mfc-michèle didier gallery The exhibition will consist of two different parts: The Novel That Writes Itself and EL SEGUNDO RECORD CLUB. 5 . The opening night of the exhibition will also provide the occasion for a whole new record store to open its doors : EL SEGUNDO RECORD CLUB. EL SEGUNDO RECORD CLUB follows the mythical tradition of the 1969 Al’s cafe and the 1971 Al’s Grand Hotel. and must therefore embrace the essence of the artist’s work during the past 40 years. the artist book The New Five Foot Shelf of Books in 2003 and Chapter VI in 2009. in a matter of a few weeks. The idea. as fictionalized as it may be. in line with the nature of this new setting. and several photographs of past installations of The Novel That Writes Itself which come to punctuate the narration. Page after page. The exhibition. places of assembly. initiated in 1978 by the artist. artist and temporary record store owner. The Novel That Writes Itself is a finished whole of a novel in progress.

Over the years. records and other documents or objects that bare witness to American popular culture. which includes paintings. Allen Ruppersberg is among the generation of American conceptual artists who changed the way art was thought about and made at the end of the 1960s. he began significant relationships with John Baldessari. is inspired by the Beat Generation and anchored in a critical approach to the media and consumer society. He lives and works in New York and in Santa Monica. his work has been the subject of over sixty solo exhibitions and nearly 200 group shows. having produced works includin Al’s Cafe (1969). the Museum of Contemporary Art in Los Angeles and the Whitney Museum of American Art in New York. Al’s Grand Hotel (1971) and The Novel that Writes Itself (1978). Ruppersberg. performances and books. installations. He participated in the 1969 exhibition When Attitudes Become Form and is recognized as a seminal practitioner of installation art. educational films. His work can be found in permanent collections of museums internationally. sculptures. posters. postcards. classifies and recycles elements in the making of his works. The Netherlands. photographs. magazines. including the Foundation de Appel in Amsterdam. the artist book The New Five Foot Shelf of Books in 2003 and Chapter VI in 2009. the Museum für Moderne Kunst in Frankfurt. Since the late 1960s. has accumulated an impressive quantity of books. Germany. amongst other media. His multiform artistic work. United States. This archive serves as a regular resource for the artist. mfc-michèle didier produced three pieces by the artist before The Novel that Writes Itself: the installation The New Five Foot Shelf in 2001. an avid collector. copies. Ohio. who tirelessly draws. During his early years in Los Angeles. Ed Ruscha. William Wegman and Allan McCollum. the Museum of Modern Art in New York. United States. 6 .Allen Ruppersberg’s biographical references Allen Ruppersberg is born in 1944 in Cleveland.

Antwerp Allen Ruppersberg: The Novel that Writes Itself. Villeurbanne. Galerie Micheline Szwajcer. Marc Selwyn Fine Art. Waterville. Los Angeles Allen Ruppersberg et Guy de Cointet. Utah State University. Galerie Erna Hecey. Milan Allen Ruppersberg: Selected Works. Kunsthalle Dusseldorf. UT Allen Ruppersberg: Photoworks 1970-73. Studio Guenzani. Centro Andaluz de Arte Comtemporáneo. Beverly Hills. Book Pages. New York 2002 Allen Ruppersberg. Houston Allen Ruppersberg: Line Drawings. Paris. Antwerp 2010 Allen Ruppersberg: No Time Left to Start Again 2. Nora Eccles Harrison Museum of Art. CA 2013 The Umbrella Corner (6/6). Karin Guenther / Nina Borgmann Galleries. Margo Leavin Gallery. The New Five Foot Shelf. London Drawing & Writing: 1972-1989. University Art Museum. Air de Paris. Air de Paris. Paris Allen Ruppersberg: No Time Left to Start Again. greengrassi. Frans Hals Museum.Origins and Variants. Christine Burgin Gallery. ProjecteSD. Gorney \ Bravin + Lee. Camden Arts Centre. Greene Naftali Gallery. New York 2009 You and me or the art of give and take. greengrassi. Berkeley. Haarlem. Hamburg. Poetry/Sound/Collage/Sculpture/Book. Los Angeles 7 . Santa Monica Museum of Art. Greengrassi. Christine Burgin Gallery. State Exhibition Title. London 2008 Allen Ruppersberg. Texas Gallery. Los Angeles Allen Ruppersberg: The New Five Foot Shelf. Seville. Galerie Micheline Szwajcer. Brussels FOR COLLECTORS ONLY (everyone is a collector). Spain. Dusseldorf. Gallery Name. Galerie Micheline Szwajcer. TX Allen Ruppersberg: The New Five Foot Shelf and Other Projects. New York 2004 Allen Ruppersberg: The Singing Posters. Parts II & III. France Allen Ruppersberg: The Singing Posters. Margo Leavin Gallery. New York Allen Ruppersberg: The New Five Foot Shelf. Luxembourg 2001 Allen Ruppersberg. Houston. Jurgen Becker. The Art Institute of Chicago. London Allen Ruppersberg and Allan McCollum. Studio Guenzani. IAC Institut d’Art Contemporain. Los Angeles 2007 Alterations. Games and a Puzzle. Maine Allen Ruppersberg. The Netherlands 2003 Allen Ruppersberg: The Singing Posters. France Allen Ruppersberg: Free/Trade Art and Poetry. Germany Allen Ruppersberg: The New Five Foot Shelf. Margo Leavin Gallery. Nora Eccles Harrison Museum of Art. Honey I Rearranged the Collection. Wiels. Dundee. City. CA 2005 Allen Ruppersberg: One of Many . Antwerp 2006 Allen Ruppersberg: The Singing Posters. Logan. Barcelona 2012 Allen Ruppersberg: The Birth and Death of Rock n’ Roll.Solo Exhibitions and Duos since 2001 2014 Allen Ruppersberg: No Time Left to Start Again and Again. Antwerp Allen Ruppersberg: Drawings 1973-1980. Galerie Micheline Szwajcer. Scotland. Margo Leavin Gallery. curated by Moritz Küng. Sewall Gallery. Santa Monica Allen Ruppersberg: As the Crow Flies/How I miss the Avant-garde. Los Angeles Allen Ruppersberg. Margo Leavin Gallery. Colby College Museum of Art (Skowhegan School). Germany. Chicago 2011 Dan Graham / Allen Ruppersberg. London Allen Ruppersberg: The Singing Posters. Milan Allen Ruppersberg: The Singing Posters. Rice University. travelled to: Dundee Contemporary Arts.

75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 8 .Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages. 247.

75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 9 . 247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.

247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 10 .

Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 11 . 247.

75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 12 .Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages. 247.

247.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 13 .Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.

75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 14 . 247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.

247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 15 .

Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages. 247.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 16 .

Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages. 247.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 17 .

247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 18 .

75 x 302 mm each one Limited edition of 24 copies signed and numbered Produced and published in 2014 by mfc-michèle didier ©2014 Allen Ruppersberg and mfc-michèle didier 19 . 247.Allen Ruppersberg The Novel That Writes Itself Binder: 469 pages.

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