SPEAKING PROJECT MAKING A PSA

A public service announcement (PSA) warns people to stop a bad behavior or encourages them to have
healthy habits. Next Monday or Tuesday, your group will research, write, perform and film a PSA (public
service announcement). You will get ideas for your PSA by watching some examples. Then you will work
with your presentation group to develop your own PSA ad campaign. Each person in the group will create
their own PSA around the same ad campaign topic.
Step 1: Understanding Examples
You will watch four PSAs and answer some questions about them. Dont worry if you dont understand
every word focus on the main ideas.

PSA Example: Star Wars PSA

Does this PSA want the audience to stop a bad behavior or encourage a good behavior?
What is the message of this PSA? _______________________
Who is the target audience of this PSA? _________________________________
--How did you infer this? _____________________________________________
Put a mark by all the ad strategies this PSA uses:
__ dramatic music
__ voice-overs/narration
__ illustration/animation
__ other:

__ actors talking to camera __ charts/graphs

__ humor / satire
__ pictures/shocking images __ famous ppl/characters
__ situation acting
__ catchy song / slogan
__ appeals by victim __ impressive stats/#s

PSA 1:_______________________________________
Does this PSA want the audience to stop a bad behavior or encourage a good behavior?
What is the message of this PSA? _______________________
Who is the target audience of this PSA? _________________________________
--How did you infer this? _____________________________________________
Put a mark by all the ad strategies this PSA uses:
__ dramatic music
__ voice-overs/narration
__ illustration/animation
__ other:

__ actors talking to camera __ charts/graphs

__ humor / satire
__ pictures/shocking images __ famous ppl/characters
__ situation acting
__ catchy song / slogan
__ appeals by victim __ impressive stats/#s

PSA 2:___________________________________
Vanessa Armand 2016

Does this PSA want the audience to stop a bad behavior or encourage a good behavior?
What is the message of this PSA? _______________________
Who is the target audience of this PSA? _________________________________
--How did you infer this? _____________________________________________
Put a mark by all the ad strategies this PSA uses:
__ dramatic music
__ voice-overs/narration
__ illustration/animation
__ other:

__ actors talking to camera __ charts/graphs

__ humor / satire
__ pictures/shocking images __ famous ppl/characters
__ situation acting
__ catchy song / slogan
__ appeals by victim __ impressive stats/#s

PSA 3: _______________________________________
Does this PSA want the audience to stop a bad behavior or encourage a good behavior?
What is the message of this PSA? _______________________
Who is the target audience of this PSA? _________________________________
--How did you infer this? _____________________________________________
Put a mark by all the ad strategies this PSA uses:
__ dramatic music
__ voice-overs/narration
__ illustration/animation
__ other:

__ actors talking to camera __ charts/graphs

__ humor / satire
__ pictures/shocking images __ famous ppl/characters
__ situation acting
__ catchy song / slogan
__ appeals by victim __ impressive stats/#s

PSA 4: ______________________________
Does this PSA want the audience to stop a bad behavior or encourage a good behavior?
What is the message of this PSA? _______________________
Who is the target audience of this PSA? _________________________________
--How did you infer this? _____________________________________________
Put a mark by all the ad strategies this PSA uses:
__ dramatic music
__ voice-overs/narration
__ illustration/animation
__ other:
Step 2: Get Ideas

__ actors talking to camera __ charts/graphs

__ humor / satire
__ pictures/shocking images __ famous ppl/characters
__ situation acting
__ catchy song / slogan
__ appeals by victim __ impressive stats/#s

Vanessa Armand 2016

With your group, make a list of some possible ideas for a PSA. How many ideas can your group come up
with? (5 minutes)
Stop a Bad Behavior

Encourage a Healthy Habit

Ex. Dont smoke

Ex. Wash your hands

Step 3: Choose Your Topic

Choose one of the ideas from the list you just made. Your group will make a PSA (or Public Service
Campaign with multiple PSAs) about that idea.

Step 4: Do Research
Most PSAs contain facts or statistics. For homework, each person in your group should use the internet to
find three facts or statistics about your topic. Write the website address and your statistics below:
Website Address:

Statistics:

1.________________________

__________________________________________

2. .________________________

__________________________________________

3. .________________________

_________________________________________

---------------------------------------------------------------------------------------------------------------------------Ex. Go to: http://www.youtube.com/watch?v=YWQgktBR6-w

http://www.youtube.com/watch?v=dr9oRLOM4z4&feature=relmfu
http://www.youtube.com/watch?v=XwsRA8wbPTI
http://www.youtube.com/watch?v=3jAUv7DuRKM
http://www.youtube.com/watch?v=uclriotpbz8
ex. Dont smoke
1. Wash your hands
2. Dont text while driving
3. Dont drink while pregnant
4. Eat healthy!
Vanessa Armand 2016