Activity 1: Complete the statements with the words in the box:

budget/ competitors /customer /law /loss /prices /profit /staff /taxes /wages / bankrupt

Business 'stuff' I should be taking into

account:
a) Value your ______________________________; otherwise
they'll quit and look for another job sooner or later.
b) Focus only on making a big __________________________
or you'll lose money you've made.
c) pay employees low ________________________ so they
can have the chance of paying weekly bills
d) don't charge high _________________________ or your
customers will get mad at your company and you'll end up
going _________________________________________
e) never break the _____________________. 'Big Brother'
and the police are always looking at you.
f) if you avoid paying _____________________ to the
government, it means you are in the USA and it's serious
matter.
g) the _______________________________is all ways right!
h) Every time you run a business, you'll face
_______________________ for the main position in the
market
i) Be prepared to make a ___________________________the
first year of setting up your company.
k) If we plan how to manage our _________________well,
we'll gain more

Activity 2: Match the meanings below with their words on the right

____1.- sells goods directly to the public

Activity 2: Match the word below with

their meaning on the left

____2.- makes goods in large quantities

____3.- makes money by running a risky business

a) customer

b) entrepreneur

____4.- sells his products / works to several different

companies

d) partner

e) retailer

____5.- is one of the owners of the company they are running

____6.- buys large quantities of goods from producers and sell
them to shops and business
____7.- buys directly from a shop, company or online retailing
website without middlemen
____8.- provides goods / services to shops and/or business

g) wholesaler h) freelance

c) manufacturer
f) supplier
i) G. contractor

Requiem for business success:

Today's bio :
AKIO MORITA;
The first business
Avenger

People NOT like US

Warren Buffet, the second richest man in the world, has given
almost all his $44 billion fortune away. Buffet
_______________________________ (1- buy) shares before
he______________________ (2-be) 12 years old, and by the time
he ___________________ (3- be), he ___________________ (4make) his first land purchase. After he _____________________
(5- finish) his M.A. at Columbia Business School, he

Akio Morita Ichibara, or 'Morikako' as some of his closest friends

used to call him, was the co-founder of Sony Corporation, a
company which had revolutionised the world before Samsung
did it at that time.

_____________________ (6- begin) his own investment

partnership in 1956. Buffet's wife was going to supervise his
charity work and donations but she ___________________ (7die) in 2004. They _____________________ ( 8-not live) together

He was famous for having created the Sony walkman and led the
ground to future portable audio devices. His strategy was so
successful that gave Sony the number one position in the American
business ahead of Coca-Cola and General Electronics.

since 1977, they were divorced.

Buffet has given his fortune to a charity run by the actual world's
richest man, Bill Gates. Once Gates ___________________ (9-

Morikako didn't have a comfortable childhood as some might think

of. In fact, he was the eldest son of a poor family from Nayasashi.

make) with Microsoft, he ______________________ (10-set up)

By the age of 10, he had had no choice but to work in the

out) to be 50, Gates______________________ (12- given) $26

Japanese mining industry.

billion to charity. The Gates Foundation is now the biggest

He had worked really hard before he entered University to study

charitable trust in the world and has recently focused its efforts

Physics. Before he celebrated his 26th birthday, Morikako had

in recycling and water re-using.

started his own company with his best friend Masaru Kuriwashou.
The name of their company was originally called 'Tesako - Tuplata
ASAP' but after they had seen its unpopular success, it was named
after 'Sonic Boom'; a name with had led Morikako something to
think about next.

the Gates Foundation. Before he __________________ (11-turn

C O N T E X T I S E VE R Y T H I N G !
Have a look at the ORIGINAL CONTEXTS below and try to
PARAPHRASE what's been said

In 1949, the focus of their company was on recording cassettes

and tapes and in 1950 they were selling their first tape-recorder in
Japan. Seven years later, they produced a pocket-sized radio, a

1.- You went to Camila's house, but unfortunately she wasn't there.

machine which could reasonably fit into a pocket. 'SONY' was the

...................................................................................................................

new and decisive name for their company, after they had
achieved a remarkable success in the Japanese business. For this
new name, Mr. Morita thought of a combination of words; on the
one hand, the latin word 'sonus' for sound , and on the other the
English slang 'sonny boy' which referred to a boy full of energy and
youth. Thus, they came up with the word SONY to say that his
company was fresh, live and full of creative and innovative ideas.
After he had achieved success, Morikako moved with his family to
America. This helped him to understand Americans, their market,
customs and tastes. Many people believe this was the major
reason for SONY's global success, i.e.: understanding people's
needs first.
Sony launched the Walkman in 1979 after Morita had noticed
young people's love of music.

By the time he was 70, he had become a billionaire. In spite of

him being, perhaps, the richest person in the world at that time, he
kept on working and creating new devices with his beloved
company Sony.
He finally kicked the bucket on January 26th, 1990. He was a great
business hero...a true business hero.

( WHEN / I / GET TO / CAMILA'S / SHE / LEAVE / JUST )

2.- You went back to your home town after many years living in the city
centre. However, It wasn't exactly the same as it used to be before.
( MY TOWN / CHANGE / DRAMMA / A LOT)
...................................................................................................................
3.- I invited Rachel to the party but , for some reason, she couldn't come.
( I / INVITE / SHE / AFTER / I / KNOW / SHE / HAVE / PLAN / ALREADY
/ SOMEONE / WITH / ELSE)
...................................................................................................................
4.- Your 'special' friend invited you to the cinema. Lame it was that you got
late and she picked up someone else.
( FILM / STARTED / GET / TO THE PLACE / ALREADY )
...................................................................................................................
5.- Your beloved teacher encouraged you all to practise your English more
in order to conquer this world; but, unfortunately it was that you weren't
able to move to the next level.
( FAIL / DO / WE / BEST / WE / END UP / IN SPITE / WE / ENGLISH 3 )

............................................................................................................

Last activity:
Have a look at the sentences below.
Make a new one (paraphrase it) using the words in brackets plus your own proper arrangements.

1.-

You went to Sue's house, but she wasn't there.

(When / I / get to / Sues house/ she / just / leave)
................................................................................................................................................

2.

You went back to your home town after many years. lt wasn't exactly the same as before.
(My town / dramatic

/ change / a lot)

...................................................................................................................................................
3.

I invited Rachel to the party, but she couldn't come.

(she / arrange/ to do / else)
...................................................................................................................................................

4.

You went to the cinema last night. You got to the cinema late.
(the film /already /start)

...................................................................................................................................................
5.

It was nice to see Ingriz in this classroom again after a long time
(I/ not / see / her / for ages)
...................................................................................................................................................

6.-

I offered Sue something to eat, but she wasn't hungry.

(she / just/ have / breakfast)

7.

Our teacher told us to practise English more!

(we / Sorry but /alredy / fail)
...