Professional Documents
Culture Documents
:..
Location
:..
Age :
Below 20 years
31-40 years
Sex :
Male
Marital status :
Married
Educational qualification :
School level
PG
Occupational status :
Student
Employed
Monthly income of the family
Up to Rs.5, 000
Rs.10,000 to Rs.20,000
No. of members in the family
Up to 2
4 to 6
21-30 years
above 40 years
Female
Unmarried
Degree /Diploma
Professional
House wife
Business
Rs. 5,000 to10 000
Above 20,000
2 to 4
Above 6
Service
Merchandise
Always
Often
Sometimes
Not at
all
Cold drinks
Toothpaste
Detergent
Skin & Hair Care
Toilet soaps
6. How often discounts & incentives are provided by the departmental stores?
Always
Often
Sometimes
Not at all
7. Are you aware of these brands available in market? (If yes,tick in the box)
Skin Care:
Fair&Lovely
Ponds
Garnier
Nivea
Hair Care:
Head & Shoulder
Pantene
Detergent Powder:
Surf
Rin
Wheel
Toilet Soap:
Hamam
Dove
Medimix
Cold Drinks:
Coca Cola
Mirenda
Limca
Tooth Paste:
Colgate
Pepsodent
Clinic Plus
Meera
Ariel
Tide
Pears
Cinthol
Dettol
Pepsi
Fanta
Closeup
Promise
No
9. Rank the preference for the following brands? (5- Most Prefered, 1- Least Prefered)
10. How long you have been using above stated brands?
Last six months
6 months to 1 year
1 - 2 years
More than 2 Years.
11. Rank the factors that influence you most for the purchase of the following brand.(Rank from
1to6 where 6 is Most influence and 1 is least influence)
Factors
Brands
Price
Availability
Brand
Image
Promotiona
l Offers
Advertisemen
t
Skin care
Ponds
Garnier
Fair & Lovely
Nivea
Hair care
Head &
Shoulder
Garnier
Pantene
Clinic plus
Detergent Powder
Surf
Tide
Ariel
Wheel
Rin
Tooth Paste
Pepsodent
Colgate
Close up
Promise
Cold drinks
Pepsi
Coca cola
Fanta
Mirenda
Price Off
Extra Quantity
Qualit
y
Lucky Draws
Bundling Offer
Scratch Cards
13. Will you like to switch your brand preference if you get some promotional scheme with
another brand?
Yes
No
14. Give reason for the same?
Cost
More benefit
Quality
Seasonal Change
Satisfaction
15. Had you used any other brands before this current brand?
Yes
No
16. Who influence your preference for brands?
Family
Friends
Self
Advertisement
17. Does the advertising play any role towards brand preference?
Yes
No
If yes, Which media influenced your brand preference?
Television
News paper
Pamphlets
Word of mouth
18. Have you purchased any FMCG brands recently after coming across any advertisement?
Yes
No
19. In what way advertisement has influenced you?
Better Recall
positive impression
Better exposure
Interest