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CREATIVE PRODUCTS
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Notes on Creativity 4
Understand what it means by relevance and effectiveness.
Notes on Creativity 4
The best known procedures for testing creativity focus on thinking itself. Guidford
(1950 distinguished between divergent and convergent thinking.
Saucepan
Billy pan
Kettle
A suit of armour for a mouse to give a fair chance in a fight with a cat.
Each answer will score one point for fluency. However, there are two basic idea
categories: container (saucepan, billy pan and kettle) and protective covering (the
suit). All four answers will get two points for fluency. As for originality, saucepan,
billy pan and kettle are common. Therefore the score nothing, whereas suit of
armour for a mouse is uncommon and would score several points. How many? It
depends on a particular scoring method used.
There are six verbal activities (asking, guessing causes, guessing consequences,
product improvement, unusual uses and just suppose) and three figural activities
(picture construction, picture completion, and lines). The verbal activities yield
scores on the three classical scoring dimensions fluency, flexibility and
originality.
Adapting vs Innovating
Kirtins (1989) Adaptation-Innovation Inventory (KAI)
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Notes on Creativity 4
This test distinguishes between people who, when confronted with a problem, seek
to solve it by making use of what they already know and can do and people who try
to recognize and restructure the problem.
Real-life problems
This test presents respondents with real-life problems and requires them to suggest
solutions which are evaluated according to their number and quality.
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