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New York, NY, November 22, 2016 --(PR.com)-- BDA Partners is pleased to announce that its client, N
Kid Corporation ("N Kid"), has successfully raised US$40m in new capital from Standard Chartered
Private Equity ("SCPE"). BDA acted as exclusive financial advisor to N Kid. SCPE holds a significant
minority stake in N Kid after the transaction.
Founded in 2009, N Kid is the leading integrated children's lifestyle platform in Vietnam. It is a market
pioneer in delivering a fun, safe, and healthy environment in best-in-class family entertainment centers. N
Kid is also a leader in the distribution and retail of branded toys and mom & baby products. The company
currently operates approximately 30 family entertainment centers under the brand names tiNiWorld and T
CLB, a toy and mom & baby products distribution business under PNC Toys, as well as 20 Toyland and
Babyland retail outlets across Vietnam. With its world class management team, distinctive brand concepts
and favorable country demographics, N Kid has experienced tremendous growth since inception. N Kid
has developed its brands into household names among young families in Vietnam.
BDA ran a carefully planned auction process for N Kid, targeting regional and SE Asia financial
sponsors. BDA's deal team was involved in each step of the transaction, and facilitated the ultimate
outcome for N Kid. After several rounds of discussions, N Kid selected SCPE, the private equity arm of
Standard Chartered Bank, as its preferred partner. SCPE brings invaluable operational expertise to the
partnership, leveraging its global network. This new partnership is set to build on N Kid's existing
success, setting up the next stage of growth.
Proceeds from the transaction will be used as expansion capital to support further roll-out of family
entertainment centers and retail outlets across Vietnam, expansion of distribution channels, and the
development of new adjacent businesses.
Thomas Ngo, Co-Founder of N Kid, said, "We are very excited to partner with SCPE as they share the
same vision for the business as we do. We are very positive about the future of the business and are
enthusiastic about continuing to extend our existing children's lifestyle platform to deliver best-in-class
international standard products and services to modern families throughout Vietnam."
Thuy Dropsey, Director of SCPE, said, "We are privileged to partner with Mr. Ngo and his management
team, who have done an outstanding job in building a platform that caters to the needs of young
Vietnamese families. We look forward to supporting the team to accelerate its growth and presence across
Vietnam, and to help achieve its long-term vision."
Paul DiGiacomo, BDA Partner and Head of SE Asia, said, "We are pleased to have advised N Kid on this
transaction. I'm particularly proud that BDA was able to help achieve such a positive outcome for the
founders and shareholders, and to have enabled N Kid to secure financing to continue its impressive
growth. This transaction highlights BDA's leisure and retail sector expertise, and our ability to deliver
value for clients and financial sponsor partners across Asia."
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Contact Information:
BDA Partners
Euan Rellie
212-265-5300
Contact via Email
www.bdapartners.com
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