Questionnaire for Mobile Phone Users

Location

: Guwahati

Response

Code

Request your Co-operation:

Dear Sir/Madam,
I am a student of 3rd Semester Gauhati University working on my project as a part of my MBA curriculum
in Gauhati University. I am conducting my research on the topic titled Decision Making Process for purchasing
an Apple Iphone and a Motorolla phone. I would kindly request you to spend a few minutes in answering the
questions as the responses will help me in attaining the objective of the study. The information will be kept
confidential and will be used for academic purpose only.
Thanking you,
MBA Student,
Gauhati University (Assam)

1. Name: _____________________
2. Age: _____________________
3. Gender: (a) Male
(b) Female
4. Occupation _______________
5. Income Level
(a) Less than 20K
(b) 20-30K
(e) >50k
6. Which of the following brands do you own today?
(a) Apple
(b) Motorolla
7. Why did you feel the need to buy this phone?
(a) Need a phone to communicate.
(b) Because the old phone is not working properly
(c) Most of my friends have this phone
(d) It is necessary for my business needs
(e) Others (Specify)________________

8. How did you get to know about the product?

(a) Advertisements
(b) Peers
(c) Social Media
(d) Website
(e) Others(specify)______________

(c) 30-40K

(d)40-50K

9. Did you like the product when first got to know about it?
(a) Yes
(b) No
10. Apart from you, which other party who helped you in taking the decision?
(a) Family
(b) Peers
(c) Expert Reviews
(d) User Reviews

(e) Others ____________

11. Where did you buy your phone from?

(a) Retailer

(b) Online Ecommerce Site

(c) Company Website

(d) Others(Specify) _________________

12. What Sales Promotion have you received while buying your phone?
(a) EMI

(b) Discounts

(e) Others(Specify)______________

(c) Cashback

(d) Free Goodies

13. Based on a Five pointer scale tick the corresponding number that specifies the
importance of the various factors while buying any mobile phone (5= Very Important,
4= Important, 3= Somehow Important, 2=Not Very Important, 1=Least Important)

Price

Brand

Service Center

Battery life

Configuration (OS,

Processor etc.)
Camera

14. Based on a Five pointer scale tick the corresponding number that specifies how
important the following representations of your phone are; (5= Very Important, 4=
Important, 3= Somehow Important, 2=Not Very Important, 1=Least Important)

Social Status

Necessity

Luxury

Business need

Gaming

Photography/Videograp

hy

15. Does much does the product meet your expectation?

Completely

Very much

Not much

Not at all

16. Would you like to recommend this phone to others?

(a) Yes

himudbcet@gmail.com

(b) No

Somewhat