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Master of Business Administration - MBA Semester 4
MB0052-Strategic Management and Business Policy
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60.
Q1. Briefly discuss concept of strategy? Explain the various levels of
strategy in an organization.
Meaning of strategy - 4
Levels - 6
Answer. Strategy ("art of troop leader; office of general, command, generalship") is
a high level plan to achieve one or more goals under conditions of uncertainty. In the
sense of the "art of the general", which included several subsets of skills including
"tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E. in
East Roman terminology, and was translated into Western vernacular languages only
in

Q2. How strategic planning and strategic management are interrelated to

each other? Which comes first?
Answer. Both strategic management and strategic planning terms mean the
same. The difference is that the latter one is more used in the business world while
the former is used in the academic environment. According to David, strategic
planning is sometimes confused with strategy formulation, because strategic plan is
constructed in this stage.

Q3. What is a mission statement? Differentiate between a mission

statement and a vision statement.

Mission Statement - 4
Differences - 6
Answer. A written declaration of an organization's core purpose and focus that
normally remains unchanged over time. Properly crafted mission statements
(1) Serve as filters to separate what is important from what is not,

Q4. What is SWOT analysis in terms of Internal & External Analysis? Explain
SWOT analysis in the form of a matrix?
Answer. SWOT analysis (alternatively SWOT matrix) is an acronym for strengths,
weaknesses, opportunities, and threatsand is a structured planning method that
evaluates those four elements of a project or business venture. A SWOT analysis can
be carried out for a company, product, place, industry, or person. It involves
specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective.
Some authors credit

Q5. Define corporate turnaround? Distinguish between surgical and

nonsurgical turnaround. Explain with some examples?
Corporate turnaround - 4
Surgical turnaround - 3
Non-surgical turnaround - 3
Answer. Turnaround management is a process dedicated to corporate renewal. It
uses analysis and planning to save troubled companies and returns them to solvency,
and to identify the reasons for failing performance in the market, and rectify them.
Turnaround management involves management review, root failure causes analysis,
and SWOT analysis to determine why the company is failing. Once analysis is
completed, a long term strategic plan and restructuring plan are created. These plans
may or may not

Q6. What are the major characteristics of an effective strategy evaluation

system? Analyse these characteristics.
Answer. A well-designed M&E system should describe in detail the following
things:

1. Methodology or Processes for collecting and using data

2. Purpose/uses of the data collected
3. Type of data to be collected (both qualitative and quantitative)

Fall-2016
Get solved assignments at nominal price of Rs.130
each.
Mail us at: subjects4u@gmail.com or contact at
09882243490