Ram Ram

Marketing of Loan and Deposit Products on Digital/Social Media Road Map for the Bank
1.
Before purchasing a product what would you prefer for products review?
Search engine
25
Social media
35
Digital media
30
Other
10
Interpretation :
25% respondent said that before purchasing a product they prefer for products review by search
engine, 35% social media, 30% digital media and 10% other
MBA, SRMGPC.
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2. For a product to buy, whom feedback will have greater influential factor?
Friends
35
Colleagues
25
Business
30
Other
10
10
35
Friends
Colleagues
30
Business
Other
25%
Interpretation :
35% respondent said that for a product to buy, friends feedback greater influential
factor, 25% Colleagues, 30% Business and 10% other.
MBA, SRMGPC.
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3. Do you notice the loans and deposits of SBI Ads displayed on digital and social
media?
Always
25
Most likely
35
Likely
30
Less likely
25
30
Never
Always
Most likely
Less likely
Never
Likely
35
Interpretation :
25% respondent said that they noticed the loans and deposits of SBI Ads displayed on digital
and social media is always, 35% most likely, 30% likely, 5% less likely and 5% never.
4. Are you influenced of products bought by your friends with the help of digital
and social media marketing?
Always
35
Most likely
25
Likely
30
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Less likely
Never
25
30
Always
Most likely
Less likely
Never
5
5
Likely
35
Interpretation :
35% respondent said that they influenced of products bought by your friends with the help of
digital and social media marketing is always, 25% most likely, 30% likely, 5% less likely and
5% never.
MBA, SRMGPC.
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5. Do you feel concerned when organization asks your private information like
email addresses, cell phone number for products from digital and social media?
Always
5 5
Most likely
Likely
25
25
Always
35
30
Most likely
Likely
30
Less likely
5 35
Never
Less Likely
Never
Interpretation :
25% respondent said that they feel concerned when organization asks your private information
like email addresses, cell phone number for products from digital and social media is always,
35% most likely, 30% likely, 5% less likely and 5% never
MBA, SRMGPC.
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6. For which type of product, tagged based marketing on digital and social media
sites will be effective?
Tangible
35
Intangible
25
Both
30
None
10
10
35
Tangible
Intangible
30
Both
None
25
Interpretation :
35% respondent said that they tagged based marketing on digital and social media sites will
be effective is Tangible, 25% Intangible, 30% both, and 10% none.
MBA, SRMGPC.
Page 92
7. Will you allow sharing (revealing) your purchase information on digital and social
media website?
Always
25
Often
35
Depends
30
Rarely
Never
5 5
25
Always
Often
30
Depends
Rarely
Never
35
Interpretation :
25% respondent said that they allow sharing (revealing) their purchase information on digital
and social media website is always, 35% most likely, 30% likely, 5% less likely and 5% never.
MBA, SRMGPC.
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8. do you think marketing of loans and deposits of SBI on digital and social media
websites is effective?
Yes
65
No
35
35
Yes
No
65
Interpretation :
65% respondent said that they think marketing of loans and deposits of SBI on digital
and social media websites is effective but 35% said no.
MBA, SRMGPC.
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9. do you use digital and social media for your product marketing, what positive things
you feel about this new marketing dimension? Select all that apply.
Minimum cost
25
Increased profit
15
Helps in receiving
20
20
25
Minimum cost
Increased Profit
Helps analyzing
15
15
Increase clientele
20
15
Other
Helps in receiving
Help analyzing
20
Increase clientele
Other
Interpretation :
25% respondent said that they use digital and social media for your product marketing, the
positive things they feel about this new marketing dimension is minimum cost, 15% increased
profit, 20% helps in receiving, 15% helps analyzing, 20% increase clientele and 5% other.
MBA, SRMGPC.
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10. If you havent used digital and social media for marketing, what are the
reasons behind that?
Increase resources cost
35
Waste of time
25
Mostly dont receive authentic user
30
Other
10
10
35
Increase resources
cost
Waste of time
30
Mostly dont receive

authentic user
Other
25
Interpretation :
35% respondent said that they havent used digital and social media for marketing, the
reasons behind that is Increase resources cost, 25% Waste of time, 30% Mostly dont receive
authentic user and 10% never.
MBA, SRMGPC.
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11. Will your organization is ready for offering benefits by digital and social
media for convincing consumers to give feedback of products?
Always
30
Most likely
25
Likely
30
Less likely
10
Never
5 5
25
Always
Most likely
30
Likely
Less Likely
Never
35
MBA, SRMGPC.
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Interpretation :
30% respondent said that their organization is ready for offering benefits by digital and social
media for convincing consumers to give feedback of products is always, 25% most likely,
30% likely, 10% less likely and 5% never.
13. Marketing on digital and social media will increase overheads of the SBI including
(changes in your existence database, hiring new resources etc.) Is organization ready for
this?
Yes
55
No
45
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45
Yes
55
No
Interpretation :
55% respondent said marketing on digital and social media will increase overheads of the SBI
including (changes in your existence database, hiring new resources etc.) organization ready
for this but 45% said no.
MBA, SRMGPC.
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FINDINGS
FINDINGS
25% respondent said that before purchasing a product they prefer for products review by
search engine, 35% social media, 30% digital media and 10% other.
35% respondent said that for a product to buy, friends feedback greater influential factor,
25% Colleagues, 30% Business and 10% other.
MBA, SRMGPC.
Page 100
25% respondent said that they noticed the loans and deposits of SBI Ads displayed on
digital and social media is always, 35% most likely, 30% likely, 5% less likely and 5%
never.
35% respondent said that they influenced of products bought by your friends with the
help of digital and social media marketing is always, 25% most likely, 30% likely, 5%
less likely and 5% never.
25% respondent said that they feel concerned when organization asks your private
information like email addresses, cell phone number for products from digital and social
media is always, 35% most likely, 30% likely, 5% less likely and 5% never.
35% respondent said that they tagged based marketing on digital and social media sites
will be effective is Tangible, 25% Intangible, 30% both, and 10% none.
25% respondent said that they allow sharing (revealing) their purchase information on
digital and social media website is always, 35% most likely, 30% likely, 5% less likely
and 5% never.
65% respondent said that they think marketing of loans and deposits of SBI on digital and
social media websites is effective but 35% said no.
25% respondent said that they use digital and social media for your product marketing,
the positive things they feel about this new marketing dimension
minimum cost, 15% increased profit, 20% helps in receiving, 15% helps
analyzing, 20% increase clientele and 5% other.
35% respondent said that they havent used digital and social media for marketing, the
reasons behind that is Increase resources cost, 25% Waste of time, 30% Mostly dont
receive authentic user and 10% never.
30% respondent said that their organization is ready for offering benefits by digital and
social media for convincing consumers to give feedback of products is always, 25% most
likely, 30% likely, 10% less likely and 5% never.
MBA, SRMGPC.
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25% respondent said that tagged based marketing on digital and social media is
beneficial for organizations is always, 30% most likely, 30% likely, 10% less likely and
5% never.
55% respondent said marketing on digital and social media will increase overheads of the
SBI including (changes in your existence database, hiring new resources etc.)
organization ready for this but 45% said no.
MBA, SRMGPC.
Page 102
RECOMMENDATION
RECOMMENDATION
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After this study some points emerge which should be implemented by the digital and
social media for enhanced the digital and social Media marketing with the growing
trend of SBI .
In digital and social Media marketing should be given more space by SBI.
digital and Social Media marketing should be published in visual forms more
now days.
More digital and social Media marketing advertisement seen by people so more
space should be given in social media marketing in the form of advertisement.
MBA, SRMGPC.
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CONCLUSION
CONCLUSION
Digital andSocial media is becoming increasingly important for SBI to understand reviews of
people on products and services. The SBI can check their social media footprint with the number
of likes and tweets about the brand and products. Digital andSocial media provides a platform to
directly interact with customers and respond to their queries. SBI can promote products as per
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the trending topics in Digital andsocial media channels. The brand pages can post expert
opinions on the products in video or blogs and thus can help in better customer engagement. The
Digital andsocial media also provides a suitable platform to perform extensive market research
where the SBI can recognize changing customer habits, unmet demand, white spaces in market,
get early feedback on test advertisements and can gain fast mover advantage.
SBI have started to use Digital andsocial media analytics. The analytics can be used to mitigate
risks and frauds, to know customer lifetime value, customer segments, forecasting and targeting.
The analysis of Digital andsocial media data can provide information on product demand,
competitors pricing, customers buying behavior, etc. Prior knowledge of this data can
significantly help in customization of service offerings and enhancing user experience.
Optimized pricing can be done based on price comparison with the competitors products and
accordingly changes can be done in real-time.
The study reflects that with the increasing growth of Digital andSocial Networking websites,
people opt to share more and more information and this growth has open a way for the
organization to penetrate the new domain. The research finding consists of two phases: user and
organization. While conducting survey from users, we found that most of the people support
marketing on Digital andsocial media, and more than 70% people agreed that the friends have
much influence in purchasing. 51% people recommend organizations tagged based marketing on
Digital andsocial media and large population has suggested its beneficial for organizations. For
tagged based marketing, providing feedback is very critical and from the stats it can be seen that
majority of the population already providing feedback to organizations, but most of them are
concerned about the revealing of their personal information to others.
MBA, SRMGPC.
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LIMITATION
LIMITATION
Every research work has its own limitation. These limitations are characterized by the
nature of research work. This research work is related to Marketing of loans and
deposits on digital and social media in SBI.
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The project is valid for lucknow only.
It was not possible to cover each and every area due to time constrains.
There may be some biased response form the respondents
Some respondents did not provide the full data.
Unwillingness on the part of the customers to disclose the information as per the
questionnaire.
The decisiveness on the part of the customers regarding some question hence difficulty
faced in recording and analyzing the data.
.
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BIBLIOGRAPHY
BIBLIOGRAPHY
Books:
Ram Ahuja Research Methodology
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Page 109
P. Linna, Social networking is coming are we ready? Published in: MIPRO, 2011
Proceedings of the 34th International Convention, 2011
J. Surma, Data mining in on-line social network for marketing response analysis,
Published in: Privacy, Security, Risk and Trust (PASSAT), 2011 IEEE Third International
Conference on and 2011 IEEE Third International Conference on Social Computing
(SocialCom), 2011, IEEE
J. Ahmed, Privacy Issues in Social Networking Platforms, Published in: Computer

Networks and Information Technology (ICCNIT), 2011 International Conference, 2011
"Digital Marketing". Techopedia. Retrieved 22 August 2015.
Digital Marketing Communication". iccwbo.org. Retrieved 17 October 2015.
Website:
1. www.google.com
2. www.sbi.co.in
APPENDIX
QUESTIONNAIRE
Sample size :100
The survey done from 100 persons in Lucknow.
1 Before purchasing a product what would you prefer for products review?
MBA, SRMGPC.
Page 110
Search engine
Social media
Digital media
Other
2. For a product to buy, whom feedback will have greater influential factor?
Friends
Colleagues
Business
Other
3. Do you notice the loans and deposits of SBI Ads displayed on digital and social media?
Most likely
Likely
Less likely
Never
MBA, SRMGPC.
Page 111
5. Do you feel concerned when organization asks your private information like email
addresses, cell phone number for products from digital and social media?
Always
Most likely
Likely
Less likely
Never
6. For which type of product, tagged based marketing on digital and social media sites will
be effective?
Tangible
Intangible
Both
None
7. Will you allow sharing (revealing) your purchase information on digital and social
media website?
Always
Often
Depends
Rarely
Never
MBA, SRMGPC.
Page 112
8. do you think marketing of loans and deposits of SBI on digital and social media
websites is effective?
Yes
No
9. do you use digital and social media for your product marketing, what positive things you
feel about this new marketing dimension? Select all that apply.
Minimum cost
Increased profit
Helps in receiving
Helps analyzing
10. If you havent used digital and social media for marketing, what are the
reasons behind that?
Increase resources cost
Waste of time
Mostly dont receive authentic user
Other
MBA, SRMGPC.
Page 113
10 Will your organization is ready for offering benefits by digital and social
media for convincing consumers to give feedback of products?
Always
Most likely
Likely
Less likely
11. Was tagged based marketing on digital and social media is beneficial for
organizations?
Always
Most likely
Likely
Less likely
Never
12 Marketing on digital and social media will increase overheads of the SBI including
(changes in your existence database, hiring new resources etc.) Is organization ready for
this?
Yes
No
MBA, SRMGPC.
Page 114

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Ram Ram

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Marketing of Loan and Deposit Products on Digital/Social Media Road Map for the Bank

Mostly dont receive authentic user

Mostly dont receive

The project is valid for lucknow only.

There may be some biased response form the respondents

Some respondents did not provide the full data.

Ram Ahuja Research Methodology

J. Ahmed, Privacy Issues in Social Networking Platforms, Published in: Computer

"Digital Marketing". Techopedia. Retrieved 22 August 2015.

Digital Marketing Communication". iccwbo.org. Retrieved 17 October 2015.

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