So Thoughtful Interview Log - Sheet1

Interview
No.
Interviewer
Name:
Interview
Date:
Interviewee Name:
Interviewee Info (Age, Location,

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
Adam Speert
9/14/16
John Major
early 30's, male, SF/Chile
Phone
airline miles discovery
Adam Speert
9/14/16
Joey Backs
early 20s, male, SF
Phone
Adam Speert
9/19/16
Melinda Brett
mid-30's, female, NY/SF
Phone
Adam Speert
9/25/16
Jacqui Cuffe
early 30's, female, NY
In-Person
special occasion
discovery
In-Person
special occasion
discovery
Adam Speert
9/28/16
Brett Skale
early 30's, male, SF
2-3 Key Takeaways:

- pretty dilligent about use of one program, loyalty inherited
from parents.
- saves up for international travel, and point redemption has
gotten more and more difficult.
- saw it as plausible he would donate leftover points to charity
after flight redemption if prompted
- uses a credit card program in which you can apply points to
travel, but doesn't actually accumulate miles.
- wouldn't feel compelled to donate points, because he
satisfies philanthropy in other ways.
- has a couple point programs, but really only manages one.
- status benefits are important.
- wouldn't feel compelled to donate points.
- planning experiences is top of mind when marking special
occasions.
- doesn't really do gifts because everyone in her family has
what they need, so will make effort to visit person instead.
- has a good memory, so never really needs reminders.
- gets gift cards for most of family, spends a little more
thought on kids in the family.
- might like to be better at remembering to send a thoughtful
card.
- does something special for 10-15 bdays a year. picking
something personalized is important to him. likes to
"surprise" them with his thoughtfulness.
- often has to ship gifts to family that is remote.
-"challenge: 75% figuring out what to give/25% remembering"
- only marks occasions for a limited # of people becuase he
doesn't want to create inconsistent expectations.
- doesn't feel compelled to be more thoughtful in marking
special occasions.
Adam Speert
10/1/16
Matt Shuplock
early 30's, male, Sonoma
In-Person
special occasion
discovery
Adam Speert
10/8/16
Andrew Ocon
early 30's, male, SF
In-Person
special occasion
discovery
Adam Speert
10/9/16
Cole Bendenelli
early 30's, male, Marin
In-Person
special occasion
discovery
Adam Speert
10/25/16
Monica Niblack
late 20's/early 30's, female, Berkeley
In-Person
prototype user testing
- feels guilty and would like to do more for her bridesmaids.

- shared ideas on user acquisition via Facebook and Gmail
advertising.
- tries to keep track of his family and girlfriends interests to

get them something that they would really get excited about.
- reaching out and communicating in the day in age is almost
as meaningful as getting a gift.
10
Adam Speert
10/25/16
Lydia Cole
late 20's/early 30's, female, Berkeley
In-Person
- currently uses iPhone notes to keep track of gift ideas for

family.
- would consider giving to 4-5 more people if prompted with
nicely curated, cheaper gifts.
- ability to indicate spending preferences would be useful.
- doesn't download many new apps.
11
Adam Speert
11/10/16
isaacmcmillen
late 20's, male, US
Online
- always gets his grandparents the same thing.

- some of the functionality was lost on him.
- said liked app, but wasn't the most credible tester.
- had a challenging time planning something for last

anniversary.
- likes making lists and this would be more useful for
organizing gifts than, say, evernote.
- would pay to avoid it being bloated with ads.
- pretty bad about remembering gifts for bdays.

- last min gifts tend to be gift cards.
- doesn't see much use professionally.
- wouldn't use as just a reminder tool, only if tied to gift giving
experience (perhaps one-click purchasing UX expectation).
12
13
Adam Speert
Adam Speert
11/10/16
11/10/16
tinygreenbird
raceytay
early 20's, femaie, US
early 30's, female, US
Online
Online
Interview
No.
Interviewer
Name:
Interview
Date:
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
14
Adam Speert
11/10/16
amber
early 30's, female, US
Online
15
Adam Speert
11/10/16
brooks
early 20's, male, US
Online
2-3 Key Takeaways:

- shops for a lot of kids birthdays,
- would like to see more how this app connects to the gifting
experience.
- has a lot of apps and is pretty organized already with her
calendar, so there would maybe have to be incentive for her
to use this.
- sees it as useful though as sometimes special occasions
do sneak up on her.
- last bday was for girlfriend, started planning 2-3 weeks out.
- saw value in the idea, but thought the app was too
underdeveloped to see actually using it.
- wouldn't pay anything for an app.
16
Adam Speert
11/10/16
dmb1980
late 30's, male, US
Online
- prefers to keep an old fashioned calendar for dates.

- confused over the gift curation/giving piece missing from
experience and also wondered about co-planning capability.
- would want it linked to ecommerce tools that he typically
uses.
- doesn't really use phone for this kind of stuff, but thinks
others would.
17
Adam Witkop
9/21/16
Matt Hiranaka
Early 30's, male, Orinda
In-Person
(audio)
- leisure traveller, loyal to one airline.

- does have points on a former program that, when prompted,
he would consider donating, but only if he could buy "nothing
else"
18
Adam Witkop
9/21/16
Emily Witkop
Early 30's, Female, SF
In-Person
(audio)
19
Adam Witkop
9/20/16
Ted Sweet
Early 30's, Male, SF
Phone
(audio)
- leisure traveller only - saves miles for trips.

- runs a small not profit, but would not be interested in
receiving miles unless they could be translated to flights
immediately. Believes managing miles would be difficult,
especially with multiple airlines
-travels internationally on one airline (united) for work
- spends all miles on travel, aware of other things to buy, but
does not use miles for products, even when prompted.
- disinterested in charitable miles, at any amount of giving
- Unaware of current airline charitable miles donations
- Flies one airline exclusively for work, spends miles on
leisure travel
- Interested in airline mile ut program only if she could give
enough for a free flight, but needed to be prompted
20
Adam Witkop
9/19/16
Allison Koch
Late 30's, Female, SF
In-Person
(audio)
21
Adam Witkop
10/12/16
Bruce Lam
Early 30's, male, Walnut Creek
In-Person
(written log)
special occasion/gifting
discovery
- See interview Template for more info
Late 20's, Female, SF
In-Person
(written log)
discovery
- thoughtful gifter, enjoys spending time thinking about gifts

- really has trouble remembering gifting dates, uses multiple
sources for tracking
- would like to see local options for gift delivery, e.g. flower
shops, etc
discovery
- discovered that weddings were an important gifting occasion

overlooked by team
- started to realize other holidays were less important to
some of the group than we originally thought (parents
anniversary, mother day)
22
Adam Witkop
10/10/16
Lauren Gardenswartz
23
Adam Witkop
10/6/16
Mike Hoban
Early 30's, Male, Berkeley
In-Person
(written log)
24
Adam Witkop
10/16/16
Kristen Witkop
Late 20's, Female, Washington DC
Phone
(written log)
discovery
Early 30's, Female, SF
In-Person
(written log)
discovery
- added Baby registries/showers to list of possible occasions

for gift buying
- needs help making gifts thoughtful, but tracks dates fairly
well
- likes the idea of local gifts and free shipping on orders
25
Adam Witkop
10/16/16
Emily Witkop
Interview
Date:
Interviewer
Name:
26
Adam Witkop
11/10/16
Brompton
Late 30's, Male, USA
Online
(Video recording)
27
Adam Witkop
11/10/16
natalie8921
Late 20's, Female, USA
Online
(Video recording)
28
Adam Witkop
11/10/16
jaimej721
Late teens, Female, USA
Online
(Video recording)
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview
No.
Interview Purpose:
2-3 Key Takeaways:

- integration with Amazon is not clear
- integration dates and rememberances with gift giving ability
was new concept to her
- does not want to pay for app
- likes amazon integration
- loves the idea of this app
- suggested integration of coupons
- does not like app at all
- didnt spend much time clicking through app, only viewed
this as a reminder app
- need to make gift giving ability much more clear
- lesson to team to make the app easier/clearer to use perhaps user would have spent more time
29
Adam Witkop
11/10/16
Feedfact101
Early 30's, male, USA
Online
(Video recording)
30
Adam Witkop
11/10/16
cguenette
Early 30's, Female, USA
Online
(Video recording)
31
Adam Witkop
11/10/16
TornadoM
Late teens, Male, USA
Online
(Video recording)
32
Adam Witkop
11/10/16
rodarte85
Early 30's, male, USA
Online
(Video recording)
-viewed app as a tracking tool

- uninterested in using app
- didnt understand connection to soocial media - also need to
be clearer
33
Adam Witkop
11/10/16
Mkeck118
Online
(Video recording)
- consider improving "swipability" aka tinder, to sort through

gifts
- would like to see group chat option to collaborate with
friends on gifting
Online
(Video recording)
- likes the idea of the thoughtful points, consider buillding this

out
- likely to use app, but more integration with social media
desired
- integrate etsy
34
Adam Witkop
11/10/16
HAHelm97
35
Jairo Milchteim
9/20/16
Francesca Tenconi
Early 30s, Female, Walnut Creek
In Person
Airline miles - Charity

perspective
36
Jairo Milchteim
9/21/16
Scott Snow
Early 30s, Male, NYC
Phone
Airline Miles - Airline

Perspective
37
Jairo Milchteim
10/20/16
Helena Milchteim
Early 60s, Female, NC
In person
Special Occasion
discovery
38
Jairo Milchteim
10/18/16
Lindsay Milchteim
Late 20s, Female, NYC
Online
Special Occasion
discovery
39
Jairo Milchteim
10/23/16
Solomon Simunovic
Early 30s, Male, SF
In Person
Special Occasion
discovery
- likely to use app

- need to clean up app interface, make it easier to see how to
give gifts
- likes app
- one of only a few people to be willing to pay for this app, up
to 10 dollars
- need to integrate better with amazon.
- Very challenging to receive donated miles

- There is no preference of what is received, anything helps
the organization
- Primary mechanism to use miles is through foundation's
credit card
- Employees have the ability to give away seats to
organization through CSR program
- Donation is limited to charities within the approved list,
otherwise need to pay to donate
- Biggest challenges was bringing pieces together - booking
flights, hotels, obtaining a visa, and coordinating elements for
various family members
- Really enjoys planning these things, but wants it to be
simple and easy to focus on quality time
- Don't need much help organizing, normally on top of special
occasions
- Would benefit from full service (e.g., party planner) but not in
need of help otherwise
- Run out of gift ideas, could use help
- Planning is done last minute - remiinders would be useful
- Would be interested in an app that helps with the above as
well as tracking ideas that come up
Interview
No.
Interviewer
Name:
Interview
Date:
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
2-3 Key Takeaways:

- Very frequent/thoughtful gift giver
- Generally on top of it but could use the help - especially for
ideas or people beyond closest friends
- Amazon serve most needs, some automation could be very
helpful
- Connection of all elements (reminder, plus suggestion, plus
giving gifts) is key selling point of entire effort
- Curation is feature that she would be most excited about
enter 5 things they like and then make suggestions
40
Jairo Milchteim
10/15/16
Kim Boortz
Early 30s, Female, SF
In Person
Special occasion
discovery
41
Jairo Milchteim
11/1/16
Amy Choi
Early 30s, Female, SF
In Person
Gift Giving Concept

Testing
42
Jairo Milchteim
11/3/16
Erin Gilmore
Early 30s, Female, Sf
In Person
Gift Giving Concept

Testing
- Extremely organized gift giver but open to applications that

will help
- Tracks amount spent per person, so that she does not
overspend
43
Jairo Milchteim
11/8/16
Ethan Chen
Late 20s, Male, San Mateo
In Person
Gift Giving Concept

Testing
- Really excited about the "last minute gift giving" possibility

- Would like to see a "wish list" function - have people fill it
out themselves
- Lives far away from family, so reminders would help stay on
top of gift giving
- Key value prop for him is the abilty to have all functionality
in one place - reminders, curation, actual purchasing of the
gift
- Key value prop is ideas + reminders
- Recommend reviewing an app called canopy, which is a
service that allows users to flip through gift ideas
44
Jairo Milchteim
11/10/16
Jonathan Morin
Early 30s, Male, Oakland
In Person
Gift Giving Concept

Testing
45
Jairo Milchteim
11/10/16
Ketki Warudkar
Late 20s, Female, SF
In Person
Gift Giving Concept

Testing
46
Jairo Milchteim
11/13/16
JB - 1989802B
Early 20s, Female, USA
Online
47
Jairo Milchteim
11/14/16
JC - 1989802A
Late 30s, Female, USA
Online
48
Jairo Milchteim
11/15/16
TM - 1989802C
Early 20s, Male, USA
Online
- Good for organizing and helpful to remember dates

- Avoid hurting feelings
49
Jairo Milchteim
11/16/16
Tayler - 1989839A
Early 30s, Female, USA
Online
- Good layout and overall user experience

- Did not like the coloring or the setup (not as applicable
given it's a prototype)
50
Jairo Milchteim
11/17/16
Jessica - 1989839B
Mid 20s, Female, USA
Online
51
Jairo Milchteim
11/18/16
Nicole - 1989839C
Female, USA
Online
52
Jason Lee
9/16/16
Shailini Pandya
Mid 20's, Female, USA
In person
53
Jason Lee
9/18/16
Subin Kim
In person
54
Jason Lee
10/20/16
Shailini Pandya
In person
special occasion
discovery
- Plan way in advance - Christmas planning ahead of time

- Like how easy it was to use, simple, and user-friendly
- Like the specificity of the app and its functionality for gift
giving and remembering people's occasions/events
- Would like to see the whole process but seems very
useful/helpful
- Organized way to setup reminders, filtering functionality

- Looking for an "inspiration" focus, where you find
suggestions and ideas for getting inspired to buy gifts to
someone (may need to show more of the gift curation
concept)
- Idea of an algorithm or suggestion list
- Really liked that it was easy to add people to organize their
contacts
- Positive response to get some simple gifts easily
- Recommend improving the look and feel and layout of app
- Flies frequently for personal travel, but is aware of her
mileage totals
- Because she flies so frequently for personal use, she'll use
miles whenever she can. Also because she has miles with
Southwest vs. a larger airline where miles could be applied for
longer trips
- Will save for family and self first before charity
- Travels frequently. Is keenly aware of her mileage toals
- Doesn't forget events for those close to her (family, close
friends)
- Doesn't have confidence in recommendaton engines that do
not get a lot of signals
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
2-3 Key Takeaways:
10/16/16
Subin Kim
In person
special occasion
discovery
Jason Lee
10/22/16
Derrick Hang
Mid 20's, Male, USA
In person
special occasion
discovery
- Doesn't forget birthdays for the closest family / friends

- Laziness is the blocker from giving more gifts to others
- Thought that greeting cards were more meaningful these
days
- Is somewhat into a potential solution, but pretty uninvested
in the idea... trend for this demographic?
57
Jason Lee
10/23/16
Dan Lurie
Mid 20's, Male, USA
In person
special occasion
discovery
- Outside of the closest circle of connections, gifts can be

generic and less thoughtful
58
Jason Lee
10/23/16
Tracy Kao
In person
special occasion
discovery
59
Jason Lee
10/21/16
Rachel Henein
Early 20's, Female, USA
In person
special occasion
discovery
- Relies on what's hot / in-season to get gifts

- Generally like to get small gifts for all people not family
- Would like something to help catalog gift ideas that come
throughout the year (spontaneous)
- Not really interested in gifting to more people (trend for
demographic?)
60
Jason Lee
11/12/16
Online Test - Jantony
Early 30s, Male
Online
61
Jason Lee
11/12/16
Online Test Ryanfilkins
19, Male
Online
62
Jason Lee
11/12/16
Online Test mkmoore
37, Female
Online
- Would like a more user-friendly experience to really guide

me through the experience. Found it hard to understand how
to best use the app
63
Jason Lee
11/13/16
Online Test
30s, Female
Online
- Uses Facebook and looks a week ahead to see birthdays to

remember who to buy for
64
Jason Lee
11/13/16
Online Test
30s, Female
Online
- Like everything is consolidated and easy to add

people/occasions. Like that it's not a calendar view. Just lists
what is immediately coming.
- Feels that this could be useful to a lot of different people.

Not just for one type of user
- Needs something more, feels too simplistic. Calendar apps
handle the reminder piece. I like the profile and the ability to
add other occasions... But it feels similar to a calendar app,
so the real value is the ability to add details to a person.
Interview
No.
Interviewer
Name:
Interview
Date:
55
Jason Lee
56
65
Jason Lee
11/13/16
Online Test
20s, Female
Online
66
Supriya Sundaram
9/22
Sara Walsh
Phone
67
Supriya Sundaram
10/9
Suneha Sundaram
In Person
68
Supriya Sundaram
10/9
Sumesh Kaza
30, Male, USA
In Person
69
Supriya Sundaram
10/15
Rachel Turner
In Person
70
Supriya Sundaram
10/15
Perri Andrew
In Person
- Interested in quick gift ideas

- Not interested in paying for app, okay with ads
- Personalization of ideas for people is good, also like the
quick gifts feature. Finding the idea is the hardest part of the
gift
- Use stock calendar/reminders to remember occasions
- Only pays attention to the miles she has status, or close to

status with, would not find value in or time to engage with a
charity portal
- Gifts to 10 closest friends and family members. Any wider
is circle is cost prohibitive. As a student, she needs to keep
Gift giving concept testing
budget in mind and most gift are paid for by parents or split
with others.
- Wouldn't care to go beyond inner circle for gifting. Thinks it

Gift giving concept testing may be an awkward interaction if it's not in place already.
Sees value in reminders for those already in the inner circle.
- Good about sending cards around 6 times a year. Finds
value in well curated cards that signal thoughtfulness. She
uses Apple calendar to keep track, but there's always new
dates to add and she doesn't have time to keep up.
- Social media user, the most common way of
commemorating occasions is on Facebook and Instagram.
Gift giving concept testing For those closer, she likes to make homemade gifts. She'd
like to use this to get back in touch with those she's lost
touch with
Interview
No.
Interviewer
Name:
Interview
Date:
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
2-3 Key Takeaways:
71
Supriya Sundaram
10/15
Doug Loomis
Mid 30s, Male, USA
In Person
- He values time spent with people instead of physical things.

Cards a bit old school but it's better than nothing. He'd like to
keep in touch with new people he meets. He can handle the
inner circle just fine on his own.
72
Supriya Sundaram
10/15
Greg McCallister
Mid 40s, Male, USA
In Person
- Mostly family oriented events like kids' parties and annual

group trips. He doesn't remember exact dates of occasions,
but the general vicinity of them because he celebrate the
same friends every year
73
Supriya Sundaram
10/15
Matt Blalock
Mid 20s, Male, USA
In Person
- Advertisements remind him of holidays like Mother's Day

and he's not loyal to one service to send flowers to his
mother. Doesn't want to reach out beyond his inner cirlce
because there is an expectation to do it every year.
74
Supriya Sundaram
10/15
Shilpa Perry
In Person
- Likes events to celebrate. If it needs to be a physical item

likes customized options. Hates gift cards because it's
impersonal, but knows that people are scared to commit to a
real gift in case the receiver doesn't like it
75
Supriya Sundaram
11/10
User testingkpalacios93
23, Female, USA
Online
- Got a gift for cousin's wedding. It was last minute so no

registry and felt a bit lost. Wasn't sure on whether you could
purchase the gift through our app, or only get a reco.
76
Supriya Sundaram
11/10
User testingrbudi10
24, Male, USA
Online
- Understood how to add an occasion. Needed higher fidelity

to assess how usable it would be to him
77
Supriya Sundaram
11/10
User testinggforcebay
47, Male, USA
Online
- Likes that it's an all-in-one hub for gift giving from reminder
through to gift ordering and delivery. He usually doesnt plan
more than a week in advance for occasions
78
Supriya Sundaram
11/10
User testingkvernonclark
24, Female, USA
Online
79
Supriya Sundaram
11/10
User testingmadisynbarnes
19, Female, USA
Online
- Uses Facebook for birthday reminders (but for not much

else). Likes our app interface and use case, but doesnt
immediately understand refer a friend location or functionality
- Likes the ability plan enough ahead to make sure shipping
arrives in time for gifts. Thinks app needs to be integrated to
her iphone for reminders and calendar features to be really
useful.
80
Supriya Sundaram
11/10
User testing- ASetaro
19, Male, USA
Online
- Understands the good feelings you get when you do send a

gift because it's not something you get to do every day.
Doesn't understand the flow of the refer a friend feature other
than it could help us get more users (not very consumer
centric use).
81
Supriya Sundaram
11/10
User testingbbrennan96
20, Female, USA
Online
- Wanted to see quick gift ideas come to life a bit more. Didnt
understand location or usability of thoughtful points or refer a
friend- didnt feel intuitive or natural
82
Supriya Sundaram
11/10
User testingGametyme
47, Male, USA
Online
- Loves the look in people's eyes when you get the gift just
right, so sees an emotional appeal to the app. Likes that the
app organizes your poeple in friends, family and new group
26, Male, USA
Online
- Occasions are mostly celebrated with events rather than

things. Likes the reminder feature of the app, but otherwise
doesnt have a personal use for the other features like gift
curation or purchase because you can do that on different
apps on your phone
83
Supriya Sundaram
11/10
User testingisaacmcmillen
84
Lihong Hicken
9/14
Gaurav
Early 30, Male USA
Phone
- find there is pain redeem miles.- not interested in donating

miles, rather spend the mile even on some magzines rather
than donation. will definitely not like miles transfer fee
85
Lihong Hicken
9/15
Harsha
Early 30, Male USA
Phone
- like the idea, didn't know there is an option to donate-- don't

like to donate to charity if there is a transfer fee
Interview
No.
Interviewer
Name:
Interview
Date:
Interviewee Name:

Etc):
Interview Format
(In Person, Phone,
Online)
Interview Purpose:
2-3 Key Takeaways:
86
Lihong Hicken
9/16
Bonnie Wang
Early 30, Female, Chinese American
Phone
Travels a lot, so have accumulate lots of miles, but because

most of them are international travel with different companies,
she can't redeem them easily. wish there is a way to transfer
miles with different airline companies.-- didn't know there is
an option to donate miles
87
Lihong Hicken
10/1
Mary Hicken
Late 50s, Female USA
Phone
special occasion
discovery
She uses paper calendar, and sometimes forgot occasions if

it didn't get moved to a new calendar/ she sees the value in
remembering the event. not willing to pay for the app.
uses google calendar to track event, usually sends a
message or call to give special notice. 2. don't like giving gift,
so like if the tool give recommendations, like the recurring
gifting idea and like the option to explore the network by
sending out special gifts. willing to pay $100 a year for it.
Alex only celebrate 3 people, and don't care about other
peoples special dates. there is no need for him because he
will remember the 3 people and celebrate with them with
maximum effort and for other people he doesn't care.
88
Lihong Hicken
10/2
Chris Hicken
in Person
special occasion
discovery
89
Lihong Hicken
10/10
Alex
in person
special occasion
discovery
90
Lihong Hicken
10/10
Sergey
in person
special occasion
discovery
Sergey thinks it is very important to have very nice packaging

for the gifts, it is more important than the gift itself. he cares
about recommending the best gift and presents in a elegant
way.
91
Lihong Hicken
11/9
JoeHarris02
34 Male, USA
online
Positive feedback on the app--would love to use it for free. or

in app purchases, would like to have option to set reminder
time. a week ahead or a month ahead.
92
Lihong Hicken
11/9
hasatmax
30 Male, USA
online
I will definitely use this, no more than $4,99 if this is an app. very positive feedback but low willingness to pay
93
Lihong Hicken
11/9
RML360
38 Male, USA
online
I am not going to use it because I don't like to use lots of

apps and I don't do gifting. if this is an app, I would pay no
more than $1.99 for it.
94
Lihong Hicken
11/10
isaacmcmillen
26 Male, USA
online
95
Lihong Hicken
11/10
k12345
41 female, USA
online
96
Lihong Hicken
11/10
TornadoM
19 Male, USA
online
I like it, facebook does help you remember the dates. price
maximum for me will be $10, I would really like it to be free,
at least the first 5 contacts free.
97
Lihong Hicken
11/22
Bill
early 30, Male, USA
in Person
to settle the debate on difference of scrolling interface or a

clicking interface. he prefers the new design witht the scroling
interface.
32, Male, USA
Online
I like the idea, but any calendar on the phone will does the
same thing, but this app can buy gifts, but this can be done
fairly easily, not really have a use for this.
very cool, not only track the dates, and buy your gift right in
the app, I really like it, because I don't need to leave the app.
Being able to enter the personalize ideal is very cool. very
great to keep log of previous gifting history.
- Like the notifications piece of it. Like the ability to tag, take
notes
- Profile tab is a bit dense, it's overwhelming
- Like the functionality, but really needs to hook me
98
Jason Lee
11/30
User Testing mdybyu
99
Jason Lee
11/30
User Testing Kapo723
33, Male, USA
Online
- Ability to save more data

- Would like the ability to donate money to a person (i.e.
bachelor parties)
11/30
User Testing - tbenda
32, Female, USA
Online
- App feels cluttered. Felt confused by the experience. Would

like some sort of user education or a more simplified
experience that is maybe more guided
100
Jason Lee

So Thoughtful Interview Log - Sheet1

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Interview

Interviewee Info (Age, Location,

early 30's, male, SF/Chile

airline miles discovery

early 20s, male, SF

airline miles discovery

mid-30's, female, NY/SF

airline miles discovery

early 30's, female, NY

early 30's, male, SF

2-3 Key Takeaways:

early 30's, male, Sonoma

early 30's, male, SF

early 30's, male, Marin

late 20's/early 30's, female, Berkeley

prototype user testing

- feels guilty and would like to do more for her bridesmaids.

- tries to keep track of his family and girlfriends interests to

late 20's/early 30's, female, Berkeley

prototype user testing

- currently uses iPhone notes to keep track of gift ideas for

late 20's, male, US

prototype user testing

- always gets his grandparents the same thing.

prototype user testing

- had a challenging time planning something for last

prototype user testing

- pretty bad about remembering gifts for bdays.

early 20's, femaie, US

early 30's, female, US

Interviewee Info (Age, Location,

early 30's, female, US

prototype user testing

early 20's, male, US

prototype user testing

2-3 Key Takeaways:

late 30's, male, US

prototype user testing

- prefers to keep an old fashioned calendar for dates.

Early 30's, male, Orinda

airline miles discovery

- leisure traveller, loyal to one airline.

airline miles discovery

airline miles discovery

Early 30's, Female, SF

Early 30's, Male, SF

airline miles discovery

- leisure traveller only - saves miles for trips.

Late 30's, Female, SF

Early 30's, male, Walnut Creek

- See interview Template for more info

Late 20's, Female, SF

- thoughtful gifter, enjoys spending time thinking about gifts

- discovered that weddings were an important gifting occasion

Early 30's, Male, Berkeley

Late 20's, Female, Washington DC

- See interview Template for more info

Early 30's, Female, SF

- added Baby registries/showers to list of possible occasions

Late 30's, Male, USA

prototype user testing

Late 20's, Female, USA

prototype user testing