English Group #1 Instructions and Audience Analysis Project

English Group #1 Instructions and Audience Analysis Project
English Group 1 Instructions and Audience Analysis Project
-2016 Logo
Table of Contents:
BlackFin Front Box Art
. Cover
Table of Contents
.. 1
Audience Analysis
.. 2-5
Usability Report
...5-7
Instructions
...8
Credit for Background Image: 24 The Matrix Wallpapers. (n.d.). Retrieved from http://wallpapercave.com/:
http://wallpapercave.com/w/3AnhRfR
Credit for Title Word Art (as by suggested usage terms): <a href="http://cooltext.com" target="_top"><img
src="http://cooltext.com/images/ct_pixel.gif" width="80" height="15" alt="Cool Text: Logo and Graphics Generator" border="0" /></a>
Audience Analysis
Audience
Identity and
Needs
Parents/Realities/Caretakers of children Ages 8+
Primary
Audience
With an attractive Box Art and the Simplicity of the

Product, We Hope that purchasers will notice our product
on the shelves of retail stores and purchase for their
children.
To reduce the liability from choking hazards, we raised the age
from 7 years to 8 years.
Children Ages 8+
Secondary
Audience
We believe that children ages 8 14 will receive the most

enjoyment from our product, BlackFin. However, it is
market standard to advertise that building blocks are
suitable for all ages.
Consumer Based
Relationship
Purpose of
Document
BlackFin Corporation is working on improving its image

with consumers. We hope to in the near future become a
household name in the miniature model business.
Inform Final User to how to Assemble BlackFin
Intended use of
Document
Prior Knowledge
about this Topic
With clear instructions, we hope to create an experience

where the creator can get through the instructions and into
enjoyment faster than our competitors.
To Teach the Final User how to Assemble BlackFin

Situational
The Primary and Secondary Audiences may have prior

experience working with competitor model products.
With simple instructions we want to remove the chances for

user error and for the customer to enjoy BlackFin as soon as
the product is opened.
With the growth of sales, we will be able to create future

product lines to satisfy the needs and wants of the
customers.
Demographics of Customers
Additional
information
needed
Without images, what is the youngest age of users able

to assemble the project?
In an effort to save printing costs, we have reduced the number

of images along with the instructions from 10 to 2.
We need to see if product satisfaction is adversely
affected by the reduction of images from our other product
lines (Blackplate, Blackshoe).
Probable
questions
Audiences
Probable
Attitude/Person
ality
Positive Indifferent/Uninformed
Attitude toward
topic
Primary Audience
o Our products, located near POSs in retail stores are
attracting on average parents who need a quick gift for
their children. Surveys have indicated that these
customers are indifferent to our product or unknowing of
our brand.
Secondary Audience/Final Users
o Children 8-14 have responded on average to
Blackfin Corporation product lines favorably.
Off-Brand Mentality
Probable
objections
BlackFin Corporation is currently viewed as Second-Rate to

LEGO. By selling our products below industry standard we hope to
attract customers upset with LEGO pricing.
Probable attitude
toward this writer
Because writers are kept anonymous, the consumer is not

aware of any specific authors.
Indifferent or Unaware
Organizational
climate
Persons most
affected by
document
Probable
reaction to
document
Risk of alienating
anyone
The Final User of BlackFin.

Indifference
If the instructions are easy to comprehend.
If the instructions are not understood.
Hostility
Those who are unable to understand English;

Blind;
Gifted;
Basic public school education.

The ability to read and write at the Elementary School level.
Audiences
level of
understanding
Educational
background
Knowledge of
subject
Type of
background
information
needed to
understand
subject
Cultural
considerations
Audience
expectations
Depends On User
May range from seasoned Lego crafter to first time builder.

Minimal
The understanding of an automobile.

The idea of how wheels work to move objects. The ability to
understand the cause and effect of locking pieces together.
The ability to read and comprehend instructions and follow
them in a methodical manner.
Gender-neutral language has been employed.
Grammatical structure and language may be uncomfortable or
unfavorable to the user certain minority language groups of the
English language.
Instructions have not been translated to languages other
than English
That the instructions will build the final product.
That the pieces are not defective.
That BlackFin is Safe and Enjoyable.
Lego Instructions Usability Report

Introduction
A team was assembled on November 3, 2016 to construct a usability test for the Blackfin Lego
Instructions rough draft. The hopes were to construct a draft of instructions that can be read,
step by step, in order to get a correctly finished product.
Goals of Test
The main goal of the test was to gather enough data to judge all the aspects of the instructions.
The team used a test participant that had not previously seen the instructions so they could
have a fresh set of eyes. The usability test was also to ensure that the instructions were
comprehendible on a certain level, especially when the target audience starts at such a young
age. The ultimate goal was that the draft of instructions would be clear enough to comprehend
and end with a completed final model that looks like the original, in the example picture.
Expectations
The expectations for the test were simple and precise. The team expected to receive feedback
on all of the steps and apply that feedback to the final draft. Feedback includes, but is not
limited to; grammar, readability, suggestions, mistake fixes, questions that a customer might ask
and so on.
Methods
The location used to conduct the usability test was located in the library, a rented private room,
on Appalachian State Universitys campus. The atmosphere was quiet so that the test
participant had a lot of time to focus on the instructions. One member of the team observed the
amount of time taken to complete the final product. The other two members of the team
observed the test participant and one of them took detailed notes while the user conducted the
test. The test participant was asked to speak their thoughts as they went through the process so
that the team members could better understand what might be hurting the instructions and what
might be beneficial to them.
Results
The results of the test were conclusively successful. This does not mean that the instructions
were flawless, but it means that there aspects of the instructions that helped the test participant
to better understand and accomplish the goals of the instructions.
Part One
The test participant started the instructions by reading the introductions and warnings first. In
the beginning stages of the test, before getting to the third step, the participant noticed some

wordy sections of the instructions and offered suggestions for that. Specific steps where
difficulties/ mistakes occurred:
Step 2: The test subject misunderstood the use of the word adjacent (this lead to a
mistake in the beginning of the process)
Step 4: Test subject is aware of mistake and refers back to completed image for
adjusting
Step 4: Subject does not understand the word chassis
Step 9: Subject suggests that the project be more specified when initiating part two of
the process
Step 14: Minor grammatical errors
Part Two
The subject referred back to the image of the final product very often, and could notice when the
progress didnt match up correctly with the step they were on. Some specific places where
difficulties were encountered would include the; vocabulary, layout of the instructions (i.e. part
one vs. part two), descriptions, and names for the pieces. The subject would lose track of what
step they were on whenever they needed to refer back to the picture.
Implications
Many of the implications of this usability test have to do with the formatting choices that will be
made on the final draft of the instructions. The two main areas that showed a vast need for
improvement were: wording choices, and secondly, physical layout. The first is somewhat of an
easier fix, but the second will take some more adjusting.
Grammar
Many of the problems that arose with word choice stemmed from a lack of understanding the
exact meaning, and many times confusing the word for a pseudo-synonyme. The recurring
example of this problem was regarding the word adjacent. The test subject understood that
the word adjacent meant next to something, but the words intended use was to be a substitute
for parallel. The subject inferred the opposite, taking adjacent to mean perpendicular.
Replacing the use of adjacent with parallel or touching on the long/short side could fix this
problem easily.
The other wording problems that occurred are less simple to address. There were a few
instances where on top of or on the bottom of could not correctly communicate the
instructions. The test subject usually at this time, referred back to the completed diagram and
then proceeded properly, but it was still a point of confusion. Possible word change could be
pursued, but making the completed car picture more accessible will most likely be the easier
way to address this.
Imagery
The subject constantly referred to the picture of the completed car, but because it was located
on the first page, she found it cumbersome to go back and forth from the instructions. Around
step 15, this going back and forth actually made the test subject lose their spot in the directions.
There are a few ways this could be fixed. One, is providing a picture of the complete car on both
pages of the instructions. This will avoid the need to flip back and forth, but may bend the rules
about diagrams and pictures. The rubric makes mention of only two graphics but does not
specify whether that is two individual pictures, or whether graphics can appear in two different
places, as long as they are the same graphic. The other possible solution, and the more readily
available one, would be to simply print the finished graphic and the instructions on two separate
pieces of paper. The first could include a title, introductory paragraph, the inventory picture, and
the finished car. The second page would include the instructions printed on the front and back.
This way the final picture can be referenced without losing the place in the instructions.
Conclusion
Our usability test can be counted as a success. Not only did the subject complete the task
(constructing the lego car), but the test brought to our collective attentions some easy fixes to
implement before the instructions final draft. By changing wording, redesigning, and reworking
the instruction layout, and highlighting the graphics, our instructions will be a working and
efficient final product.
Screenshots of Instructions
(Larger Copy Submitted With Report)

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English Group #1 Instructions and Audience Analysis Project

English Group 1 Instructions and Audience Analysis Project

English Group 1 Instructions and Audience Analysis Project

With an attractive Box Art and the Simplicity of the

We believe that children ages 8 14 will receive the most

BlackFin Corporation is working on improving its image

Inform Final User to how to Assemble BlackFin

With clear instructions, we hope to create an experience

To Teach the Final User how to Assemble BlackFin

The Primary and Secondary Audiences may have prior

English Group 1 Instructions and Audience Analysis Project

With simple instructions we want to remove the chances for

With the growth of sales, we will be able to create future

Without images, what is the youngest age of users able

In an effort to save printing costs, we have reduced the number

BlackFin Corporation is currently viewed as Second-Rate to

Because writers are kept anonymous, the consumer is not

English Group 1 Instructions and Audience Analysis Project

The Final User of BlackFin.

If the instructions are easy to comprehend.

If the instructions are not understood.

Those who are unable to understand English;

Basic public school education.

May range from seasoned Lego crafter to first time builder.

The understanding of an automobile.

English Group 1 Instructions and Audience Analysis Project

Lego Instructions Usability Report

English Group 1 Instructions and Audience Analysis Project

English Group 1 Instructions and Audience Analysis Project

English Group 1 Instructions and Audience Analysis Project

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