2 0 1 6 11 1 5

2016 11 15

2016 10 21 25
20 64 2,539
comScore

2016 11 15

Key Findings

2016 9 PC : 2016 9 comScore Segment Metrix

UV Top 6 (U) Yahoo
Taiwan Autos

2016 9 PC :
UV Top 4

ToyotaNissan

Mercedes-Benz
Volkswagen

Kymco
Kymco Yamaha
Sanyang
Gogoro

2016 11 15

Key Findings

Toyota

(39.7%)
(68.4%)

2016 11 15

2016 9

()

() ()
()

--

2,643

20.7

88

104

14,188

--

1,879

14.7

54

52

9,010

--

1,007

7.9

17

2,573

(U) Yahoo Taiwan Autos

841

6.6

31

19

4,018

Mobile01 Automobile

635

5.0

13

18

2,940

(U) U-CAR.COM.TW

454

3.5

2,006

Mobile01 Motorcycle

356

2.8

1,125

8891.COM.TW

315

2.5

13

837

JORSINDO.COM

285

2.2

919

Toyota

200

1.6

322

(U) ABCCAR.COM.TW

160

1.2

534

NISSAN.COM.TW

138

1.1

228

(U) ISCARMG.COM

146

1.1

245

10

2016 11 15

comScore MMX 2016

9 PC

264.3 PC

187.9

100
U-CAR8891

@bc

DesktopcomScore MMXARO2016 09

2016 9 UV Top 6

()

1,879

14.7

37.5

28

6.0

5.8

(U) Yahoo Taiwan Autos

841

6.6

38.8

23

7.8

4.9

Mobile01 Automobile

635

5.0

36.5

28

4.6

6.1

Mobile01 Motorcycle

356

2.8

35.0

14

2.9

4.4

(U) ISCARMG.COM

146

1.1

36.7

3.4

2.7

(U) MSN Autos Taiwan

121

0.9

43.7

3.9

3.5

CARNEWS.COM

106

0.8

37.5

11

2.2

7.4

comScore Media Metrix 2016 9 PC

Top 6 (U) Yahoo Taiwan Autos
(U) MSN Autos TaiwanMobile01 Motorcycle
(U) Yahoo Taiwan AutosMobile01
AutomobileCARNEWS.COM
2016 11 15

DesktopcomScore MMXARO2016 09

2016 9 UV Top 4

()

Toyota

200

1.6

40.6

0.4

2.6

6.0

Nissan

138

1.1

38.8

0.8

2.2

2.8

Mercedes-Benz

110

0.9

41.7

0.6

2.4

4.0

Volkswagen

75

0.6

38.4

0.5

1.0

1.9

Kymco

136

1.1

34.5

0.6

4.1

6.8

Yamaha

99

0.8

32.8

0.4

2.1

5.9

Sanyang

78

0.6

30.8

0.5

2.2

4.7

Gogoro

65

0.5

38.4

0.9

3.5

4.1

2016 11 15

2016 9 PC

UV Top 4

Toyota
Mercedes-Benz
Kymco
Gogoro

DesktopcomScore MMXARO2016 09

2016 9 comScore Segment Metrix UV Top 4

ToyotaNissan
Mercedes-Benz
Volkswagen

Nissan

12,923

9,652

6,034

9,559

12,092

9,476

18,762

4,313

13,268

6,571

6,539

10,020

575

1,578

3,574

17,643

19,319

7,232

15,881

85,814

58,852

51,869

28,585
Toyota
Mercedes-Benz

2016 11 15

Mercedes
Volkswagen
-Benz

Toyota

500

250

Nissan

:
Volkswagen

DesktopcomScore Segment Metrix ARO2016 09

UV Top 4
KymcoKymco
YamahaGogoro

100 :
100 100

Kymco
:

Yamaha

Sanyang

Gogoro

3,150

1,427

2,652

10,350

5,986

7,004

2,969

12,302

11,202

244

1,627

2,315

1,885

1,253

13,955

17,386

8,543

10,790

58,847

29,475

19,453

32,978

500

Kymco
Yamaha
Sanyang
Gogoro

2016 11 15

250

DesktopcomScore Segment Metrix ARO2016 09

100%
82.9%
80%

72.8%

66.5%

70.2%

69.3%

69.0%

67.4%
59.3%

60%

57.0%
50.3%

40%
20%
0%

Toyota

Mazda

Nissan

Luxgen

Honda

Mitsubishi

Ford

Suzuki

Hyundai

Oct. 2016

Toyota (82.9%)Mazda
(72.8%) Nissan (70.2%) Luxgen
Honda Mitsubishi (66.5%)

2016 11 15

(NissanFordNissan
SuzukiToyota)

NissanFord
Suzuki
Hyundai

Ford

1.0

Honda
Hyundai

0.8

Luxgen

0.6

Mazda
Ford

Nissan

0.4

Suzuki

0.0

Luxgen
-0.2

Mazda
-0.4
HondaToyota
-0.6
Mitsubishi
-0.8

Hyundai

Mitsubishi

0.2

Nissan

Mazda

Honda

-1.0
-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Oct. 2016
2016 11 15

Suzuki
Toyota

Luxgen

Toyota

Mitsubishi

Total

39.7%

20-24

60.3%

26.4%

25-29

73.6%

30.1%

30-34
35-39
40

45.7%

0%

25%

50%

75%

Base N=2,539
Oct. 2016

36.9%

68.0%

32.0%

71.4%

40
100%

33.4%

63.1%

35-39

54.3%

50.2%

66.6%

30-34

61.9%

31.6%

49.8%

25-29

67.4%

38.1%

68.4%

20-24

69.9%

32.6%

Total

0%

25%

28.6%
50%

75%

100%

Base N=1,007
Oct. 2016

(39.7%)
(68.4%)
(31.6%) 20-24

2016 11 15

92.3%

87.4%

86.3%

76.1%

74.4%

71.5%
0%

20%

40%

60%

80%

100%

Base N=1,007
Oct. 2016

(92.3%)(87.4%)
(86.3%)(76.1%)(74.4%)
(71.5%)

2016 11 15

Toyota
Mazda Nissan

Nissan
Ford Suzuki
Luxgen Mazda

20-24

2016 11 15

Toyota

Mazda

Nissan

Honda

Mazda

Luxgen

Luxgen

Mazda

Toyota
Mitsubishi

Suzuki

Nissan

Ford

Hyundai

Nissan
Ford
Suzuki

2016 9 (U) Yahoo Taiwan Autos

35-44
: ToyotaKymco
ToyotaNissan
Gogoro

2016 11 15

995

50.0%

997

50.0%

20-24
25-29

257

10.1%

255

10.0%

30-34
35-39

291

11.5%

326

12.8%

290

11.4%

2016/10/212016/10/25

40-44
45-49

293

11.5%

299

11.8%

N=2,539

50-54
55-59

278

11.0%

60-64

249

9.8%

938

47.1%

513

25.7%

541

27.2%

(IX Survey)

CyberPanel
20-64

95%,1.94%
201609

2016 11 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Segment Metrix

: 20% 30%
50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Composition Index UV
100

100

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2016 11 15

marcom@insightxplorer.com