Professional Documents
Culture Documents
Introduction
A growing number of writers over the last quarter of a century have recognised that the activities of an
organisation impact upon the external environment and have suggested that such an organisation should
therefore be accountable to a wider audience than simply its shareholders. Such a suggestion probably first
arose in the 1970s and a concern with a wider view of company performance is taken by some writers who
evince concern with the social performance of a business, as a member of society at large. This concern was
stated by Ackerman (1975) who argued that big business was recognising the need to adapt to a new social
climate of community accountability, but that the orientation of business to financial results was inhibiting
social responsiveness. McDonald and Puxty (1979) on the other hand maintain that companies are no longer
the instruments of shareholders alone but exist within society and so therefore have responsibilities to that
society, and that there is therefore a shift towards the greater accountability of companies to all participants.
Recognition of the rights of all stakeholders and the duty of a business to be accountable in this wider context
therefore has been largely a relatively recent phenomenon. The economic view of accountability only to
owners has only recently however been subject to debate to any considerable extent. Implicit in this concern
with the effects of the actions of an organisation on its external environment is the recognition that it is not
just the owners of the organisation who have a concern with the activities of that organisation. Additionally
there are a wide variety of other stakeholders who justifiably have a concern with those activities, and are
affected by those activities. Those other stakeholders have not just an interest in the activities of the firm but
also a degree of influence over the shaping of those activities. This influence is so significant that it can be
argued that the power and influence of these stakeholders is such that it amounts to quasi-ownership of the
organisation. Indeed Gray, Owen and Maunders (1987) challenge the traditional role of accounting in
reporting results and consider that, rather than an ownership approach to accountability, a stakeholder
approach, recognising the wide stakeholder community, is needed.
The desirability of considering the social performance of a business has not always however been accepted
and has been the subject of extensive debate. Thus Hetherington (1973: 37) states:
There is no reason to think that shareholders are willing to tolerate an amount of corporate non-profit activity which
appreciably reduces either dividends or the market performance of the stock.
One of the consequences of a concern with the actions of an organisation, and the consequences of those
actions, has been an increasing concern with corporate governance. Corporate Governance is the current
buzzword the world over. It has gained tremendous importance in the recent past, especially during the second
half of the 1990s. Two of the main reasons for this upsurge are the economic liberalization and deregulation
of industry and business and, second, demand for new corporate ethos and stricter compliance with the law of
the land. One more factor that has been responsible for the sudden exposure of the corporate sector to a new
paradigm for corporate governance that is in tune with the changing times in the demand for greater
accountability of companies to their shareholders and customers.
Over the last several decades, industrialization and technological revolution have changed the
nature of business enterprises from family owned organizations to corporate entities. The modern
corporation is owned by a large body of widely dispersed shareholders and is run by managers who
may not own any stake in the business; unless the board of directors is efficient and vigilant,
managers may not display the necessary commitment to shareholders interests on their own. Apart
from shareholder there are other stakeholders, like creditors, employees, customers, suppliers and
society, whose fates are interwoven with business corporations. Corporate governance envisages a
set of systems and processes which ensure that a company is managed in the best interests of all
shareholders and stakeholders. In its broader sense, corporate governance is like a trusteeship. It is
not simply a matter of creating checks and balances, it is about creating an outperforming organization which leads to increasing customer satisfaction and shareholder value. In the absence of
effective corporate governance, the objectives of long-term shareholder value, corporate democracy, transparency in operations and reporting, and internationally acceptable standards of performance remain illusory.
Regulating governance
Corporate governance has acquired a new urgency due to changing profiles of corporate ownerships,
preferential allotment of shares to promoters, increasing in-flow of foreign capital, and deliberate
dismantling of control mechanisms that had hitherto provided protective cover to every poorly
managed corporate, a consequence of economic liberalization (Fernado, 1997). Thus in India the
Department of Company affairs, Government of India, Investment / Trade Associations, companies
like Hindustan Lever, Bajaj Auto, L&T, Reliance, etc. regulators like SEBI and RBI and institutes
like ICAI, ICSI, etc. are dwelling upon the subject for devising rules and guidelines in order to
promote healthy corporate practices in the country. The confederation of Indian Industry (CII) has
prepared a comprehensive draft on corporate governance in the context of Indias changing
corporate environment. Similarly in the UK corporate governance is expressed in the form of a code,
such as the Cadbury code, which deals exclusively with financial aspects of governance of a
corporation.
Corporate Governance, in other words can be considered as an environment of trust, ethics, moral
values and confidence as a synergic effort of all the constituents of society, that is the stakeholder,
including government, general public etc; professional / service providers; and the corporate sector.
The government through legislative measures, the professionals through their value added and
independent services, and the corporate sector through their thrust to grow and flourish, may
contribute to good governance level.
Every time the society faces a new problem / threat, a new legislative restriction through one or
other mode tries to protect the misshapenness in future. But the same crime takes place by changing
its face. Recent fallouts one after another, in spite of protective measures, are the live examples. We
saw a plethora of new provision in various acts, regulations and new guideline issued by various
regulatory authorities in the last 8 to 10 years, as an effort (a) to regulate the new economic
environment, (b) to introduce better systems / procedures and (c) to allow greater transparency and
accountability. The focus may be on taking precautionary measures at the initial stages rather than
to adopt a wait and watch strategy. The governance code for the corporate sector has been one step
in this direction. With the increase in their level of responsibility and accountability to the
stakeholders, it is also felt that there is a need to develop the code for corporate governance for the
professional themselves, so as to guide them to chose the right path and right direction.
A great deal of concern has been expressed all over the world about the short comings in the systems
of corporate governance: Britain, Australia and all other English speaking countries have similar
systems, but other countries do also. Germany is a good example where distance between ownership
and control is much less than in the United States. Japans system of corporate governance is in
some ways in between Germany and the United States, and in other ways different from both. The
international comparisons illustrate different approaches to the problem of corporate governance,
the problem of ensuring that managers act in shareholders interest. In India the corporate govern-
ance system in the public sector may be characterized as the transient system; with the key
players, viz. politicians, bureaucrats, and managers, taking a myopic view of the thing.
Limiting Liability
The developments in accounting, financial reporting and auditing were all designed to provide protection to
investors in a joint stock company, with this being achieved by imposing a duty of accountability upon the
managers of a company. This was not however considered to be sufficient protection for potential investors
in a business enterprise and further protection was introduced through the concept of limited liability. Limited
liability means that the possible risk to any shareholder is a maximum of the amount paid for the shares plus
any unpaid share capital (James 1972). This limitation of liability is specified in the Memorandum of
association (Smith & Keenan, 1969). The principle of limited liability was first introduced in the UK by the
Limited Liability Act, 1855. According to Glautier & Underdown (1995) there was considerable opposition
to the passing of this act but Parliament recognised the need to safeguard investors in companies. At the same
time it recognised the potential for abuse and the requirements for stewardship and the disclosure of
information to shareholders were linked to this limitation of liability, thereby safeguarding the shareholders
of the company at least in the minds of the legislators.
In legal terms a company is a person with the power to contract like any other individual although the reality
is that this power is vested in the managers of the company. The effect of this is that managers can enter into
transactions for which they have no liability for non-fulfilment. Effectively by the introduction of this concept
of limited liability risk was transferred away from the legal owners of a business and onto those with whom
that business transacted. Equally the ability of managers to engage in those transactions on behalf of the
business, without any necessary evidence of ownership merely delegated responsibility meant that most
risk was thereby transferred away from the business. The potential rewards from owning a business became
divorced from any commensurate risk effectively separating the risk reward relationship upon which
finance theory is based.
This of course paved the way for the attraction of many more investors, thereby enabling the growth in size
of business enterprises, and this was needed for the growth of large scale businesses such as the railways
during the early days of the Industrial Revolution. It can be argued that the Industrial Revolution would not
have happened without this introduction of limited liability as this made those investors secure in the
knowledge that they were protected from any loss greater than the sum they had invested in the enterprise.
Thus for relatively small levels of risk they were able to expect potentially great rewards and thereby escape
from some of the consequences of the actions of the enterprise.
are being used as a means to further others ends. This defence of shareholder theory is as ironic as it is
compelling given that the exact same principle is often cited to defend stakeholder theory.
Assumed within agency theory is a lack of goal congruence between the principal and agent and that it is
costly or difficult to confirm the agents actions (Eisenhardt, 1989). In saying this it is suggested that, left to
their own devices, the agents will prefer different options to those that would be chosen by the principals. The
agents would make decisions and follow courses that further their own self-interest as opposed to that of the
principal. This assumption that agents behaviour will be driven by their own self interest and nothing else has
been criticised as being an overly simplistic conception of human behaviour (Williamson, 1985). It is argued
that in addition to self-interested motives, altruism, irrationality, generosity, genuine concern for others.
also characterise multi-faceted human behaviour. Sen (1987) agrees and actually states that to argue that
anything other than maximising self-interest must be irrational seems altogether extraordinary.
It has been argued that shareholders should have rights to determine how their property be used, as should an
owner of any asset under private property rights. Etzioni (1998) suggests that this view of shareholders
property rights, which are both moral and legal, is widely embedded in the American political culture and
therefore needs no further introduction. Taking a step back Etzioni observes that such property rights are a
social construct, as opposed to natural or inalienable rights, and as such society has the opportunity and the
ability to change them if it is considered necessary. A closer consideration of what is meant by private
property, as it has been socially constructed in present day Western societies, has been undertaken. Donaldson
and Preston (1995) argue that the philosophy of property runs strongly counter to the conception that private
property exclusively enshrines the interests of owners. They specifically note the work of Pejovich (1990) as
recognising that ownership does not entail unrestricted rights as they cannot be separated from human rights.
Further, Honore (1961) suggests that the rights are restricted where the use would be harmful to others.
Donaldson and Preston (1995) suggest that as property rights are restricted then they need to be founded on
distributive justice. Interestingly Sternberg (1998) a proponent of shareholder theory, because it alone
respects the property rights that are so essential for protecting individual liberty, also suggests that ethical
business must also be based on distributive justice along with ordinary decency (Sternberg 1994, 1998).
Donaldson and Preston (1995) follow Beckers (1992) suggestion that the three main contending theories of
distributive justice include Utilitarianism, Libertarianism and social contract theory. Utilitarianism and
Libertarianism have already been commented upon as part of the historical roots of shareholder theory above.
Within the legal systems of the UK, the US, and most Western countries the managers of a business have a
fiduciary duty to the owners of that business. This duty to shareholders is more general and proactive than
the regulatory or contractual responsibilities to other groups (Marens and Wicks, 1999; Goodpaster, 1991).
These more general duties have also been used as a justification of the appropriateness of shareholder theories
of the firm. The purpose and meaning of fiduciary duty were considered by Marens and Wicks (1999) who
suggest that in actual fact this duty does not limit managers to a very narrow shareholder approach. They argue
that the purpose of the fiduciary duty was originally designed to prevent managers undertaking expenditures
that benefited themselves (Berle and Means 1933). Further Marens and Wicks (1999) suggest that fiduciary
duties simply require that the fiduciary has an honest and open relationship with the shareholder and does not
gain illegitimately from their office. Therefore the tension between fiduciary responsibility and the responsibility to other stakeholder groups, the so-called stakeholder paradox (Goodpaster, 1991), is not as apparent as
is often assumed. Further support for this argument is provided from the US courts. When shareholders have
challenged managements actions as being too generous to other stakeholder groups then the court has almost
always upheld the right of management to manage. Managements justification or defence has often been on
rational business performance grounds, such as efficiency or productivity, and the accuracy of such claims is
difficult to prove. As such Marens and Wicks (1999) suggest that virtually any act that does not financially
threaten the survival of the business could be construed as in the long-term best interest of shareholders.
Thus Agency Theory argues that managers merely act as custodians of the organisation and its operational
activities and places upon them the burden of managing in the best interest of the owners of that business.
According to agency theory all other stakeholders of the business are largely irrelevant and if they benefit from
the business then this is coincidental to the activities of management in running the business to serve
shareholders. This focus upon shareholders alone as the intended beneficiaries of a business has been
questioned considerably from many perspectives, which argue that it is either not the way in which a business
is actually run or that it is a view which does not meet the needs of society in general. Conversely stakeholder
theory argues that there are a whole variety of stakeholders involved in the organisation and each deserves
some return for their involvement. According to stakeholder theory therefore benefit is maximised if the
business is operated by its management on behalf of all stakeholders and returns are divided appropriately
amongst those stakeholders, in some way which is acceptable to all. Unfortunately a mechanism for dividing
returns amongst all stakeholders which has universal acceptance does not exist, and stakeholder theory is
significantly lacking in suggestions in this respect. Nevertheless this theory has some acceptance and is based
upon the premise that operating a business in this manner achieves as one of its outcomes the maximisation
of returns to shareholders, as part of the process of maximising returns to all other stakeholders. This
maximisation of returns is achieved in the long run through the optimisation of performance for the business
to achieve maximal returns to all stakeholders. Consequently the role of management is to optimise the long
term performance of the business in order to achieve this end and thereby reward all stakeholders, including
themselves as one stakeholder community, appropriately.
These two theories can be regarded as competing explanations of the operations of a firm which lead to
different operational foci and to different implications for the measurement and reporting of performance. It
is significant however that both theories have one feature in common. This is that the management of the firm
is believed to be acting on behalf of others, either shareholders or stakeholders more generally. They do so,
not because they are the kind of people who behave altruistically, but because they are rewarded appropriately
and much effort is therefore devoted to the creation of reward schemes which motivate these managers to
achieve the desired ends. Similarly much literature is devoted to the consideration of the effects of reward
schemes on managerial behaviour (see for example Briers & Hirst 1990, Child 1974, 1975, Coates, Davis,
Longden, Stacey & Emmanuel 1993, Fitzgerald, Johnston, Brignall, Silvestro & Voss 1991) and suggestion
for improvements.
that that such schemes will successfully align the objects of managers with those of the owners (shareholders)
but it has been argued (Crowther 2002, 2003) that the effect is to privilege managers objectives over those of
the business itself.
One way to seek for good corporate governance in this environment is to make use of non-executive
directors, with the objective of providing impartial advice and experience from elsewhere in the
business world. Non-executive directors are the directors other than managing directors and
functional directors. These are persons of excellence chosen from different fields with varied
professional experience. The code of Best Practices of the Cadbury Committee states that the
non-executive directors (NEDs) should be selected through a formal process and their nomination
should be a matter for the board as a whole. They should be appointed for a specified term and
reappointment should not be automatic. Thus appointment of NEDs of appropriate calibre, experience and complete independence is vital to good corporate governance. It is expected that NEDs
should bring an independent judgment to bear on issues of strategy, performance and resources
including Key appointments and standards of conduct. In these days of growing competition and
integration with global markets, the NEDs are supposed to act as the eyes and ears of the chairman.
They should convey their experts views on different matters to the chairman in order to strike a
proper balance between companys mission and competitive edge with transparency and accountability. They should protect the interest of not only the shareholders but also of all the stakeholders.
NEDs are required to fulfil the following features:
Non-executive directors should bring an independent judgment to bear on issues of strategy, performance
resources, including key appointments, and standards of conduct.
The majority should be independent of management and free from any business or other relationship,
which could materially interfere with the exercise of their independent judgment, apart from their fees and
shareholding. Their fees should reflect the time, which they commit to the company.
Non-executive directors should be appointed for specified terms and reappointment should not be automatic.
Non-executive directors should be selected through a formal process and both this process and their
appointment should be a matter for the board as a whole.
What is generally ignored in these recommendations however is the internecine nature of nonexecutive appointments, these people know each other as know the directors of the organisation
itself before appointment. So their impartiality is also subject to question.
A further class of director is those appointed by such organisations as financial institutions on the
basis that they have a significant investment in the organisation. The role of nominee directors of
financial institutions (FIs) on corporate boards is very important. The new economic environment
has changed their role from mere spectators to key players. Since the FIs hold a major chunk of
shares in companies, their role is significant in a way to strength the accountability. In pursuit of
this objective, the FIs have prescribed a 19 point agenda for nominees in companies. The important
points in this agenda are:
The areas in which they are expected to play an effective role include crucial areas such as
investments in subsidiaries and loans, awards of contracts, merger and acquisitions, dividend and
accounting policies. The list of guidelines and the areas prescribed is not static. It will keep on
changing with the need but what is important to the nominee is to act in a cohesive manner with
other directors on the board. For these people also there is a potential conflict of interest in their
wish to serve the interests of their own company as well as the company they are a nominee director
of.
Conclusion
One of the arguments of this paper is that there can be no relationship between the principal and the agent,
which is a foundation of the validity of the theory. This problem is exacerbated in the modern world by the
fact that many managers are almost as transient as the shareholders and no loyalty to the business itself is
evident on the part of anyone involved. In such a situation the principal agent contract becomes one of
growth in share value for the shareholder and rewards for the manager but all expressed in the present and
without any regard for the future of the business. Thus the business can become not an entity in which the
managers are expected to be concerned with stewardship but rather a cash cow to be managed for immediate
benefit shared between the managers and the owners with little regard for anyone else. It is argued here that
the reliance upon agency theory as a mechanism for managing a business is one of the problems which leads
to the excesses referred to at the start of this article. It is therefore argued that the foundations of corporate
governance in this environment are problematic.
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