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  • Factors Affecting Media Scheduling

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    Sukesh R
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    This document discusses the key factors that affect media scheduling, including the nature of the product and target audience, the stage of the product life cycle, competitor scheduling, the advertising budget, ratings of different television programs, and government policies.

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    Factors Affecting Media Scheduling

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    This document discusses the key factors that affect media scheduling, including the nature of the product and target audience, the stage of the product life cycle, competitor scheduling, the advertising budget, ratings of different television programs, and government policies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    143 views1 page

    Factors Affecting Media Scheduling

    Uploaded by

    Sukesh R
    This document discusses the key factors that affect media scheduling, including the nature of the product and target audience, the stage of the product life cycle, competitor scheduling, the advertising budget, ratings of different television programs, and government policies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Factors affecting media scheduling:

    Nature of products
    Nature of target audience
    Stage of Product Life Cycle
    Competitors scheduling
    Advertising budget
    Rating of different T.V. programmes
    Government policies

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