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10th International Scientific Conference on Economic and Social Development Miami, 25th September 2015
10th International Scientific Conference on Economic and Social Development Miami, 25th September 2015
for the shareholders, and also as a concept which enables governance on all company levels.
Besides the Tobin Q and EVA method, a significant modern method of measuring company
success is SVA (Shareholder value added) which helps to determine the value of the
company by discounting the pure cash flows (Cooper, Davies, 2004).
2. THEORETICAL FRAMEWORK
Theoretically, corporate governance begins by Adam Smith's capital work The Wealth of
Nations (1776) which outlines that directors, managers cannot take care of, and manage the
company and the money, as well as the owners themselves can. Namely, corporate
governance can be studied on a level of a certain country, as well as on a level of a certain
company. From the point of view of a particular country the goal is to create microeconomic
foundations and structures in order to increase the economic impact. The key element in
improving the microeconomic efficiency is corporate governance. Corporate governance
influences the development and functionality of the capital market, has a strong influence on
resource allocation, behavior and company performances, it stimulates innovation and
entrepreneurship, and influences development of small and medium-sized enterprises. The
transition countries, such as the Republic of Croatia, the privatization process prompted
thinking on the ways the companies should be governed. The solution can be found in good
corporate governance which is reflected in good company results, and ultimately leads to a
bigger economic growth (Maher, Andersson, 2000).
Individual private companies were founded by private property, however the differences
among them reflect in company governance, decision-making, using the needed company
resources, market orientation, company development strategies and so on. Therefore,
individual private companies differentiate in the area of corporate governance. Traditionally,
corporate governance was developed from the agency theory, where the accent is put on the
relation between the principals, that is the owner or stakeholder and agent, that is manager, as
well as at the expense which is an imminent result of such a relation. Namely, agency theory
defines the relation between the owner of a certain company and hired managers which for
them, as well as in their name lead the company in order to ensure the desired results for the
owner (Knez-Riedel, 2006).
The founders of the agency theory are Jensen and Meckling, who refer to the contract
between the principal and the agent as the rules of the game, and which define the specific
rights and liabilities of each individual subject in the contractual relation, as well as the
criteria by which the agents are valued. The company is the result of complex processes in
which conflict interests of individuals are being balanced through a contractual relation, while
the value of the company is determined by the allocation of the shares among the shareholders
(Fama, Jensen, 1983).
According to Eisenhardt (1989) the fundamental hypotheses of the agency theory are reflected
in the contrary goals of the principle and agent, hidden information before, as well as after the
creation of a contractual relation, and different relations towards the risk which refer to
different preferences in choosing the activities with different degrees of risk. The goal of
corporate governance is reflected in reducing the principal- agent problem which negatively
influences the efficiency and effectiveness of a certain company, as well as to the country's
overall economy.
A significant contribution to the concept of corporation and private ownership is given by
Berle and Means (1932) in their work The Modern Corporation and Private Property
which marks the development of corporate governance theory. From a practical point,
corporate governance is linked to the previous century, and its development begins with the
creation of modern corporation (Dropulic Ruzic, 2011). The requests according to a modern
corporation relate to the creation of wealth for the key influence and interest groups, however
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10th International Scientific Conference on Economic and Social Development Miami, 25th September 2015
10th International Scientific Conference on Economic and Social Development Miami, 25th September 2015
influence groups by means of good and responsible governance and by supervision over
business and governing company functions. Such approach to the problems of corporate
governance turned out to be very good in practice, because besides the fact it leads to the
possibility of adjusting to the specific needs of every national economy, it also leads to
harmonization of legal and regulatory framework of the EU member countries (Tipuric,
2008). The annual questionnaire is an integral part of the Codex, and all the questions in the
questionnaire relate to a one-year period; to which analogously relate the annual financial
reports of individual companies. The questionnaire consists of 71 questions, and from 2010 of
68 questions to which the companies respond either in a positive or negative way. In case of a
negative answer, the company has to give an explanation for such an answer. Also, the
company has to in its annual report, as well as on its internet sites, on a regulatory form, that
is annual questionnaire, indicate whether they followed the recommendations set out in the
Corporate Governance Codex (2007).
Bringing the principles and the corporate governance codex does not necessarily bring
positive results in regards to improving the corporate governance, mainly because it is not
compulsory to apply those recommendations, it is only advised. If there is a real wish to
achieve certain improvements in the companies it is necessary for certain principles to be not
only applied, but also to analyse and evaluate the results of their application constantly, or
perform certain sanctions due to disregarding the principles.
The current problems appearing in corporate governance practice in the Republic of Croatia
refer to the aversion of the Board and Supervisory Board members to give public statements
about their income, as well as to conflict of interest in performing supervisory tasks, and to
independence of supervisory board members, membership in multiple supervisory boards, and
aversion of the companies towards business transparency (Tipuric, 2008).
Veric Maruic (2004) emphasize that spreading the good practice of corporate governance
implies recognizing the importance and value, especially in the area of availability and capital
value, as well as increase of business efficiency by the business subjects. In the last several
years there have been more significant changes in many areas relating to the issue of
corporate governance in the Republic of Croatia. However, it is also important to continue
developing a good practice of corporate governance by establishing an adequate legal
framework, as well as applying national corporate governance codex. The emphasis on the
latter is still necessary considering that the quality research of annual questionnaires of
corporate governance conducted by Klacmer Calopa (2011) revealed that the Croatian
companies in most cases still avoid public disclosure of the information relating to fees and
awards of the supervisory board, management and independent external auditors on their
Internet sites. In the context of business transparency, disclosure of such information should
be a common practice.
3. OVERVIEW OF PAPER SELECTIONS OF THE THEORETIC AND
EMPIRICAL RESEARCH
When corporate governance is well implemented it is possible to achieve a better supervision
over the activities of managers, so the agency88 costs are lower. However, the data on
connectedness of corporate governance and successfulness of the companies are still scarce
(Nam, Nam, 2004). A cause for this can be found in the lack of adequate measures for
measuring the quality of corporate governance. Despite the abundance of measures for
measuring the level of company performance, the metrics for evaluating the quality of
corporate governance are scarce, so it would be difficult to keep up with the relations of the
88
Agency cost is a form of a transactional cost which occurs in a situation in which the principal cannot secure
the action and activity of a manager to be in the best interest of the principal.
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metrics and the practice of company's corporate governance. The data used to show the
relation of corporate governance and company's performance are still insufficiently
connected, and there is also a problem of their grouping. In fact, there is a dependence of this
relation on legal, financial and institutional country framework, which is country specific.
Gompers, Ishii and Metrick (2001) have pointed out in their research to the existence of a
positive relation between corporate governance and company performance. The mentioned
authors analyzed the size and structure of a supervisory board, which they have later
connected to the company performance. Besides the mentioned elements, they used in their
research a whole set of alternative measures which in long term influence the company
performance. These are, for example, managerial remunerations and shareholders' activities.
They established that companies in which all the shareholders have equal rights achieve
higher market value from the point of view of market premium.
Claessens (2004) researched in his work the relation between corporate governance, company
performance and country's economic development. Research showed that a well-established
corporate governance framework enables the company to have a better approach to financing
sources, lower capital expenses, diminishes the risk of recurring financial crisis, and also
ensures a better cooperation with the subjects of interest and influence groups. In their
research, Brown and Caylor (2004) proved that good corporate governance measured by the
fees of executive and governing structures, is almost always related to company performance.
Their research was based on studying businesses of 2,327 companies, and proved, among
other, that the companies which are characterized by a better quality of corporate governance
are unquestionably more profitable, have a higher value, and pay up higher dividends to their
shareholders.
Research conducted in 2002 by a consulting company Mckinsey & Co. indicated that
investors, as a rule, are willing to pay a market premium for company's shares in the range
from 11% to 14%. The amount of a market premium largely depends on economic conditions
of a country in which the observed company does business, as well as on the corporate culture
of the company itself. Therefore, investors are prepared to pay more for the shares of the
companies which apply some of the following principles (Cornelius, Kogut, 2003, p 403): (1)
most of the board is made by external members, (2) external board members act completely
independently from the board, (3) board member fees depend on the number of shares they
own, (4) there are evaluation mechanisms of the board members, (5) openness of the board
towards requests and demands of the shareholders.
Corporate governance has been a current topic for a while. To support this statement there is
research done by Coombes and Watson (2000), McKinsey Global Investor Opinion Study
(2002) and Corporate Governance rating by ICRA Ltd. (2004). The mentioned research
indicated that investors are ready to pay more for the shares and dividends of well managed
companies. Coombes and Watson (2000) established this in a research conducted on a sample
of 200 institutional investors. McKinsey's research (2002) showed that more than 70% of
investors are ready to pay a premium on shares of well-managed companies. In the research,
conducted by ICRA (2004), 85% of examinees stated they would be willing to pay a higher
premium on company shares which are characterized by a good quality of corporate
governance (Samontaray, 2010).
In the article Institutional ownership and corporate value, the authors Navissi and Naiker
(2006) researched the connectedness between the values of companies and branch offices of
institutional investors in their respective supervisory boards. On a sample of 123 companies
they realized that there was a positive relation between the existence of the institutional
investors' representatives in supervisory board and company performance of a joint-stock
company. In order to evaluate whether the choice of corporate governance policy influences
the company's market value, Durnev and Kim (2005) have researched their relation on a
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sample of 859 large companies form 27 different countries. They concluded that the higher
values of CLSA (Credit Lyonnais Securities Asia) corporate governance index and S&P
(Standard & Poor's) transparency index prejudice a higher company performance rate as
measured by Tobin Q.
Black, Jang and Kim (2005) questioned the existence of a correlation between the created
index KCGI (Korean Corporate Governance Index) and success of 525 out of 560 companies
listed on the Korean stock exchange. The research results pointed to the existence of an
economically significant correlation between KCGI index and company market value. The
same research indicated that the Korean companies with 50% of external directors are being
perceived as more valuable, regardless whether the companies were legally bound to adopt
such a practice, or it was arbitrarily adopted.
The research results conducted by Black (2001) on a sample of only 21 large companies in
Russia drew attention to a correlation of corporate governance index and the share price that
is the company's stock in the sample. Black, de Carvalho and Gorga (2009) formed a Brazil
Corporate Governance Index (BCGI) while doing their research, and have noticed that the
higher value of index they get, the higher is the value of subindex representing ownership
relations, board procedures and the minority shareholders' rights, suggest to a higher level of
company performance as measured by Tobin Q. However, it is interesting to note that the
results of the mentioned research, as opposed to the results of other relative research, reveal
that the existence of a negative correlation between the independence of board of directors
and Tobin Q.
The relation of corporate governance practice and company performance was integrated to a
large extent by Kajola (2008). In his paper he was researching the relation between the
mechanism of corporate governance (board size, board composition, executive director's
status, and auditing board) and two company performance measures (Return on Equity (ROE)
and Profit Margin (PM)) on a sample of 20 Nigerian companies listed of the Nigerian stock
exchange in the period from 2000 to 2006. The results indicated the existence of a
significantly positive relation between ROE and board size, as well as between ROE and the
status of chief executive director. The mentioned implies that the board size should be limited
at a certain level, as well as that the chief executive director and board that is board of the
directors, president should not be incorporated in one person. Furthermore, the results reveal
there is a significant positive relation between the Profit Margin and the status of the chief
executive director. However, the research did not indicate the existence of a significant
relation between the used measures of the company performance and the composition of the
governing that is auditing board, which is consistent with earlier empirical studies.
The research on the mentioned relationship was done by Sanda, Mikailu and Garba (2005) on
a sample of companies listed on the Nigerian stock exchange. These authors researched the
relationship of corporate governance and company performance on a sample of 93 companies
listed on the Nigerian Stock Exchange in the period from 1996 to 1999. It is interesting to
note that the results did not support the idea that the boards with a bigger proportion of
external directors achieve better results. However, they proved that the companies governed
by external chief executive directors achieve better results than the ones governed by internal
chief executive directors. The remainder of this research is consistent with the existing
literature on the subject of relation of company performance and corporate governance
practice. The issue of relation between the company performance and corporate governance
practice was addressed by Samontaray (2010) who has within his study researched whether
the factors of corporate governance influence the share market price of the 50 companies
listed on the Indian index National Stock Exchange's Fifty. The research applied to the period
from 2007 to 2008. The results of the regression analysis demonstrated the existence of a
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significant relation between the market price as a dependent variable and independent
variables used in the research (EPS, Sales, Net Fixed Assets and corporate governance factor).
The analysis of company performance in some transition countries indicates that in case the
ownership structure is more than 50%, the indicators of performance can also rise. For
example, such a correlation was noticed in the companies listed on Warsaw Stock Exchange
(Poland) (Baszczyk, Hashi, Radygin, Woodward, 2001). Damijan, Gregoric and Pranikar
(2004) conducted a research on Slovenian companies listed on the Ljubljana Stock Exchange.
The sample included 150 large and medium-sized companies, and the data which was
processed was from the period from 1998 to 2002. In their research they discovered that the
ownership concentration positively influences company performance.
4. CONCLUSION
The main areas of corporate governance deal with the issues of power, authority and
responsibility in performing the main company activity. Corporate governance as such has to
give an answer to the following questions: who supervises the corporation and why; how do
you manage a corporation and in whose interest; who do managers report to; what are the
relations between managers and owners like; in which way are the rights of minority
shareholders being protected; what is the relation of the corporation towards the public and
potential investors; how can you include other interest and influential groups into corporate
businesses; how do you protect their rights and consider their requests; how do you show
company's social responsibility, and similar (Tipuric, 2008).
When looking into the corporate governance, two models that is corporate governance
systems can be discerned. These are the open and the closed system. From geographical point
of view the open system is called the Anglo-American system, characteristic for the United
States of America, the Great Britain and Australia. The closed system is also called
continental, and it is present in the continental Europe and Japan. Accordingly, the Republic
of Croatia belongs to the closed model of corporate governance.
Expanding the good corporate governance practice implies recognizing the importance and
usefulness, especially in the availability area and capital value, as well as increasing
efficiency of company performance. In this context it should be pointed out that during the
last several years there have been significant changes in many areas related to corporate
governance issue in the Republic of Croatia. Despite that, it is necessary to continue
developing the good practice of corporate governance by establishing an adequate legal
framework, as well as applying the national codex of corporate governance. It is important to
keep in mind that by doing an overview of papers on theoretical and empirical research of the
domain in concern, it was established there is the existence of positive correlation between the
company performance and the corporate governance practice.
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