Professional Documents
Culture Documents
ACTIVITY PAPER
PROJECT
TITLE: MANG INASAL
SECTION: 1
GROUP MEMBERS:
Lam Nhat Nong
Jodie Magpile
Lorlen Aloro
Octavio Estacio
1. What is your line of business? Briefly describe the products or services you
intend to offer to your prospective customers.
Mang Inasal is the barbecue fast food restaurant chain. They serve Filipino
cuisine foods, including grilled chicken, milkfish and barbecue pork, offer with
unlimited rice and sinigang sour soup. Non-grilled dishes are sisig, pansit
bihon and dinuguan with puto. Desserts offered include Philippine snack
foods like ginataang bilo-bilo (tapioca pearls), halo-halo, banana spring roll
with ice cream, among others.
2. If your product is tangible, or visual, illustrate a sample of it and describe its
specifications (e.g. size, weight, dimensions, ingredients, brand/product name
etc). Enumerate & justify its uses.
a. Illustration
b. Specifications
c. Uses:
-
Sulit meals are good deal meals that are worth more
than offering. It focuses on three things: Affordable
Price, Satisfied Portion, and Good Taste.
3. Describe the existing market situation. What similar products or services exist
in the market today?
Various franchisees remain as the largest operators in the fast food industry
with a combined value share of 34% (2015). Jollibee Foods Corp maintained
its lead with a value share of 31% among the owners of chained brands
because of its wide brand portfolio consisting of popular brands such as
Jollibee, Mang Inasal, Greenwich, Chowking, Red Ribbon and Burger King.
The market is very active, the players are constantly offering new menu items.
They also try to continuously improve their brand images through marketing
tools such as television commercials, printed advertisements and product
launch events that retain consumers interest and loyalty to their brands.
Some are even hiring popular celebrities as brand ambassadors to make their
campaigns more engaging and boost sales. Recently, McDonalds signed the
popular pair of Maine Mendoza and Alden Richards to endorse its chicken
meals.
4. How many competitors do you have?
Direct competitors: McDonald, KFC, Balocod Chicken Inasal.
Indirect competitors: Pizza Hut, Subway, Food courts.
5. Are your competitors able to meet the needs of the market? The competitors
of Mang Inasal are able to meet the needs of the fast food market which are
convienience, fast service, affordable price, good promotion and plentiful
menu.
6. If not, how big is the unmet demand of the market? Estimate your market
share.
Mang Inasals Market share is estimated about 10% of the fast food industry
in Philippines.
7. In terms of quality, how does your product or service compare with those of
your competitors?
Mang Inasals advantages are their price is lower than their competitorss at
the same portion. They offer ulimited rice and soup, the thing that their
competitors do not have. Most of Mang Inasals competitors offer fried
chicken while Mang Inasal offer grilled chicken which is healthier than the
fried one. However, their services is not really fast when compare to their
competitors, but this is understandable since grilled chicken takes more time
to cook than fried chicken.
8. Describe your target market. Specifically, what segment are your targeting?
Who are the people or businesses likely to patronize your business because
they need/want your product/services, and are willing and able to buy & pay
for them?
Geographic segments; people with the age ranged of 15-40 years old that
belongs to the social classes C,D,E. They need to provide the best for their
life, they want the value for money food, and lastly, the demand for the fast
delicious and affordable services.
9. Where is your target market located? Describe its features/profile.
Malls, Beside Call Centers Companies, Public Service Establishments; High,
Middle, and low income with the age of grade schools Senior Citizen, both
female and male, and for those without education graduated
10. How big is your target market?
The target market of Mang Inasal is really big and promising since it focus on
the majority population of Philippines which is the people with the age ranged
of 15-40 years old and have low to middle income.
11. Conduct a mini market research for your product with the following guidelines;
2
Target
3
Frequency
or
customers
& Time or
services
season
you intend
customers
to offer
buy or
4
Price
5
Customers comments
avail of
6
No.of
7
Competitors
competitors
price
such
products/s
- Filipino
-The target
style food,
ervices
Everyday.
Affordable
- An affordable fast
- Direct
For 1 pc.
customers are
price for
food chain.
competitors:
Chicken
signature
the target
- To choose meals
McDonald,
meal
dish is
customers
KFC, Balocod
McDonalds
grilled
- The classification of
Chicken
price is
chicken,
Inasal.
89peso. It is
serving
middle to low
-Indirect
85peso for
with
competitors:
KFC.
unlimited
office employee,
Meals.
Pizza Hut,
rice and
students, workers
Subway, Food
soup.
living in towns
courts.
- Fast and
and cities.
friendly
service.
Guidelines;
Column 1. Write the products/services you want to offer
Column 2. Describe the customers of your offerings. Who are the people who would
want to buy your products/services and are willing to pay for it? Are they mostly men,
women or children? Are they young or old? What type of work do they do? Are their
incomes high or low? Where do they live and where do they buy or avail of such
offerings at present? Are they in the rural areas, towns & cities, near your business
or far away?
Column 3. Write down how often and when you intended customers buy your
product/services. Is it every day, every week, every month, every year, during rainy
season, in summer, on payday, or after the harvest?
be curious about our product. And it will spend about 10-25% of spending for
this promotion because it depends if our product is selling or not.
3. ON PLACE OR LOCATION OF YOUR BUSINESS. Where are you going to
locate your business? Why did you choose this particular site? Is it
convenient & accessible to your customers? If you are renting the place, is it
cheap and are supplies of raw materials available all the time?
Restaurants like Mang Inasal should be placed in commercial areas like in
Bonifacio Global City, Taguig. Because this place is surrounded by business
establishments, call center companies and also schools. And yes, it is
convenient & accessible to customers. Yes, it is cheaper than renting in
Makati and the supplies of raw materials are available all the time.
4. Illustrate the location map of where you intend to put up your business with all
the landmarks access routes.
1. On the given table below, Project from Year to Year 3 the necessary Costs in
selling your product/services.
Year 1
200,000,000
900,000,000
20,000,000
5,000,000
5,000,000
30,000,000
8,700,000
5,000,000
1,173,700,000
Year 2
250,000,000
1,000,000,000
25,000,000
6,000,000
5,500,000
30,500,000
10,000,000
6,500,000
1,333,500,000
Year 3
300,000,000
1,300,000,000
30,000,000
7,000,000
6,000,000
40,000,000
13,000,000
8,000,000
1,704,000,000
2. On the given table below. Quantify your Market share using this Equation: Q =
nxq
Where: n = number of customers likely to buy your product/services
q= average quantity purchased by a customer in a given period
Q = TOTAL DEMAND FOR YOUR PRODUCT/SERVICES
GUIDELINES:
The demand for some products/services can be seasonal. For instance, the
demand for school shoes and school supplies is high in May and June. Demand for
tutorial services or review classes are at its peak about three months before the
scheduled college entrance test or professional board examinations. Because of the
seasonality of demand, it is best that you approximate your sales on a monthly basis.
By doing so, you take into account fluctuations in the demand for your product or
service.
Think of the conditions that prevail during a given month and how they may
affect your sales. Is it vacation time, start of the school year, graduation month, Holy
week, rainy season, Christmas, etc? Approximate the number of units (n and q)
that you think you will be able to sell in a given month. To get your Total Sales
Volume for the first year, simply add up your monthly demand (Q) figures.
J
8,000,
000
F
8,100,
000
M
7,000,
000
1
8,000,
000
1
8,100,
000
1
7,000,
000
A
7,65
0,00
0
1
7,65
0,00
0
MY
8,50
0,00
0
1
8,50
0,00
0
JN
9,000,
000
1.1
9,900,
000
Jy
8,60
0,00
0
1
8,60
0,00
0
A
7,90
0,00
0
1
7,90
0,00
0
S
9,00
0,00
0
1.1
9,90
0,00
0
O
8,50
0,00
0
1
8,50
0,00
0
N
8,800,
000
D
8,000,0
00
TOTAL
99,050,
000
1
8,800,
000
1
8,000,0
00
12.2
120,84
1,000
My
Jn
Jy
Total
Pric
Total
8,00
0,00
0
8,10
0,00
0
7,00
0,00
0
7,65
0,00
0
8,50
0,00
0
9,90
0,00
0
8,600,
000
7,9
00,
00
0
9,90
0,00
0
8,50
0,00
0
8,800,
000
8,000,
000
units
120,8
41,00
0
e
100
Sales
12,08
4,100,
000
4. On the Given table below. Compute for your Total Projected Peso Sales for
the next Three (3) Years by using the Total Sales in Table 3.
**Using your projection for Year 1 as basis, how many units do you expect to
sell during your Year 2 and Year 3 of operation? Are you going to increase
your selling price on the 2nd & 3rd Year?
Year 1
Year 2
10
Year 3
130,900,000
153,800,000
units)
X Selling Price /unit
TOTAL SALES
105
13,744,500,000
110
16,918,000,000
***MAKE
SURE
100
12,084,100,000
THAT
ALL
YOUR
PROJECTED
11
SALES
VOLUME
IS