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Group Statistics
Valid N (listwise)
Resort Visit
Visited
Mean
Std. Deviation
Unweighted
Weighted
60.520
9.8307
15
15.000
5.400
1.9198
15
15.000
Importance attached to
5.800
1.8205
15
15.000
4.333
1.2344
15
15.000
53.733
8.7706
15
15.000
41.913
7.5511
15
15.000
4.333
1.9518
15
15.000
Importance attached to
4.067
2.0517
15
15.000
2.800
.9411
15
15.000
50.133
8.2710
15
15.000
51.217
12.7952
30
30.000
4.867
1.9780
30
30.000
Importance attached to
4.933
2.0998
30
30.000
3.567
1.3309
30
30.000
51.933
8.5740
30
30.000
Family Vacation
Household size
Family Vacation
Household size
Total
Family Vacation
Household size
Age of Head of Household
It appears from the mean value that two groups are more widely separated in terms
of income than other variables. There appears to be more separation on the
importance attached to family vacation than on attitude towards travel. The
difference between the two groups on age of the households is small, and the
standard deviation of this variable is large.
df1
df2
Sig.
.453
33.796
28
.000
.925
2.277
28
.143
Importance attached to
.824
5.990
28
.021
Household size
.657
14.636
28
.001
.954
1.338
28
.257
Family Vacation
Eigenvalue
1.786a
% of Variance
100.0
Cumulative %
100.0
Correlation
.801
Because there are two groups, only one discriminant function is estimated. The
eigenvalue associated with this function is 1.786. The canonical correlation
associated with this function is 0.801. The square of correlation is (0.801)2 = 0.64,
indicates that 64 percent of the variance in the dependent variable is explained or
accounted for by this model.
2. Determine the Significance of the Discriminant Function
The null hypothesis is given below:
Ho: In the population, the means of all discriminant functions in all groups are
equal.
This test is based on the value of Wilks .
Wilks' Lambda
Test of
Functio
n(s)
1
Wilks' Lambda
.359
Chi-square
26.130
df
Sig.
5
.000
The Wilks associated with the function is 0.359, which transform to a chi-square
value of 26.130 with 5 degrees of freedom. This is significant at 5% level of
significance. Hence null hypothesis is rejected.
3. Interpretation of Results
.743
.096
Importance attached to
.233
Family Vacation
Household size
.469
.209
Structure Matrix
Function
1
Annual Family Income
.822
Household size
.541
Importance attached to
.346
Family Vacation
Attitude Towards Travel
.213
.164
The group centroids, giving the value of the discriminant function evaluated at the
group means, are shown below:
Visited
Did not visited
1.291
-1.291
Unstandardized canonical
discriminant functions evaluated
at group means
Group 1 who have visited a resort, has a positive value (1.291), whereas group 2
has an equal negative value. The signs of the coefficients associated with all the
predictors are positive. This suggests that higher family income, larger household
size, more importance attached to family vacation, more favourable attitude
towards travel and older heads of households are more likely to results in the
family visiting the resort.
It would be reasonable to develop a profile of the two groups in terms of the three
variables that seems to be most important: Income, Household size and importance
of vacation.
4. Validity of Discriminant Analysis
The hit ratio or the percentage of cases correctly classified can be detrmined by
summing the diagonal elements and dividing by the total number of cases.
Classification Resultsb,c
Predicted Group Membership
Resort Visit
Original
Count
Visited
Visited
12
15
15
15
80.0
20.0
100.0
.0
100.0
100.0
Visited
11
15
13
15
Visited
73.3
26.7
100.0
13.3
86.7
100.0
Cross-validateda
Count
Visited
Total
a. Cross validation is done only for those cases in the analysis. In cross validation, each case is
classified by the functions derived from all cases other than that case.
b. 90.0% of original grouped cases correctly classified.
c. 80.0% of cross-validated grouped cases correctly classified.
In the table above the hit ratio or the percentage of cases correctly classified is 0.90
or 90%. Leave one out cross validation correctly classifies 0.80 or 80% of cases. It
means that we can be 80% sure that the classification is correct.