Intro to SOcial Media Analytics ‘eCh1/Social Media Analytics Terms Interactions Data Range ER by platform & Objective Impressions by platform & objective Reach Share of voice Demographics Social CS Sentiment Fans Internal & External Benchmarking isCh1/Social Media Analytics Terms ysl Post Level Engagement Rate Interactions/Engagement Data Range Start Date Engagement Rate For pages you are not admin at + Like » cael g [Ehren nis #8 yy Teter + Favorite & & =~ . Comment 4 8 ‘Source: social bakers ca a + mention 8 2 : z Share E é Engagement Rate For pages you are admin at + Retweet a o + Repin ~ + Clicks End Date Source: Simply Measured