You are on page 1of 2

4/1/2016

UnicornIncDecisionsforPeriod2023

DecisionsMadeforPeriod2023
2016WinterMKTG5007GroupCUnicornIncPeriod2023

MARKETRESEARCHDECISIONS

ProviderNameCost

PRODUCTMANAGEMENTPRODUCTDEVELOPMENTDECISIONS

ProjectName
Style Tech.SpecsUnitCostCosttoDevelop
Product State
Sonic8
Redeveloped
Sonic8_Spec_Cost_2023
21.78
21.78
$30.65
$2,000,000
Knuckles
Redeveloped
Xtreme_Spec_Cost_2023
31.57
61.12
$51.58
$2,000,000
nofilter
Redeveloped
Green_Cost_2023_A
71.62
21.28
$24.44
$1,000,000
TR3ASON
Normal

PRODUCTMANAGEMENTCHANNELPRICINGDECISIONS

Sonic8

RetailPrice
RetailerMargin

ConsumerElectronics
DepartmentStores
DiscountStores

$79
30%

ForecastUnitSales
Active
866,666
Active
866,666
Active
866,666

Knuckles
RetailPrice
RetailerMargin

$145
32%

ConsumerElectronics
DepartmentStores
DiscountStores

Active
Active
Active

ForecastUnitSales
766,666
766,666
766,666

nofilter
RetailPrice
RetailerMargin

$65
30%

ConsumerElectronics
DepartmentStores
DiscountStores

Active
Active
Active

ForecastUnitSales
833,333
833,333
833,333

TR3ASON
RetailPrice
RetailerMargin

$96
32%

ConsumerElectronics
DepartmentStores
DiscountStores

Active
Active
Active

ForecastUnitSales
333,500
333,500
333,500

PRODUCTMANAGEMENTADVERTISINGSTRATEGYDECISIONS

Product StrategyAdvertisingBudget
Sonic8
custom
$5,000,000
Knuckles
custom
$5,000,000
nofilter
custom
$9,500,000
TR3ASON
custom
$5,000,000

PRODUCTMANAGEMENTADVERTISINGMEDIADECISIONS

Product AdvtgBudgetTV NewspapersMagazinesDigitalMedia


Sonic8
$5,000,000
0%
50%
50%
0%
Knuckles
$5,000,000
0%
0%
50%
50%
nofilter
$9,500,000
56%
0%
0%
44%
TR3ASON
$5,000,000
0%
50%
50%
0%
MediaSubcategoryAllocation

https://websim1.smartsims.com/1109261844/?action=report&menu=LiteKeyReports&rep=MTGFirmDecisions72106e12&mash=7ad764bd&x=808&y=529

1/2

4/1/2016

UnicornIncDecisionsforPeriod2023

PRODUCTMANAGEMENTSALESPROMOTIONSTRATEGYDECISIONS

Product StrategySalesPromotionBudget
Sonic8
custom
$6,000,000
Knuckles
custom
$7,000,000
nofilter
custom
$5,000,000
TR3ASON
custom
$6,000,000

PRODUCTMANAGEMENTSALESPROMOTIONSUBCATEGORYDECISIONS

TradeShowsSalesforceTrainingPremiums(Gifts)Website/SocialMediaPtofPurchaseDisplaysRebates
Product Budget
Sonic8
$6,000,000
10%
5%
30%
5%
20%
30%
Knuckles
$7,000,000
20%
30%
25%
5%
15%
5%
nofilter
$5,000,000
15%
25%
15%
10%
25%
10%
TR3ASON
$6,000,000
10%
5%
30%
5%
20%
30%

DISTRIBUTIONSALESFORCEMANAGEMENT

NumberSalesRepsSalesRepSalaryPackage
Channel
ConsumerElectronics
50
$96,000
DepartmentStores
30
$95,000
DiscountStores
21
$94,000

DISTRIBUTIONINVENTORYMANAGEMENT

Product UnitsOrdered
Sonic8
2,599,999
Knuckles
2,300,000
nofilter
2,500,000
TR3ASON
1,000,000

https://websim1.smartsims.com/1109261844/?action=report&menu=LiteKeyReports&rep=MTGFirmDecisions72106e12&mash=7ad764bd&x=808&y=529

2/2

You might also like