1.

Plan a FGD for the issue should we allow facebook accounts for
children (aged below 18)? Write down the discussion guide for
the study. What elements should the moderator be careful
about? How will he/she screen the respondents?
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

2. Should we encourage the LGBT rights? Conduct a FGD. Write

down the discussion guide for the study. What elements should
the moderator be careful about? How will he/she screen the
respondents?
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

3. Is Swach Bharath a political campaign? Conduct a FGD. What

elements should the moderator be careful about? How will
he/she screen the respondents?
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

4. Identify (re-create) four logos from two different industries

without the names of the brands. Conduct a research on
selected respondents for checking out the brand associations.
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

5. Identify five optical illusions. Conduct a research on selected

respondents for checking out the psychological associations.
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

6. Plan a small story. Ask the respondents to construct a story by

giving a few pointers.
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

7. You have been assigned the task of carrying out an FGD for a
new radio staion FM 42.0 Radio Chillz. The channel is meant
for Generation Y (those born after 1980). You need to get
information from the assigned group on:

What should be the punch line?

What kind of programmes should you air?
What would be the requirement if you hire RJs (Radio
Jockey)?
Write down the discussion guide for the study. What
elements should the moderator be careful about? How
will he screen the respondents?

(hint: identify the technique, its relevance and the steps

involved. Refer to Chapter 6, the materials provided in
moodle and other internet sources)

8. Conduct a FGD for the following study:

LG, Colgate, Pepsodent, Ad gel etc. are targeting children. The
information and Broadcasting Ministry want to set up a
regulatory advertising body. As a part of the research team,
you have been asked to conduct FGDs to find out:

Should advertisements and sales promotions be targeted

at children?
What are the moral issues that need to be taken care of?
If yes, for what age groups?
Which product categories?
What will be the screening questions?

(hint: identify the technique, its relevance and the steps

involved. Refer to Chapter 6, the materials provided in
moodle and other internet sources)

9. You are conducting a study on gender sensitivity. Plan a Word

association test for your respondents. Construct a brief
instrument with 10 such questions.
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)

10.
You are conducting a study on national integrity. Plan a
Sentence completion test for your respondents. Construct a
brief instrument with 10 such questions.
(hint: identify the technique, its relevance and the steps
involved. Refer to Chapter 6, the materials provided in moodle
and other internet sources)