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Roland Berger Strategy Consultants

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A 2011................................ 4
A.1 2011..................... 4
A.2 201120 .............................. 5
A.3 2011.................... 5
B ............................................ 6
C .......................................... 10
C.1 .................................

10

C.2 .........................................

12

C.3 ...............................................

13

C.4 .....................................

15

C.5 ............................... 18
D .................................. 20
E ...................................... 26
F ................................................................... 30
G ........................................................... 31
................ 31
Lenovo .......................................................... 34
......................................................... 39

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18A20 100027 : +86 10 8440 0088


151523 200040 : +86 21 5298 6677
4116

+852 3757 9480

5710137 110 +886 2875 82835


www.rolandberger.com.cn
infochina@rolandberger.com.cn

2011

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