Competitors Analysis

A. Future
Objectives

B. Current
Strategy

C.
Assumption
s

CDO
Pampangas Best
To reach the To
firm goals
and to make
it profitable
and
productive.
All
All
companies
companies
have their
have their
actions for
actions for
changes
changes
CDO is a
Pampangas
pure
best is a
competition
pure
. They uses
competition,
their
they
branded
produce
products.
more
They built a
products.
lot of
They have a
factory
lots of
branches in
retailer
the
Philippines.
They use
celebrities
in
promoting
their
product

No, because
all firms are
always
ready for
changes and
they have

No, because
all firms are
always
ready for
changes and
they have

Mekeni

Castillo

Joshuas

To

All
companies
have their
actions for
changes
They
continue to
produce
their
product
even
though its
well known

No,
because all
firms are
always
ready for
changes

All
companies
have their
actions for
changes
Their price
is more
reasonable
unlike the
other
branded
products.
They can
produce a
product on
time

No,
because all
firms are
always
ready for
changes

All
comp
anies
have
their
action
s for
chang
es
Their
price
is also
more
reaso
nable
unlike
the
other
brand
ed.
They
can
suppl
y the
produ
ct just
in
time
No,
becau
se all
firms
are
alway

alternative
course
action
No, the only
that change
in their firm
is the
packaging
CDO make
a new
strategies to
their
product to
promote
their
product in
the market.
To gain
more
customers
and build
customer
value

alternative
course
action
They have
many
changes in
product.
New
product,
new
packaging,
new
promotional
In the future
Pampangas
have the
potential to
be a market
leader
because of a
strategy
their using
in the
promotional
, packaging
and also to
their
product

and they
have
alternative
course
action
Now they
are not
totally in
the market,
because of
many
competitor
s their rank
goes down
Make new
strategy to
satisfy the
customer in
the mekeni
product
and to
know that
they
available in
the market

and they
have
alternative
course
action This
firm is still
the same
and no
changes
because
their
product is
tasty
because of
that their
firm still
known in
the market
Now a
days
Castillo
makes
changes in
their
product to
meet the
consumer
needs and
wants they
patronizin
g in the
market

s
ready
for
chang
es and
they
have
altern
ative
cours
e
action
Altho
ugh
they
gain
profit
enoug
h they
not
chang
e they
stay
the
same
becau
se
they
conte
nted
to
their
sales
and
profit
They
make
an
strate
gy to
satisf
y
custo

D.
Resources
and
Capabilities

A wellknown
industry
that offers a
lot of
product
with
presentable
packaging.
Meat is the
main
ingredient
of their
product and
has an oily
texture.
They offer
it in a
reasonable
price but
too
expensive
better than
others
The market
leader

A wellknown
industry
because of
their brand
name. They
are very
productive
in terms of
producing
their
product.
Meat is also
the main
ingredient
of their
product. It
has a sweet
taste but it
has a lot of
fats and has
an oily
texture
A market
challenger

Has many
variety of
product
with
presentable
packaging.
Meat is the
main
ingredient
of their
product but
for other
people it is
not too
tasty and
unhealthy.
They are
productive
but they
are not
well-k own
A market
challenger

Offers
homemade
skinless
longganisa
. Meat is
the main
ingredient
of their
product
and they
even offer
it on a
reasonable
price but
the
problem is
theyre not
that wellknown and
the
skinless
longganisa
shrink
when it is
cook
A market

mer
havin
ga
chang
es in
their
produ
ct and
to
increa
se the
sales
and
gain
more
profit
They
offere
da
home
-made
skinle
ss
longg
anisa
and
meat
is the
main
ingre
dient
of
their
produ
ct.
They
offer
it on a
reaso
nable
price
but
thepr

follower

E.
Competitor
response
profile

They want
to provide
total
satisfaction
in customer
through
developing
high quality
nutrious
food

They want
to increase
product
awareness
in the
market and
exceed
customers
expectation

To produce
a highest
standard of
food
quality and
satisfy
product
and
guaranteed
total
customer
satisfaction

To earn
profit to
offer a
quality
product
services

oblem
is
they
are
not
weel
know
n and
the
lonng
anisa
shrink
when
it is
cook
A
marke
t
follo
wer
To
earn
profit
to
offer
a
qualit
y
produ
ct
servic
es