Tesla Ranks Second Among Luxury Automotive Brands in Newly Released YNY

Brand Growth Index

YNY Associates announced today the launch of Brand Growth Index, a new metric to quantify brand
equity by taking into account a brands strength and growth. Tesla ranked number two overall
among luxury automotive brands and is estimated to have a significantly larger brand value than
well-established makes such as Rolls Royce and Bentley. Top ten luxury automotive brands and
additional information regarding the index and its methodology is available at
http://www.ynybgi.com/usa-2016
Jackson, NJ, November 28, 2016 --(PR.com)-- YNY Associates announced today the launch of YNY
Brand Growth Index, a new metric to quantify brand equity by taking into account a brand's strength and
growth.
The primary purpose of the index is to capture the value of a brand based on various elements including
but not limited to tangible and intangible characteristics of the brand and its products, market dynamics,
and current industry trends. This comprehensive framework ensures that the end result will have all
necessary components to offer significant insights into a brand's value.
The release constitutes of the index for luxury automobile segment in USA (
http://www.ynybgi.com/usa-2016) with additional countries, industries, and segments to be included in
the following months.
Rank............................Brand..........................Brand Strength & Growth Index
1.................................BMW............................67.60
2.................................Tesla............................66.05
3.................................Mercedes Benz.............65.73
4.................................Porsche........................59.43
5.................................Ferrari..........................54.57
6.................................Audi.............................54.27
7.................................Lamborghini.................53.71
8.................................Rolls Royce...................51.35
9.................................Lexus...........................47.36

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10...............................Bentley.........................47.14
Dr. Shen Yeniyurt, founder of YNY Associates, said We are extremely excited to finally reveal the
results of years of research and hard work. It is particularly interesting that Tesla ranked number two
overall among luxury automotive brands and is estimated to have a significantly larger brand value than
well-established makes such as Rolls Royce and Bentley. This is because our brand index accounts for
current brand strength as well as future growth potential while most quantitative brand equity measures
are only focused on the present.
About YNY Associates, Inc.: YNY Associates are an expert consultant team with a deep knowledge of
strategies that engender significant and sustainable market advantages, and that is devoted to developing
the best solution for each client's particular competitive position. www.ynyassociates.com

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Contact Information:
YNY Associates
Shen Yeniyurt
732-415-7556
Contact via Email
www.ynyassociates.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/696945

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