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Isomorphic
Hinings*
Abstract
Trevor Slack
Department of
Physical
Education and
Sports Studies,
University of
Alberta,
Edmonton,
Canada
Bob
Hinings
Department of
Organizational
Analysis,
University of
Alberta,
Edmonton,
Canada
803-
This paper examines the process of isomorphic change. It does so by examining the dynamics of the change process and looking at change holistically.
Using a population of 36 national-level sport organizations, subject to environmental pressures from a state agency to adopt a more professional and bureaucratic design, the paper shows that over time there is an increase in the level
of homogeneity of these organizations. Although the general shift is to a more
professional and bureaucratic type of organization, certain elements of structure do not change as much as others, thus demonstrating resistance to institutional pressures. The processes by which the changes that occurred took place
are
explored.
Introduction
In explaining changes which take place in the formal structure of an
organization, considerable emphasis has been placed on the environment in which the organization exists. Within much of this literature
is the notion that organizations change to become isomorphic with their
environment. Isomorphism refers to the constraining process that
forces one unit in a population to resemble other units that face the
same set of environmental conditions (DiMaggio and Powell 1983:
149). For contingency theorists such as Lawrence and Lorsch (1967),
isomorphism occurs because increased environmental differentiation
has to be matched by similar patterns of differentiation within the
organization. Thompson (1967) and Woodward (1965) have made similar arguments about the need to match technology or the task environment of an organization with its internal structure. More recently, population ecologists and institutional theorists have extended ideas about
the process of isomorphism. For population ecologists (Hannan and
Freeman 1977), isomorphism occurs because competitive pressures
select out non-optimal forms of organization. Thus, those which remain
are isomorphic with each other and with the demands of their
environment.
Institutional theorists such as Meyer and Rowan (1977), DiMaggio and
Powell (1983) and Zucker (1987) suggest that organizations are influenced by normative pressures which are placed on them. These presDownloaded from oss.sagepub.com at UNIV OF UTAH on November 30, 2014
804
often emanate from sources such as the state and other regulatory
bodies. Conformity to these pressures results in organizations changing
their structural arrangements to become isomorphic with institutionally
prescribed expectations. DiMaggio and Powell (1983) identify three
mechanisms through which this type of change takes place. Coercive
isomorphism is the result of formal and informal pressures exerted by
organizations on other organizations which may be dependent on them.
It may also result from cultural expectations within the societal context
in which an organization exists. Mimetic isomorphism occurs when
organizations faced with uncertainty model themselves on other organizations which they perceive as successful. Normative isomorphism
results primarily from professionalization.
DiMaggio and Powell (1983) maintain that there are two types of
isomorphic change that come about for different reasons. Competitive
isomorphism is the type of change proposed by population ecologists
in which optimal forms of organization are selected out of a population. They suggest that this view assumes a system rationality that
emphasizes market competition, niche changes and fitness measures
(1983: 149-150). It is a view most relevant for organizations which
operate in a relatively free and open competitive market. For organizations which do not operate under such conditions, but compete
for political power and institutional legitimacy as well as for social
and economic fitness, the idea of institutional isomorphism is more
relevant.
sures
lsomorphism
and
Change
Despite the implicit notion of change within the concept of isomorphism, existing studies have been primarily concerned with establishing
congruence between the environment and the structural arrangements
of organizations. As such, they have been cross-sectional in nature and
have not specifically examined the dynamics of the process by which
isomorphic change takes place. Nelson (1989), for example, carried out
a cross-sectional study to examine the extent to which protestant
churches that exhibit a particular organizational form were isomorphic
with their environmental conditions. Ethridge (1983) claimed support
for isomorphism by showing that state travel offices operating in differentiated and unstable travel markets were larger and more structurally
differentiated and Oliver (1988), in a study to compare competing perspectives on the determinants of isomorphism, used cross-sectional data
on inter-organizational relations and the structural arrangements of voluntary social-service organizations.
Studies such as these, while extending our understanding of isomorphism, do not consider the dynamic nature of organizational environments
and thus the process by which isomorphism occurs. There are, in fact,
very few institutional studies which centre on the dynamics of isoDownloaded from oss.sagepub.com at UNIV OF UTAH on November 30, 2014
805
morphism through longitudinal research. One study that did take a longitudinal approach was that of Tolbert and Zucker (1983). They examined the general nature of institutionalization by showing how a
particular set of organizational arrangements became distributed across
a population of local government organizations over a relatively short
space of time. However, this important study did not focus on the process by which institutionalization occurred; its aim was to demonstrate
the principle. Similarly, Meyer et al. (1988) carried out a longitudinal
study which provided indications of isomorphic change. With data on
the organizational system of U.S. public education between 1940 and
1980, they showed increases in the level of homogeneity in aspects of
state educational
Isomorphism
and Holism
on
806
ance of each element can best be understood by making reference to
the whole configuration.
An important principle of this theorizing is that there are a limited
number of configurations or archetypes of structure. Consequently,
Miller and Friesen (1984) argue that the dominant organizational condition is momentum, the process whereby an organization exhibits incremental change which extends and elaborates its current archetype. There
is also much inertia, as a result of which, major change can only occur
when there are strong and unavoidable pressures to change. Starbuck et
al. (1978) demonstrate such organizational momentum and inertia in
their work.
Hinings and Greenwood (1988a) extend this theorizing about the holistic nature of organizations with their concept of a design archetype.
Following Ranson et al. (1980), they argue that organizational structures
are underpinned by values and beliefs which provide coherence to
existing structural arrangements. They also argue that these holistic,
archetypal configurations are institutionally located. Major strategic
change is to be understood as movement from one archetype to another
(Hinings and Greenwood 1988a). Mimetic, normative and coercive processes come into play strongly when a new organizational form is legit-
imated by powerful actors, leading organizations, professional associations and interest groups (Hinings and Greenwood 1988b). Thus, as
well as investigating organizations holistically, it is necessary to understand the extent to which particular configurations or archetypes are
institutionally legitimated, thus producing pressures for change.
These arguments and approaches fit very well with institutional theory
as this approach has focused on the adoption of organizational forms,
not particular or individual elements of structure. Taken together, then,
the existing literature on isomorphism and the literature on the holistic
nature of change suggest a need to (1) undertake longitudinal studies to
examine the dynamic nature of isomorphic change by paying particular
attention to mimetic, coercive and normative processes, and (2) to
examine this process holistically so as to better understand the integrated nature of this type of change, especially through the concept of
institutionally legitimated archetypes. We explore these issues using
data from a study of Canadian national sport organizations.
The Research
Setting
One of the
807
like other areas of social life, has not been immune to these forces. In
Canada, the federal state first became involved in sport in 1961, and
the introduction of professional staff to help operate sport organizations
began in 1970. Both state intervention and professional involvement
have increased over the years and, as organizational theory would predict, this has resulted in a movement towards more bureaucratized
organizations.
Until recently, this change has been incremental. Incremental change
refers to gradual change which is compatible with the existing structure
of an organization and which is reinforced over a number of years
(Tushman et al. 1986). However, in 1983, the federal governments
Ministry of State for Fitness and Amateur Sport through its agent, Sport
Canada, introduced a programme called Best Ever or what is now
known as Quadrennial Planning. Originally designed to assist winter
Olympic sport organizations to perform well in the Olympic Games in
Calgary in 1988, the programme was soon expanded to include all
summer Olympic sport organizations. It was designed to bring about a
or
amateur
808
these organizations
well as for other
forms of supprt, the federal govcrnment agency was able to apply coercive pressures (DiMaggio and Powell 1983) to require them to staff
certain functional roles and to give high priority to the operation of
specific programmes. In addition to these changes, there were also
expectations created for increased systematization of operating procedures within the organizations and the introduction of a decision-making
system that placed operating authority in the hands of professionals,
with volunteer involvement being reduced and restricted to the formulation of policy.
The ideas that were promoted by Sport Canada quickly became institutionalized in the environment of national sport organizations. Institutionalization refers to the process through which components of the
formal structural design of an organization become widely accepted as
both appropriate and necessary. Adoption of these elements serves to
legitimate an organization within its institutional environment (Tolbert
and Zucker 1983). Institutional environments are created through networks in which the control of resources and authority is in the hands
of a small number of powerful organizations. The institutionalization
of elements of structure is very much dependent on their legitimation
by powerful organizations. Once a change in structural form is legitimated by these higher-level organizations, through legal mandate or some
other formal means, the dependent organizations generally respond by
rapidly incorporating those elements into their formal structure (Tolbert
and Zucker 1983). By demonstrating conformity to the institutional
environment, a dependent organization demonstrates that it is acting on
a collectively valued purpose in a proper manner, and by doing so, it is
able to increase its chances of being positively evaluated, thereby ensuring a continued flow of necessary resources (Hinings and Greenwood
1988b). In the case of the Canadian sport environment, one organization
was dominant, Sport Canada, the agency of the federal government. Of
course, the planning system itself, with its documentation circulated to
each sport organization, and with Sport Canada being the body which
monitored and evaluated each individual plan, became the key process
in institutionalizing the environment by transmitting the approved
were
as
organizational design.
Organizations operating in institutional environments tend to exhibit
isomorphism (Zucker 1988). If, as we have suggested, the environment
of national sport organizations has become institutionalized, then what
we should see is that these organizations are moving towards a more
homogeneous set of design types and, also, that this should be in the
direction of a more professionalized and bureaucratized form. Consequently, this set of organizations, and the fact that they were all subject to the same institutional pressures from the state, meant that they
provide an excellent site to empirically test the idea of isomorphic
change. We explore the existence of this type of transition in the light
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809
of recent arguments that the process of change must be examined holistically and we also discuss those factors that contribute to this type of
change.
Sample
The sample for the study consisted of 36 Canadian national sport organizations which were identified by Sport Canada to be part of the Quadrennial Planning Program. These organizations ranged in size from
those such as Nordic Combined whose membership is less than one
hundred to Soccer, a sport which has literally tens of thousands of
participants. They are governed by volunteer boards, elected by the
membership, with these boards being the primary policy-making bodies.
The technical and administrative operations of these organizations are
usually the responsiblity of professional paid staff supported by committees comprised mainly of volunteers. The primary task of national
sport organizations is the creation and operation of national-level programmes which contribute to the development of Canadian athletes and
their ability to compete successfully at international sporting events.
The majority of these organizations have developed a primary focus on
elite-level, high-performance sport as a result of which they have little
direct concern with the provision of mass-sport opportunities. The 36
organizations actually represent the population of organizations which
undertook quadrennial planning.
Methodology
To holistically examine the type of transitions that were occurring in
these organizations, and to determine if, in fact, institutional pressures
were producing isomorphic change, it was necessary to establish some
means of identifying the patterning of structural elements into identifiable design types. Miller and Friesen (1984) suggest that two
approaches may be used to identify this patterning. The first of these
is the development of typologies based on purely conceptual distinctions. The work of scholars such as Weber (1947) with his differentiation between legal rational and patrimonial bureaucracy, and Burns and
Stalkers (1961) organic/mechanistic classification are representative of
this approach. The second approach, and the one used in this study, is
the development of taxonomies. Taxonomies are empirically derived
classification systems based on various elements of organization. The
use of taxonomies to identify organizational design types, and to study
change, has been suggested by several researchers (Haas et al. 1966;
Aldrich and Mueller 1982; Hambrick 1984; Miller and Friesen 1984).
By using taxonomies to identify organizational design types at various
points in time it is possible to holistically examine the nature and direction of changes that were occurring in national sport organizations. It
is also possible to establish if there is any reduction in the diversity of
I
810
811
literature (Miller and Droge 1986), they have also been applied to the
study of sport organizations (Slack and Hinings 1987). Specialization
was measured by examining the bases of differentiation across and
within both operational and support activities. For example, within the
task area of coaching, an operational activity, there can be differentiation of coaches according to the age group they coach, the gender of
athletes coached, or by discipline (e.g. in Alpine Skiing, Slalom, Giant
Slalom or Downhill). In the task area of administration, specialization
can be on the more usual bases of functional tasks such as accounting,
marketing and programme coordination. In these organizations with
their volunteer systems, it was also necessary to examine volunteer
specialization. This occurred in two ways. One was volunteer functional
and operational specialization, for example, volunteers have specialized
roles as vice-presidents for areas like finance, technical development,
marketing and officiating. The other kind of volunteer specialization
was through the variety of organizational committees. National sport
organizations, like many voluntary organizations, operate through a
committee structure.
Standardization was similarly measured across organizational task
areas. Thus, the extent to which an organization had such things as job
descriptions for volunteers and professionals, the existence of work
plans, policies and procedures, and terms of reference for committees
were all used as indicators of the standardization of an organizations
human-resource system. In a somewhat similar manner, the existence
of clearly defined policies, procedures and guidelines for the operation
of training camps, talent identification systems, planned competition
schedules and other related activities were used as an indicator of the
extent to which the system for athlete development was standardized.
Other organizational systems were assessed in a similar manner.
Finally, centralization was examined by locating the level in the hierarchy where authoritative decisions were made within each of several
organizational task areas. These decisions concerned key organizational
issues such as the selection of athletes for national teams, the appointment of elite coaches and the selection of training methods.
In total, 13 scales were developed covering these three structural elements. With the exception of the variable number of committees, each
of these scales was made up of multiple items. For example, professional specialization was made up of responses to 13 possible roles
found in national sport organizations. Standardization of athlete preparation has ten items covering such areas as the existence of performance criteria, planned training camps, systematized competition schedules and the maintenance of personal-performance files. Details of the
items in the scales are presented in the Appendix. Each multi-item scale
was examined for reliability using Cronbachs coefficient alpha. For all
of the multi-item scales, with the exception of specialization of volunteers, the standardized alpha score was above 0.60, a result which indicates acceptable evidence of internal consistency of the scales and proDownloaded from oss.sagepub.com at UNIV OF UTAH on November 30, 2014
812
vides support for the inclusion of multiple dimensions in the generation
of taxonomies (McKelvey 1975; Carper and Snizek 1980; Hambrick
1984). The scale of specialization of volunteers did not reach the 0.60
alpha level, reflecting a lack of homogeneity in the items. That is, the
administrative positions held by volunteers in these organizations were
not necessarily correlated. For example, whether an organization had a
treasurer or not had no implication for the existence of other roles in
the organization. However, as a result of the importance of volunteers
in national sport organizations, the items for this scale were treated as
a collection of volunteer roles and were retained in the analysis as a
summed scale.
In order to create a taxonomy to identify design types at each particular
time period, the cluster analytic technique was used. Cluster analysis is
preferred over other sorting techniques such as Q-factor analysis in
that the latter identifies groups that are not mutually exclusive. Cluster
analysis, on the other hand, has as its objective to produce exclusive
homogeneous groups. As such, this technique provides greater discrimination among the organizations under study.
There are a variety of clustering techniques, and researchers must make
decisions about which of these techniques best serves their needs. In
this study, the statistical technique used to create the structural taxonomies was Wards method of hierarchical agglomerative clustering
with squared euclidean distance measures. Hierarchical agglomerative
methods have been most frequently used in cluster analysis and Wards
method is the most frequently used in the social sciences (Aldenderfer
and Blashfield 1984). It partitions the objects under study into clusters
so that the sum of the squared within cluster deviations about the group
mean of each attribute is minimized (Romesburg 1979: 150). Wards
method is reluctant to place two or more of the units under study that
are not similar to one another into the same group (Jackson 1983;
Norusis 1985).
The 13 structural scales formed the basis for the cluster analysis from
which the taxonomic groupings were derived. Since the variables within
the scales were not all measured over a similar range, it was necessary
to standardize all measures used in the analysis through the use of Z
scores which avoid weighting the distances between observations in
favour of large variables such as the number of meetings held by the
organization. The Ward method of hierarchical agglomerative clustering
was run using the statistical package for the social sciences (SPSSx)
program.
Once the cluster dendograms and agglomeration schedules were produced for both time periods, the researchers determined the number of
clusters which best explained each data set. The method used was that
suggested by both Hambrick (1984) and Aldenderfer and Blashfield
(1984). It involved selecting the clusters by looking ... for a pronounced increase in the tightness (or decrease in the squared error) of
clusters as the algorithm moves from one cluster solution to the next
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813
the way this is achieved is by graphthe number of clusters against the fusion coefficient (the numerical
value at which the various cases come together to form a cluster). When
the resulting plot shows a marked flattening this suggests that no new
information is portrayed by the following mergers (Aldenderfer and
Blashfield 1984: 54-55).
ing
814
815
816
design.
The results from T, demonstrate the nature of the change that has
occurred over two years into the planning process. The most obvious
difference is that this set of organizations has become much more
homogeneous. As would be predicted about such a set of organizations
subject to the same institutional environmental pressures, they have
become more isomorphic with the demands of that environment and,
consequently, with each other. The diversity which was found in the
six design types at T, has been reduced. The type of shifts that has
occurred also demonstrates that the direction of the overall change has
been towards the institutionally specified professional bureaucratic
design type. Even the least developed of the three design types at T2
is closer to the approved design on most elements of structure than
those 17 organizations in Clusters Three, Four, Five and Six at T,. This
is a considerable amount of change, and all in the same
direction.
When we look at the changes in individual elements of structure we
find greater levels of homogeneity at T2 in 12 of the 13 variables
(specialization of volunteers is the exception). This increased homogeneity is statistically demonstrated in Table 3 which shows the coefficient
of variation for each of the scales at each time period.
Allison (1978), in a thorough review, suggested that this coefficient is
the most direct and scale-invariant measure of dispersion. A reduction
in the coefficient of variation means a greater level of homogeneity.
Also, using a t-test to compare changes in individual elements of structure we find that, as shown in Table 2, there are statistcally significant
changes (p<0.05) in all elements except those concerned with volunteer
involvement (volunteer specialization and number of committees) and
decision making (centralization and volunteer involvement in decision
making). These particular systems, in which there has been less change,
embody those values central to the voluntary traditions of national sport
organizations. It is here that we see the most resistance to the pressures
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817
Table 3
Coefficients of
Variation at T,
and T~
that have been placed on these organizations and here that they are
farthest from the institutionally prescribed professional bureaucratic
structure. What we see, then, over the two time periods is a general
move in these 36 organizations towards the professional bureaucratic
form, the institutionally approved design type; and this movement is
really very striking. However, there is the caveat that there is much less
change on those elements of the form which are most tightly connected
to the prevailing value of volunteers.
How can we take this further in order to understand the dynamic nature
of isomorphic change? This involves outlining the way in which different mechanisms have been used to transmit the institutional ideas to,
and between, the 36 sport organizations. According to DiMaggio and
Powell ( 1983), the mechanisms by which these individual isomorphic
changes can occur are coercive isomorphism, mimetic isomorphism and
normative isomorphism. Coercive isomorphism occurs when a powerful
organization forces less powerful ones to adopt its goals and the type
of structures seen as most appropriate to achieve these goals. For
national sport organizations the state has imposed its political goal of
success in international sport on these organizations and pressured them
to adopt the structural design seen as most appropriate for achieving
these goals. These coercive pressures often come about as a response
to changes in government mandates. As Macintosh et al. (1987) point
out, the federal states mandate with regard to national sport organizations has changed over the years since 1970 from a broad-based concern
with the promotion and development of both recreational and elite sport,
to a specific focus on the production of elite athletes. This focus was
sharpened considerably with the introduction of the Quadrennial Planning Program. This changing mandate has resulted in increasing pressures on national sport organizations to adopt the organizational design
most
seen
as
appropriate for this task, the professional
bureaucracy.
The most overt of these pressures has come in the form of funding
incentives to fill certain professional roles, to operate specific proDownloaded from oss.sagepub.com at UNIV OF UTAH on November 30, 2014
818
grammes and to conform to planning requirements which necessitate
the increased systematization of the organizations operations. The state
has also sought to legitimate the appropriate structural changes by extolling their merits in government publications and through the actions of
their consultants, who each have responsibility for a number of national
sport organizations. As well as prescribed practices, certain organizational activities have actually been proscribed, that is to say, seen as
unacceptable for national sport organizations to engage in. These
include activities such as holding frequent meetings of volunteers, providing financial support to senior-level recreational activities and involving volunteers in operational decision making. As Hinings and Greenwood (1988b) suggest, prescribed and proscribed practices work to limit
the design types found within an institutional sphere, thus change can
only occur within certain boundaries. In the case of national sport
organizations these boundaries limit change to the direction of the professional bureaucratic structure. By adopting the type of design that is
both prescribed and proscribed within the institutional environment, a
national sport organization is able to demonstrate to Sport Canada that
it is performing its tasks in a proper and adequate manner. As Meyer
and Rowan (1977: 349) point out, the incorporation of institutionalized
elements and practices provides an account of its activities that protects
an organization from having its conduct questioned. The organization
becomes legitimate. This legitimacy can then be used as a source of
status with the state agency and in this way the national sport organization ensures that it continues to receive the resources it requires to
operate.
not all
The
819
ensure that consulting help was provided for national sport
organizations. Two consultants along with Sport Canada staff developed
guidelines and procedures about how quadrennial plans should be prepared and what they should contain. These guidelines were clearly
based on what were perceived to be some of the more successful
national sport organizations. That is, they were modelled on organizations that were already in, or close to, the professional bureaucratic
design type in that they had increased their number of professional staff,
were proceduralizing their operations and shifting decision-making
responsibility to professionals. These planning guidelines were universally applied to all national sport organizations.
As well as consulting help, national sport organization staff and volunteers often attend seminars, conferences and workshops. Speakers at
these events often come from the more successful organizations, thus
reinforcing the appropriateness of the organizational design they have
adopted. In addition, all of these organizations are located in one building in Ottawa, the National Sport and Recreation Center. This centralized location helps create network ties between members of national
sport organizations. As Galaskiewicz and Wasserman (1989) point out,
such networks are critical to mimetic processes. They act as a means
by which ideas about design options and strategies can be quickly diffused. They are also a means by which managers in NSOs learn about
which of these options and strategies is, and is not, acceptable to their
principal stakeholder, Sport Canada. Consequently, when they see other
organizations receiving larger financial contributions and greater kudos,
they tend to mimic the actions of these organizations.
The third way in which the type of changes we have shown were
brought about is through normative isomorphism. Much of the pressure
for this type of change stems from the increased number of professionals being employed in national sport organizations. Two aspects of
this increasing professionalization contribute to isomorphic change. The
first of these concerns the educational background and training that
professionals receive. DiMaggio and Powell (1983: 152) note that the
training of professionals creates a pool of interchangeable individuals
who occupy similar positions across a range of organizations and possess a similarity of orientation. The Quadrennial Planning Process actually built on previous funding initiatives by the state to encourage
national sport organizations to staff certain technical and administrative
positions. Funds were made available to encourage professional as
opposed to volunteer leadership in the form of a director-general who
would have operational control of the organization. In addition to the
fact that they fill similar functional roles, there are other commonalities
among the professional staff of national sport organizations. As Macintosh and Beamish (1987) have shown, many of these individuals come
from the same social-class backgrounds and undergo similar academic
training. Furthermore, this background and training is, in a number of
cases, very much like that of those individuals who work for Sport
agency, to
820
Canada. As a result, they often hold similar ideological positions about
the purpose of sport and the most appropriate type of organizational
design to realize this purpose (Slack and Thibault 1988). This ideology
becomes even more entrenched as a result of the previously mentioned
internal labour market that exists in national sport organizations, the
federal government and arms-length agencies concerned with sport.
Specifically, the mobility exhibited by professionals serves to further
unify values and beliefs about the appropriate design of national sport
organizations.
In addition to the training of professionals, an aspect of professionalization which helps bring about normative isomorphism is referred to as
the filtering of personnel. DiMaggio and Powell (1983: 152) point out
that many professional career tracks are so closely guarded both at the
entry level and throughout the career progression that individuals who
make it to the top are virtually indistinguishable. In national sport
organizations, the career tracks to senior managers positions are
guarded by Sport Canada (Slack and Thibault 1988). When individuals
are hired for senior positions in these organizations, one member of the
Sport Canada staff and often one member of the federally funded
Coaching Association of Canada sit as members of the selection committee. This ensures that only people with similar values and beliefs
about the purpose and design of national sport organizations are hired.
This is a further factor which contributes to the process of isomorphism
in these organizations.
Conclusions
we use
general
821
ive or
which
822
resource dependence as a factor precipitating change. However, the fact
that mechanisms other than the coercive pressures built into the national
sport organizations exchange relationship with the state are shown to
influence change is, we believe, strong evidence for institutional effects.
For example, we see considerable mimetic behaviour in these organizations. One aspect of this process is that of employee mobility. This is
something that Child and Smith (1987) refer to when Cadburys were
attempting to understand how Mars did business; they brought in the
men from Mars! These transfers spread the key institutional ideas.
Again, Child and Smith (1987) point out the role of engineering suppliers in disseminating information between Cadburys and Mars. In
sport organizations, we see a similar process in the use of the same
consulting firm or the use of the Sport Canada consultants who produced the planning guidelines. Mimetic processes are also at work
because of the projection of some organizations as more successful than
others (e.g. alpine skiing), the planning guidelines being based on these
more successful organizations. This is further reinforced when smaller,
less developed organizations hire their new professional staff from
such leading organizations.
Normative isomorphism is seen primarily, as DiMaggio and Powell
(1983) suggest, through the professionalization of national sport organizations. This professionalization of staff produces a high level of communality about the purpose of sport and the most appropriate type of
organizational design to realize this purpose (Slack and Thibault 1988).
The mimetic process that the mobility of professionals serves is based
in an initial normative process that unifies values and beliefs. Important
to this normative thrust has been the growth of faculties of physical
education over the past 15 years and the emergence of sport management as a sub-discipline. Professionalism is also associated with the
guarding of career tracks through processes of selection and socialization. Having Sport Canada involved in the hiring process ensured that
only people with similar values and beliefs were hired.
Finally, although not our central purpose, our results raise questions
about resistance to the pressures of the institutional environment and
about the pace at which isomorphic change occurs. As Oliver (1991:
151) notes, institutional theorists, by virtue of their focus, have tended
to limit their attention to the effects of the institutional environment on
structural conformity and isomorphism and have tended to overlook the
role of active resistance in organization environment relations. While
the organizations in our study show considerable evidence of structural
conformity to the demands of the institutional environment they also
demonstrate resistance. As Table 2 shows, this resistance manifests
itself in the lack of significant change in those areas concerned with
volunteer involvement (volunteer specialization and the number of
committees) and decision making (centralization and volunteer
involvement in decision making). As noted earlier, these areas
embody core values about the extent of volunteer involvement in
823
national
sport
organizations
and
volunteer
control
of
these
organizations.
Values, such as those suggested by Kanter (1983) and Hinings and
Greenwood (1988a), manifest themselves in the structures and systems
of organizations. Values about increasing professional staff and the systematization of activities, promoted within the institutional environment
of national sport organizations, have been relatively easy for members
of these organizations to adopt and translate into appropriate structures
so as to legitimate themselves in the eyes of the state. However, redefining the roles of volunteers and changing the authority structure of
these organizations directly confronts values that are central to the
membership. It is here that national sport organizations have actively
defied the state by dismissing the institutional pressures for reduced
volunteer involvement (cf. Oliver 1991). In part, this defiance stems
from the fact that the chances for these organizations to gain economically by conforming to institutional rules and values about the standardization of operations could improve the economic fitness of these organizations as access to state funds was enhanced through meeting these
demands. However, reducing the role of volunteers had no such payoff.
As Oliver (1991: 161) notes, when anticipated legitimacy or economic
gain is low, organizations will
defy the institutional requirements
to which they are advised to conform ...; this is what our results
demonstrate.
However, resistance also stemmed from the potential loss of autonomy
that could result from conformity to certain institutional pressures. As
Oliver (1991: 161) notes, &dquo;[organizational motives to retain control
over processes and outputs will impose limits on the willingness of
organizations to conform to these pressures. Decentralizing decision
making into the hands of professional staff and reducing volunteer
involvement in decision making would reduce the autonomy of these
traditionally volunteer organizations. As a result, these are also areas
where we see no significant changes.
The pace at which isomorphic change occurs has been raised by Oliver
(1988: 558) who suggests that the question of what is a reasonable
period to wait for the appearance of isomorphism will only be conclusively solvable by repeated investigations of isomorphic processes across
a range of time spans in a variety of populations. The pace at which
isomorphic change occurred in the organizations we studied can be
described as rapid; however, our research was limited to two time
periods. As such, while it demonstrates that, in the face of strong institutional pressures, change in design can occur rapidly, it also raises questions about the permanency of this change. Miller and Friesen (1984)
suggest that organizations which successfully negotiate major change
do so over relatively short periods of time. Hinings and Greenwood
(1988a), in their ten-year study of British local authorities, make the
same point. Our population demonstrates this rapid change. However,
there was little change in the high-impact systems of these organiza...
824
tions. These
the aspects of
tightly coupled
to the value
Appendix
National
Specialization
1. Specialization of professional staff
managing director, director of national team, director of domestic affairs, director of marketing, director of athletes, national coach, technical director, business administrator, womens head coach, mens head coach, executive director,
programme coordinator, high-performance sport-centre coordinator o=0.7048
2. Specialization of suppor-t staff
assistant national coach, trainer, masseur, technician, medical doctor, physiologist, biomechanists, psychologist, executive secretary, graphic artist o=0.7796
3. Specialization of volunteers
president, past president, vice-president national programme, vice-president
finance, vice-president marketing, vice-president domestic development, vicepresident technical, team manager, secretary, vice-president officials, vicepresident administration, vice-president geographical, athletes representative,
vice-president coaching,
volunteer coach,
a=0.4176
4. Specialization of number of committees
total number of committees (single-item variable)
a=N/A
5. Technical specialization
team distinction for coaches, distinction of discipline for coaches, number of
national coaches, full-/part-time coaching staff, national team committee,
number of types of international athletes
a=0.6338
Standardization
6. Standardization of administrative systems
existence and complexity of: job descriptions for paid staff, job descriptions
for volunteers, work plans, policies and procedures manual, terms of reference
for committees
a=0.7447
7. Standardization of athletes programmes
existence and complexity of: performance criteria, physiological monitoring,
psychological monitoring, personal performance files, talent identification
system, athlete agreement, planned competition schedule, development of athlete training programmes, athlete contact with national coach, plan for training
a=0.7036
camps
8. Standardization of support systems to athleies
existence and complexity of: levels of National Coaching Certification Program, use of Coaching Association of Canada, coaches meetings run by the
NSO, elite coaching development, officials development systems, medical
a=0.7554
support programme, research programme
9. Standardization of decision making
selection of national athletes, selection of carding for athletes, selection of
Downloaded from oss.sagepub.com at UNIV OF UTAH on November 30, 2014
825
coaches, selection of national-training programme, coaching development,
officials development
10. Standardization of evaluation
national-team-coach evaluation,
evaluation, officials evaluation
a=0.7687
procedures
professional-staff evaluation,
programme
a=0.6647
Centralization
11. Centr-alization
of decision making
decisions on: selection of national athletes, selection of carding athletes, selection of coaches, selection of national-training programme, coaching development, officials development
a=0.6842
12. Number of hierarchical levels involved in decision making
levels involved for decisions on: selection of national athletes, selection of
carding athletes, selection of coaches, selection of national-training prou=0.7156
gramme, coaching development, officials development
13. Extent of volunteer involvement in decision making
number of decisions volunteers are involved in, number of decisions made by
volunteers
a=0.7822
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