Fruits in India

FRUITS IN INDIA
Euromonitor International
March 2016
FRUITS IN INDIA
Passport
LIST OF CONTENTS AND TABLES

Fruits in India - Category analysis ................................................................................................ 1
Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Prospects ..................................................................................................................................... 2
Category Data .............................................................................................................................. 2
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Sales of Fruits by Category: Total Volume 2010-2015 ................................. 2

Sales of Fruits by Category: % Total Volume Growth 2010-2015 ................ 3
Sales of Fruits by Packaged vs Unpackaged: % Total Volume 20132015 ............................................................................................................. 3
Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume
2012-2015 .................................................................................................... 3
Distribution of Fruits by Format: % Total Volume 2010-2015 ....................... 4
Forecast Sales of Fruits by Category: Total Volume 2015-2020 .................. 4
Forecast Sales of Fruits by Category: % Total Volume Growth 20152020 ............................................................................................................. 4
Fresh Food in India - Industry Overview ....................................................................................... 6

Executive Summary ..................................................................................................................... 6
Demand for Fresh Food Grows at A Constant Rate ................................................................. 6
Increasing Awareness and Availability Drives Growth of Fresh Food ....................................... 6
Traditional Grocery Outlets Still Dominate Fresh Food Sales ................................................... 6
Government Initiatives To Support Performance Over the Forecast Period ............................. 6
Key Trends and Developments .................................................................................................... 7
Unfavourable Weather Conditions Impact the Stability of Fresh Food Prices ........................... 7
Improving Infrastructure Reduces the Wastage of Fresh Food ................................................ 7
Premium Organic Fresh Food Gaining in Importance............................................................... 8
Market Data .................................................................................................................................. 8
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Sales of Fresh Food by Category: Total Volume 2010-2015........................ 8

Sales of Fresh Food by Category: % Total Volume Growth 2010-2015 ....... 9
Sales of Fresh Food by Packaged vs Unpackaged: % Total Volume
2013-2015 .................................................................................................... 9
Distribution of Fresh Food by Format: % Total Volume 2010-2015 .............. 9
Distribution of Fresh Food by Format: % Retail Volume 2010-2015 .......... 10
Forecast Sales of Fresh Food by Category: Total Volume 2015-2020 ....... 10
Forecast Sales of Fresh Food by Category: % Total Volume Growth
2015-2020 .................................................................................................. 11
Sources ...................................................................................................................................... 11
Summary 1
Research Sources ...................................................................................... 11
FRUITS IN INDIA
FRUITS IN INDIA - CATEGORY

ANALYSIS
HEADLINES
Total volume sales of fruits grow by 6% in 2015 to reach 65 million tonnes
Increasing production and availability in urban India support sales of fruits in 2015
Strawberries registers the highest total volume growth of 16% in 2015
Total volume sales of fruits are expected to grow at a CAGR of 5% over the forecast period,
reaching 83 million tonnes in 2020
TRENDS
Total volume sales of fruits grew by 6% in 2015, which was higher than in the previous year.
Stronger growth was attributable to a rise in the production of apples, oranges, cherries,
strawberries, bananas and peaches in 2015. The increase in production of various fruits
helped slow average unit price rises for fruits in 2015, which supported consumption by
middle- and lower-income groups in 2015.
An increase in the number of fruit processing units across India helped support total volume
growth of fruits in 2015. Furthermore, increasing usage of fruits in beverages provided support
to growth of fruits in 2015.
Strawberries registered the strongest total volume growth of 16% in 2015. The increasing
availability of strawberries across India at any time of the year, and also the usage of
strawberries in preparing crushes, sweets, chews and jams, supported strong double-digit
total volume growth in 2015.
Plums/sloes posted a decline of 2% in total volume terms in 2015. The fall was due to
unfavourable weather conditions in the plum-producing areas of Kashmir, which hampered
plum flower growth and resulted in low production.
Retail accounted for an 83% volume share of total fruits in 2015, with the foodservice channel
posting a 16% volume share. Increasing urbanisation, rising disposable incomes and the
increasing availability of fresh fruits across India supported the retail channel in 2015;
however, an increase in foodservice chains across India with a greater offering of fruit salads
and fresh juices resulted in an increasing value share for the foodservice channel in each of
the last three years of the review period.
Bananas, which are available throughout the year, continued to be the most consumed fruit in
2015 with sales of 24 million tonnes. Lemon and limes, which are available throughout the
year, registered growth of 2% in total volume terms to reach sales of two million tonnes. Fruits
such as strawberries, cherries and peaches/nectarines, although very low in terms of volume
sales, were available in modern retail chains throughout the year and were able to post strong
growth rates. Apples, mangos and oranges, which are seasonal fruits in India, posted healthy
total volume growth in 2015, mainly because of an increase in production.
Retail chains such as More, Reliance Fresh, Spencers, Food World, Namdhari Fresh, Food
Bazaar, Nilgiris and Easy Day were some of the most prominent retail outlets for sales of
fruits in 2015. Most of the fruit varieties are available in these stores throughout the year.
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These outlets also sell a number of Western varieties of fruits, such as strawberries, dark
grapes, imported apples from various countries, pears, grapefruits, peaches and plums to
attract consumers throughout the year.
Increasing health awareness across urban India led to an increase in demand for organic
fruits towards the end of the review period; however, organic/fairtrade fruits accounted for a
volume share of only 4% in 2015, which was mainly due to lack of availability and few
specialist retailers selling these kinds of fruits. One such retailer is Namdhari Fresh, which is
available only in urban areas of India.
The central government of India is planning to make the entire northeast of India a hub for
organic farming, which will drive investment across this region in the coming years.
PROSPECTS
with sales set to reach 83 million tonnes in 2020. An increasing population and growing
awareness of consuming fruits as a healthier option are set to boost sales during the forecast
period.
slightly below the CAGR registered over the review period. Growth will be boosted because of
rises in fruit production and imports. Furthermore, sales of fresh fruit will be driven by demand
from health-conscious urban consumers.
Strawberries is expected to record the strongest performance over the forecast period, with
total volume sales set to grow at a CAGR of 11%. Growing from a small base and with
increasing availability across India throughout the year, sales are set to achieve double-digit
total volume growth.
As of 2015, there were no potential threats to the performance of fruits over the forecast
period, aside from unfavourable weather conditions.
CATEGORY DATA
Table 1
Sales of Fruits by Category: Total Volume 2010-2015
'000 tonnes
Apples
Banana
Cherries
Cranberries/Blueberries
Grapefruit/Pomelo
Grapes
Lemon and Limes
Kiwi Fruit
Oranges, Tangerines and
Mandarins
Peaches/Nectarines
Pears/Quinces
Pineapple
Plums/Sloes
Strawberries
2010
2011
2012
2013
2014
2015
1,681.0
21,705.4
8.2
128.5
748.9
2,418.7
2,557.1
2,734.9
24,419.6
9.0
129.5
1,049.8
1,939.4
3,189.9
2,084.0
23,333.1
9.8
131.8
1,887.0
2,130.4
2,551.9
1,811.6
22,258.3
10.6
134.2
2,089.6
2,391.2
2,636.1
2,173.8
23,389.0
11.5
136.9
2,161.7
2,431.9
2,750.6
2,304.2
24,441.5
12.5
139.4
2,207.2
2,480.5
2,937.6
190.2
206.2
1,172.0
71.9
15.2
210.4
212.3
1,195.7
78.4
18.6
228.8
216.1
1,267.5
84.2
22.8
250.5
219.6
1,290.3
90.8
27.9
274.2
283.3
1,386.0
70.2
32.9
298.8
282.3
1,382.4
68.5
38.1
FRUITS IN INDIA
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Other Fruits
Fruits
15,687.5
46,590.9
19,060.3
54,247.6
22,491.1
56,438.4
26,944.4
60,155.2
26,532.0
61,633.8
Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2
Sales of Fruits by Category: % Total Volume Growth 2010-2015
28,551.6
65,144.7
% total volume growth
Apples
Banana
Cherries
Grapefruit/Pomelo
Grapes
Lemon and Limes
Kiwi Fruit
Oranges, Tangerines and Mandarins
Peaches/Nectarines
Pears/Quinces
Pineapple
Plums/Sloes
Strawberries
Other Fruits
Fruits
Source:
2014/15
2010-15 CAGR
2010/15 Total
6.0
4.5
9.0
1.8
2.1
2.0
6.8
9.0
-0.4
-0.3
-2.4
16.0
7.6
5.7
6.5
2.4
8.7
1.6
24.1
0.5
2.8
9.5
6.5
3.4
-1.0
20.1
12.7
6.9
37.1
12.6
51.8
8.4
194.7
2.6
14.9
57.1
36.9
18.0
-4.7
150.2
82.0
39.8
Table 3
Sales of Fruits by Packaged vs Unpackaged: % Total Volume 2013-2015
% retail volume
Packaged
Unpackaged
Total
Source:
2013
2014
2015
1.0
99.0
100.0
1.2
98.8
100.0
1.5
98.5
100.0
Table 4
Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2015
% total volume
Fairtrade
Organic/Fairtrade
Standard
Organic
Total
Source:
2012
2013
2014
2015
0.0
3.7
96.3
100.0
0.0
3.8
96.2
100.0
0.0
4.0
96.0
100.0
4.0
96.0
100.0
FRUITS IN INDIA
Table 5
Passport
Distribution of Fruits by Format: % Total Volume 2010-2015
% total volume
Retail
Foodservice
Institutional
Total
Source:
2010
2011
2012
2013
2014
2015
88.0
12.0
100.0
84.0
15.4
0.6
100.0
85.0
14.3
0.7
100.0
84.3
14.9
0.8
100.0
83.7
15.3
1.0
100.0
83.1
15.7
1.2
100.0
Table 6
Forecast Sales of Fruits by Category: Total Volume 2015-2020
'000 tonnes
Apples
Banana
Cherries
Grapefruit/Pomelo
Grapes
Lemon and Limes
Kiwi Fruit
Oranges, Tangerines and
Mandarins
Peaches/Nectarines
Pears/Quinces
Pineapple
Plums/Sloes
Strawberries
Other Fruits
Fruits
Source:
Table 7
2015
2016
2017
2018
2019
2020
2,304.2
24,441.5
12.5
139.4
2,207.2
2,480.5
2,937.6
2,419.4
25,468.1
13.6
141.5
2,317.6
2,567.3
3,108.0
2,535.5
26,486.8
14.6
143.2
2,447.3
2,670.0
3,294.5
2,652.2
27,413.8
15.7
144.6
2,594.2
2,803.5
3,498.7
2,768.9
28,236.3
16.8
145.7
2,762.8
2,949.3
3,726.2
2,885.1
28,942.2
17.9
146.6
2,956.2
3,111.5
3,987.0
298.8
282.3
1,382.4
68.5
38.1
28,551.6
65,144.7
325.1
288.0
1,423.9
70.6
43.5
30,550.2
68,736.6
352.8
294.9
1,488.0
73.4
48.7
32,536.0
72,385.6
382.4
302.5
1,562.4
77.1
54.0
34,488.1
75,989.3
413.7
311.0
1,656.1
81.3
59.4
36,385.0
79,512.5
446.8
320.3
1,763.8
86.2
64.8
38,204.2
82,932.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Sales of Fruits by Category: % Total Volume Growth 2015-2020
Apples
Banana
Cherries
Grapefruit/Pomelo
Grapes
Lemon and Limes
Kiwi Fruit
Oranges, Tangerines and Mandarins
Peaches/Nectarines
Pears/Quinces
Pineapple
Plums/Sloes
Strawberries
Other Fruits
2015/16
2015-20 CAGR
2015/20 Total
5.0
4.2
8.5
1.5
5.0
3.5
5.8
8.8
2.0
3.0
3.0
14.0
7.0
4.6
3.4
7.5
1.0
6.0
4.6
6.3
8.4
2.6
5.0
4.7
11.2
6.0
25.2
18.4
43.5
5.2
33.9
25.4
35.7
49.5
13.5
27.6
25.8
69.9
33.8
FRUITS IN INDIA
Fruits
Source:
Passport
5.5
4.9
trade sources
27.3
FRUITS IN INDIA
FRESH FOOD IN INDIA - INDUSTRY

OVERVIEW
EXECUTIVE SUMMARY
Demand for Fresh Food Grows at A Constant Rate
Fresh food sales in India grew at a steady pace over the review period, based on demand
from both rural and urban areas. Growth was based on an increasing population, on central
government schemes such as MGNREGA (Mahatma Gandhi National Rural Employment
Guarantee Act) guaranteeing 100 days of employment in a financial year to any rural household
whose adult members are willing to do unskilled manual work, and also on increasing
disposable incomes in rural India. Furthermore, increasing urbanisation with regular incomes
and growing awareness also supported rising volume sales of fresh food.
Increasing Awareness and Availability Drives Growth of Fresh Food

Increasing consumer awareness in urban India of consuming fresh food as a healthier option
supported growth of fresh food in 2015. Increasing demand for exotic fresh fruits led to growing
availability of such products in modern retailing outlets throughout the year. Consumers were
willing to spend extra money on the quality of fresh food in urban India, which further supported
sales of fresh food in 2015. The increasing number of foodservice outlets, such as fast food and
full service restaurants, also supported demand for fresh food in 2015. Furthermore, rising
demand for ketchup, crushes, juices and jam fuelled demand for fresh food from the food
processing industry in 2015. Growth of demand for fresh food from the food processing industry
was almost five times total volume growth of fresh foods in 2015, further supporting overall
demand for fresh food.
Traditional Grocery Outlets Still Dominate Fresh Food Sales

Traditional grocery retailers remained the dominant retailing channel for fresh food in 2015.
The easy availability of fresh food in a wider variety with daily new stock and the presence of
traditional grocery outlets throughout the country resulted in a strong preference for consumers
using these outlets for their daily requirements. Furthermore, a wide variety available at low
price points in both packaged (private label with clean and cut pieces) and unpackaged formats
continued to result in traditional grocery retailers being strongly preferred for purchasing fresh
food in 2015. Furthermore, rural consumers were also slowly shifting from their weekly fairs to
traditional grocery outlets for purchasing fresh food, as they were convenient and easy to
access. As a result, there was an increase in the number of traditional grocery outlets in rural
India.
Government Initiatives To Support Performance Over the Forecast

Period
Central and various state governments are building around 50 cold storage facilities to be
functional by the end of the forecast period, which will benefit farmers by maintaining the
stability of average unit prices and also by controlling supply and demand. State governments
are also providing minimum buying prices for fruits, vegetables and pulses, which will encourage
more farmers to harvest during the forecast period. Furthermore, state and central governments
are organising farmers meetings to transfer knowledge and technological help, which will
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FRUITS IN INDIA
increase the yield per hectare during the forecast period. Even the subsidises for drip irrigation
and organic farming from state and central governments will continue during the forecast period,
which will also support growth.
KEY TRENDS AND DEVELOPMENTS

Unfavourable Weather Conditions Impact the Stability of Fresh Food
Prices
In 2015, there was a poor monsoon season in most states in India, which resulted in an
increase in the average unit price of fresh food across India. Furthermore, the poor monsoon
also raised the average unit prices of most commonly used vegetables in India, such as onions
and potatoes. The central government of India imported the bulk of onions in the festival season
of August to November 2015 to keep average unit prices as low as possible and to prevent price
increases. This development applied to not only vegetables but also influenced fresh food
categories such as pulses, fruits and many more. In India, the monsoon season starts in the
month of April and ends by October.
In the months of November and December 2015, the floods in southeastern Indian states
such as Tamil Nadu and Andhra Pradesh destroyed the majority of fresh food while also
impacting fresh food prices. These two states account for the majority of meat and egg
production, resulting in average unit price increases in 2015.
Outlook
The increasing population base along with growing urbanisation in India have resulted in
higher disposable incomes for teenagers, which in turn resulted in them consuming more fresh
food than previously. Furthermore, foodservice outlets across India increased the prices of their
dishes, which was mainly due to price increases for pulses and vegetables in 2015. Once prices
stabilise, it is anticipated that consumer foodservice outlets will reduce the prices of their meals
during the forecast period.
An increase in global prices resulted in a rise in the average unit price of fresh food in current
terms in 2015, which was mainly because of imports due to a shortfall resulting from the
monsoon; however, in the coming years, favourable weather conditions for farming are
anticipated. Government initiatives such as providing crop insurance policies to farmers will
increase overall farming and the consumption of fresh food in India over the forecast period.
Improving Infrastructure Reduces the Wastage of Fresh Food

India had been lacking in an infrastructure for the storage and transportation of fresh food.
Central and state governments planned to build massive food parks from 2008 onwards, where
such food parks will offer facilities for production, processing, cold storage, collection and
transportation, and facilitate farmers by providing value for their hard work. As of December
2015, five massive food parks had been established and were in operation in India, helping to
reduce the wastage of fresh food.
The central government is also providing financial aid, and with the help of private/public
partnerships, building small food parks in the smaller cities of India to reduce wastage. The top
five modern grocery retailers in India, namely Big Bazaar, Reliance Fresh, More, D-Mart and
Star Bazaar, have a long-term agreement with farmers for the supply of fresh food, and as of
2015 this had reduced wastage.
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Outlook
The central government has plans to establish 42 massive food parks over the forecast
period, which will reduce food wastage by another 5%. Furthermore, according to NCCD
(National Centre for Cold Chain Development), there was a 20% annual increase in cold storage
vehicles from 2012 onwards. The Department of Agriculture & Co-Operation in India is also
providing financial aid in the form of a 35% subsidy for buying cold storage vehicles, which will
also help in reducing wastage in the coming years.
The insistence of Prime Minister Narendra Modi on the use of fruit juices in soft drinks will
help to reduce wastage in the coming years. Furthermore, this has led to an increase in the
number of food processing centres across India, and major soft drink manufacturers such as
PepsiCo India and Coca-Cola India will start using fruit juices in their soft drink portfolios in the
coming years, which will in turn help to reduce the wastage of fresh food.
Premium Organic Fresh Food Gaining in Importance

Organic fresh food continued to gain in popularity, mainly because of government initiatives
such as organic farming and the promotion of the benefits of organic fresh food through various
events and conferences. Manufacturers continued to claim their products were made using
organic ingredients. Consumer awareness of organic food has been increasing year on year,
and sales of organic fresh food spread from metropolitan cities to the smaller cities of India;
however, despite all these efforts organic food continued to be an urban phenomenon, mainly
because rural consumers had little or no awareness of it.
Central and state governments encouraged organic farming, such as the government
promoting organic farming by providing incentives to farmers of organic food products under the
NHM (National Horticulture Mission) at Rs10,000 per hectare for a maximum area of four
hectares per farmer, and by the setting up of vermicomposting units at 50% of the cost, subject
to a maximum of Rs30,000 per farmer. In addition, it is providing organic farming certification at
a cost of Rs500,000 for groups of farmers covering an area of 50 hectares. Assistance for
organic food promotion was also available under RHVY (Rashtriya Krishi Vikas Yojana) for
projects formulated and approved by state-level sanctioning committees. All these initiatives
increased the production of organic fresh foods over the review period; however, organic food
was still a niche area catering to only to affluent consumers in urban areas because of higher
unit prices than regular fresh food.
Outlook
Increasing consumer awareness and government initiatives to make the entire northeast of
India a hub for organic farming will increase the availability of organic fresh food during the
forecast period, which will lead to an increase in consumption. Furthermore, state and central
governments will continue with providing subsidies for farmers growing organic fresh food,
which will increase availability and reduce unit prices.
On top of central government initiatives, state governments such as that for Rajasthan will
provide additional incentives of Rs10,000 per hectare and make available at least one type of
organic food over the forecast period. This is likely to increase the availability and importance of
fresh food, as growing awareness of its benefits to health will drive sales of organic fresh food
over the forecast period.
MARKET DATA
Table 8
Sales of Fresh Food by Category: Total Volume 2010-2015
FRUITS IN INDIA
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'000 tonnes
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Sugar and Sweeteners
Vegetables
Fresh Food
Source:
2010
2011
2012
2013
2014
2015
2,458.9
5,597.2
46,590.9
4,816.5
12,229.4
20,905.9
27,215.1
10,952.2
92,955.4
223,721.5
2,571.4
5,752.6
54,247.6
5,217.5
10,566.0
22,626.7
31,212.2
11,932.3
102,589.0
246,715.3
2,711.2
6,181.0
56,438.4
5,726.8
11,872.8
24,122.6
30,501.2
12,651.6
109,649.5
259,855.0
2,845.0
6,750.8
60,155.2
6,172.1
11,931.9
25,847.2
30,302.7
12,712.3
112,215.8
268,932.9
2,876.4
7,218.4
61,633.8
6,787.1
11,199.6
27,504.5
30,311.5
12,367.3
118,415.0
278,313.5
3,020.2
7,576.8
65,144.7
7,197.9
10,610.6
28,649.5
31,101.1
12,490.9
121,227.6
287,019.3
Table 9
Sales of Fresh Food by Category: % Total Volume Growth 2010-2015
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Vegetables
Fresh Food
Source:
2014/15
2010-15 CAGR
2010/15 Total
5.0
5.0
5.7
6.1
-5.3
4.2
2.6
1.0
2.4
3.1
4.2
6.2
6.9
8.4
-2.8
6.5
2.7
2.7
5.5
5.1
22.8
35.4
39.8
49.4
-13.2
37.0
14.3
14.0
30.4
28.3
Table 10
Sales of Fresh Food by Packaged vs Unpackaged: % Total Volume 20132015
% retail volume
Packaged
Unpackaged
Total
Source:
2013
2014
2015
1.4
98.6
100.0
1.8
98.2
100.0
2.2
97.8
100.0
Table 11
Distribution of Fresh Food by Format: % Total Volume 2010-2015
% total volume
Retail
Foodservice
Institutional
Total
2010
2011
2012
2013
2014
2015
83.9
16.0
0.1
100.0
82.1
17.6
0.2
100.0
82.1
17.6
0.3
100.0
82.3
17.4
0.3
100.0
82.8
16.8
0.4
100.0
83.7
15.9
0.5
100.0
FRUITS IN INDIA
Source:
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Table 12
Distribution of Fresh Food by Format: % Retail Volume 2010-2015
% retail volume
Retail
- Store-Based Retailing
-- Grocery Retailers
--- Modern Grocery
Retailers
---- Convenience Stores
---- Discounters
---- Forecourt Retailers
---- Hypermarkets
---- Supermarkets
--- Traditional Grocery
Retailers
---- Food/drink/tobacco
specialists
---- Independent Small
Grocers
---- Other Grocery
Retailers
-- Non-Grocery
Specialists
--- Health and Beauty
Specialist Retailers
--- Other Non-Grocery
Specialists
- Non-Store Retailing
-- Vending
-- Homeshopping
-- Internet Retailing
-- Direct Selling
Source:
2010
2011
2012
2013
2014
2015
100.0
100.0
100.0
10.4
100.0
100.0
100.0
10.3
100.0
100.0
100.0
10.5
100.0
100.0
100.0
10.8
100.0
99.9
99.9
10.9
100.0
99.9
99.9
11.2
0.5
0.2
5.4
4.3
89.6
0.5
0.2
5.4
4.2
89.7
0.5
0.2
5.5
4.3
89.5
0.5
0.2
5.6
4.5
89.2
0.4
0.2
5.7
4.6
88.9
0.4
0.2
5.8
4.8
88.7
5.0
5.0
5.0
5.0
5.0
5.0
81.9
81.9
81.8
81.6
81.4
81.2
2.7
2.7
2.7
2.6
2.5
2.5
0.1
0.1
-
0.1
0.1
-
Table 13
Forecast Sales of Fresh Food by Category: Total Volume 2015-2020
'000 tonnes
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Vegetables
Fresh Food
Source:
2015
2016
2017
2018
2019
2020
3,020.2
7,576.8
65,144.7
7,197.9
10,610.6
28,649.5
31,101.1
12,490.9
121,227.6
287,019.3
3,156.1
7,853.7
68,736.6
7,700.4
10,993.0
29,768.2
32,025.3
12,678.3
126,319.0
299,230.5
3,295.0
8,106.4
72,385.6
8,235.8
11,483.5
30,887.9
33,037.5
12,855.8
131,520.2
311,807.7
3,436.7
8,344.4
75,989.3
8,812.2
12,084.6
32,030.6
34,144.4
13,022.9
136,792.0
324,657.0
3,581.0
8,566.9
79,512.5
9,434.0
12,808.2
33,177.9
35,353.2
13,179.2
142,200.4
337,813.3
3,724.3
8,778.7
82,932.7
10,113.0
13,682.5
34,355.5
36,741.1
13,311.0
147,576.6
351,215.4
trade sources
10
FRUITS IN INDIA
Table 14
Passport
Forecast Sales of Fresh Food by Category: % Total Volume Growth 20152020
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Vegetables
Fresh Food
Source:
2015/16
2015-20 CAGR
2015/20 Total
4.5
3.7
5.5
7.0
3.6
3.9
3.0
1.5
4.2
4.3
4.3
3.0
4.9
7.0
5.2
3.7
3.4
1.3
4.0
4.1
23.3
15.9
27.3
40.5
29.0
19.9
18.1
6.6
21.7
22.4
trade sources
SOURCES
Sources used during the research included the following:
Summary 1
Research Sources
Official Sources
Agriculture Association of Tamil Nadu

Apeda - Agriculture & Processed Foods
Export Development Authority
Basic Animal Husbandry Statistics
Central Marine Fisheries Research Institute
(CMFRI)
Central Potato Research Institute
Commission For Agricultural Costs & Prices
Department of Animal Husbandary, Dairying &
Fisheries
Department of Industries
Department of Livestock, Government of India
Directorate General of Foreign Trade
Directorate of Economics & Statistics
FAO
Food Corp of India
Head, Centre for Monitoring of Indian
Economy New Delhi
Indian Council of Agricultural Research
(Animal Division)
Indian Council of Agricultural Research (Crop
11
FRUITS IN INDIA
Passport
Science Division)
(Fisheries Division)
(Horticulture Division)
Marine Products Export Development
Authority
Ministry of Agriculture
Ministry of Animal Husbandary, Dairying &
Fisheries
Ministry of Food Processing
Ministry of Food Supply & Consumer Affairs
MPEDA
National Commission on Farmers
National Egg Coordination Committee
National Horticulture Board
National Research Centre for Onion & Garlic
National Sample Survey Organisation
Plant Quarantine Organisation of India
Scientist, Indian Institute of Pulses Research
Tamilnadu Agricultural Marketing & Agri
Business
USDA ERS
Trade Associations
Confederation of Indian Industry

Federation of Indian Chambers of Commerce
& Industry
Indian Sugar Mills Association
Press Information Bureau
The Humane Society International
Trade Press
Agrimoney.com
Asian Scientist Magazine
Bloomberg
Business Insider
Business Line
Business Standard
Business Today
Business World
Commodity Online
Daily News & Analysis
Dawn.com
Economic & Political Weekly
12
FRUITS IN INDIA
Passport
Economic Times
Financial Express
Fresh Plaza
Greater Kashmir
IBEF
Index Mundi
Indian Express
Live Mint
Money Control
One India News
Reuters
The Beef Site
The Daily Star
The Fish Site
The Hindu
The New York Times
The Poultry Site
The Sunday Indian
Time of India
Source:
13

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FRUITS IN INDIA

LIST OF CONTENTS AND TABLES

Sales of Fruits by Category: Total Volume 2010-2015 ................................. 2

Fresh Food in India - Industry Overview ....................................................................................... 6

Sales of Fresh Food by Category: Total Volume 2010-2015........................ 8

Research Sources ...................................................................................... 11

FRUITS IN INDIA - CATEGORY

Sales of Fruits by Category: Total Volume 2010-2015

Sales of Fruits by Category: % Total Volume Growth 2010-2015

% total volume growth

Sales of Fruits by Packaged vs Unpackaged: % Total Volume 2013-2015

Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2015

Distribution of Fruits by Format: % Total Volume 2010-2015

Forecast Sales of Fruits by Category: Total Volume 2015-2020

Forecast Sales of Fruits by Category: % Total Volume Growth 2015-2020

% total volume growth

FRESH FOOD IN INDIA - INDUSTRY

Increasing Awareness and Availability Drives Growth of Fresh Food

Traditional Grocery Outlets Still Dominate Fresh Food Sales

Government Initiatives To Support Performance Over the Forecast

KEY TRENDS AND DEVELOPMENTS

Improving Infrastructure Reduces the Wastage of Fresh Food

Premium Organic Fresh Food Gaining in Importance

Sales of Fresh Food by Category: Total Volume 2010-2015

Sales of Fresh Food by Category: % Total Volume Growth 2010-2015

% total volume growth

Sales of Fresh Food by Packaged vs Unpackaged: % Total Volume 20132015

Distribution of Fresh Food by Format: % Total Volume 2010-2015

Distribution of Fresh Food by Format: % Retail Volume 2010-2015

Forecast Sales of Fresh Food by Category: Total Volume 2015-2020

Forecast Sales of Fresh Food by Category: % Total Volume Growth 20152020

% total volume growth

Agriculture Association of Tamil Nadu

Confederation of Indian Industry

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