Professional Documents
Culture Documents
3
3 ways to balance
3Fs of graphic Design
4
4 Ps of Design
6
6 Principles of Layout
and Composition
A
Adobe Bridge
Adobe Camera Raw
Adobe DPS
Adobe Illustrator
Adobe InDesign
Adobe Muse
Adobe Photoshop
Adobe Photoshop
alignment
Alt ctrl space bar
Analogous colors
Anchor points
aperture
arm
artboard
ascender
assets
asymmetrical balance
audience
audience needs
B
balance
Definition
baseline
batch
beak
bitmap
bitmap for raster images
black
bleed
blue
body fonts
bowl
brush tool
C
cap height
classic typefaces
height of a capital
Helevetica, Futura, Times New Roman, Bodoni, Garamond, Gotham,
GillSans, Bickham, League Gothic, Courier
Client interview
meeting with the client to understand what they want
CMYK
stands for cyan, magenta, yellow, and black
color
affects emotions and visuals (see psychology of color)
Color models
primary, secondary, tertiary
Color psychology
the way in which color influences our feelings
Color swatch
hue, tint, tone, shade
Complementary colors sit directly across from each other on the color wheel (i.e., red/green);
used for emphasizing contrast
completion
goals met, product deliverabes delivered, customer signs off, meeting to
reflect on improvements
contaminated color
muddied color from light reflection on subject in photograph
contrast
distinction by highlighting differences in size or color or both
contrast
light background, dark text; dark background, light text
Cool colors
represent calmness, stability, professionalism, trustworthiness
copyright requirements must be copywritable matter, original work, fixed and tangible form.
copyright rules
rules to protect registered and unregistered intellectual property
counter
enclosed space within letters like lowercase os or gs
Creative brief
make a file that contains this info about the client (who, what, when,
where, why)
Creative commons
nonprofit, enable sharing and use of creative works, offers various
licenses for authors of creative works
creativity
finding a new, original solution to a problem
crumb bar
the trail of drives and folders in the directory line
Ctrl zoom out
Ctrl +
Ctrl Alt 0
Ctrl space bar
Ctrl z
D
decontaminated color
deliverables
descender
design elements
design principles
direction lines
duplicate
E
endpoint
ePubs
execution
export
Export
F
feather
feeling
fills
folder naming protocol
font
form
function
G
glyph
glyph palette
goal of designer
gradient
graphic
graphic design
zoom in
whole screen view
zoom in on an object
undo
feature in refine edge that allow you remove contaminated color
when the project team and manager determine file size, resolution, type,
color, file format, naming convention of deliverables
extends letter past the baseline as in y
terms that are common to the graphic design world, such as vector, shape,
path, points, etc.
rules related to color, typography, and layout
handles that you can click and drag to reshape the curves of a path
segment
this is an action that can be achieved by clicking on an object and
dragging with the selection tool in Ai
point at the beginning and end of an open path
a standard ebook file
4th stage of a project; ongoing work
to render a file in a given format for print or web use
export means to save, render, or output a file from a program.
blend tool
the design stays on message, has a cohesive mood, evokes a proper
emotional response, designers must guide the emotions of those that view
the work.
colors that fill an area inside a path
the preferred method of naming a folder to assist students in locating
photographs.
typface + style + size; family member of a typeface (i.e., Helvetica bold
10 point)
it must be visually appealing, colors in harmony, well-chosen typeface
the design serves its purpose: easy to read and understand, executable
(print, packaging)
a representation of each character within a given typeface
an array of glyphs, including icon fonts
create a visual representation of information with a sense of order and
clarity that make it easier for the viewer to understand
transitions between 2 or more colors
visual image created for a specific reason
communicates message to audience; it is visual communication through
graphic designer
green
grey
grids
guides
H
header fonts
high quality resolution
high resolution
hue
I
initiating
Intellectual property
Intersect point
J
JPEG
K
kerning
L
launch
layer mask
layout
leading
logos
low resolution
M
master docs
measurable goals
metadata
monospace
mood of design
N
non-destructive editing
O
object
open path
orange
P
painting
participate
path
photo credit
pica
Pick apart
pink
pixel
planning
play
PNG
point
practice
Primary colors
project
project management
phases
project manager
project sponsor
project team
proper text alignment
proportional font
proximity
public domain
purple
each character takes up an equal amount of space between it and the next
character
feeling determined from color, balance, scale, density of type and image
original content is not modified in the course of editing so you can revert
back to an original version
things we can select with the selection tool
simple straight line or curve would be an open path
stimulates activity, increases appetite, social behavior, controversial
term that refers to selecting a part of picture
go to meetups
a straight or curved segment connected by points
document of the name of the photographer
unit of measure equal to 12 points, 6 pica=1inch
critique other graphic designers work
gives energy, confidence, youthful, fun, exciting
dot of color on a raster grid image
2nd stage of a project; determine deliverables, set scheduled deadlines
have fun with it
this is a file extension preferred for media that requires special treatment,
like a transparent background. It is primarily used for layering over other
images or backgrounds.
general unit of measure for a font 72 points=1inch
design stuff for friends, yourself, for your online portfolio
red, blue, yellow; cannot be created by mixing any other colors; occur in
nature
collective effort to achieve a specific goal, over a limited time, with
allocated resources
initiating, planning, launch, execution, completion
person who is responsible for communication and making sure deadlines
are met
person who has authority to oversee the project
team leaders, group members,
flush left, ragged right for optimal reading
character space determined by width
how items are grouped and spaced; group like items together separate
them from other grouped objects
can be used freely, expired copyright, federal government content, works
published before 1923
uplifting, spiritual
purpose of a graphic
Q
quick selection tool
R
radial balance
radius of brush
raster
Raster image format
rasterize
Rectangular grid tool
red
Reference point
refined edge
Removable Disk Drive
render
repetition
resolution
RGB
right click
S
sanserif
scope creep
SD Card
Secondary colors
Segment path
Selection tool
serif
serif
shades
shift edge
shift+drag
sketches
Smart guides
stem
strokes
symmetrical balance
T
tail
terminal
Tertiary colors
yellow