TEXTILE

INDUSTRY
In MOROCCO

EXHIBITORS DIRECTORY
DENIM BY PREMIERE VISION / BARCELONA
November, 19 - 20, 2014

MOROCCO, WHERE THE KNOW-HOW MEETS VALUE

OUR
EXHIBITORS
MADE IN
MOROCCO

7 ABOUT US
15 AMITH
19 OVERVIEW
27 EXHIBITORS LIST

TABLE OF
CONTENTS

About US

MAROC EXPORT

CONTACT

Who Are We?

Zahra MAAFIRI
Managing Director

The Moroccan Center for Export

Promotion is a governemental
institution founded on December
17, 1976 (Hija 25, 1396) by Dahir
NO 1-76-385.

MAROC EXPORT endowed with a

legal responsibility and financial
auto- nomy, it also under the
super vision of delegate Ministry
to the Ministry of Industry, Trade,
Investment and Digital Economy in
charge of foreign trade.

The Center is in charge of promoting

the export of industrial and agricultural
products, services, and any products
that do not fall under the jurisdiction of
other administrations or organizations,
by virtue of law or regulation.

In fact, handicrafts and tourism promotion

are governed respectively by The
House of Handicrafts and the national
Office of Tourism.

Nadia RHAOUTI
Sectoral Manager
rhaouti@marocexport.gov.ma
Hasnaa ALAOUI
Communication Manager
alaoui@marocexport.gov.ma
Ahmed ABARKHA
Head of Department Textile & Leather
abarkha@marocexport.gov.ma
Hassane BELAYACHI
Senior Advisor Textile & Leather
belayachi@marocexport.gov.ma
Mohamed LAHLOU MIMI
Infographiste
lahlou.mimi@marocexport.gov.ma

AdDress
5, Rue Sidi Belyout (Angle Avenue des FAR),
20000 Casablanca - Morocco
Phone : +212 522 302 210

+212 522 307 588
Fax : +212 522 450 557
E-mail : exportateurs2014@marocexport.gov.ma
Website : www.marocexport.gov.ma
f : Centre Marocain de Promotion des Exportations

OUR MISSIONS
Promoting Moroccan exportable
goods in international markets,
in accordance with national
sectorial strategies;
Expanding markets for Moroccan
exports;
Supporting the internationalization
of Moroccan companies;
Organizing business information
systems at the international level, in
collaboration with economic and
trade representations abroad;
Conducting studies on the exportability of Moroccan products
and on the characteristics of
foreign markets; assisting exporters in
their marketing efforts and advertising
Moroccan products abroad;

10

Providing input in the development

of global trade policies and a
consistent program for promoting
the exportation of manufactured
products;
Assisting export-promotion, credit
system and export credit insurance
institutions, simplifying and standardizing
export-related documentation and
procedures;
Guiding public and private investors towards products that
can be quickly assimilated into
foreign markets with the best
possible conditions;
Contributing to the training of
foreign trade professionals in
export promotion techniques,
information and marketing;

11

OUR ACTIVITIES

12

We organize Moroccan participation to professional international

sector-based fairs to increase international exposure for the products
and services oriented export;

Our Sectorial communication

campaigns guarantee a better
positioning of the Moroccan
products and services oriented
export on international markets;

We set up business missions with

B-to-B meetings for direct marketing
towards foreign customers in targeted markets;

Our Business-to-Consumer (B-to-C)

operations facilitate the referencing of Moroccan agricultural
products with major international
retail chains;

Our high level institutional missions

target decision makers of major
international prime contractors in
order to strengthen their sourcing
from Morocco.

We invite foreign decision makers to Morocco in order to

promote Moroccan quality and
know-how.

Our large-scale multi-sectorial

missions facilitate the penetration
of Moroccan exporters into the
sub-Saharan and MENA markets;

We conduct training and information sessions to help identify the

Moroccan products and services
oriented export.

13

AMITH

The Moroccan Professional

Association of Textile and
Clothing Industry (Amith) is
since 1960, the unique professional association which represents and defends the interests of the textile and clothing industry.
Based in Casablanca and grouping the majority of 1600 companies, the AMITH is active
in Morocco through its representations in different cities: Casablanca, Tangier, Rabat-Sal,
Fs-Meknes and Marrakesh.
The Association aims :
The improvement of the skills in companies
through the development of very active policies in the field of the initial and continuous
training;
The support of companies in the improvement
of the productivity and the efficiency;
The development of the exports and the diversification of the mix product / market.

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CONTACT
Mohamed Tazi
Managing Director
mtazi@amith.org.ma

AdDress
92, Avenue My Rachid,
Casablanca - Morocco
Phone : +212 522 942 084

+212 522 942 085

+212 522 942 086
Fax : +212 522 940 587
E-mail : amith@amith.org.ma
Website : www.textile.ma

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OVERVIEW

Weight of the Textiles & Clothing Industry

30 % of the national industrial employment with more than
174.000 employees, first industrial employer in Morocco.
A contribution of 15 % to the Moroccan goods exports.
A 6 % added-value in the national GDP (GROSS DOMESTIC
PRODUCT).
A structure of about 1200 companies.
The main productions of the sector concern : The basic textiles
industry, The clothing (Made clothes, and knitwear).
A production capacity of about 1 billion pieces per year,
distributed as follows :

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Subcontracting
600 million pieces

Co-contracting
300 million pieces

Collections
100 million pieces

Made clothes exports by main markets (In Million )

Market

2011

2012

2013

Evolution 2013/2012

Market

2011

2012

2013

Evolution 2013/2012

Spain

2 002,7

2 105,5

2 196,2

4%

Spain

388,6

372,9

361,1

-3%

France

1 349,1

1 413

1 201,7

-15%

France

643,2

705,3

567,6

-20%

UK

237,6

228,7

211,7

-7%

UK

148,9

121,8

130

7%

Italy

21,6

21,4

18,2

-15%

Germany

247,2

235,9

202,3

-14%

Portugal

59,8

99,1

107

8%

Turkey 1%
Portugal 3%
Germany 2%
Italy 3%

Others
10%

Turkey 1%

Others

Portugal 8%
7%

Spain
24%

Italy

213,9

183,9

154,5

-16%

Germany

155,3

167,5

95,2

-43%

Portugal

130,8

151,3

126,9

-16%

Turkey

16

24

40

67%

Turkey

5,2

10,7

11,8

10%

Others

435,3

456,3

426,7

-6%

Others

94,4

105,5

120,2

14%

TOTAL

4 541

4 730,9

4 453,3

-5%

TOTAL

1 608,9

1 672,6

1 518,6

-9%

Source : Exchange office

22

Articles of hosiery exports by main markets (In Million )

UK 5%
France
27%

Germany
13%

Spain
49%
Italy 1%

UK 9%

France
37%

Source : Exchange office

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Atouts et opportunits du secteur

A geographical closeness to the European markets, a port
Tanger Med which allows being more and more reactive.
A system including a set of investments incentive measures,
with fiscal, financial, legal and social character.
Experience, know-how and control of the international standards,
what allows to meet the deadline/ price / service requirements.
The signature of several free exchange agreements with the
European Union, Turkey, United States of America and the
Arab world.
The implementation of a very advantageous industrial
investment platforms P2I.
A reduced delivery deadline (-50 % less than the normal cycle):
thanks to the geographical closeness, to the local raw materials
producers and to the implementation of supply platforms.
An important production capacity, estimated at more than
1 billion pieces per year.
A skill development, which is in the center of the sector strategy:
training of 2.000 engineers and 30.000 operators by 2015.
An organization around a professional association AMITH,
which counts among its members more than 90 % of the sector
exporting companies.
An environmental and social ethics thanks to the adoption of the
program Fiber citizen.

24

EXHIBITORS LIST

Contact
Rachid ELKHAYAT
Sales Manager
Alessio COSTANTINI
R&D
Sana BOUAISSA
R&D

ADdress
Lot 140, Z.I. Moulay Rachid, Ben Msik
Sidi Othman, Casablanca , Morocco
Phone : +212 522 727 852

+212 522 727 258
Fax : +212 522 727 257
E-mail : commercial3@crossing.ma
info@crossing.ma

Product
Pants, Skirts, Overalls, Shirt, Shorts,
Leggings.

Contact

CROSSING S.A.R.L
Established in 1998, GROSSING
improves constantly its services
being a strategic partner of his
customers for the long term.
Crossing is a fully qualified BSCI
/ SEDEX, Cats, and approved
by Inditex.
Crossing within the framework
of our quality management policy, we are in perpetual goal
of cost reducing to offer to our
customers an excellent value
for money. We produce mainly
Casualwear item in Denim and
Garment dye bottoms, and we
create our own collections
using our Research and developments department. Our

Mustapha HAMCHOUZ
Export Manager
production lines are endowed
with a big flexibility and are
adaptable permanently to all
the required ranges, offering
products of high quality.
Our production capacity is 3,
5 million garments /year, 50% inhouse and 5 sub-contractors.
Our main customers are: Inditex,
Arcadia Grp/ Top Shop, Desigual, Best seller Group / Only,
Vivarte Group, River Island, Superdry.
Our leitmotiv: more international opening to adjust better
our vision and our strategy according to what takes place in
the world.

Rostom AMRANI
Development Manager
Reda MOUBARRIK
Purchasing and Logistics Manager

ADdress
Bd. Hassan II, BP.102,
Mohammedia, Morocco
Phone : +212 523 313 873

+212 523 313 876

+212 623 516 156
Fax : +212 523 324 361
E-mail : k.dallahi@icoma.ma
icoma@icoma.ma

ICOMA

Product

ICOMA group, created in 1947

is a vertically integrated structure
of Denim including : Spinning
Weaving- Dyeing and Finishing
units. ICOMA can control the
complete process of the Denim
manufacturing from cotton to finished fabric.

Fabric 100% Cotton, Cotton /

Spandex Pure Indigo, Dark-Blue,
Black with special finishes.

ICOMA gives priority to export

market by developing products

with high added value, quality products and competitive

prices.Our collection includes a
wide range of products : RIGID,
COMFORT STRETCH, REGULAR
STRETCH and POWER STRETCH
with variety of composition :
cotton , cotton /elastane and
cotton/polyester/elastane,in
varrious finishes inluding special
touch and coating.

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29

NEW WASH

Contact
Rachid MALIKA
Managing Director

ADdress
Quartier Industriel Est, Lot NB 13 - An Sebaa,
Casablanca, Morocco
Phone : +212 522 353 824

+212 522 353 825

+212 522 353 826
Fax : +212 522 358 636
E-mail : m.elasri@newwash.ma

r.maliki@blue-fingers.com

NEW WASH, operating in the

sector of treatments and finishing for clothing.
In these past years it has had
an important growth in counter
tendency with general trend of
its sector in the entire world.
Nowadays it has a leading position at international level.

partnership with our customers,

new standards, which allow us
to offer integrated and innovative solutions, we believe that
the diversity is essential for our
success
Our assets are:
Research of constant quality level in production;
Close cooperation with customers;

Now, it became integrated

group from manufacturing to
shipping based in Casablanca.

High innovation of products

and productive processes;

Product

Our vision is to become the favorite partner of our customers.

Special care for quality/ Price

ratio;

Trousers, shirts, jacket, skirt, jeans for

woman and man.

Our mission is to place, in

Wide range of services offered.

Contact
Monferrer Francisco
Manager
Monferrer Manuel
Manager

ADdress
2, Bd. Sidi Mohammed Ben Abdellah BP.175,
28810 Mohammedia , Morocco
Phone : +212 523 32 33 02
Fax : +212 523 32 33 04
E-mail : lavasser@lavasser.com
rachid@lavasser.com
Website : www.lavasser.com

Product
Finished product and subcontracting,
fading, staining and any type of special treatment.

LAVASSER S.A.R.L
Lavasser is one of the most reputed established exporters of
denim ready-made garments.
Our factory is located in Mohamadia city ( 30mn far from Casablanca ) morocco.
We are manufacturing both
men and womens denim garments. Our products are made
under full respect of human
working standards and strict
quality control. Our expertise

in innovating latest and trendy

products as.
Per emerging requirements
of our clients has helped us
to found a special niche for
ourselves in today s highly
competitive business environment.
Quality, pro-activity, creativity
and innovative design are the
hallmark of our company.

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Contact

Contact

Hassan EL HASSANI
Managing Director
Hicham DABIR
Sales Manager
Paul Wilson
Regional Director

Alain GHOZI
CEO
Sophia LAHLOU
General Manager
Jose MARIA DORSA
Trade Manager

ADdress

ADdress
4, Rue Hassan Kourit, Quartier Oukacha,
An Sebaa, Casablanca , Morocco
Phone : +212 522 342 601

+212 522 352 671

+212 661 174 478
Fax : +212 522 342 605
E-mail : cannelle-paris@menara.ma

Product
DENIM and PAT Jeans, Jackets,
Skirts and Bermudas

PARIS TEXAS
Total employees: 600
Products: Pants, shorts
Production Capacity: 270,000 pcs / month
References Export: Inditex, Celio, PIMKIE, BEAUMANOIR, JULES

ZI Ain Sebaa, route 110b,

Bd Fuessanta, Hangar n 10,
12500 Casablanca , Morocco
Phone : +212 522 672 8 11

+212 522 672 8 12
Fax : + 212 522 672 798
E-mail : elhassani.hassan@qst.com
Website : www.qst.com

Product
Skull, increase belt Bias Passoile,
Renfo.

QUIK SERVICE TEXTILE MAROC

Quick Service Textiles Maroc is
the leading supplier of Pocketing, Waistbands, Binding, Interlining, Lining, Q-Loops and
other quality inner construction
materials to the Moroccan
apparel and home furnishings
industry. Established on September 1st, 2000, and as part

of QST Industries; a USA. Multi-national suppliers of mens,

womens and childrens apparel construction components
to the garment industry; Our
Mission is to provide Innovative
Product, Global Service, Competitive Value and Consistent
Quality to the apparel industry.

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Contact
David Bordin
Sales Manager

ADdress
Zone Industrielle de SETTAT, BP 668,
Settat , Morocco
Phone : +212 523 729 000
Fax : + 212 523 729 018
E-mail : david.bordin@stavex.com
elomri@tavex.com
Website : eu.tavex.com

Product
Denim.

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TAVEX
Tavex Corporation became
one of the worlds leading
denim manufacturers after the
2006 merger between Tavex
( Spain ,1846) and Santista
Textil ( Brazil , 1929). These
two companies have a 160year history in denim, flats and
workwear manufacturing.
Tavex Corporation is a fabric
manufacturing company at the
forefront of the differentiated

denim sector, where its market

share is 15% within Europe and
4% worldwide. It is, therefore,
the largest denim manufacturer. In parallel, it rounds off its
product mix by manufacturing
fabric for work clothes, representing 45% of the total Latin
American market. With presence in over 50 countries, it
also has 8 factories operating
in Argentina , Brazil , Spain ,
Morocco and Mexico.

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Ministry Delegate to the Minister of Industry Trade,

Investment and the Digital Economy in charge of Foreign
Trade
63, Avenue Moulay Youssef, 10000 Rabat - Morocco
Phone : (+212) 537 706 321 - (+212) 537 706 389
Fax : (+212) 537 703 231

Moroccan Center for Export Promotion

5, Rue Sidi Belyout (Angle Avenue des FAR),
20000 Casablanca - Morocco
Phone : (+212) 522 302 210 - (+212) 522 307 543
Fax : (+212) 522 450 557 - (+212) 522 301 793
Website : www.marocexport.gov.ma
E-mail : Exportateurs2014@marocexport.gov.ma
f : Centre Marocain de Promotion des Exportations

Embassy Of The Kingdom Of Morocco In Madrid, Spain

CALLE SERRANO 179, 28002 Madrid, Spain
Phone : (+34) 915 631 090
Fax : (+34) 915 617 087
E-mail : correo@embajada-marruecos.es
Website : www.embajada-marruecos.es