Professional Documents
Culture Documents
1. Problem Statement:
Sangobion is a drug usually perceived as prescribed drug in Pakistan.
However it may also be taken in daily dose. It is recommended to
create product awareness among people about requirement of iron per
day and use of Sangobion in their daily use and to promote Sangobion
as over the counter drug. Research is to be conducted to find out
campaign focus area and how the campaign be directed.
2. Research Objective:
To find out level of awareness among people about iron deficiency,
daily requirement of iron in human body and Sangobion as cure to iron
deficiency.
3. Secondary Data
4. Primary Data
Research Techniques:
Following research techniques are used:
Survey
Observational Research
Interviews
5. Survey
In order to understand awareness of general public regarding subject
matter, questionnaire is developed. Main focus of the questionnaire is
to collect data about what percentage of people in general population
has awareness about iron deficiency and its curing products available
in market. Data is collected both personally and online via google
forms. Survey form and results attached herewith. Synopsis of survey is
discussed below:
More than 97% people dont know about daily requirement of iron
for healthy body.
Only 15% of people know about Sangobion as iron deficiency
curing product.
6. Observational Research
For in-depth understanding of the topic observational research is also
to be carried out. This includes discussion with doctors, medical staff
and patients. More over markets other than Pakistan are also observed
for such campaigns. Following are results concluded from observational
research:
7. Conclusion: