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  • Parul Institute of Engg. & Technology Test 1 SUBJECT: Consumer Behavior

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    14 views1 page

    Parul Institute of Engg. & Technology Test 1 SUBJECT: Consumer Behavior

    Uploaded by

    biotech_savvy
    cb test

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PARUL INSTITUTE OF ENGG.

    & TECHNOLOGY
    TEST 1
    SUBJECT: Consumer Behavior
    MAX MARKS: 30
    DATE: 28/8/2014
    TIME: 1 HOUR

    Q1 Does the subliminal advertisement work? Support your answer.

    (5)

    Q2. A marketer of health food is attempting to segment a certain market on the basis of
    consumer self image.Describe 4 types of consumer self images and discuss which one(s)
    would be most effective for the stated purpose.
    (5)
    Q3.What is perceptual mapping? Give its implication for marketing.

    (5)

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