Professional Documents
Culture Documents
Corporate Governance
Main Principles
Approaches to Corporate Governance
Corporate governance
is the system by which organisations are directed and controlled.
A sound system of corporate governance is capable of reducing
company failures in a number of ways:
1. it addresses issues of management
This reduces the agency problem and makes it less likely that management will
promote their own self-interests above those of shareholders.
2. it helps to identify and manage the wide range of risks
These might arise from changes in the internal or external environments
3. it specifies a range of effective internal controls
that will ensure the effective use of resources and the minimisation of waste,
fraud, and the misuse of company assets.
Internal controls are necessary for maintaining the efficient and effective
operation of a business
4. it encourages reliable and complete external reporting of financial
data
By using this information, investors can establish what is going on in the
company and will have advanced warning of any problems
5. it underpins investor confidence
gives shareholders a belief that their investments are being responsibly
managed
The principle of comply or explain means that companies have to take seriously
the general principles of relevant corporate governance codes.
Compliance is required under stockmarket listing rules but non-compliance is
allowed based on the premise of full disclosure of all areas of non-compliance.
It is believed that the market mechanism is then capable of valuing the extent
of non-compliance and signalling to the company when an unacceptable level of
compliance is reached.
On points of detail companies could be in non-compliant as long as they made
clear in their annual report the ways in which they were non-compliant and,
usually, the reasons why.
This meant that the market was then able to punish non-compliance if investors
were dissatisfied with the explanation (ie the share price might fall).
In most cases nowadays, comply or explain disclosures in the UK describe minor
or temporary non-compliance.
Some companies, especially larger ones, make full compliance a prominent
announcement to shareholders in the annual report, presumably in the belief
that this will underpin investor confidence in management, and protect market
value.
Remember though that companies are required to comply under listing rules but
the fact that it is not legally required should not lead us to conclude that they
have a free choice.
The stock market takes a very dim view of most material breaches, especially in
larger companies.
Typically, smaller companies are allowed (by the market, not by the listing rules)
more latitude than larger companies.
This is an important difference between rules-based and principlesbased approaches.
Smaller companies have more leeway than would be the case in a rulesbased jurisdiction, and this can be very important in the development of a small
business where compliance costs can be disproportionately high.
Rules
Rules-based control is when behaviour is underpinned and prescribed by statute
of the countrys legislature.
Compliance is therefore enforceable in law such that companies can face legal
action if they fail to comply.
US-listed companies are required to comply in detail with Sarbox provisions.
Sarbox compliance can also prove very expensive.
The same detailed provisions are required of SME's as of large companies, and
these provisions apply to each company listed in New York.
National differences
Developing countries
In developing economies - there are normally many SMEs. For these companies
extra regulations would be very costly
So, perhaps for them the option to comply or explain is better.
This would allow those who seek foreign investment to comply more fully than
those who don't want it and are prepared to explain why
Developing countries may not have all resources that are needed for full
compliance (auditors, pool of NEDs, professional accountants, internal auditors,
etc).
To help compliance, international standards help nations become competitive.
The OECD (Organisation for Economic Cooperation & Development) was
established in 1961.
It is made up of the industrialised marketeconomy countries, as well as some
developing countries, and provides a forum in which to establish and coord inate
policies.
The ICGN (International Corporate Governance Network) was founded in 1995 at
the instigation of major institutional investors, represents investors, companies,
financial intermediaries, academics and other parties interested in the
development of global corporate governance practices
What Is a code And what is it for?
In most countries, financial accounting to shareholders is underpinned by
company law and International Financial Reporting Standards.
Some of the other activities of directors are not, and it is in this respect that
countries differ in their approaches.
Codes Are intended to specifically guide behaviour where the law is ambiguous
Underpinning concepts of Governance
Key Underpinning Concepts of Corporate Governance
So whats all this nonsense about then hey?? Well, for a company to be run well,
and in the best interests of its shareholders, is a bit like all good relationships.
They are built on solid foundations of trust and so on so thats my little
heartwarming story
over back to the boring stuff oh but please remember these need
memorising as they are a common question!
These are the underpinning concepts....
Fairness
Respecting the rights and views of any groups with a legitimate interest.
This means a lack of bias.
This is especially important where personal feelings are involved.
Responsibility
Willingness to accept liability for the outcome of governance decisions.
Clarity in the definition of roles and responsibilities.
Conscientious business and personal behaviour.
Accountability
Answerable for the consequences of actions.
Providing clarity in communication channels with internal and external
stakeholders.
Development and maintenance of risk management and control systems.
Honesty/Probity
Not simply telling the truth but also not being guilty of issuing misleading
statements or presenting information in confusing or distorted way.
Truthful
Not misleading
Integrity
A person of high moral virtue. Adheres to a strict moral or ethical code despite
other pressures.
It is an underlying principle of corporate governance and it is vital in all agency
relationships.
Straightforward dealing.
Importance of integrity in corporate governance:
Codes of ethics do not capture all ethical situations.
Any profession (such as accounting) relies upon a public perception of
competence and integrity.
It provides a basic ethical framework to guide an accountants professional and
personal life.
It underpins the relationships that an accountant has with his or her clients,
auditors and other colleagues.
Trust is vital in the normal conduct of these relationships and integrity underpins
this.
Transparency/ Openness
Non executives
Investors and regulators prefer there to be more NEDs, due to their independent
scrutiny of the company.
Remember that the execs should be working in the best interests of the
shareholders and its partly the NEDs job to ensure they do
Legal responsibilities
So here we are looking at the legal side of what they need to do to help run and
direct the company well (corporate governance)
In a unitary board structure (the one where theres just one board - see later
sections), all directors share legal responsibility for company activities and all are
accountable to the shareholders.
Notice that directors are all responsible for each others decisions - this is
important - it means everyone is looking to ensure each other does the job well
(see collective responsibility below)
In most countries, all directors are subject to retirement by rotation, where they
either step down or offer themselves for re-election (by the shareholders) for
another term in office.
This gives shareholders a chance to not re-elect rubbish directors!
Collectively responsible
Directors are collectively responsible for the companys performance, controls,
compliance and behaviour.
So theres no hiding place for them hopefully
Board roles
1. They must comply fully with relevant regulatory requirements that will include
legal, accounting and governance frameworks.
2. The board of directors must discuss and agree strategies to maximise
the long-term returns to the companys shareholders.
Company secretary
Company secretary
Compulsory
In most countries, the appointment of a company secretary is a compulsory
condition of company registration.
This is because the company secretary has important responsibilities in
compliance, including the responsibility for the timely filing of accounts and
other legal compliance issues.
So as well as making sure her nails are well manicured it is his/her legal
responsibility to ensure all the admin that comes with PLCs are adhered too.
Even though I joke about this - it is actually a vital role. The legal frameworks are
there to try and protect the stakeholders
Advises legal responsibilities
The company secretary often advises directors of their regulatory and legal
responsibilities and duties.
Loyal to company
His or her primary loyalty is always to the company.
In any conflict with another member of the company (such as a director), the
company secretary must always take the side most likely to benefit the company
Technical knowledge
In many countries he (get me being all modern!) must be a member of one of a
list of professional accountancy or company secretary professional bodies
Employee Representatives
Employee representatives
Trade unions represent employees in a workplace;
membership is voluntary and its influence depends on how many of the
workforce are members
Corporate Governance role
Trade unions are able to deliver the compliance of a workforce.
If a strategy needs a high level of commitment, a union can help to unite the
workforce behind the strategy and ensure everybody is committed to it.
How do they do this?
United front
This can also mean that management and workforce are seen as united by
external stakeholders; making the achievement of strategies more likely.
Keeps management abuses at bay
A trade union can be a key actor in the checks and balances of power within a
corporate governance structure.
This can often work to the advantage of shareholders, especially when the abuse
has the ability to affect productivity.
Help effectiveness of company
Unions are often good at highlighting management abuses such as fraud, waste,
incompetence and greed
Help to control the employees
Where a good relationship exists between union and employer, then productivity
of employees tends to increase
In the UK, for example, it is a stock exchange requirement that listed companies
comply with the Combined Code on Corporate Governance
Procedure for obtaining a listing on an international stock exchange
Normally, obtaining a listing consists of three steps:
1. legal
2. regulatory
3. compliance
Steps:
1. In the UK a firm seeking listing must register as a public limited company.
This entails a change in its memorandum and articles agreed by the existing
members at a special meeting of the company.
2. The company must then meet the regulatory requirements of the Listing
Agency which, in the UK, is part of the Financial Services Authority (FSA).
These requirements impose a minimum size restriction on the company and
other conditions concerning length of time trading.
3. Once these requirements are satisfied the company is then placed on an
official list and is allowed to make a public offering of its shares.
4. Once the company is on the official list it must then seek the approval of the
Stock Exchange for its shares to be traded.
In principal it is open to any company to seek a listing on any exchange where
shares are traded.
5. The London Exchange imposes strict requirements and invariably the applicant
company will need the services of a sponsoring firm that specialises in this type
of work.
The advantages of seeking a public listing
1. It opens the capital market to the firm
2. It offers the company access to equity capital from both institutional and
private investors and the sums that can be raised are usually much greater than
can be obtained through private equity sources.
3. Enhances its credibility as investors and the general public are aware that by
doing so it has opened itself to a much higher degree of public scrutiny than is
the case for a firm that is privately financed.
The disadvantages of seeking a public listing
1. A distributed shareholding does place the firm in the market for corporate
control increasing the likelihood that the firm will be subject to a takeover bid.
2. There is also a much more public level of scrutiny with a range of disclosure
requirements.
3. Financial accounts must be prepared in accordance with IFRS or FASB and with
the relevant GAAP as well as the Companies Acts.
4. Under the rules of the London Stock Exchange companies must also comply
with the governance requirements of the Combined Code
Shareholders
Shareholders and other investors
Now time for the big boys the most important external actors in corporate
governance.
They do, after all, own the business that we are looking to run and direct
properly.
Other Investors include fixed-return bond-holders
Agency relationship
The shareholders are the principals . They expect agents (directors) to act in
their best economic interests
An agency relationship is one of trust between an agent and a principal which
obliges the agent to meet the objectives placed upon it by the principal.
As one appointed by a principal to manage, oversee or further the principals
specific interests, the primary purpose of agency is to discharge its fiduciary duty
to the principal
Agency costs
Types of Investor
Small investors
Individuals who hold shares in unit trusts, funds and individual companies.
They typically buy and sell small volumes and tend to have fewer sources of
information than institutional investors.
They also often have narrower portfolios, which can mean that agency costs are
higher, as the individuals themselves study the companies they have invested in
for signs of changes in strategy, governance or performance.
Institutional investors
The biggest investors in companies, dominating the share volumes on most of
the worlds stock exchanges.
Examples include Pension funds, insurance companies and unit trust companies
each fund being managed by a fund manager.
Fund managers have some influence over the companies so need to be aware of
the performance and governance of many companies in their funds, so agency
costs can be very large indeed.
When should institutional investors intervene in company affairs?
Then there is the agency problem between the donors and the charity.
Will the donations be used fully for the purpose?
Hence the need for very strong regulation
Some charities voluntarily provide full financial disclosures and this places
increased pressure on others to do the same.
A common way to help to reduce the agency problem is to have a board of
directors overseen by a committee of trustees (sometimes called governors).
The trustees here act in a similar way to NEDs, and will generally share the
values of the charities purpose
Charities can exhibit their effectiveness by using a social or environmental audittype framework, including a regular and transparent report on how the charity is
run and how it has delivered against its stated objectives.
This increases the confidence and trust of all of the main stakeholders: service
users, donors, regulators and trustees and reduces the agency problem
Purpose
Agents
Principals
Public listed
Maximisation
Directors
Shareholders
companies
of long-term
Implementation
Various
Ultimately,
of government
layers of
taxpayers and,
policy
service and
in a
departmental
democracy,
managers
voters (the
shareholder
returns
Public sector
Charities and
Achievement of
Directors and
Donors and
voluntary
benevolent
service
other
organisations
purposes
managers
supporters
provide the
1. Uncertainty
Do we trust the other party enough?
The more certain we are, the lower the transaction / agency cost
2. Frequency
how often will this be needed
The less often, the lower the transaction/agency cost
3. Asset specificity
How unique is the item
The more unique the item, the more worthwhile the transaction / agency cost is
Applied to Agency theory
This can be applied to directors who may take decisions in their own
interests also:
1. Uncertainty - Will they get away with it?
2. Frequency - how often will they try it?
3. Asset specificity - How much is to gain?
Responsibilities of..
The Board of Directors
Board Committees
Board committees
Importance of committees
Many companies operate a series of board sub-committees responsible for
supervising specific aspects of governance.
Reduces board workload
Use inherent expertise
Communicates to shareholders that directors take these issues seriously.
Communicates to stakeholders the importance of remuneration and risk.
Nominations committee
Advises on:
1. The balance between executives and NEDs
2. The appropriate number and type of NEDs on the board.
Nominations committee - Roles
The nominations committee is usually made up of NEDs.
It establishes the skills, knowledge and experience possessed by current board
Notes any gaps that will need to be filled
Looks at continuity and succession planning, especially among the most senior
members of the board.
Is responsible for recommending the appointments of new directors to the board
This does not mean that all are equal in terms of the organisational hierarchy,
but that all are responsible and can be held accountable for board decisions.
Advantages
1. NEDs are empowered, being accorded equal status to executive directors.
2. The presence of NEDs can bring independence, experience and expertise
3. Board accountability is enhanced as all directors are held equally accountable
under a cabinet government arrangement
4. Reduced likelihood of abuse of power by a small number of senior directors
5. Often larger than a tier of a two-tier board so more viewpoints are expressed
and more robustly scrutinised
6. All participants have equal legal responsibility for management of the
company and strategic performance
Disadvantages
1. A NED or independent director can not be expected to both manage and
monitor
2. The time requirement on NEDs may be onerous
Two-tier boards
The board is split into multi-tiers, separating the executive from directors.
These are predominantly associated with France and Germany.
This two-tier approach can take the form of a:
Management or executive board
Responsible for managing the enterprise with the CEO to coord inate activity.
Responsible for the running of the business.
Composed entirely of executive directors.
Supervisory board
Appoints, supervises and advises members of the management board.
A separate chairman coord inates the work and members are elected by
shareholders at the AGM
Has no executive function.
positions periodically.
BENEFITS OF BOARD DIVERSITY
1. More effective decision making.
2. Better utilisation of the talent pool (not only male involved, also woman).
3. Enhancement of corporate reputation and investor relations.
NEDs
Non Executive Directors (NEDs)
NEDs have no executive (managerial) responsibilities.
The key role is to reduce the conflict of interest between management (executive
directors) and shareholders by providing the balance to the board.
NEDs bring an independent viewpoint as they are not full time employees.
Roles and Responsibilities
The Higgs Report (2003) described the function of non-executive directors (NEDs)
in terms of four distinct roles.
1. Strategy role
NEDs are full members and thus should contribute to strategy. They may
challenge any aspect of strategy they see fit, and offer advice
2. Scrutiny role
NEDs should hold executive directors to account for decisions taken.They should
represent the shareholders interests
3. Risk role
NEDs should ensure the company adequate internal controls and risk
management systems
This is often informed by prescribed codes (such as Turnbull) but some industries,
such as chemicals, have other systems in place, some of which fall under
International Organisation for Standardisation (ISO) standards.
4. People role
NEDs should oversee issues on appointments and remuneration, but might also
involve contractual or disciplinary issues.
Independence
The Code states as a principle that the board should include a balance of NEDs
and executives.
The board should ensure any NED is truly independent in character and
judgement by:
not being an employee of the company within the last 5 years
not having a material business relationship with the company in the last 3 years
not receiving any remuneration except a directors fee
not having any family ties with the firm
not holding cross directorships with other directors
Cross directorships
When two (or more) directors sit on the boards of the other.
In most cases, each directors second board appointment is likely to be nonexecutive.
This can compromise the independence of the directors involved. For example, a
director deciding the salary of a colleague who, in turn, may play a part in
deciding his own salary
It is for this reason the cross directorships are explicitly forbidden by many
corporate governance codes
Advantages of NEDs
state authorities
Role of the Chairman
Roles of the chairman in corporate governance
Roles and Responsibilities
1. Provide leadership to the board
The chairman is responsible for ensuring the boards effectiveness for
shareholders, by setting the agenda and ensuring meetings occur regularly
2. The chairman represents the company to investors and other outside
stakeholders/constituents.
3. Effective communication with shareholders
The public face of the organisation So, the chairmans roles include
communication with shareholders.
This occurs in a statutory sense in the annual report and at annual and
extraordinary general meetings.
4. Finally, the co-ordinating of NEDs and facilitating good relationships
between them and executives
5. Ensuring the board receives accurate and timely information
Benefits of separation of roles of Chair & CEO
1. Frees up the chief executive to fully concentrate on the management of the
organisation
2. Allows chair to represent shareholders interests
3. Removes the risks of unfettered powers in one individual
4. Reduces the risk of a conflict of interest in a single person being responsible
for company performance whilst also reporting on that performance to markets
5. Chairman provides a conduit for the concerns of non-executive directors
6. Ensures the CEO is responsible to someone named directly
7. Agrees with most best practice codes
Institutional shareholders may employ proxy voting if they are unable to attend
in person.
The chairman should arrange for the chairmen of the audit, remuneration and
nomination committees to be available to answer and for all directors to attend.
Notice of the AGM to be sent to shareholders at least 20 working days before the
meeting
Extra-ordinary General Meeting
Extraordinary meetings are called when issues need to be discussed and
approved that cannot wait until the next AGM. When events necessitate
substantial change or a major threat, an EGM is called.
1. Articles of association
These prescribe how directors operate including the need to be re-elected every
3 years
2. Shareholder resolution
This can stop the directors acting for them
3. Provisions of law
Eg health and safety or the duty of care.
4. Board decisions
Boards make decisions in the interests of shareholders not directors
Fiduciary Duties
1. Act in good faith:
as long as directors motives are honest
2. Duty of skill and care
This is a legal requirement.
The amount of skill expected depends on your expertise and experience
Penalties for acting without due skill and care
Any contract made by the director may be void
Directors may be personally liable for damages if negligent
May be forced to restore company property at their own expense
Directors Service Contract
Directors service contract
Here a director uses information (not known publicly) which if publicly available
would affect the share price
Trading in own shares with this knowledge is fraud
Directors are often in possession of market-sensitive information ahead of its
publication and they would therefore know if the current share price is under
or over-valued given what they know about forthcoming events.
If, for example, they are made aware of a higher than expected performance, it
would be classed as insider dealing to buy company shares before that
information was published.
Why is insider trading unethical and often illegal?
Directors must act primarily in the interests of shareholders.
If insider dealing is allowed, then it is likely that some decisions would have
a short-term effect which would not be of the best long-term value for
shareholders.
This can become particularly important at times of takeovers where inside
information could mean big profits for the director and not necessarily in the
longer term interests of the shareholder
There is also the potential damage that insider trading does to the reputation
and integrity of the capital markets in general which could put off investors who
would have no such access to privileged information and who would perceive
that such market distortions might increase the risk and variability of returns
beyond what they should be.
Director's Remuneration
Director's Remuneration
The purpose of directors' remuneration is:
to attract and retain individuals
motivate them to achieve performance goals
Components of a rewards package
These include:
1. Basic salary , which is paid regardless of performance;
It recognises the basic market value of a director. (Not linked to performance in
the short run but year-to-year changes in it may be linked to some performance
measures)
2. Short and long-term bonuses and incentive plans which are payable
based on pre-agreed performance targets being met;
3. Share schemes
which may be linked to other bonus schemes and provide options to the
executive to purchase predetermined numbers of shares at a given favourable
price;
4. Pension and termination benefits including a pre-agreed pension value
after an agreed number of years service and any golden parachute benefits
when leaving;
5. Pension contributions
are paid by most responsible employers, but separate directors schemes may be
made available at higher contribution rates than other employees.
6. Other benefits in kind such as cars, health insurance, use of company
property, etc.
Balanced package
This is needed for the following reasons:
A reduction of agency costs
These are the costs the principals incur in monitoring the actions of agents
acting on their behalf.
The main way of doing this is to ensure that executive reward packages are
aligned with the interests of principals (shareholders) so that directors are
rewarded for meeting targets that further the interests of shareholders.
A reward package that only rewards accomplishments in line with shareholder
value substantially decreases agency costs and when a shareholder might own
shares in many companies, such a self-policing agency mechanism is clearly of
benefit.
Typically, such reward packages involve abonus element based on
specific financial targets in line with enhanced company (and hence shareholder)
value.
Director's removal
Stakeholders
Corporate Social Reponsibility
CSR Introduction
Corporate Social Responsibility (CSR)
CSR is a concept whereby organisations consider the interests of society by
taking responsibility for the impact of their activities on wider stakeholders.
Milton Friedman
Only humans have moral responsibilitiesnot companies
Enlightened Self Interest
By looking after society also, society will respond and look after your company
Carrolls view on CSR
1. Economic
Economic responsibilty towards shareholders, employees etc -eg Maximise EPS,
be consistently profitable
Eg.
objectives.
The Mendelow Framework
Power
Is the stakeholders ability to influence objectives
Interest
is how much the stakeholders care
Influence
= Power x Interest
However it is very hard to effectively measuring each stakeholders power and
interest.
The map is not static; changing events can mean that stakeholders can move
around the map
Stakeholder Theory
Business are now so large and pervasive they are accountable to more than just
direct shareholders; they are also accountable to other stakeholders
STAKEHOLDER CLAIMS
A stakeholder makes demands of an organisation.
Some shareholders want to influence what the organisation does (those
stakeholders who want to affect) and the others are concerned with the way they
are affected by the organisation.
Some stakeholders may not even know that they have a claim against an
organisation, this brings us to the issue of..
Direct stakeholder claims
Direct stakeholder claims are made by those with their own voice.
These claims are usually unambiguous, and are made directly between the
stakeholder and the organisation.
Stakeholders making direct claims will typically include:
1. trade unions
2. shareholders
3. employees
4. customers
5. suppliers
6. in some instances, local communities
Indirect stakeholder claims
Indirect claims are made by those stakeholders unable to make the claim directly
because they are, for some reason, inarticulate or voiceless.
This does not invalidate their claim however.
Typical reasons for this include the stakeholder being:
(apparently) powerless (eg an individual customer of a very large organisation)
not existing yet (eg future generations)
How do you interpret, for example, the needs of the environment or future
generations?
The example is an environmental pressure group
Categories of Stakeholder
HOW TO CATEGORISE STAKEHOLDERS
Internal and external stakeholders
1. Internal stakeholders
Will typically include employees and management
2. External stakeholders
Will include customers, competitors, suppliers, and so on.
Some will be more difficult to categorise, such as trade unions that may have
elements of both internal and external membership
Narrow and wide stakeholders
1. Narrow stakeholders
Most affected by the organisations policies and will usually include shareholders,
management, employees, suppliers, and customers who are dependent upon the
organisations output.
2. Wider stakeholders
Less affected and may typically include government, less-dependent customers
and the wider (non local) community
An organisation may have a higher degree of responsibility and accountability to
its narrower stakeholders.
Primary and secondary stakeholders
1. Primary stakeholder
Without whom the corporation cannot survive
Do influence the organisation
2. Secondary stakeholders
Those that the organisation does not directly depend upon for its immediate
survival
Do not influence the organisation
Active and passive stakeholders
1. Active stakeholders
Those who seek to participate in the organisations activities.
Management and employees obviously fall into this active category, but so may
some parties from outside an organisation, such as regulators and environmental
pressure groups
2. Passive stakeholders
Are those who do not normally seek to participate in an organisations policy
making.
This is not to say that passive stakeholders are any less interested or less
powerful, but they do not seek to take an active part in the organisations
strategy.
Will normally include most shareholders, government, and local communities.
Voluntary and involuntary stakeholders
1. Voluntary stakeholders
Voluntary stakeholders are those that engage with an organisation of their own
choice and free will. They are ultimately (in the long term) able to detach and
discontinue their stakeholding if they choose.
They will include employees with transferable skills (who could work elsewhere),
most customers, suppliers, and shareholders.
2. Involuntary stakeholders
Involuntary stakeholders have their stakeholding imposed and are unable to
detach or withdraw of their own volition.
Do not choose to be stakeholders but are so nevertheless
Includes local communities, the natural environment, future generations, and
most competitors.
Legitimate and illegitimate stakeholders
Legitimacy depends on your viewpoint (one persons terrorist, for example, is
anothers freedom fighter).
1. Legitimate
Those with an active economic relationship with an organisation will almost
always be considered legitimate.
For example suppliers, customers
2. Illegitimate
Those that make claims without such a link, or that have no mandate to make a
claim, will be considered illegitimate by some.
This means that there is no possible case for taking their views into account
when making decisions.
Recognised and unrecognised (by the organisation) stakeholders
Theory
Stakeholder Theory
Stakeholder Theory
Proponents of shareholder theory
The agents (directors) have a moral and legal duty to only take account of
principals claims when setting objectives and making decisions.
A business is a citizen of society, enjoying its protection, support and benefits so
it has a duty to recognise a plurality of claims
INSTRUMENTAL AND NORMATIVE
MOTIVATIONS OF STAKEHOLDER THEORY
Some people are concerned about others opinions, while other people seem to
have little regard for others concerns. Why is this so?
1. The instrumental view of stakeholders
That organisations take stakeholder opinions into account only insofar as they
are consistent with profit maximisation So, a business acknowledges
stakeholders only because to do so is the best way of achieving other business
objectives.
If the loyalty of an important primary stakeholder group is threatened, it is likely
that the organisation will recognise the groups claim
It is therefore said that stakeholders are used instrumentally in the pursuit of
other objectives.
2. The normative view of stakeholders
Describes not what is, but what should be, deriving from the philosophy of the
German ethical thinker Immanuel Kant (1724 1804).
Kants argued civil duties were important in maintaining and increasing overall
good in society. We each have a moral duty to
each other in respect of taking account of each others concerns and opinions.
The normative view argues that organisations should accommodate stakeholder
concerns because by doing so the organisation observes its moral duty to each
stakeholder.
The normative view sees stakeholders as ends in themselves and not just
instrumental to the achievement of other ends.
Internal Control and Review
Internal Control
Objectives of Internal Control
General objectives of internal control
To ensure the orderly and efficient conduct of business in respect of systems
being in place and fully implemented.
To safeguard the assets of the business. Assets include tangibles and intangibles
To prevent and detect fraud
To ensure the c ompleteness and a ccuracy of accounting records.
To ensure the t imely preparation of financial information
Internal controls can be at the strategic or operational level.
At the strategic level, controls are aimed at ensuring that the organisation does
the right things;
at the operational level, controls are aimed at ensuring that the organisation
does things right.
However, internal control systems are only as good as the people using them.
No system is infallible
Responsibility for internal control is not simply an executive management role.
Though they should set the tone
All employees have some responsibility for monitoring and maintaining internal
controls
Effective Systems of Internal Control
Effective systems of Internal Control
These are:
Principles of internal control embedded within the organisations structures,
procedures and culture.
Capable of responding quickly to evolving risks.
Any change in the risk profile or environment of the organisation will necessitate
a change in the system
Include procedures for reporting failures immediately to appropriate levels of
management
Internal Control and Reporting
Internal control and reporting
This will always include the nature and extent of involvement by the chairman
and chief executive, but may also specify the other members of the board
involved in the internal controls over financial reporting.
The purpose is for shareholders to be clear about who is accountable for the
controls.
A statement identifying the framework used by management to evaluate the
effectiveness of this internal control.
Managements assessment of the effectiveness of this internal control as at the
end of the companys most recent fiscal year.
This may involve reporting on rates of compliance, failures, costs, resources
committed and outputs (if measurable) achieved.
Internal Audit
Internal Audit - What and When
Internal Audit - What and When
Internal Audit
What is Internal audit?
Internal audit is a management control, where all other controls are reviewed
Sometimes it is a statutory requirement
Codes of corporate governance strongly suggest it
The department is normally under the control of a chief internal auditor who
reports to the audit committee.
When is internal audit needed?
Many organisations also require internal audit staff to conduct follow-up visits to
ensure that any weaknesses or failures have been addressed since their report
was first submitted.
This ensures that staff take the visit seriously and must implement the findings.
3. Examine Information
Internal audit may also involve an examination of financial and operating
information to ensure its accuracy, timeliness and adequacy.
In the production of internal management reports, for example, internal audit
may be involved in ensuring that the information in the report is correctly
measured and accurate.
Internal audit needs to be aware of the implications of providing incomplete or
partial information for decision-making.
4. Compliance to standards checks (Internal variance analysis)
It will typically undertake reviews of operations for compliance against standards.
Standard performance measures will have an allowed variance or tolerance and
internal audit will measure actual performance against this standard.
Internal compliance is essential in all internal control systems.
Examples might include safety performance, cost performance or the
measurement of a key environmental emission against a target amount (which
would then be used as part of a key internal environmental control).
5. Compliance with regulations
Internal audit is used to review internal systems and controls for compliance with
relevant regulations and externally- imposed targets.
Often assumed to be of more importance in rules-based jurisdictions such as the
United States, many industries have upper and lower limits on key indicators and
it is the role of internal audit to measure against these and report as necessary.
In financial services, banking, oil and gas, etc, legal compliance targets are often
placed on companies and compliance data is required periodically by
governments.
Audit Committee
Audit Committee & Internal Control
Audit Committee & Internal Control
Key roles
So the role is to OVERSEE the external audit relationship, I want you to therefore
visualise windscreen wipers when you think of audit committee and external
audit.
Visualise the committee as windscreen wipers - helping the external auditors to
see things more clearly.
This will help you understand their key role in this respect:
W ork plan of auditors is reviewed
I independence is maintained
P rep are for the audit
the committee.
They share the same goals therefore. In fact picture the internal auditor as one
man only.
After all the head of IA is in fact appointed by the audit committee.
Remember though that he works for the same company as the audit committee.
So they like him. In fact they often say We are Him!.
This will help you memorise those key roles..
Key roles
W ork plan reviewed
E ffectiveness assessed
A ccountable for the Internal Controls
R ecommendations are actioned
E fficiency of IA ensured
H ead of IA appointed
I ndependence preserved
M onitor IA
Risk
Process and Indentifaction
Identifying Risk
Identifying Risks
2. Analyse Risk
Prioritise according to threat/liklihood
3. Plan for Risk
Avoid or make contingency plans (TARA)
4. Monitor Risk
Assess risks continually
Positively Correlated
Risks are positively correlated if one will fall with the reduction of the other and
increase with the rise of the other.
Negatively correlated
They would be negatively correlated if one rose as the other fell.
Example
Often environmental and reputation risks are positively correlated - the more
attention spent on how the business interacts with the environment means their
environmental risk is lower and also their reputation risk
Risk Analysis
Risk Analysis
Risk Analysis
Use a Risk map like the one below
This helps management analyse risks according to their probability / likelihood of
happening, and the potential threat they carry
Board Evaluation of risk
Depends on:
Risk appetite of company
Maximum risk a business can take (capacity)
Risk that cant be managed (residual risk)
Risk Exposure Assessment
Risk Attitudes
Risk Attitudes
Risk Attitudes / Appetite
The overall risk strategy determines the overall approach to risk.
1. Risk Appetite
This determines how risks will be managed.
Some will be risk averse and some will be risk seekers, younger companies often
need to be risk seekers and more established companies risk averse
2. Risk Capacity
Risk capacity indicates how much risk the organisation can accept.
The overall strategy of an organisation will therefore be affected by risk strategy,
risk appetite and risk capacity.
Risk is a good thing because
Makes a business more competitive
Prevents just following the leader
Comes with rewards
ALARP
(As low as reasonable practicable)
A risk is more acceptable when it is low (and less acceptable when it is high).
Risks cannot be completely eliminated, so each risk is managed so as to be as
low as is reasonably practicable because we can never say that a risk has a zero
value.
Embedded Risk
Embedded risk
It is important to embed awareness at all levels to reduce the costs of risk
In practical terms, embedding means introducing a taken-for-grantedness of risk
awareness into the culture of an organisation
Culture, defined in Handys terms as the way we do things round here
underpins all risk management activity as it defines attitudes, actions and
beliefs.
How?
Introduce risk controls into the process of work and the environment in which it
takes place.
So that people assume such measures to be non-negotiable components of their
work experience.
Risk management becomes unquestioned, taken for granted, built into the
corporate mission and culture and may be used as part of the reward system.
Risk Monitoring
Risk Manager
Risk management committee
A professional accountant
Society accords professional status to those that both possess a high level of
technical knowledge in a given area of expertise (accounting, engineering, law,
dentistry, medicine) on the understanding that the expertise is used in the public
interest.
The body of knowledge is gained through passing examinations and gaining
practical expertise over time. Acting in the public interest means that the
professional always seeks to uphold the interests of society and the best
interests of clients (subject to legal and ethical compliance).
Fundamental principles (responsibilities) as a professional
Society has reasonable expectations of all professionals. The major professional
responsibilities of any professional are as follows:
1. Integrity
To observe the letter and spirit of the law in detail and of professional ethical
codes where applicable
If no codes, apply pr inciples-basedethical standards (such as integrity and
probity) such that they would be happy to account for their behaviour if so
required.
To act in the public interest
Accounting has a large potential impact on the public - the working of capital
markets and hence the value of tax revenues, pensions and investment rests
upon accountantsbehaviour.
The stability of business organisations and hence the security of jobs and the
supply of important products also depends
Bribery
= "the offering, giving, receiving or soliciting of any item of value to influence the
actions of an official or other person in charge of a public or legal duty."
Regional variations mean that such codes cannot capture important differences
in emphasis in some parts of the world.
The moral right cannot be prescribed in every situation.
Professional codes of ethics are not technically enforceable in any legal manner
Ethical decision making
Ethical decision making
Ethical decision making and Kohlbergs 4 steps
1. Recognise the moral issue
2. Make moral judgement
3. Establish intent
4. Engage in moral behaviour
Lets take the example of petty cash lying around:
1. Moral issue
Could spend it on getting myself (employee) a coffee
2. Moral Judgement
It is immoral to do so as the money is not mine
3. Intent
I should put the petty cash where it belongs
4. Be Moral!
Ensure I do put it back and not buy myself a coffee!
What influences economic behaviour?
This derives from the Greek word teos, meaning "end", since the end result of
the action is the sole determining factor of its morality.
A decision is right or wrong depends on its consequences or outcome.
As long as the consequences of the action taken are more favourable than
unfavourable, then the action can be considered as morally right.
The teleological theory comprises two approaches:
The consequentialist or teleological perspective is based on utilitarian or egoist
ethics meaning that the rightness of an action is judged by the quality of the
outcome.
1. Egoism
The quality of the outcome refers to the individual (what is best for me?).
2. Utilitarianism
The quality of outcome in terms of the greatest happiness of the greatest
number (what is best for the majority?).
Consequentialist ethics are therefore situational and contingent, and not
absolute.
Deontological vs Teleological ethics
Deontological ethics
1. This is where the means are judged more important than the ends.
2. The rightness of an action is judged by its intrinsic virtue
3. Morality is seen as absolute and not situational. An action is right if it would,
by its general adoption, be of net benefit to society.
Lying, for example, is deemed to be ethically wrong because lying, if adopted in
all situations, would lead to the deterioration of society.
Teleological ethics
1. This is where the ends are judged more important than the means.
2. An act is right or wrong depending on the favourableness of
the outcome (consequences)
3. In the teleological perspective, ethics is situational and not absolute.
Absolutism vs Relativism
2. Conventional
At the conventional level, morality is understood in terms of compliance with
either or both of peer pressure/social expectations or regulations, laws and
guidelines.
The more compliant you are with norms, the moral you see yourself as being.
Views the moral right as being compliant with legal and regulatory frameworks /
norms of society
Stage/Plane 3 : Good boy-nice girl orientation
"Good" behaviour is that which pleases, impresses or helps others and is
approved by them (i.e. "What will people think of me?").
Stage/Plane 4 : Law and order orientation
"Right" behaviour is about doing one's duty, showing respect for authority and
maintaining the given social order, regardless of peer pressure.
3. Post-Conventional
At the postconventional level, morality is understood in terms of conformance
with perceived higher or universal ethical principles.
Postconventional assumptions often challenge existing regulatory regimes and
social norms and so postconventional behaviour can often be costly in personal
terms.
Morality is conformance with higher or universal ethical principles.
Assumptions often challenge existing regulatory regimes and social norms and
so is often costly in personal terms.
Stage/Plane 5 : Social contract orientation
"Right" is defined in terms of protecting individual rights according to standards
which have been agreed on "in the public interest".
Stage/Plane 6 : Universal ethical principle orientation
Right" is defined by conscience according to self-chosen ethical principles
appealing to logical comprehensiveness, universality and consistency.
American Accounting Association Model (AAA)
THE AMERICAN ACCOUNTING ASSOCIATION (AAA) MODEL
This model can require more thought than when using the AAA model in some
situations.
It might be the case that not all of Tuckers criteria are relevant to every ethical
decision.
The reference to profitability means that this model is often more useful for
examining corporate rather than professional or individual situations.
When the model asks, is it profitable?, it is reasonable to ask, compared to
what?
Also believe in maximising shareholder wealth, but recognise that some social
responsibility may be necessary
So, a company might adopt an environmental policy or give money to charity if it
believes that by so doing, it will create a favourable image that will help in its
overall strategic positioning
3. Proponents of social contract
Businesses enjoy a licence to operate and that this licence is granted by society
as long as the business acts deserving of that licence.
So, businesses need to be aware of the norms in society so that they can adapt
to them.
If an organisation acts in a way that society finds unacceptable, the licence can
be withdrawn by society, as was the case with Arthur Andersen after the collapse
of Enron.
4. Social ecologists
Recognise that business has a social and environmental footprint and therefore
bears some responsibility in minimising the footprint it creates.
An organisation might adopt socially responsible policies because it feels it has a
responsibility to do so.
5. Socialists
Those that see the actions of business as manipulating, and even oppressing
other classes of people.
Business is a concentrator of wealth in society and so the task of business,
social, and environmental responsibility is very large much more so than
merely adopting token policies
Business should recognise and redresses the imbalances in society and provides
benefits to stakeholders well beyond the owners of capital.
6. Radical feminists
Also seek a significant re-adjustment in the ownership and structure of society.
They argue that society and business are based on values that are usually
considered masculine in nature such as aggression, power, assertiveness,
hierarchy, domination, and competitiveness.
It would be better if society and business were based instead on connectedness,
equality, dialogue, compassion, fairness, and mercy (traditionally seen as
feminine characteristics).
7. Deep ecologists
The most extreme position, strongly believing that humans have no more
intrinsic right to exist than any other species
The worlds ecosystems of flora and fauna are so valuable and fragile that it is
immoral for these to be damaged simply for the purpose of human economic
growth.
Social and Environment Issues
Economic Sustanability
Sustainable development
The development that meets the needs of the present without compromising the
ability of future generations to meet their own needs.
Energy, land use, natural resources and waste emissions etc should be
consumed at the same rate they can be renewed
Sustainability affects every level of organisation, from the local neighborhood to
the entire planet.
It is the long term maintenance of systems according to environmental,
economic and social considerations.
Full cost accounting
This means calculating the total cost of company activities, including
environmental, economic and social costs
TBL (Triple bottom line) accounting
TBL accounting means expanding the normal financial reporting framework of a
company to include environmental and social performance.
The concept is also explained using the triple P headings of People, Planet and
Profit
The principle of TBL reporting is that true performance should be measured in
terms of a balance between economic (profits), environmental (planet) and social
(people) factors; with no one factor growing at the expense of the others.
The contention is that a corporation that accommodates the pressures of all the
three factors in its strategic investment decisions will enhance shareholder
value, as long as the benefits that accrue from producing such a report exceeds
the costs of producing it.