2 0 1 6 11 3 0

ARO / MMX
3 ARO / MMX

IX Survey
13

2016 11 30

I
X

ARO / MMX

2016 11 30

comScore
(Services Instant Messengers)

2016 11 30

A
R
O

2016 9 753.4 PC ()
(58.9%) PC
336.5
9 13.4

336.5

753.4 PC

13.4

7 /
8

10

10

10

2016 11 30

icon source: www.iconfinder.com

DesktopcomScore MMXARO2016 09

A
R
O

PC * 2014 10
PC 41.5%2015 11 **
PC // 2016 6 PC
PC

Top 5 PC

Sep-16 PC
Top 5

70%
57.6%

60%
50%
40%

58.9%

51.3%
41.5%

30%
20%
10%

2016 11 30

Sep-16

Aug-16

Jul-16

Jun-16

May-16

Apr-16

Mar-16

Feb-16

Jan-16

Dec-15

Nov-15

Oct-15

Sep-15

Aug-15

Jul-15

Jun-15

May-15

Apr-15

Mar-15

Feb-15

Jan-15

Dec-14

Nov-14

Oct-14

0%

A
R
O

% Change

+ 42.1%

- 15.2%

- 23.4%

- 14.3%

- 31.7%

*
**Garena Plus(App) 2015 11 comScore
2015 10 - 11

DesktopcomScore MMXARO 2014 10 - 2016 09

PC
8.1%

1.8%
9.7%

24.8%
33.2%

PC
753.4
1.81

24.4%

20.2%

35.4%

14.9%

12.2%

7.5%

7.6%

()
()
6-14
15-24
25-34
35-44
45-54
55
Total

614
1,872
1,840
1,525
1,121
562
7,534

2016 11 30

3
18
60
64
22
14
181

PC 15-24 24.8%
35-44
35.4%
PC 15-24

35-44

A
R
O

Top 5 *

15-24

35-44

* 10
DesktopcomScore MMXARO2016 09

PC ()2016 9 LINE
543.7 PC skypeQQYahoo 25-34
PC 15-44 LINE
skype 15-34 55 QQ
25-44 Yahoo 6-14
PC

543.7
8.1%
16.0%

248.8

3.9%
12.0%
22.4%

18.2

4.3%
23.3%

16.3%

4.2

3.6%
9.1% 9.8%

14.0 4.8%
%

15.6
%
26.9
%

22.6%
27.0%

2016 11 30

21.5%

22.6%

35.0
%

A
R
O

15.8
%
13.0
%

21.1
%
31.3
%

DesktopcomScore MMXARO2016 09

PC Top 10 *

#
1

10

PC LINEskype

LINE

skype

2016 11 30

Desktop comScore Segment MetrixARO2016 09

A
R
O

Garena+
2016 9 Garena+ 289.3 PC 6-24
Garena+
6-24 Garena+ PC

Garena+ PC

289.3
3.8%
15.0%
9.8%
12.6%

20.4%

38.5%

Garena+
Top 10 *

6-24

71.0%

10

* 10

2016 11 30

DesktopcomScore MMXARO2016 09

A
R
O


2016 9 (
) 753.4 PC
PC 58.9% 336.5
9 13.4

PC

2014 10 PC
2015 11
PC //
2016 6 PC

PC 15-24
(24.8%) 35-44
35.4%

15-24
35-44

2016 11 30

A
R
O


2016 9 PC (

PC LINEskype

)LINE
543.7 PC
skypeQQYahoo

LINE

skype

25-34 PC
LINE 15-44
skype15-34
QQ 25-44
Yahoo 6-14

2016 11 30

A
R
O

Garena+
2016 9 289.3 PC
6-24
6-24

Garena+

IX

2016 11 30

2016 11 4 11 7 15
1,329

I
X

2016 11 30

Key Findings

57.2%
35.3%

/(59.5%)
65

2016 11 30

I
X

7.5%
35.3%

57.2%

45.9%

43.8%

36.5%

38.1%

44.4%

9.5%

39.0%

16.9%

50.1%

12.6%

41.2%

16.5%

4.36
4.26
4.22

32.3%

42.0%

22.0%

4.02

32.6%

40.0%

23.5%

4.01

25.8%
22.0%

44.3%
37.5%

24.9%
30.4%

3.90
3.68

Base N=1,315
Nov. 2016
=5=4..

(57.2%)(35.3%)
(7.5%)

2016 11 30

I
X

4.10

Base N=1,315
Nov. 2016

59.2%

56.6%

50.8%

44.8%

I
X

40.8%

29.1%

26.9%
23.9%

19.0%
0%

20%

40%

60%

80%

Base: N=1315
: Nov. 2016

(59.2%) 15-19 55 Facebook

Messenger Skype (56.6%)
(50.8%) LINE WeChat

2016 11 30

1-3

8.6%

1-3

7.4% 3.5%

11.0%

1-3

59.5%

8.7%

1-3

26.1%

27.5%
35.4%

18.7%
40.5%
10%

20%

30%

40%

50%

Base: N=1315
: Nov. 2016

101~200

(/)
65
Base: N=783
: Nov. 2016

(59.5%) 20-24
100 65

2016 11 30

I
X

201

0%

31~60
61~100

12.6%

1()

30

(
)

20-24
65

I
X

2016 11 30

670

50.4%

659

49.6%

15-19

132

10.0%

20-24

148

11.1%

25-29

144

10.9%

30-34

168

12.6%

35-39

183

13.8%

40-44

152

11.4%

2016/11/042016/11/07

45-49

144

10.9%

50-54

139

10.4%

55

118

8.9%

627

47.2%

342

25.7%

360

27.1%

(IX Survey)

CyberPanel
15

N=1,329
95%,2.69%
201610

2016 11 30

I
X

marcom@insightxplorer.com