Organizational Behaviour (MGMB 253)

1.0 Introduction
1.1 Bank Rakyats History
Bank Rakyat formed on 28 September 1954 under the Cooperative Societies Ordinance 1948,
which is currently the largest Islamic cooperative bank in Malaysia with total assets
amounting to RM89.18 billion as of end December 2014. The transformation from the
conventional banking system to Islamic banking system since 2002 has been the success of
the Bank to continue to record impressive gains every year. For the financial year ended
December 31, 2015, we recorded a profit before tax and zakat of RM2.01 billion.

They continue to develop products and customer facilities are excellent and
innovative. It includes consumer banking, commercial lending, savings, investment and
financial planning products to meet the needs of a wide spectrum of customers today.
Efficient delivery channels was also expanded and constantly improved. They continue to
maintain friendly corporate image to put ourselves in the right basis as Your Choice Bank.
They have received numerous recognitions related industries as well as an organization in
Malaysia and internationally. As an entity under the control of the Ministry of Domestic
Trade, Cooperatives and Consumerism, we are committed to supporting the mission of the
Ministry to strengthen the cooperative sector as a pillar of economic growth by all efforts and
measures that set.

Up to now, we have 148 branches with more than 960 automated teller machines
(ATMs) and cash deposit machines (CDM) and 95 Ar-Rahnu X'Change nationwide. The
Bank also operates a call center tele-People who can be contacted at 1-300-80-5454 and iRakyat internet banking in www.irakyat.com.my.They also be found on Facebook, the
People's Bank, Bank of your choice www.facebook.com/myBANKRAKYAT and Twitter and
Instagram in twitter.com/myBANKRAKYAT in instagram.com/myBANKRAKAYT.

Organizational Behaviour (MGMB 253)

2.0 Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis.

Diagram 1 : Strengths, Weaknesses, Opportunities, and Threats (SWOT)

What makes SWOT particularly powerful is that, with a little thought, it can help you
uncover opportunities that you are well-placed to exploit. And by understanding the
weaknesses of your business, you can manage and eliminate threats that would otherwise
catch you unawares.

More than this, by looking at yourself and your competitors using the SWOT framework, you
can start to craft a strategy that helps you distinguish yourself from your competitors, so that
you can compete successfully in your market. Originated by Albert S Humphrey in the 1960s,
the tool is as useful now as it was then. You can use it in two ways as a simple icebreaker
helping people get together to "kick off" strategy formulation, or in a more sophisticated way
as a serious strategy tool.

Organizational Behaviour (MGMB 253)

a)

Strengths
What advantages does your organization have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others can't?
What do people in your market see as your strengths?
What factors mean that you "get the sale"?
What is your organization's Unique Selling Proposition [Add to My Personal
Learning Plan] (USP)?

Consider your strengths from both an internal perspective, and from the point of view of your
customers and people in your market. Also, if you're having any difficulty identifying
strengths, try writing down a list of your organization's characteristics. Some of these will
hopefully be strengths.

When looking at your strengths, think about them in relation to your competitors. For
example, if all of your competitors provide high quality products, then a high quality
production process is not a strength in your organization's market, it's a necessity.

b)

Weaknesses
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?
What factors lose you sales?

Again, consider this from an internal and external basis: Do other people seem to perceive
weaknesses that you don't see? Are your competitors doing any better than you? It's best to be
realistic now, and face any unpleasant truths as soon as possible.

c) Opportunities
What good opportunities can you spot?
What interesting trends are you aware of?
3

Organizational Behaviour (MGMB 253)

I.

Useful opportunities can come from such things as:

Changes in technology and markets on both a broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles, lifestyle changes, and so on.
Local events.

A useful approach when looking at opportunities is to look at your strengths and ask yourself
whether these open up any opportunities. Alternatively, look at your weaknesses and ask
yourself whether you could open up opportunities by eliminating them.

d)

Threats
What obstacles do you face?
What are your competitors doing?
Are quality standards or specifications for your job, products or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten your business?

When looking at opportunities and threats, PEST Analysis can help to ensure that you don't
overlook external factors, such as new government regulations, or technological changes in
your industry.

Organizational Behaviour (MGMB 253)

This SWOT Analysis of Bank Rakyat provides a strategic SWOT analysis of the company's
businesses and operations. This free SWOT analysis shows strengths, weaknesses,
opportunities and threats. This SWOT analysis of Bank Rakyat can provide a competitive
advantage.

This SWOT analysis contains 525 data points.

A. Strengths
Monetary assistance provided
Skilled workforce

B.

Weaknesses
Future debt rating
Brand portfolio
Cost structure
High loan rates are possible
Tax structure
Future profitability
Productivity

C. Opportunities
New products and services

D.

Threats
Tax changes
Increasing costs
Rising cost of raw materials
Increase in labor costs
Financial capacity

Financial and Strategic SWOT Analysis provides a comprehensive insight into the company
history, corporate strategy, business and financial structure, management and operations. The
report contains a detailed SWOT analysis, information on the company products and services,
key competitors, as well as detailed financial information.

Organizational Behaviour (MGMB 253)

Compliance

Compliance is necessary to make sure that any business or action conducted by a company is
within legal parameters. The compliance unit develops, initiates, maintains, and revises
policies and procedures for the general operation of the compliance program and its related
activities to prevent illegal, unethical, or improper conduct.

Financial and strategic SWOT analysis

A financial and strategic SWOT (strengths, weaknesses, opportunities and threats) Analysis
provides a comprehensive insight into the companys history, corporate strategy, financial
data, business structure, business divisions and key operations. Each report contains a
detailed SWOT analysis with additional information on the key competitors, market structure,
major products, brands and services, as well as detailed financial data for the last 5 years.

Bibliography

Electronic Sources :

Sekilas Pandang
http://www.bankrakyat.com.my/sekilas-pandang
6

Organizational Behaviour (MGMB 253)

Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needsand-resources/swot-analysis/main

SWOT Analysis: What It Is and When to Use It

http://www.businessnewsdaily.com/4245-swot-analysis.html

SWOT Analysis : Discover New Opportunities, Manage and Eliminate Threats

https://www.mindtools.com/pages/article/newTMC_05.htm

Bank Rakyat financial and strategic SWOT analysis - Strengths, Weaknesses,

Opportunities, Threats of Bank Rakyat.
http://www.swotanalysis24.com/swot-b/12676-swot-analysis-bank-rakyat.html