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BUSINESS PRESENTATION
FOR PRINCIPLES OF MANAGEMENT
Presented by:
Reyes, Gian Pius C.
Ureta, Lei Patrice L.
Bulaong, Lawrence C.
Iledan, Maria Danna G.
Ang, Jonathan M.
Dondonan, Aldrian L.
Submitted to:
Maam Nona Caraig C.
Table of Contents
I.
EXECUTIVE SUMMARY.
A. Vision-Mission
B. Objectives
C. Keys to Success...
3
3
3
3
II.
4
4
III.
12
12
13
15
17
IV.
MANAGEMENT STRUCTURE...................................... 18
A. Who Will Enact Plan.. 18
B. Organizational Chart... 19
C. Employee Policies 20
V.
VI.
FINANCIAL DATA. 25
Financial Plan 25
VII.
APPENDIXES.
27
I. EXECUTIVE SUMMARY
Paradigm Inc. is a Filipino-owned technological company that manufactures qualitymade and personalized gadgets primarily meant for the use of Filipino people and later intended
to compete for global technological industry competition.
A. VISION-MISSION:
Paradigm Inc. aspires to break the colonial mentally of people that prefers foreign-made
gadgets over the local-made ones. In accordance to the said purpose, we will give our best efforts
to produce ground-breaking, cutting-edge, long-lasting, reasonably-priced and Philippinepromotingproducts which are designed for every lifestyle. As we abide to this duty, we guarantee
that we will be faithful to our valued customers by providing them satisfaction to their desires
concerning the fast-improving technology of today.
B. OBJECTIVES:
C. KEYS TO SUCCESS
1. Capturing the Philippine market within the first three-years of its existence.
2. Creating innovative ideas for the benefit of the consumers.
3. Focused and well-defined long-range goals for longevity. Our plan has been developed to
allow flexibility and growth.
4. Competent knowledge management.
5. Strong marketing plans for effective communication
The name of the business was derived from the English word paradigm which means a
pattern or model. Our tagline shifting the future can be explained by our products themselves.
The tagline is related on how we want to change the face of the future by showing the
3
advancements that has never seen before by the market. The logo appears to be an infinity
symbol with a structure of many boxes representing our belief that we will be eternally dedicated
in manufacturing products that will be a good use to our market. For the companys theme color
green was chosen because it symbolizes of fresh-ideas and hope.
With a goal of producing quality gadgets that are diverse from the accustomed
technology that the society are used to, Paradigm Inc. desires to introduce an innovative idea that
can break through barriers of the typical device of the modern age. We, as a whole, aims to bring
the advancement of the future to our present times. We also intend to showcase that our business
can be globally competitive.
Products:
Smartphone/Cellphone
Variety:
1. Available in:
5 screen display
with maximum of 15
upgrade parts Php.
5,000
4 screen display
with maximum of 6
upgrade parts Php. 3,000
Without Flash
Flash only Php 150
Flash with light Php 200
5. Processor
Android
6. Screen
Clear
Scratch-resistant Php 250
Mirror finish Php 300
7. Wi-fi
14. Bluetooth
15. Speaker
9. Sim capacity
Single sim
Dual sim P100
10. Input hardware
Stereo speaker
Surround Digital speaker Php 150
16. Earphones
Touchscreen
Keypad + Touchscreen Php 100
11. Color
Black/White
Customized Php 100
12. TV
With Php 350
Without
17. Projector
13. Radio
With Php 200
Without
With Php 75
Without
Tablets
Variety:
1. Available in:
10 screen display with maximum of
15 upgrade parts Php 9000
7 screen display with maximum of
6 upgrade parts Php 7000
Android
4. Flash
2. Operating System (only the latest system
models are available suitable for the selected
processor)
Windows
Without Flash
Flash only Php 150
Flash with light Php 200
5. Processor
Single sim
Dual sim Php 100
11. Color
Black/White
Customized Php 200
6. Screen
12. TV
With Php 500
Without
Clear
Scratch-resistant Php 300
Mirror finish Php 350
13. Radio
With Php 375
Without
7. Wi-fi
14. Bluetooth
15. Speaker
9. Sim capacity
8
Stereo speaker
Surround Digital speaker Php 200
Variety:
1. Available in:
17 screen display Php 15,000
14 screen display Php 13,000
12 screen display Php 11,000
16. Earphones
17. Projector
3.
Web Camera
With Php 75
Without
4. Processor
Laptops
8. Usb Slots
5. Video Card
9. Color
Black/White
Customized Php 300
10. ROMs
6. Cooling system
12. Battery
10
IMPORTANT NOTES:
*Parts without prices are already bundled with the basic prices
*Customers purchasing product amounting to less than Php. 10,000 are subject to paying
additional Php. 500 for assembly fees.
11
12
New Markets
One of technology's strengths is its ability to quickly create and adapt
products and services for new markets, which are often created by
technology itself. The tech industry continually provides opportunities for
new companies to rapidly gain market share from established competitors,
as there are constantly new and unserved gaps in one market or another
which technology can serve. Consider telecommuting workers, for example,
who can collaborate with co-workers in an office while they work from home.
Telecommuters simply did not exist before advanced communications
technology; after advances in telephone and Internet technology made
telecommuting possible, new technology companies popped up to serve this
new market segment with advanced videoconferencing software.
B. MARKET ANALYSIS
The Philippines is the worlds 12th largest mobile market. The market is reaching 100
percent penetration (though there is evidence that multiple SIM use is swelling the numbers).
The Philippine Long Distance Telephone Company (PLDT) has consolidated its lead in the
countrys mobile market following its recent acquisition of Digitel and is now set to deploy LTE
alongside rival Globe Telecom.
At the end of Q1 2012, PLDTs total mobile subscriber base stood at 66.1 million. Globe
Telecom reported 31 million subscribers in Q1 2012. The operator, which is 47 percent owned by
Singapores SingTel, is concentrating on boosting its postpaid subscriber base. Globe also has a
fast-growing mobile broadband business based on its Tattoo-branded datasticks, which accounted
for about 80 percent of its 1.5 million total broadband customers in Q1. Globe is planning to
upgrade all of its 7,060 cell sites (12,714 base stations) to LTE as part of a US$790 million
network modernization drive in 2012.
Mobile Internet
The Philippines is the fastest-growing smartphone market for Southeast Asia, with the value of
smartphones sold growing by 402 percent in the first quarter of 2012 over the same period in
2011). The size of the smartphone market in the Philippines, however, remains small compared
with its neighbours. Smartphone penetration in the country at the end of March 2012 was
13
pegged at 29 percent, less than half the penetration rate in Indonesia. Smartphone sales in the
Philippines 19were valued at $265 million in the first quarter of 2012. Riding on smartphone
offers bundled with mobile data, mobile Internet usage in the Philippines is growing. Smart
Communicationss first quarter mobile Internet revenues in 2012 rose 71%, driven by postpaid
data plans bundled with smartphones, according to Chief Wireless Advisor Orlando B. Vea . As
smartphones become more pervasive and easier to use, more Filipinos will use it to access the
Internet, Vea projected. But telcos in the Philippines should offer more pricing innovations for
mobile broadband products to take advantage of increasing demand for Internet services,
according to mobile solution provider Ericsson, in its recent ConsumerLab study. It seems there
is a strong demand for Internet connectivity in the Philippines, particularly for mobile
broadband, according to Vishnu Singh, regional head of ConsumerLab for Ericsson in the
Southeast Asia and Oceania region. 66% of non-Internet users are interested in using an Internet
related service on a mobile phone. Mobile penetration in the Philippines is estimated at 97%.
Ericsson recommends that operators should leverage on their policy control features in their
network to develop more innovative and segmented offerings -- for example, to create smarter
prepaid mobile broadband packages. There are currently around three million broadband
subscribers, a penetration rate of only 3% for a population of 94 million. Video as a service will
continue to be in demand in the next few years, with 70% of the study respondents signifying
that they had done video calls on their personal computer in the last 12 months. Video calls are
an important means for Filipino families to keep in touch with overseas workers.
14
15
C. COMPETITIOR ANALYSIS
Location Maps:
D. INDUSTRY ANALYSIS
SWOT ANALYSIS
STRENGTHS
Quality Products
Innovative product
Value pricing
Brand Value
Freedom to design products
Higher yield than competitors
Attractive Incentives and
freebies
sufficient software or talent
engineer that create our own
software
OPPORTUNITIES
Cost-efficient Technology
Monopoly of technology
Open more store
High technology
More Worth-it products
Creating Name Worldwide
Offer more additional service
Expanding technological
market
WEAKNESSES
THREATS
B. ORGANIZATIONAL CHART
Jonathan Ang
Manufacturing
Engineer
Aldrian Dondonan
Operations
Manager
Lawrence Bulaong
Finance Manager
Lei Ureta
R&D Manager
C. EMPLOYEE POLICIES
Open-Door Policy
In keeping with the companys philosophy of open communication, all employees have
the right and are encouraged to speak freely with management about their job-related
concerns.
Harassment Policy
The Company will not tolerate harassment or intimidation of our employees on any basis
prohibited by law, including race, color, sex, age, religion, national origin, handicap,
disability, marital status, or veteran status.
The regularly scheduled workday for our business office is: Monday through Friday,
7:30-8:00 a.m. to 4:30-5:00 p.m. The usual expected workday at jobsites is 8:00 a.m. to
4:30 p.m. These start and end times are only guidelines, however, and employees are
required to be present for work during the workday established for them by their
supervisors or by the company president.
All hourly employees are required to keep a time sheet. On your time sheet, you must
correctly record the job number, job code, and time spent on each job number or code for
each day worked. The company will provide you with a time sheet for reporting your
hours. Only you are authorized to record your own time.
The company issues paychecks each Friday, on a weekly basis. Pay periods start on
Wednesday morning and end on Tuesday afternoon. Therefore, each Friday, you will
receive a paycheck for all hours worked in the pay period ending the previous Tuesday
afternoon.
Employment Classifications
Safety
The company believes in maintaining safe and healthy working conditions for our
employees. However, to achieve our goal of providing a safe workplace, each employee
must be safety conscious. We have established the following policies and procedures that
allow us to provide safe and healthy working conditions. We expect each employee to
follow these policies and procedures, to act safely, and to report unsafe conditions to his
or her supervisor in a timely manner.
All employees are expected to take care of all equipment and supplies provided to them.
You are responsible for maintaining this material in proper working condition and for
promptly reporting any unsafe or improper functioning of this material to your
supervisor.
Neglect, theft, and/or destruction of the companys materials are grounds for disciplinary
action, up to and including termination.
The company believes in maintaining a safe and healthy workplace, in part by promoting
open, friendly, and supportive working relationships among all employees. Violence or
threats of violence have no place in our business.
Drug-Free Workplace
The company does not tolerate the presence of illegal drugs or the illegal use of legal
drugs in our workplace.
To present a business-like, professional image to our customers and the public, all
employees are required to wear appropriate clothing on the job.
B. MARKETING PLAN
Product
Paradigm Inc.provides a pick-yourself parts in assembling the gadget with respect to the desired
specifications of the buyer. The gadgets may be a laptop computers, cellphones/smartphones, or
tablets. It also sells individual parts if the buyer needs for an upgrade or repair.
Place
Manila,the nations capital, is where the first store is established. This is a good place to start the
business with, because Manila is one of the largest markets with respect to technology here in the
Philippines.
Price
The business offers high technology products for as low as P 5,000.
Promotion
For promo, the entity gives a seasonal 5-10% discount on its products. It also allows credit card
buying with 0% interest rate. In the assembly of a gadget, customers who have paid P10,000 and
above are entitled to be free from additional assembly charges.
Under the global quality control structure, the Chief Quality Officer is responsible for quality
control throughout the Group, while Chief Quality Executives are in charge of quality control
within in-house companies and key group companies. The Chief Quality Officer convenes
periodic meetings to develop policies and discuss quality control measures with the Chief
Quality Executives who are responsible for providing guidance and conducting audits of
factories, suppliers, maintenance and service companies and manufacturing outsources
worldwide to enhance the quality level throughout product life cycles, from development and
production through to final disposal. In addition, we established the training system to foster
personnel who can contribute to quality improvement. We develop and promote education
programs depending upon the requirements of each division in Paradigm Inc. to improve
awareness on quality management as well as to improve skills on reliability techniques and
quality control methods.
186,476,080.00
212,042,360.0
0
47,579,800.00
32%
50,770,440.00
27%
45,102,720.00
21%
30,083,320.00
Collection Period (days) 39.00
Inventory turnover
6.22
Balance Sheet
Current Assets
36,100,000.00
35.00
6.19
42,116,680.00
39.00
5.96
1,720,920.00
1,906,000.00
2,217,280.00
11,251,280.00
13,898,720.00
15,804,280.00
22,926,360.00
28,321,040.00
32,203,920.00
600,000.00
800,000.00
1,000,000.00
36,498,560.00
44,925,760.00
51,225,480.00
10,000,000.00
12,000,000.00
14,000,000.00
200,000.00
800,000.00
2,000,000.00
Sales
Gross Margin
Gross Margin %
Operating expenses
Cash
Accounts Receivable
Inventory
Other current assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated
Depreciation
Total Long-term Assets
Total Assets
9,800,000.00
11,200,000.00
12,000,000.00
46,298,560.00
56,125,760.00
63,225,480.00
6,375,800.00
3,165,960.00
3,600,000.00
2,562,880.00
3,165,960.00
3,600,000.00
427,160.00
527,640.00
600,000.00
9,365,840.00
11,569,640.00
13,155,880.00
8,111,880.00
10,020,640.00
11,394,480.00
17,477,720.00
21,590,280.00
24,550,360.00
10,000,000.00
14,000,000.00
20,000,000.00
7,448,120.00
10,999,680.00
16,734,200.00
11,372,720.00
9,535,800.00
1,940,920.00
30,020,840.00
34,535,480.00
38,675,120.00
46,298,560.00
56,125,760.00
63,225,480.00
30
30
30
Current Liabilities
Accounts Payable
Current Borrowing
Other current liabilities
Total Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Capital and
Liabilities
Other Inputs
Payment Days
Sales on Credit
Receivables Turnover
105,668,880.0
0
9.39
130,533,240.00
9.39
137,827,520.0
0
8.72
250,000,000.00
200,000,000.00
150,000,000.00
100,000,000.00
Year 1 (2013)
Year 2 (2014)
50,000,000.00
Year 3 (2015)
VIII. APPENDICES
PROMO POSTER:
SMARTPHONE
S
TABLETS
LAptops
CURRICULUM VITAE
Gian Pius C. Reyes
#2 Road 1 San Miguel Heights Marulas Valenzuela City
A PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B EDUCATIONAL BACKGROUND
College: Far Eastern University
University of the Philippines, Diliman
High school: Notre Dame of Greater Manila
CURRICULUM VITAE
Jonathan M. Ang
15c Gen. Lim St., Sta. Cruz, Quezon City
A. PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B. EDUCATIONAL BACKGROUND
College: Far Eastern University
University of Santo Tomas
High school: Children First School
CURRICULUM VITAE
Aldrian L. Dondonan
37 Tarpon St. Mira Verde Subd. Barangay Nangka Marikina City
A. PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B. EDUCATIONAL BACKGROUND
College: Far Eastern University
High school: Infant Jesus Academy
CURRICULUM VITAE
Maria Danna Jensine G. Iledan
62 Tangerine St. SSS Village Marikina City, Concepcion Dos
A. PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B. EDUCATIONAL BACKGROUND
College: Far Eastern University
High school: College of San Benildo-Rizal
CURRICULUM VITAE
Lawrence C. Bulaong
Phase 2 Area 1 Block 27 Navotas City
A. PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B. EDUCATIONAL BACKGROUND
College: Far Eastern University
CURRICULUM VITAE
Lei Patrice L. Ureta
880-e San Sebastian St. Tondo Manila City
A. PERSONAL BACKGROUND
Birthday
Sex
Citizenship
Email
Contact number
B. EDUCATIONAL BACKGROUND
College: Far Eastern University
High school: National Teachers College