SRM

The inability to diagnose the problem precisely often leads to inaccurate prescription or
solution to business problems. Research has often been seen in terms of mathematical or
statistical tools that can churn out solutions to the complex business problems. Further, the
limited frameworks in which we analyze business phenomena also restrict our thinking to
creative solutions.
With the above backdrop, this course is designed to sensitize the participants to the myriad of
factors that can lead to a better understanding of business problems and research problems in
general. The first module of the course shall deal with some of the major theoretical
frameworks that can help better diagnosis of business problems. The second module shall deal
with some of the statistical tools & techniques for collection and analysis of data. The
assignments are designed to enhance the understanding of the various topics that shall be
covered in the course.
Contents
Module 1: Understanding Methodology
1 Introduction to Research Methodology
2 Scientific Paradigms
3 Structuralism
4 Functionalism
5 Marx & Scientific Inquiry
6 Ethnography
7 Historical Method
8 Case Method
9 Survey Method
10 & 11 Instrument Development
Module 2: Statistical Techniques
12 Revision of Basic Statistical Tools
13 Multiple Regression Analysis
14 & 15 Variance Analysis
16 Data Reduction: Factor Analysis
17 Data Classification: Cluster Analysis
18 Scaling: Multidimensional Scaling
19 & 20 Project presentations on data reduction & classification