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UnicornIncDecisionsforPeriod2023
DecisionsMadeforPeriod2023
2016WinterMKTG5007GroupCUnicornIncPeriod2023
MARKETRESEARCHDECISIONS
ProviderNameCost
PRODUCTMANAGEMENTPRODUCTDEVELOPMENTDECISIONS
ProjectName
Style Tech.SpecsUnitCostCosttoDevelop
Product State
Sonic8
Redeveloped
Sonic8_Spec_Cost_2023
21.78
21.78
$30.65
$2,000,000
Knuckles
Redeveloped
Xtreme_Spec_Cost_2023
31.57
61.12
$51.58
$2,000,000
nofilter
Redeveloped
Green_Cost_2023_A
71.62
21.28
$24.44
$1,000,000
TR3ASON
Normal
PRODUCTMANAGEMENTCHANNELPRICINGDECISIONS
Sonic8
RetailPrice
RetailerMargin
ConsumerElectronics
DepartmentStores
DiscountStores
$79
30%
ForecastUnitSales
Active
866,666
Active
866,666
Active
866,666
Knuckles
RetailPrice
RetailerMargin
$145
32%
ConsumerElectronics
DepartmentStores
DiscountStores
Active
Active
Active
ForecastUnitSales
766,666
766,666
766,666
nofilter
RetailPrice
RetailerMargin
$65
30%
ConsumerElectronics
DepartmentStores
DiscountStores
Active
Active
Active
ForecastUnitSales
833,333
833,333
833,333
TR3ASON
RetailPrice
RetailerMargin
$96
32%
ConsumerElectronics
DepartmentStores
DiscountStores
Active
Active
Active
ForecastUnitSales
333,500
333,500
333,500
PRODUCTMANAGEMENTADVERTISINGSTRATEGYDECISIONS
Product StrategyAdvertisingBudget
Sonic8
custom
$5,000,000
Knuckles
custom
$5,000,000
nofilter
custom
$9,500,000
TR3ASON
custom
$5,000,000
PRODUCTMANAGEMENTADVERTISINGMEDIADECISIONS
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4/1/2016
UnicornIncDecisionsforPeriod2023
PRODUCTMANAGEMENTSALESPROMOTIONSTRATEGYDECISIONS
Product StrategySalesPromotionBudget
Sonic8
custom
$6,000,000
Knuckles
custom
$7,000,000
nofilter
custom
$5,000,000
TR3ASON
custom
$6,000,000
PRODUCTMANAGEMENTSALESPROMOTIONSUBCATEGORYDECISIONS
TradeShowsSalesforceTrainingPremiums(Gifts)Website/SocialMediaPtofPurchaseDisplaysRebates
Product Budget
Sonic8
$6,000,000
10%
5%
30%
5%
20%
30%
Knuckles
$7,000,000
20%
30%
25%
5%
15%
5%
nofilter
$5,000,000
15%
25%
15%
10%
25%
10%
TR3ASON
$6,000,000
10%
5%
30%
5%
20%
30%
DISTRIBUTIONSALESFORCEMANAGEMENT
NumberSalesRepsSalesRepSalaryPackage
Channel
ConsumerElectronics
50
$96,000
DepartmentStores
30
$95,000
DiscountStores
21
$94,000
DISTRIBUTIONINVENTORYMANAGEMENT
Product UnitsOrdered
Sonic8
2,599,999
Knuckles
2,300,000
nofilter
2,500,000
TR3ASON
1,000,000
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