Professional Documents
Culture Documents
Background
Future group
Future Group is an Indian private conglomerate, headquartered in Mumbai. The
company is known for having a significant prominence in Indian retail and fashion
sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle
stores like Brand Factory, Central etc. and also for having notable presence in
integrated foods and FMCG manufacturing sectors.
The Future group companies can be segmented based on Target market as:
Retail
Future Retail
Ltd
Future
Consumer
Enterprise
Limited
Future
Lifestyle
Fashion Ltd
The Future group retail services can be segmented based on operating companies
as:
Future
Retail Ltd
Food
Bazaar
Future
Bazaar.c
om
FBB
HomeTo
wn
Indigo Nation
Big
Foodhal Easyda
Bazaa
E Zone
l
y
r
Scullers
John Millers
All
Rig
Tasty Treat
Ektaa
Premium Harvest
Mera Swad
Pratha
Punya
Sach
Reliance (Retail)
Reliance Retail Ltd. is a subsidiary company of Reliance Industries. Founded in 2006
and based in Mumbai, it is the largest retailer in India in terms of revenue. Its retail
outlets offer foods, groceries, apparel and footwear, lifestyle and home
improvement products, electronic goods, and farm implements and inputs. The
companys outlets also provide vegetables, fruits and flowers. It focuses on
consumer goods, consumer durables, travel services, energy, entertainment and
leisure, and health and well-being products, as well as on educational products and
services.
It has a total of 3,383 stores as of June 2016 in India with an area of over 13 million
square feet across 210 cities.
There are over 45 Subsidiaries & divisions of Reliance Retail .Following are the major
divisions:
Reliance
Retail
Relianc
e Fresh
Reliance
Digital
Relianc
e LYF
Relian
ce
Jewels
Relianc
e Time
Out
Reliance
Trends,
Reliance
footprint
Relian
ce
Market
Project Methodology
The project will involve analyzing, comparing and contrasting the resources and
capabilities of the Future Group and Reliance retail. These two dimensions will be
used to arrive at their respective Competencies and finally derive their competitive
advantage. The competitive advantage of both groups will then be compared.
F.G
Resources
Relian
Relian
Distinctive
Competencie
s
F.G
Capabilities
F.G
Competitive
Advantage
Relian
Competencies
Distinctive competencies are firm specific strengths that allow a company to
differentiate in products from those offered by rivals and/or achieve substantially
lower cost from its rivals.
Distinctive competencies arise from two complementary sources:
Resources
Capabilities
F.G
Relian
Since we are analyzing two business groups of India with number of operating
companies or independent business units in the retail industry we will also analyze
if they are:
Resource Analysis
Resources refer to the assets of a company. Resources can be divided into:
Tangible Resources
Intangible Resources
Tangible Resource Analysis will include analyzing the physical entities owned by
the group like land, buildings, plant, equipment, inventory and money. Inventory,
money and even equipment in some cases will be difficult to analyze for the two
groups in this project and thus these dimensions will lie beyond the scope of the
project.
Intangible Resources are nonphysical entities that are created by managers and
other employees such as brand name, reputation of the company, knowledge that
employees have gained through experience, and the intellectual property of the
company including that protected through patents, copyrights and trademarks. For
the two groups being studied in this project, determining level of employee
knowledge as an intangible resource will lie beyond the scope of the project. Brand
name and reputation among consumers can be analyzed through a consumer
perception survey. Intellectual property for the companies will be compared based
on quantity and to some extent quality of patents, copyrights and trademarks.
Resources will be considered particularly valuable during the analysis if they enable
a company to create strong demand for its products and/or to lower its costs.
Also resources of the company will be considered more valuable if they are:
Capability Analysis
Capabilities refer to a companys skill at coordinating its resources and putting them
to productive use. These skills will be identified by getting deeper insight into the
organizations rules, routines and procedures for Future group and Reliance. The
companys internal process management will be analyzed by studying:
Organizational structure
Processes
Control systems
Hiring systems
Capabilities are intangible and they reside in the way individuals interact, cooperate
and make decisions within the context of the organization. Thus capabilities for both
groups can be difficult to analyze.
Like resources valuable capabilities are also likely to lead to a sustainable
competitive advantage.