Professional Documents
Culture Documents
Name:
Ready to Rice.
Address:
A-124, block-124, Gulshan -e - Iqbal, Karachi.
Nature of business:
We required a finance of
EXECUTIVE SUMMARY
Summary of marketing plan:
Age
Gender
Family size
Family life cycle
Income
Occupation
18 to 65+
Male & female.
3 to 5+
Young & older married with child & without child.
15,000 & above.
All occupations except farmers & persons who trade
in rice.
Education
No matter.
Religion
All.
Race
All.
Generation
All.
Nationality
Pakistani (if export than all nations of the world).
class
MiddleMonthly
& upper class.
Day/kg.Social
Daily
Weekly
Lifestyle
Sale
profit
profitAll.
profit
Personality
All.
50
1000
25000 50
Type
5
10
206000 30
40
Occasions
Regular
& special
both.
100
12000
50000
kg. 2000
kg.
kg.
kg
kg.
kg.
Benefits
Quality,
service, economy & convenience.
150
3000
18000
72000
(1%) (2%)
(3%) (4%)
(5%)
User4000
status
All. 96000
200
24000
. Steps
User5000
rates
All. 120000Modes of
250
30000
B-1 400
792
1568
2328
3072 strong
3800
advertisem
Loyalty
status36000 Medium,
& absolute.
300
6000
144000
B-2 450
881
1764
2619
3456
4275
ent.
Readiness stage
All.
B-3 500
990
1960
2910
3840
4750
Attitude
positive
& indifferent.
1Enthusiastic,
Pamphlets
& social
B-4 550
1089 2156 3290 4224 5225
media.
1 2
Banners /
B-5 600
1188
2352
3492
4608
5700
Summary of marketing
mix:
whoadings.
3
4
Newspaper.
Radio/tv.
S.
no
1
Designation
Md.
Quanti
ty
1
Qualification
-
Experie
nce
-
Marketing
1
Mba/bs/bba (in
3 years
manager.
marketing).
3
Finance
1
Mba/bs/m.com (in
2 years
manager.
finance).
4
Warehouse
1
Intermediate/gradua 1 year
manager.
te.
5
Telephone
1
Matric/intermidiate. 1 year
operator.
6
Packing
2
Middle/matric.
persons.
7
Delivery
2
Matric/intermidiate. 1 year
persons.
Assets
Liabilities
Current assets:
Current liability:
Cash
140000
Bank
Long term liability:
120000
Inventory
Note payable (meezan)
1000000
1000000
Supplies (pen, invoice books,
tape ,etc) 5000
Fixed assets:
Equities:
Prepaid rent of 2 Shops
Capital
(14000*12)
168000
500000
Fixture (5 fans, 8 energy savers,
etc.)
17000
Furniture (4 tables,10 chairs)
20000
Office equipments (3 pcs)
20000
Major equipment (weighing
machine, 10000
calculator ,etc.)
1500000
1500000
Salary
23000
rs.
15000
15000
8000
7000
7000
9000
yea
rs
0
201
4
201
5
201
6
201
7
201
8
Tota
l
yearly Sale
Profit/loss
Sale kg / year
3480000
-47000
-862400
0
34800
4920000
-2074600
49200
6360000
-2130400
63600
7800000
-1807400
78000
9240000
+195600
92400
31800000
+195600
318000
INDUSTRY ANALYSIS
Future outlook & trends:
Analysis of competitors:
Market segmentation:
DESCRIPTION OF VENTURE
Product:
Rice.
Service:
Size of business:
Our size of business increases step by step by step.
Firstly in our area, zone, city & then on country level.
We start our business with 1 small warehouse & 1 office.
More details regarding size of business are given in
organizational plan.
Background of entrepreneur:
MARKETING PLAN
Objective:
Quantitative:
We want to achieve great market share, sale & profit in our
area,
Zone, city & world step by step. But it is required some time.
More details regarding quantitative objective are given in
organizational plan.
(Sale, profit approximately estimation is given in evaluation).
Qualitative:
We want to achieve great goodwill, image, brand equity in our
area,
Zone, city & world step by step. But it is required some time.
Segmentation:
Demography:
Age
Gender
Family size
Family life cycle
Income
Occupation
Education
Religion
Race
Generation
Nationality
18 to 65+
Male & female.
3 to 5+
Young & older married with child & without child.
15,000 & above.
All occupations except farmers & persons who
trade in rice.
No matter.
All.
All.
All.
Pakistani (if export than all nations of the world).
Demographics details:
We target every age customer, except minor.
We target all genders.
We target all family size greater than 2 persons.
We target family life cycle of married customers with & without
children.
We target all customer income greater than 15000 rupees.
We target all customers related to any occupation, except
farmers & persons who trading in rice.
We target all customers, no matter regarding education.
We target all persons, no matter related to any religion
We target all persons, no matter related to any race or cast.
We target all generations.
We target all persons in our targeted area, belongs to any
nation.
Psychographics:
Social class
Middle & upper class.
Lifestyle
Personality
All.
All.
Psychographics details:
Behavioral details :
We target all occasions, because rice is commonly used in
every party or gathering.
We target all customers who required these benefits that are
quality, service, convenience & economical prices.
We target all kind of user status, except non users.
We target all kind of user rates.
We target medium, strong & absolute types of loyalty status.
We target all types of readiness stages.
We target peoples have an enthusiastic, positive & an
indifferent types of an attitude.
MARKETING MIX
Product types:
In starting we provide 5 types of basmati rice, to capture more
classes.
Product prices:
In starting we provide 80, 90, 100, 110 & 120 prices of rice per
kg., with different qualities.
Product weights:
Product discounts:
We provide 1%, 2%, 3%, 4% & 5% discounts on 10, 20, 30, 40 &
50 kg. respectively.
Typ
e
5
kg.
10
kg.
(1%)
20
kg.
(2%)
B-1
B-2
B-3
B-4
400
450
500
550
792
881
990
1089
1568
1764
1960
2156
30
kg
(3%)
.
2328
2619
2910
3290
1
3492
40
kg.
(4%)
50
kg.
(5%)
3072
3456
3840
4224
3800
4275
4750
5225
Place:
B-5 600
1188 2352
4608 5700
Channel:
We provide rice to our customers through bikes in starting.
But if need arises then we hired car (pickup) also.
Storage:
In starting we store rice in small warehouse (shop), if need
arises then we hired warehouse also.
Promotion:
Advertising:
In starting we advertise through pamphlets, social media &
internet.
If need arises than we advertise through banners, newspaper,
radio & television respectively.
We advertise
Day/kg.
Daily
Weekly
Monthly
our ad in
Sale
profit
profit
profit
jang
50
1000
6000
25000
Ste Modes of
100
2000
12000
50000
ps
advertisement.
150
3000
18000
72000
1
Pamphlets & social
200
4000
24000
96000
250
5000
30000
120000 media.
2
Banners / whoadings.
300
6000
36000
144000
3
350
7000
42000
168000 Newspaper.
4
Radio/tv.
400
8000
48000
192000
newspaper
450
on every
Sunday.
Type
Classified
Front
page
Back
page
Rates
150 / line.
7cm * 1 column 5250/
insertion.
7cm * 1 column 3500/
insertion.
Evaluation:
Evaluation details:
If daily approximately 100 kg. of sale than 2000, 12000 &
50000 rupees of profit daily, weekly & monthly respectively.
If daily approximately 150 kg. of sale than 3000, 18000 &
72000 rupees of profit daily, weekly & monthly respectively.
If daily approximately 200 kg. of sale than 4000, 24000 &
96000 rupees of profit daily, weekly & monthly respectively.
If daily approximately 250 kg. of sale than 5000, 30000 &
120000 rupees of profit daily, weekly & monthly respectively.
If daily approximately 300 kg. of sale than 6000, 36000 &
144000 rupees of profit daily, weekly & monthly respectively.
ORGANIZATIONAL PLAN:
Staff information:
S.
no
1
Designation
Marketing
manager.
Finance
manager.
Warehouse
manager.
Telephone
operator.
Packing
persons.
Delivery
persons.
3
4
5
6
7
Md.
Quanti
ty
1
Qualification
3 years
2 years
15000
1 year
8000
Mba/bs/bba (in
marketing).
Mba/bs/m.com (in
finance).
Intermediate/gradua
te.
Matric/intermidiate.
23000
rs.
15000
1 year
7000
Middle/matric.
7000
Matric/intermidiate.
1 year
9000
1
1
Experie
nce
-
Salary
Staff details:
I own operate the responsibilities of MD, with 23000 rupees of
salary.
Assets
Current assets:
Cash
140000
Bank
120000
Inventory
1000000
Supplies (pen, invoice books,
tape,etc) 5000
Fixed assets:
Prepaid rent of 2 Shops
(14000*12)
168000
Fixture (5 fans, 8 energy savers,
etc.)
17000
Furniture (4 tables,10 chairs)
20000
Office equipments (3 pcs)
20000
Major equipment (weighing
Liabilities
Current liability:
Long term liability:
Note payable (meezan)
1000000
Equities:
Capital
500000
machine, 10000
calculator ,etc.)
1500000
1500000
Rates:
Employee Banking*
Non Employee Banking
Installment Factors
Mark up Rate
27
%
29
%
31
%
32
%
33
%
36
2.
%
Meezan bank:
4
0.03428
5
0.03054
0.03543
0.03174
0.05643
0.043
0.03659
0.03297
0.05695
0.04355
0.03718
0.03359
0.05747
0.04411
0.03777
0.03422
0.05905
0.0458
0.03958
0.03613
Mortgage is necessary.
Paid by EMI (equal monthly installments).
Amount paid to bank than you entitled of whole profit or loss.
Only principal amount paid to the bank.
UNITED BANK
Business Loan
Kibor +8.5
Kibor +7.5
After survey:
After a survey, we conclude that no bank will assist us in
finance.
Companys Decision:
If we eligible, than we got amount from meezan bank.
Reasons:
Cost
=
73 =
Direct
material +
70
Day/kg.
Sale
50
100
150
200
250
300
350
Daily
sale
5000
10000
15000
20000
25000
30000
35000
Direct
labor +
Weekly
sale
30000
60000
90000
120000
150000
180000
210000
Factory over
head
3
Monthly
sale
120000
240000
360000
480000
600000
720000
840000
Yearly sale
1440000
2880000
4320000
5760000
7200000
8640000
10080000
Estimation of sale:
Jan
Feb
B.E
3600
00(r.
a)
2400
00
Islamic occasions
Eid -ul- azha.
Eid -ul- fitar.
Rabi -ul- awwal.
Ramzan -ulmubarak.
Muharram -ulharam.
MarBreak
Apreven
May
point.
2400
00
2400
00
2400
00
June
July
Aug
Sep
Oct
Nov
3600
00(r)
3600
00(e)
2400
00
3600
00(e*
)
3600
00(m
)
2400
00
201
5
3600
00
3600
00
3600
00
3600
00
3600
00
4800
00(r)
4800
00(e)
3600
00
201
6
4800
00
4800
00
4800
00
4800
00
6000
00(r)
6000
00(e)
4800
00
201
7
6000
00
6000
00
6000
00
6000
00
7200
00(r)
7200
00(e)
6000
00
201
8
7200
00
7200
00
7200
00
7200
00
(B.E)
8400
00(r)
8400
00(e)
7200
00
6000
00(e*
)
7200
00(e*
)
8400
00(e*
)
4800
00(e*
)
4800
00
7200
00(m
)
8400
00(m
)
17000
20000
+10000
-47000
2014
income statement:
Sale.
Cost (73%).
Gross profit.
Operational expense:
Salaries expense (100000 * 12).
Rent expense (14000 * 12).
Bank installment expense (20834 *
12).
Fuel expense (5000 * 12).
Electricity bill expense (3000 * 12).
Telephone bill expense (1000 * 12).
Internet charges (1000 * 12).
Supplies expense.
3480000
-2540400
939600
1200000
168000
250000
60000
36000
12000
12000
5000
4800
00(m
)
6000
00(m
)
6000
00
7200
00
3600
00
4800
00
7200
00(r.
a)
8400
00(r.
a)
+12000
-1755000
815400
+
47000
Net loss.
- 862400
4920000
-3591600
1328400
1200000
168000
250000
36000
60000
12000
12000
5000
+20000
-1763000
434600
+1251200
- 2074600
Sale.
Cost (73%).
Gross profit.
6360000
-4642800
1717200
Operational expense:
Salaries expense (100000 * 12).
Rent expense (14000 * 12).
Bank installment expense (20834 *
12).
Electricity bill expense (3000 * 12).
Telephone bill expense (1000 * 12).
Internet charges (1000 * 12).
Supplies expense.
Fuel expense (5000 * 12)
Advertising expense (2500 * 12)
Total expense.
Operating loss.
Add loss (2015 year).
Net loss.
1200000
168000
250000
36000
12000
12000
5000
60000
+30000
-1773000
55800
+2074600
- 2130400
7800000
-5694000
2106000
1200000
168000
250000
36000
12000
12000
5000
60000
40000
-1783000
323000
Sale.
Cost (73%).
Gross profit.
Operational expense:
Salaries expense (100000 * 12).
Rent expense (14000 * 12).
Electricity bill expense (3000 * 12).
Telephone bill expense (1000 * 12).
Internet charges (1000 * 12).
Supplies expense.
Fuel expense (5000 * 12)
Advertising expense (4167 * 12)
Total expense.
Operating profit
9240000
-5694000
3546000
1200000
168000
36000
12000
12000
5000
60000
50000
-1543000
2003000
yea
rs
0
201
4
201
5
201
6
201
7
201
8
Tota
l
yearly Sale
Profit/loss
Sale kg / year
3480000
-47000
-862400
0
34800
4920000
-2074600
49200
6360000
-2130400
63600
7800000
-1807400
78000
9240000
+195600
92400
31800000
+195600
318000
even point:
Br
ea
k
Inventory:
Inventory first time purchases on cash of 1 million by
supplier.
After that when need arises inventory purchased on
credit by supplier on weekly & monthly basis.
RISK:
o Operational & production:
We have no production risk, because our company is
o Marketing:
If competitors also low their prices.
If we not deliver product on time.
o Finance:
If bank not provide finance to us.
If supplier not provide inventory on credit.
o Management:
If delivery & packing person not work properly.
o Government:
Rules & regulations and law & order situation.
o Political:
Extortion money.
GROWTH:
o Franchise:
In the situation of Pakistan & Karachi franchise
mode is best.
hand.
Spread business easily in whole city, country &
world easily.