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  • POP POD Starbucks

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    Ank Saga
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    This document outlines Starbucks' points of parity (POP) which include great tasting coffee, reliability, speed, convenience, cleanliness, and community. It also lists Starbucks' points of difference (POD) which are their competitive advantages over other coffee shops, including quality with exacting standards, variety with exotic coffee drinks, customization with over 100 drink options, a rich customer experience with aroma and ambience, friendly customer service and image, freshness through top-notch coffee beans, and prioritizing aroma as a key rule.

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    Starbucks

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    This document outlines Starbucks' points of parity (POP) which include great tasting coffee, reliability, speed, convenience, cleanliness, and community. It also lists Starbucks' points of difference (POD) which are their competitive advantages over other coffee shops, including quality with exacting standards, variety with exotic coffee drinks, customization with over 100 drink options, a rich customer experience with aroma and ambience, friendly customer service and image, freshness through top-notch coffee beans, and prioritizing aroma as a key rule.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views1 page

    POP POD Starbucks

    Uploaded by

    Ank Saga
    This document outlines Starbucks' points of parity (POP) which include great tasting coffee, reliability, speed, convenience, cleanliness, and community. It also lists Starbucks' points of difference (POD) which are their competitive advantages over other coffee shops, including quality with exacting standards, variety with exotic coffee drinks, customization with over 100 drink options, a rich customer experience with aroma and ambience, friendly customer service and image, freshness through top-notch coffee beans, and prioritizing aroma as a key rule.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Starbucks

    Points of Parity (POP)


    1.
    2.
    3.
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    5.
    6.

    Great tasting coffee


    Reliability
    Speed
    Convenience
    Cleanliness
    Community

    Points of Difference (POD)


    1.
    2.
    3.
    4.
    5.
    6.
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    Quality Exacting standards of quality and flavour


    Variety Varied and exotic coffee drinks
    Customization Over hundred different coffee drinks
    Experience Rich and Sensory Aroma and Ambience
    Image Friendly Service
    Freshness Top-notch coffee beans (Back-end Collaboration)
    Rules Aroma first Rule.

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