Jagdish Saran Hindu P.G.

College
Amroha
Topic Dell

FACULTY OF MANAGEMENT
Department of Business
Administration
M.J.P. Rohilkhand University,
Submitted by
Submitted to
Bareilly
Varun Singh
BBA Faculty
BBA-2nd Sem.

Roll No.
7178050044

ACKNOWLEDGEMENT
It is my pleasure to acknowledge the assistance of a number of people without
whose help this project report could not be completed.
I express my profound sense of gratitude to my project guide BBA Faculty for
giving encouragement in taking up the project.
I am also thankful to all my faculties for motivating and librarian for making
available to me the important book in the library and the necessary guidance for
this project.
At last but not the least, I express my thanks to my parents, who provided me
support throughout this project. They have been a perennial source of
inspiration for me.
I am too small so thank GOD for anything & everything.

Varun Singh
BBA-2nd Semester
Roll No. : 7178050044

STUDENT DECLARATION
I Varun Singh hereby declare that this Project Report entitled Dell,
submitted in the partial fulfillment of the requirement of Bachelor of Business
Administration (BBA) from Jagdish Saran Hindu PG College, Amroha. It is
based on primary & secondary data found by me in various departments, books,
magazines and websites & Collected by me under the guidance of my Project
guide BBA Faculty.

Varun Singh
BBA-2nd Semester
Roll No. 7178050044

Contents

1.
2.
3.
4.
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6.
7.

Title

Page No.

Acknowledgement
Student declaration
Company profile
Findings of study
Conclusion
Suggestion
Bibliography

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Dell Inc. is an American privately owned multinational computer technology

company based in Round Rock, Texas, United States, that develops, sells,
repairs, and supports computers and related products and services.
Eponymously named after its founder, Michael Dell, the company is one of the
largest technological corporations in the world, employing more than 103,300
people worldwide.
Dell sells personal computers (PCs), servers, data storage devices, network
switches, software, computer peripherals, HDTVs, cameras, printers, MP3
players, and electronics built by other manufacturers. The company is well
known for its innovations in supply chain management and electronic
commerce, particularly its direct-sales model and its "build-to-order" or
"configure to order" approach to manufacturingdelivering individual PCs
configured to customer specifications. Dell was a pure hardware vendor for
much of its existence, but with the acquisition in 2009 of Perot Systems, Dell
entered the market for IT services. The company has since made additional
acquisitions in storage and networking systems, with the aim of expanding their
portfolio from offering computers only to delivering complete solutions for
enterprise customers.
Dell was listed at number 51 in the Fortune 500 list, until 2014. After going
private in 2013, the newly confidential nature of its financial information
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prevents the company from being ranked by Fortune. In 2014 it was the third
largest PC vendor in the world after Lenovo and HP. Dell is currently the #1
shipper of PC monitors in the world. Dell is the sixth largest company in Texas
by total revenue, according to Fortune magazine.[11] It is the second largest nonoil company in Texas behind AT&T and the largest company in the Greater
Austin area. It was a publicly traded company (NASDAQ: DELL), as well as a
component of the NASDAQ-100 and S&P 500, until it was taken private in a
leveraged buyout which closed on October 30, 2013.

History

Dell traces its origins to

1984, when Michael Dell

created

Corporation, which at the

Dell

Computer

time did business as PC's Limited, while a student of the University of Texas at
Austin. The dorm-room headquartered company sold IBM PC-compatible
computers built from stock components. Dell dropped out of school to focus
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full-time on his fledgling business, after getting $1,000 in expansion-capital

from his family. In 1985, the company produced the first computer of its own
design, the Turbo PC, which sold for $795. PC's Limited advertised its systems
in national computer magazines for sale directly to consumers and custom
assembled each ordered unit according to a selection of options. The company
grossed more than $73 million in its first year of operation.
In 1986, Michael Dell brought in Lee Walker, a 51-year-old venture capitalist,
as president and chief operating officer, to serve as Michael's mentor and
implement Michael's ideas for growing the company. Walker was also
instrumental in recruiting members to the board of directors when the company
went public in 1988. Walker retired in 1990 due to health, and Michael Dell
hired Morton Meyerson, former CEO and president of Electronic Data Systems
to transform the company from a fast-growing medium-sized firm into a billiondollar enterprise.
The company dropped the PCs Limited name in 1987 to become Dell
Computer Corporation and began expanding globally. In June 1988, Dell's
market capitalization grew by $30 million to $80 million from its June 22 initial
public offering of 3.5 million shares at $8.50 a share. In 1992, Fortune
magazine included Dell Computer Corporation in its list of the world's 500
largest companies, making Michael Dell the youngest CEO of a Fortune 500
company ever.
In 1993, to complement its own direct sales channel, Dell planned to sell PCs at
big-box retail outlets such as Wal-Mart, which would have brought in an
additional $125 million in annual revenue. Bain consultant Kevin Rollins
persuaded Michael Dell to pull out of these deals, believing they would be
money losers in the long run. Margins at retail were thin at best and Dell left the

reseller channel in 1994. Rollins would soon join Dell full-time and eventually
become the company President and CEO

Acquisitions
In 2009, Dell acquired Perot Systems, based in Plano,
Texas, in a reported $3.9 billion deal, and amalgamated
into Dell Services. The acquired business provided Dell
with applications development, systems integration, and
strategic consulting services through its operations in the
U.S. and 10 other countries. In addition, the acquisition of
Perot brought a variety of business process outsourcing
services, including claims processing and call center
operations.
On February 10, 2010, the company acquired KACE
Networks a leader in Systems Management Appliances.
The terms of the deal were not disclosed.
On August 16, 2010, Dell announced plans to acquire the
data storage company 3PAR. On September 2, HewlettPackard offered $33 a share for 3PAR, which Dell declined
to match.
On November 2, 2010, Dell acquired Software-as-a-Service
(SaaS) integration leader Boomi. Terms of the deal were
not disclosed.

 In February 2011, Dell completed the acquisition of

Compellent extending the storage solution portfolio.
In August 2011, Dell completed the acquisition of Force10
networks changing the name in Dell Force10. By acquiring
this company Dell now has the full Intellectual property for
their networking portfolio, which was lacking on the Dell
PowerConnect range as these products are powered by
Broadcom or Marcell IM.
In March 2012, USA Today said that Dell agreed to buy
SonicWall, and the acquisition was completed May 9,
2012. A company with 130 patents, SonicWall develops
security products, and is a network and data security
provider.
Dell facilities
Dell's headquarters is located in Round Rock, Texas. As of 2013 the company
employed about 14,000 people in central Texas and was the region's largest
private employer, which has 2,100,000 square feet (200,000 m2) of space. As of
1999 almost half of the general fund of the city of Round Rock originated from
sales taxes generated from the Dell headquarters.
Dell previously had its headquarters in the Arboretum complex in northern
Austin, Texas. In 1989 Dell occupied 127,000 square feet (11,800 m2) in the
Arboretum complex. In 1990, Dell had 1,200 employees in its headquarters. In
1993, Dell submitted a document to Round Rock officials, titled "Dell
Computer Corporate Headquarters, Round Rock, Texas, May 1993 Schematic
Design." Despite the filing, during that year the company said that it was not
going to move its headquarters. In 1994, Dell announced that it was moving
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most of its employees out of the Arboretum, but that it was going to continue to
occupy the top floor of the Arboretum and that the company's official
headquarters address would continue to be the Arboretum. The top floor
continued to hold Dell's board room, demonstration center, and visitor meeting
room. Less than one month prior to August 29, 1994, Dell moved 1,100
customer support and telephone sales employees to Round Rock. Dell's lease in
the Arboretum had been scheduled to expire in 1994.

The company sponsors Dell Diamond, the home stadium of the

Round Rock Express, the AAA minor league baseball affiliate of
the Texas Rangers major league baseball team
By 1996, Dell was moving its headquarters to Round Rock. As of January 1996
3,500 people still worked at the current Dell headquarters. One building of the
Round Rock headquarters, Round Rock 3, had space for 6,400 employees and
was scheduled to be completed in November 1996. In 1998 Dell announced that
it was going to add two buildings to its Round Rock complex, adding 1,600,000
square feet (150,000 m2) of office space to the complex.

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Products

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Scope and brands

The corporation markets specific brand names to different market segments.

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Its Business/Corporate class represent brands where the company advertising

emphasizes long life-cycles, reliability, and serviceability. Such brands include:
OptiPlex (office desktop computer systems)
Dimension (home desktop computer systems)
Vostro (office/small business desktop and notebook systems)
n Series (desktop and notebook computers shipped with Linux or
FreeDOS installed)
Latitude (business-focused notebooks)
Precision (workstation systems and high-performance notebooks),[165]
PowerEdge (business servers)
PowerVault (direct-attach and network-attached storage)
Force10 (network switches)
PowerConnect (network switches)
Dell Compellent (storage area networks)
EqualLogic (enterprise class iSCSI SANs)
Dell EMR (electronic medical records)
Dell's Home Office/Consumer class emphasizes value, performance, and
expandability. These brands include:

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 Inspiron (budget desktop and notebook computers)

XPS (high-end desktop and notebook computers)
Alienware (high-performance gaming systems)
Venue (Tablets Android / Windows)
Dell's Peripherals class includes USB keydrives, LCD televisions, and printers;
Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and
monitors. Dell UltraSharp is further a high-end brand of monitors.
Dell service and support brands include the Dell Solution Station (extended
domestic support services, previously "Dell on Call"), Dell Support Center
(extended support services abroad), Dell Business Support (a commercial
service-contract that provides an industry-certified technician with a lower callvolume than in normal queues), Dell Everdream Desktop Management
("Software as a Service" remote-desktop management, originally a SaaS
company founded by Elon Musk's cousin, Lyndon Rive, which Dell bought in
2007), and Your Tech Team (a support-queue available to home users who
purchased their systems either through Dell's website or through Dell phonecenters).
Discontinued products and brands include Axim (PDA; discontinued April 9,
2007),[167] Dimension (home and small office desktop computers; discontinued
July 2007), Dell Digital Jukebox (MP3 player; discontinued August 2006), Dell
PowerApp (application-based servers), and Dell Optiplex (desktop and tower
computers previously supported to run server and desktop operating systems).

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Technical support
Dell routes technical support queries on products for the professional market
according to component-type and to the level of support purchased:[168]
1. Basic support provides business-hours telephone support and next
business-day on-site support/ Return-to-Base, or Collect and Return
Services (based on contracts purchased at point of sale)
2. Dell ProSupport provides 24x7x365 telephone and online support, a
selection of 4 or 6-hour onsite support after telephone-based
troubleshooting, and a Mission Critical option with two-hour onsite
support, for customers who choose the highest level of support for their
most critical hardware assets.
In addition, the company provides protection services, advisory services,
multivendor hardware support, "how-to" support for software applications,
collaborative support with many third-party vendors, and online parts and labor
dispatching for customers who diagnose and troubleshoot their hardware. Dell
also provides Dell ProSupport customers access to a crisis-center to handle
major outages, or problems caused by natural disasters.[170] Dell also provide online support by using the computer's service-tag that provides full list of the
hardware elements installed originally, purchase date and provides the latest
upgrades for the original hardware drivers.
Dell's Consumer division has 24x7 phone based and online troubleshooting in
the United States and Canada. In 2008, Dell redesigned services-and-support for
businesses with "Dell ProSupport", offering customers more options to adapt
services to fit their needs.
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Security
Self-signed root certificate
In November 2015 it emerged that several Dell computers had shipped with an
identical pre-installed root certificate known as "eDellRoot". This raised such
security risks as attackers impersonating HTTPS-protected websites such as
Google and Bank of America and malware being signed with the certificate to
bypass Microsoft software filtering. Dell apologised and offered a removal tool.
Dell Foundation Services
Also in November 2015, a researcher discovered that customers with diagnostic
program Dell Foundation Services could be digitally tracked using the unique
service tag number assigned to them by the program.[173] This was possible even
if a customer enabled private browsing and deleted their browser cookies.[173]
Ars Technica recommended that Dell customers uninstall the program until the
issue was addressed.
Environmental record
Dell committed to reduce greenhouse gas emissions from its global activities by
40% by 2015, with 2008 fiscal year as the baseline year. It is listed in
Greenpeaces Guide to Greener Electronics that scores leading electronics
manufacturers according to their policies on sustainability, climate and energy
and how green their products are. In November 2011, Dell ranked 2nd out of 15
listed electronics makers (increasing its score to 5.1 from 4.9, which it gained in
the previous ranking from October 2010).
Dell was the first company to publicly state a timeline for the elimination of
toxic polyvinyl chloride (PVC) and brominated flame retardants (BFRs), which
it planned to phase out by the end of 2009. It revised this commitment and now
aims to remove these toxics by the end of 2011 but only in its computing
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products. In March 2010, Greenpeace activists protested at Dell offices in

Bangalore, Amsterdam and Copenhagen calling for Dells founder and CEO
Michael Dell to drop the toxics and claiming that Dells aspiration to be the
greenest technology company on the planet was hypocritical. Dell has
launched its first products completely free of PVC and BFRs with the G-Series
monitors (G2210 and G2410) in 2009.
In its 2012 report on progress relating to conflict minerals, the Enough Project
rated Dell the eighth highest of 24 consumer electronics companies.
Green initiatives
Dell became the first company in the information technology industry to
establish a product-recycling goal (in 2004) and completed the implementation
of its global consumer recycling-program in 2006.[200] On February 6, 2007, the
National Recycling Coalition awarded Dell its "Recycling Works" award for
efforts to promote producer responsibility.[201] On July 19, 2007, Dell announced
that it had exceeded targets in working to achieve a multi-year goal of
recovering 275 million pounds of computer equipment by 2009. The company
reported the recovery of 78 million pounds (nearly 40,000 tons) of IT equipment
from customers in 2006, a 93-percent increase over 2005; and 12.4% of the
equipment Dell sold seven years earlier.
On June 5, 2007, Dell set a goal of becoming the greenest technology company
on Earth for the long term. The company launched a zero-carbon initiative that
includes:
1. reducing Dell's carbon intensity by 15 percent by 2012
2. requiring primary suppliers to report carbon emissions
data during quarterly business reviews
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3. partnering with customers to build the "greenest PC on the

planet"
4. expanding the company's carbon-offsetting program,
"Plant a Tree for Me"
The company introduced the term "The Re-Generation" during a round table in
London commemorating 2007 World Environment Day. "The Re-Generation"
refers to people of all ages throughout the world who want to make a difference
in improving the world's environment. Dell also talked about plans to take the
lead in setting an environmental standard for the technology industry and
maintaining that leadership in the future.
Dell reports its environmental performance in an annual Corporate Social
Responsibility (CSR) Report that follows the Global Reporting Initiative (GRI)
protocol. Dell's 2008 CSR report ranked as "Application Level B" as "checked
by GRI".[203]
The company aims to reduce its external environmental impact through energyefficient evolution of products, and also reduce its direct operational impact
through energy-efficiency programs. Internal energy-efficiency programs
reportedly save the company more than $3 million annually in energy-cost
savings. The largest component of the company's internal energy-efficiency
savings comes through PC power management: the company expects to save
$1.8 million in energy costs through using specialized energy-management
software on a network of 50,000 PCs.

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Dell XPS 13 DNCWT5128BDell XPS - DNCWT5128B

At a Glance
Relatively Inexpensive Ultrabook
The Dell XPS 13 DNCWT5128B is available for purchase at $800. It ships with
Windows 8.1, a touchscreen friendly version of Windows. This computer is
cheaper than most Ultrabook as they normally go for $1,057.00 on average.
This laptop is considered an "Ultrabook". Models in this category are more
sleek and weigh less than the average laptop, but often have to exclude older
(but still commonly-used) technologies such as ethernet ports and optical disk
drives.

DELL DISPLAY

Good Quality on a Decently-Sized Screen

The XPS 13 DNCWT5128B has a 13.3 inch display. 13"-14" is a common display size for
laptops. Laptops with screens this size strike a good balance between having a large enough
display while still being considered "portable".
This laptop's screen has very good picture quality (1080p), and therefore should be very good
for entertainment.
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DELL GRAPHICS

About the Nvidia GeForce GTX 860M

The graphics processor in this laptop is fairly powerful. You will be able to run titles such as
Skyrim, Grand Theft Auto V, and Battlefield 4 at "medium" graphics settings, assuming you
meet the requirements for RAM and processing power.

DELL PROCESSOR

Core i3 Processor Onboard

The Intel i3-5010U, which uses the codename, Broadwell, is a laptop processor that was
released in January 2015. While performance greatly depends on the tasks being run, here are
the common considerations when researching CPUs:
Speed: At a clock speed of 2.10 GHz, it is , 0.35 GHz slower than average for a laptop
processor when compared to other laptop processors in the Core i3 series.
Cores: It is a dual-core processor, meaning that it can devote power to multiple applications,
but will not perform as well as similar processors with more cores.
Cache: Its 3 MB cache is about average sized for CPU caches in the Core i3 series.
DELL Battery
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Great Battery Performance

The XPS 13 DNCWT5128B has 15 hours of battery life. This laptop has great battery life
and can go most of the day without having to be plugged in. Be advised that this statistic was
reported by the manufacturer and power-hungry applications such as video games or
video/photo editing software will drain the battery to the point where it does not last as long
as advertised.

DELL Memory

Average Memory, Slightly Expandable

The XPS 13 DNCWT5128B has 4 GB of memory (RAM), which is the minimum required to
handle the workload of the average user using modern applications. If you find it slowing
down when multiple windows are open, consider buying more RAM, as the memory is
expandable up to 8 GB. There may also be other models of this laptop that come with the full
8 GB.

DELL Dimensions

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Light, Thin, and Portable

This laptop is ideal for travel compared to other laptops with displays in the 13-14 inch range,
as it is thin and low-weight. The XPS 13 DNCWT5128B has dimensions of 11.98 in. x 7.88
in. x 0.6 in.
The XPS 13 DNCWT5128B weighs 2.6 pounds. When compared to other Ultrabook laptops
it's on the lighter end, with the average being 3.50 pounds
DELL Storage

The XPS 13 DNCWT5128B can store 128 GB on a solid state drive (SSD). SSDs are
currently the fastest storage medium on the market and are quickly taking the place of hard
disk drives (HDD) as the dominant storage medium. The costs are higher than HDDs for the
same capacity, but speed increase is significant.
Windows 8.1 takes up about 20 GB of space. After the operating system has been installed
this drive can hold up to:

54000 HD Photos

21600 Standard Quality MP3s

27 HD Movies

7 Video Games

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DELL Warranty and Additional Features

Dell XPS 13 DNCWT5128B
Website
(dell.com)
Warranty Length 12 Months
Backlit Keyboard
Features
Memory Card Reader
Wireless
Bluetooth
Wi-Fi
Connectivity
Bluetooth
4.0
Version

Findings
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 Level of satisfaction among respondents towards branded

laptop, we made a survey regarding satisfaction level and
we find that 39% of respondents are satisfied with the
performance of
branded laptop, 17% excellent,12%
average and only 2% respondents are disappointed with
the performance of branded laptop.
It is revealed that most of the respondents from our
sample 41% are brand loyal to their preferred branded
laptop despite price hike only a small proportion of
respondents i.e 39% are more inclined towards price
sensitivity rather than the brand preference.
During non-availability of most preferred brand of branded
laptop apple is in demand it contains 8%.

Conclusion
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It was really very interesting work to talking with different

people daily of different level and different categories.
Due to this survey we are able to be more aware for this
corporate world, we learn to maintain patinas while talking with
the people, even come to know about their work,
We tried our best to find all the datas and facts. It was difficult
to read the psychology of the people and the respondents who
use branded laptop.
We make it possible just due to help of our co-members and
faculty member guide line which kept always hopeful and
confident

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Suggestions
Reduce the attrition rate by Converting visitors into
customers(people who visit the Dell site)
Focus on developing nations
Physical presence of Service centers would add value to
their customer service
Invest more in Research and Development.
Reduce errors in Dells direct Internet ordering system and
create a Clearance area on its website
Enhance customer support services
Increase Company recognition through
advertising campaign.

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national

Bibliography
Newspaper
Times of India
Financial Chronicle
The New Indian Express
Website
https://en.wikipedia.org/
www.dell.co.in/

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