A Report on

Comparison of Ufone and Warid Telecommunication

V/S

SUBMITTED TO:
Mr. Rana Faqir M. Aslam

SUBMITTED BY:
Mazhar Khan MBA-FA09-009
M Afzal MBA-FA09-043
Ali Raza MBA-FA09-053
Asim Mahmood MBA-SP09-010

COMSATS Institute of Information Technology Sahiwal

 Introduction

Pakistan Telecommunication

From the beginnings of Posts & Telegraph Department in 1947 and establishment of

Pakistan Telephone & Telegraph Department in 1962, PTCL has been a major player in

telecommunication in Pakistan. Despite having established a network of enormous size,

PTCL workings and policies have attracted regular criticism from other smaller operators

and the civil society of Pakistan

Pakistan Telecommunication Corporation (PTC) took over operations and functions from

Pakistan Telephone and Telegraph Department under Pakistan Telecommunication

Corporation Act 1991.

In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for

PTCL monopoly over basic telephony in the country. The provisions of the Ordinance

were lent permanence in October 1996 through Pakistan Telecommunication

(Reorganization) Act. The same year, Pakistan Telecommunication Company Limited

was formed and listed on all stock exchanges of Pakistan.

Warid Telecom

Warid Telecom International is an Abu Dhabi based mobile telecommunication firm

providing telephony services in Bangladesh, Congo, Pakistan and Uganda.

Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid

Pakistan claims to have attracted more than 1 million. Users. According to Pakistan

Telecommunication Authority, currently Warid Telecom has 18.14 million subscribers as

of July 2009. It is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims

it has the largest "post-paid" subscriber base in Pakistan.

Ufone

Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile

companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. It

has a subscriber base of 20.05 million as of July 2009. It is currently owned by United

Arab Emirates based Etisalat.

The company commenced its operations under the brand name of Ufone from Islamabad

on January 29 2001. Ufone expanded its coverage and has added new cities and highways

to its coverage network.

Significance of Report

In this report for the comparison of Warid and Ufone telecommunication in Pakistan,

which is provided best services, and call rates? This report helpful in future for both

Warid and Ufone who they can improve their services and increase sales. we analysis the

Warid and Ufone telecommunication through collection of facts and figure then interpret

two communication companies on the basis of different communication service also find

the weakness and strength of Warid and Ufone in prepaid and postpaid services.

Then we give the suggestion and recommendation to improve the services of two

telecommunication companies.
Problem Identification

The problem in this report is discussing that why the Warid telecommunication is

declining day by day. We find the major problem of Warid, not interesting in promotion

through different marketing tools and not offering different attractive packages with

respect to other telecommunication companies. On the other hand, Ufone is going ahead

due to best promotion and they also provide routine services as well. In a general analysis

if you watch Pakistani channels on T.V you will imagine during break of any program

Ufone commercialize their ads so many time but Warid very rare. Its effects on users

mindset.

Gather relevant data about problem from

Students

Franchise

Internet
Methodology

The methodology and procedure use for comparison of Warid and Ufone

Telecommunication Company is questionnaire. We make the questionnaire for the

comparison of both telecommunications. Companies on the basis of following services

provide are:

Prepaid services

Postpaid services

Quality of voice

Network area coverage

Day to day services

Reasonable call rates

Best SMS and MMS packages

Helpline and extra services

Best promotion

Suggestions from public.

Analysis of Warid and Ufone

Services Ufone Warid

Network like to use 72% 16%

Attractive call rate 60% 15%
Best SMS package 80% 8%
Best MMS Package 20% 40%
Best call rates 72% 16%
Prepaid services 64% 20%
Postpaid services 32% 44%
Extra services (e.g. jokes, news) 64% 16%
Best promotion 76% 16%
Best help line service 56% 24%

We analysis and interpret through questionnaire. We get the following information for

the comparison of Warid and Ufone. In our survey we found that most of people are

using Ufone that 72% are using Ufone while 16% are using Warid. Ufone has more

customers because of following that it has best call rates, best services, and helpline

services. Ufone promotion is also another factor that creates awareness between the

people.
Conclusion

Our facts and figure shows that 72% people are using Ufone while 16% Warid. So there

is huge difference between Ufone and Warid customer. Ufone progress and profit more

than Warid. Warid is far behind in all such fields so it has fewer customers than ufone.

Recommendation

People are unaware of warid because of lack of advertisement. So they must adopt

the strategies to inhance it through T.V ads, newspaper, and bill boards to aware

the general public about their product.

Makes their heads stable and make the aware of their packages.

Marketing strategies are unsuccessful nd not meet customer wants.

Website not provides the basic information about WaridTel.

Warid should offer the best SMS, MMS packages, best call rates and services to

attract their customers.

Ufone should offer best MMS packages and provide attractive postpaid service.