Close Ended

Close Ended Plus Likert

Close Ended

Questions
Demographic information
UHT milk-related attitude and perceptions, consumption behavior
Participant profile

Conjoint Data
Consumption
Package Size
Package Type
Price
Milk Type

Job
Muhammad
Mariam, Suha, Ali
Adeel

All Purpose, Tea, Dessert Making, Drinking Milk, Yogurt Making

250ml, 750ml, 1litre, 1.5litre
Plastic bottle, Tetrapak, Pounch
Regular, Diet Low calories, Health
Rs30, Rs 90, Rs115, Rs 190

Sr.
Options
Comments
Options
Comments

Questions
1 Which milk do you prefer drinking.
Milkman - Gawala
Pasteurised Milk
2 What UHT milk means to you.
Association to UHT
3 Do you think the components of milk have been changed by producing UHT
Yes
No
4 Changes in the components of milk you feel are changed.
Perception of the consumer

Consumption
Options
Options
Options
Options
Options
Options

1 Which of the following milk have you used.

Milkman - Gawala
Pasteurised Milk
2 Which of these UHT milk have you used frequently in the last six months.
Milpak
Olpers
3 Which of these UHT milk have you used frequently in the last 1 month.
Milpak
Olpers
4 Which of these UHT milk drinks have you used frequently in the past 7 days.
Milpak
Olpers
5 Which of these flavored milk drinks do you use most frequently?
Milpak
Olpers
6 You said that _____is your most frequently used UHT milk. How often do you generally
Daily
Every alternative day

Attitude & Perception

1 UHT make milk healthy.
Strongly Disagree
1
5 point likert

Disagree
2

5 point likert

2 UHT milk cause dieases such as allergy, diabates, asthma.

Strongly Disagree
Disagree
1
2

5 point likert

3 Milk loses its nutritional value once boiled.

Strongly Disagree
Disagree
1
2

4 UHT milk cause indigestion because sterilization process lead to the lose of some sub
Strongly Disagree
Disagree
5 point likert

5 point likert

5 point likert

5 UHT milk yoghurts are unhealthy.

Strongly Disagree
Disagree
1
2

5 point likert

6 Boxed milks are unhealthy.

Strongly Disagree
Disagree
1
2

5 point likert

7 UHT milk is not spoil and acetify.

Strongly Disagree
Disagree
1
2

5 point likert

8 UHT milk can be preserved as healthy for days.

Strongly Disagree
Disagree
1
2

5 point likert

9 Non natural substances are added to milk in order to preserve it.

Strongly Disagree
Disagree
1
2

10 It is unnecessary to make children drink milk.

Strongly Disagree
Disagree
1
2
5 point likert

11 Boxed milks are expensive for making high profits.

Strongly Disagree
Disagree
1
2
5 point likert

UHT Milk

een changed by producing UHT

are changed.

UHT Milk
uently in the last six months.
Haleeb
Good Milk
uently in the last 1 month.
Haleeb
Good Milk
d frequently in the past 7 days.
Haleeb
Good Milk
se most frequently?
Haleeb
Good Milk
ed UHT milk. How often do you generally consume ______?
More than once a week
Once a week

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

ates, asthma.
Neither Agree or Disagree
3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

ion process lead to the lose of some substances in milk that help digesting.
Neither Agree or Disagree
Agree
Strongly Agree

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

order to preserve it.

Neither Agree or Disagree
3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

Neither Agree or Disagree

3

Agree
4

Strongly Agree
5

ys.

rofits.