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Process and Steps in Media Selection

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Process and Steps in Media Selection

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Process and Steps in Media Selection

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Process and Steps in Media Selection

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Process and steps in media selection:

Media planning involves following steps:

To know about target audience

To consider various factors affecting media planning

To identify the geographical area

Establishing media objectives

Selecting suitable media

Selecting optimum media-mix

Media scheduling

Executing advertising program

Follow up and evaluation

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