WEEK 1 Marketing Collocations quiz

Match the first and second part of the collocations:

market
competitive
sales
outdoor
buying
brand
consumer
product
mission
target
WEEK 1 WHAT DO YOU REMEBER
1. Market _____ is the proportion of the total market which a company controls.
a. percent
b. share
c. stock
d. pie
e. part
2. Which term is odd one out:
a. swamp a market
b. corner a market
c. flood a market
d. saturate a market
3. A ________ is a large event where companies show their goods or services in one
place, to try to sell them.
a. shopping mall
b. trade fair

sajam

c. retail outlet
d. point of sale
e. department store
4. The main elements of marketing _________ are product, price, place, and promotion.
a. information
b. position
c. management
d. mix
e. research
5. Which term is the odd one out:
a. stable market
b. flat market
c. sluggish market
d. volatile market
6. A _____ name is the name by which a particular product is sold.

a. trade
b. brand
c. company
d. market
e. mark
7. Which term is the odd one out:
a. wholesaler
b. distributor
c. exporter
d. intermediary
8. Which term is the odd one out:
a. point of sale
b. sales network
c. end user
d. retail outlet
9. Which term is the odd one out:
a. market segment
b. market potential
c. market niche
d. market sector
10. __________ is the process of dividing market into distinct groups of buyers.
a. Marketing segmentation
b. Target marketing
c. Market segmentation
d. Market share
e. Marketing share
1. It is extremely important for marketers to understand the buying _________ of
existing and potential customers.
a. mix
b. design
c. standardization
d. behaviour
e. position
2. Which term is the odd one out:
a. international market
b. domestic market
c. worldwide market
d. overseas market
3. Marketers sometimes focus on particular segments of a given overall market. This
process is known as _________ marketing.
a. relationship
b. B2C
c. target
d. home

e. brand
4. In order to secure a _________ advantage, companies will try to make their products
and services stand out from their competitors.
a. market
b.
competitive
a. discount

5. Which term is the odd one out:

c.
b. shopping
free sample
d.
consumer
c. special
offer
e.
d. customer
slogan
6. The concept of the _________ proposes that, once a product is introduced into the
market, it goes through a process of growth, maturity and decline, and eventually
disappears from the market.
a. product life cycle
b. product development
c. product range
d. product positioning
e. product management
7. Market _____ is the collection and examination of information about things that people
(might) buy.
a. development
b. reaction
c. research
d. poll
e. analysis
8. In international marketing, it is necessary to meet individual national requirements,
particularly when ________ goods are concerned.
a. buyer
b. national
c. consumer
d. best
e. customer
9. Which term is the odd one out:
a. expanding market
b. growing market
c. developing market
d. declining market
10. Which term is the odd one out:
a. introduce a product
b. launch a product
c. bring out a product
d. exhibit a product
WEEK 2 INTRO
1. Your normally reliable supplier lets you down on an important order. Do you:
a. ask for an explanation and give them another chance?
b. change suppliers
2. Can you keep a conversation going:

a. with almost anyone?

b. only with people that share some interest of yours
3. In a large group, do you more often:
a. get introduced?
b. introduce others
4. When you meet strangers, do you find it:
a. pleasant, or at least easy
b. something that takes a good deal of effort?
5. Do you socialize with colleagues from work because
a. you like to
b. you think that you ought to
6. In your business, do you:
a. try to make as many relationships as possible
b. focus on building relationships with one or a few people
7. Your best customer is making an unjustified complaint. Do you
a. point out their error
b. agree with them because theyre important?
8. When you are introduced to people, do you remember
a. their face?
b. their name
9. Your best customer is making an unjustified complaint. Do you
a. point out their error
10.

b. agree with them because theyre important?

In a large group, do you more often:
a. introduce others
b. get introduced?

WEEK 2 MULTI WORD WEBS QUIZ

Customers will tolerate a little
delay
You should be able not only to
relate to your employees,
They'd always seemed to be on
good terms,
Over the past two years
They will never let down
They've put off the date of signing
the contract till October 30th,
although
They didn't hit it off at first,
If we want
performance,

to

improve

our

Companies are just beginning to

wake up
They're going to be sharing this
office,

WEEK 2 WHAT DO YOU REMEMBER

1. We cant hold the meeting tomorrow. Lets _______ .
a. call it off
b. cut it off
c. call it on.
2. Their continual interventions _______ the whole meeting.
a. disrupted
b. impaired

3. They may be our competitors, but we want to stay _______ good

terms with them.

a. corrupted
in
c.
b. over
c. on
4. Customers will tolerate a little delay but are unlikely to _______ with rudeness.
a. put up with
b. hold on to
c. let down
5. As a result of the governments imposition of currency controls, its _______ relations
with several foreign investors have been jeopardized.
a. cool
b. stormy
c. close
6. If we want to improve our performance, we need to _______ the number of customers
we lose.
a. cut up
b. cut off
c. cut down
7. As a manager, you have to think of ways to _______ competition.
a. beat off
b. cut off
c. put off
8. Could you _____ a meeting with them some time next week?
a. build up
b. draw up
c. set up
9. Relations between them are rather _______ . They dont seem to like or trust each
other.
a. lukewarm
b. amicable
c. strained
10. Could you please _______ a contract as soon as possible.
a. build up
b. let down
c. draw up
1. Lets _______ the presentation until the next week were too busy at the moment.
a. hold on
b. call off

c. put off
2. Weve _______ the same market share as we had last year.
a. sounded out
b. set up
c. held on to
3. Their working relationship was often _______ , with lots of angry argument and
criticism.
a. cool
b. close
c. stormy
4. The long-term contracts, which will run for the next five years, will _______ relations
between two companies.
a. cement
b. cloud
c. sever
5. He gets so _______ in the excitement of securing orders that sometimes he actually
neglects the customers themselves.
a. wrapped up
b. carried away
c. sounded out
6. The new sales manager _______ with his team very well.
a. get on
b. holds on to
c. builds up
7. Over the past two years, we have _______ our sales forces to over 80.
a. count on
b. set up
c. built up
8. We can _______ our suppliers to meet their deadlines.
a. hold on to
b. count on
c. come up
9. Organisations are just beginning to _______ the lost opportunities that failure to retain
customers represent.
a. hold on to
b. wake up to
c. look forward to
WEEK 3 WHAT DO YOU REMEMBER
1. Which is the odd one in this set?
a. tag
b. microchip
c. image
2. The truck that was carrying the goods _____ missing.
a. has reported
b. has been reported
c. been reported
3. Which is the odd one in this set?

a. shipping
b. access
c. delivery
4. It may be cheaper to _____ supplies by air than by train.
a. freight
b. load
c. ship
5. In order to simplify what _____ into the factory, companies buy in sub-assemblies
rather than individual parts.
a. is gone
b. goes
c. go
6. Which is the odd one in this set?
a. stock
b. shelf
c. inventory
7. The amount of inventory in excess of a specified number of days supply is known as
_____ .
a. stagnant inventory
b. overstock inventory
c. inventory turnover
8. Which is the odd one in this set?
a. cargo
b. chain
c. freight
9. He _____ to be the best chairman the company has ever had.
a. is considered
b. consider
c. considers
10. The goods _____ today to get there on time.
a. will sent
b. will be sent
c. will send
1. When you come to our factory, go straight to the loading _____
a. belt
b. bay
c. area
2. Transporting goods by road in trucks is called _____
a. freight
b. shipment
c. haulage
3. _____ time is the time elapsed between the day when an order is issued to the receipt
of material.
a. shipment
b. lead
c. freight
4. _____ stock items are usually available for immediate shipment.

a. Returned
b. Manufacturers
c. Consumer
5. Which is the odd one in this set?
a. track
b. trace
c. try
6. The term _____ refers to stock items that have not had a sale during a specified time
period.
a. stagnant inventory
b. overstock inventory
c. inventory turnover
7. Goods transported by road, air or sea are called _____
a. pallet
b. haulage
c. freight
8. The board is believed _____ with the new investment.
a. agree
b. agrees
c. to agree
9. Which is the odd one in this set?
a. goods
b. products
c. figures
WEEK 4 WHAT DO YOU REMEMBER
1. They say there are ______ risks involved in investing in such a politically unstable
region.
a. remote
b. slight
c. huge
2. If a plan, an agreement, or a relationship is in jeopardy, there is a ______ risk that it
will fail.
a. slight
b. remote
c. serious
3. Ill invest in this company at the risk ______ losing all my money.
a. of
b. at
c. in
4. When the market prices of bonds decline because the market rate of interest increases,
the investor is said to be the victim of what type of risk?
a. financial risk
b. market risk
c. interest rate risk
5. Most companies believe that shareholder action is the most serious ______ risk.

a. reputational
b. political
c. personal security
6. If an event is ______, it means it has never happened before.
a. unprecedented
b. volatile
c. static
7. The finance minister said that the budget was ______ unrealistic, and a new budget
will have to be presented to the parliament next week.
a. slightly
b. totally
c. moderately
8. Chrysler common stock has declined because of foreign competition. The investor in
Chrysler common stock has been the victim of what type of risk?
Choose one answer.
a. market risk
b. business risk
c. financial risk
9. If you ______ a risk, you reduce it to the lowest possible level.
a. minimize
b. prioritize
c. face
10. The new management techniques were found to be ______ successful in 35% of
companies and moderately successful in 40% of cases.
a. highly
b. somewhat
1. ______ market changes quickly and suddenly.
a. flat
b. unprecedented
c. volatile
2. Xs stock declined by the same percentage as the Dow Jones Industrial Average on Mad
Monday in October 1987. X was the victim of what type of risk?
a. interest rate risk
b. market risk
c. financial risk
3. The organisations systems have been ______ criticized by auditors, who found
corruption and mismanagement.
a. negligibly
b. quite
c. severely
4. This mining area was incredibly ______ hit by the closure of mines, which cost 10,000
jobs.
a. slightly
b. badly
c. very
5. Bank deposits are disappearing as nervous investors send their money abroad. A bank
manager described the situation as ______ disastrous.
a. somewhat

b. absolutely
c. fairly
6. If you dont finish the report by tomorrow, your job will be ______ risk.
a. at
b. in
c. of
7. If a risk is ______, it is so small that it is not worth worrying about.
a. substantial
b. negligible
c. serious
8. You always ______ a risk when you are starting a new business.
a. put
b. run
c. take
9. Hes traveling to this unstable region __at____ his own risk.
10. If we dont buy supplies right way, we run the risk of paying for them much higher
price later on.
WEEK 4 WRITING
Read the text about safety and health in the workplace.
In most of the lines 1 10 there is one extra word which does not fit. Some lines, however, are
correct.
If a line is correct, write the letter R on the appropriate line.
If there is an extra word in the line, write that word in the space provided
Implementing a systematic approach to workplace safety will
1. require for a cultural change in many organisations and within the
2. safety profession. All organisations they need to nurture a
3.'safety

culture'.

4.dictate
5.

No

that
one

Company

safety

should

never

be

policy
takes

tolerate

and

in

potentially

8.

Safety

9.

the

10.

are

a
and

health

operating
too

expensive

when

practice

to

other

or

must
interests.

life-threatening

of

must

every

safety

and

secondary position.
WEEK 5 MODAL QUIZ
1. A: I'm sure Harry was fired for stealing.

be

with

organisation.
the

in

be

priority.

considerations

policies

seat

disabling

6. risk in the name of cost-cutting, productivity or any

7.other

they

workstation
back

for

health

an

integral

The
are

part

of

consequences
relegated

to

w ith

the

B: Not Harry! He _ done something so awful!

a. must have
b. couldn't have
2. A: I need to call Harry. Do you know which hotel he's staying in?
B: Well, he _ at the Hilton, but I'm not sure.
a. may stay
b. may be staying
c. may have stayed
3. His coat is wet. It _ .
a. must have rained
b. must rain
c. must be raining
4. A: Did you know that Andy left his job as the CEO?
B: You _ !
a. must have been kidding
b. must be kidding
c. must kid
5. A: I've rung their office three times and have had no reply.
B: They _ all gone home.
a. couldn't have
b. must have
6. A: I tried to phone you, but there was no answer.
B: I _ asleep.
a. could was
b. must have been
c. couldn't have been
d. must was
7. A: Did Ed mean what he said about Andy yesterday?
B: I don't think so. He _ .
a. must have been kidding
b. must kid
c. must be kidding
8. I _ gone home early if I'd wanted to.
a. should have
b. must have
c. could have
9. I _ done such a terrible thing, but I did.
a. should have
b. could have
c. shouldn't have
d. couldn't have
10. Thank you for all your help. I _ done it without you.
a. couldn't have
b. must have
WEEK 5 WHAT DO YOU REMEMBER
1. Which term is the odd one out?

a. profit
b. reward
c. failure
d. margin
2. Which term is the odd one out?
a. accomplishment
b. breakthrough
c. achievement
d. disaster
3. I called on the client without any new brochures. I ______ some.
a. should take
b. should be taking
c. should have taken
4. Which term is the odd one out?
a. dud
b. fiasco
c. flop
d. design
5. I ______ to your boss, but I didnt see her.
a. would speak
b. would have spoken
c. would be speaking
6. Mr. B is not answering. He ______ to a client.
a. must talk
b. must have been talking
c. must be talking
7. Which of these nouns can be used with the verb: set?
a. a trend
b. a problem
c. a solution
8. The product turned out to be a flop. The marketing department ______ extensive trials
before launching it.
a. should have carried out
b. should carry out
c. should be carrying out
9. They are not at the Ritz. They ______ . at Marriott, but Im not sure.
a. may stay
b. may be staying
c. may have stayed
10. My assistant didnt find the letter I needed. She ______ it
a. had to throw
b. must have thrown
c. must throw
1. Which of these nouns can be used with the verb: pay?
a. trend

b. interest
c. risks
2. Which of these nouns can be used with the verb: carry out?
a. a solution
b. research
c. a system
3. He ______ that letter, he wasnt at the office yesterday.
a. couldnt have written
b. cant be writing
c. couldnt write
4. The conference was pretty well organized but we ______ some improvements.
a. could have made
b. could be making
c. could make
5. Which term is the odd one out?
a. threshold
b. frontier
c. feature
d. boundary
6. Which of these nouns can be used with the verb: find?
a. risks
b. interest
c. a solution
7. Which term is the odd one out?
a. predict
b. come up with
c. devise
d. invent
8. Which of these nouns can be used with the verb: develop?
a. a problem
b. a prototype
c. a trend
9. We dont know who took the money. The office was full of people, it ______ any of
them.
a. could have been
b. can have been
c. could be
WEEK 5 WRITING
Business in the future
World business leaders of the future will be expected to adopt policies on issues that have recently
become important internationally: human rights, labour and the enviroment.
As

human rights, the public will expect business leaders to support and respect

the protection of international human rights within their

sure that their own corporations are not

of influence, and to make

in human rights

In the area of labour, they will have to show

to the

to the abolition of child labour and

of discrimination in respect of employment- Freedom of association, the

effective recognition of the right to

bargaining, and the elimination of all forms of

forced and compulsory labour are other areas where

will need to be made.
Finally, with respect to the enviroment, business leaders will need more than ever before to
initiatives to promote greater enviromental responsability, and to encourage the
development and
Correct
Marks for this submission: 1/1.

of enviromentally friendly technologies.

WEEK 6 WHAT DO YOU REMEMBER

1. Counterfeiting is an ______ activity.
a. illegitimate
b. unlegitimate
c. inlegitimate
2. The overseas printer produced extra books and sold them ______ .
a. over the side
b. on the side
c. inside
3. Many consumers prefer to pay more for a ______ brand.
a. normal
b. right
c. genuine
4. The music industry is very concerned about ______ infringement.
a. copyright
b. patent
c. intellectual
5. We will have to deal with counterfeiters if we ______ to succeed.
a. wanted
b. want
c. would want
6. If you had asked me about the danger of counterfeiting ten years ago, I ______
significant worries.
a. didnt have
b. wouldnt have
c. wouldnt have had
7.______ manufacturers receive permission to produce branded goods.
a. Licensed
b. Associated
c. Partner
8. Expensive ______ fashion items are commonly copied products.
a. invented
b. designer
c. prototype
9. Copies are so well made that they are almost ______ from the original.
a. indistinguishable

b. identical
c. incomparable
10. Increased counterfeiting affects the brand owners future ______ .
a. profitability
b. finance
c. potential
1. CDs and videos are particularly ______ to piracy.
a. suspect
b. valuable
c. vulnerable
2. Avoid the ______ designer handbags and computer software, however tempting the
prices.
a. genuine
b. invented
c. fake
3. Well sign the deal ______ you reduce your prices.
a. as long
b. provided that
c. unless
4. If they ______ me that the watch was fake, I wouldnt have bought it.
a. would have told
b. had told
c. told
5. Logistics is often called an ______ industry.
a. invisible
b. ilvisible
c. unvisible
6. He ______ gave his little brother his brand-new Rolex.
a. unwillingly
b. inwillingly
c. ilwillingly
7. There will continue to be little trust between business partners on the web ______ a
system for online guarantees is set up.
a. provided that
b. unless
c. as long as
8. Governments use every occasion to remind people that counterfeit goods are ______ .
a. unlegal
b. inlegal
c. illegal
WEEK 7 DEPENDENT PREPOSITIONS
Join the halves of sentences:
We are very focused
Researchers say this results
She had a sound business specialising

They are strongly opposed

He can see opportunities which lie,
through lack
The
document
contained
an
assessment
Once you understand the mindset of
your investors, you can profit
Self-employment may be the only
alternative
I want a return
Why do
access

women

still

have

limited

WEEK7 FINANCIAL TERMS DEFINITIONS

1. Regular part payment of debts
a. amount
b. instalment
c. part
2. Property or other goods that you promise to give the bank if you cannot pay back the
loan
a. warranty
b. deposit
c. collateral
3. The amount of money owed by a business to its suppliers, lenders or other creditors, as
shown on its balance sheet.
a. liabilities
b. damages
c. losses
4. The money paid for a month's or anuual professional work.
a. salary
b. wages
c. fee
5. A person's money in a business.
a. share
b. stake
c. risk
6. Something belonging to an individual or a business that has value or power to earn
money
a. property
b. asset
c. possession
7. Money given by government to producers to allow them to sell cheaply
a. support
b. subsidy
c. contribution
8. The money paid to lawyers, architects, private schools, etc.
a. fee
b. wages
c. salary

9. Part of a payment that is officially given back

a. rebate
b. subsidy
c. repayment
10. All the money received by a person or company
a. income
b. assets
c. capital
WEEK 7 NEWS DIGEST
NEWS DIGEST
for for into of on on at from in in on with
into

Kersta said yesterday it had entered

Deltelfone.

exclusive talks with Lindcom for the sale of

of

Kersta acquired Deltelfone earlier in January and said then that it would dispose
business.

the

for

Analysts say a floatation of 49.9 per cent of the business, which was scheduled
an
agreement
could
not
be
reached
on

April if

a trade sale, would probably have valued Deltelfone at 7 10bn euros.

Kersta

refused

to

on

comment

the

size

The takeover of Deltelfone by Lindcom would certainly create potential

of

the

for

bid.

rationalisation.
in

One of the largest carmakers is considering permenent reductions

list prices.
The proposal follows a spate of discounting by smaller rivals and the introduction of the government
order
Executives

are

customers,
Any cut

at

aimed

in

who

studying
benefit

opening
how

such

from

price

up

the

initiative

discounts

would

based

on

new
impact

car

market.

on

Recommended

its
retail

fleet

prices.

list prices would almost certainly force copycat action by other companies.

Carmakers have until December to comply

Correct

w ith

the government order on car pricing.

WEEK 7 WHAT DO YOU REMEMBER

1. Banks have lost some influence ______ corporations.
a. on
b. of
c. over
2. The markets are suspicious ______ the systems lack of transparency.
a. on
b. on
c. of
3. As the company has thrived ______ rising property prices, so it suffered when they
began to fall.
a. at
b. on
c. over

4. The ______ rate on the loan was 15%.

a. fee
b. interest
c. charge
5. I took out a ______ to extend the factory.
a. debt
b. credit
c. loan
6. Our state-of-the-art machinery is our major ______ .
a. possession
b. asset
c. property
7. We have a ______ of $ 1 million to finance our three-month advertising campaign.
a. cost
b. budget
c. expense
8. Money owed by a company to its suppliers forms part of its ______ .
a. liabilities
b. damages
c. losses
9. Their international division account ______ just 23% of sales.
a. for
b. at
c. about
10. In the yesterdays interview, the companys CEO said they would dispose ______ their
recently acquired business.
a. with
b. from
c. of
1. The CEO said that the company would rely ______ medium-sized acquisitions.
a. in
b. at
c. on
2. When the bank grants a business an ______ facility, their current account can go into
the red.
a. overhead
b. overdraft
c. overpayment
3. The engineering company GHN first hinted ______ a share buyout last month.
a. of
b. at
c. about
4. The good cash flow combined with planned divestments allow ______ steady growth.
a. for
b. in
c. about

5. Some executives involved ______ the deal argue that authorities are intimidated by the
complexity of the issue.
a. at
b. in
c. with
6. Thanks to a government ______ the firm was able to move to a new location.
a. contribution
b. subsidy
c. support
7. Public worries ______ the impact of the cost of energy on business and inflation.
a. of
b. about
c. for
8. They have to pay the loan back over three years. The first ______ is due in August.
a. part
b. amount
c. installment
WEEEK 8 MANAGEMENT STYLES QUIZ
Match the management styles with their definitions:
Some managers forget everything. They want to
impress you with their 'busy'ness by continuously
writing on Post-Its while you are talking
If you drink beer with them, lunch with them,
smile to them and also wear nice suits, nothing
can stop your career anymore.
These people try to explain the present from a
theoretical view of the far future. The idea that
this never will work, completely satisfies them.
They will always have something to talk about.
These managers prevent their bosses from
creative thinking. Else they have more work to do.
These managers you usually meet with their
backside faced to you with their hands in their
pockets. When you talk to them, their thoughts
keep staring out of the windows
These managers don't really know anything at all.
They let YOU give answers. Meanwhile they fill the
time with irrelevant anecdotes.
In hierarchical organizations you can watch those
groups walking in the corridor. The more equal
managers are directly followed by the lesser equal
managers, and so on.
This is a major improvement of the older 'OPEN
DOOR' management style. Now you can really
walk in and out anytime you want. Nobody ever
knows where these managers are.
These kind of managers you will always see in the

corridor, ten steps away. "We'll have to talk" you

can hear them say, just as they have disappeared
around the corner.
Information hiders are aware of the market value
of strictly secret kept information. You must be
very thankful to get any information at all.

WEEK 8 WHAT DO YOU REMEMBER

1. He always gives orders without asking others for their opinion; hes so _____ .
a. inspiring
b. autocratic
c. decisive
2. His findings are based on _____ evidence rather than serious research.
a. egocentric
b. anecdotal
c. emphatic
3. If someones good at making decisions quickly and with confidence, we describe him as
_____ .
a. autocratic
b. inspiring
c. decisive
4. If staff want to order a new PC, they can select _____ they like online.
a. this
b. the one
c. it
5. Our company seems too attached to traditional values, whereas _____ has always been
innovative and forward looking.
a. their
b. theirs
c. they
6. We want to allow our staff to do their job. Were doing _____ by using technology to
take administration out of peoples jobs.
a. this
b. their
c. there
7. In the Air Force you have to do what you are told: _____ is not tolerated.
a. unobedience
b. disobedience
c. inobedience
8. She became Commercial Manager only last August, but she already knew _____ that
she would be able to initiate some sweeping changes.
a. this
b. then
c. there
9. King was a great orator and an _____ leader, who gave others energy.
a. inspiring
b. decisive

c. autocratic
10. Indifference, _____ and incompetence in dealing with the countrys problem: that is
how people assess the current government.
a. irresponsibility
b. unresponsibility
c. disresponsibility
1. If you took some exercise, youd probably feel more _____ .
a. flexible
b. supportive
c. energetic
2. We want to allow our staff to do the job _____ are paid to do.
a. they
b. this
c. the latter
3. Diana is a _____ boss who is always willing to listen.
a. creative
b. decisive
c. considerate
4. Lima is a mixture of formality and _____ ; a combination of old world courtesy and
entrepreneurial dynamism.
a. informality
b. imformality
c. unformality
5. The trade talks are continuing, but France has shown _____ with the slow rate at which
they are progressing.
a. impatience
b. unimpatience
c. unpatience
6. Employees should be able to draw attention to malpractice, law-breaking and other
_____ in their organizations without being victimized.
a. dislegalities
b. unlegalities
c. illegalities
7. What do you mean, Maybe yes? Sometimes I wish you were more _____ .
a. logical
b. sociable
c. decisive
8. Belgian officials are discussing this issue with their French _____ .
a. counterparts
b. officials
c. autocrats
9. She wasnt sure whether to do her MBA at Burlington College or Durham Business
School. Eventually she went for _____ , as it has a distance learning option.
a. this
b. the one
c. the latter
10. Tax rules that try to avoid all _____ tend to be impossibly complicated.

a. unfairness
b. imfairness
c. infairness
WEEK 9 WHAT DO YOU REMEMBER
1. Headline 'Prices going through the roof' means:
a. Prices will go through the roof
b. Prices have gone through the roof
c. Prices are going through the roof
2. We wanted to _____ a stake in their business.
a. take
b.

make

c. launch
3. Word 'row' in headlines is a synonym for:
a. bad news
b. disagreement
c. agreement
4. When we tried to _____ MacKenzie PLC, we were all looking forward to an easy victory.
a. merge
b. launch
c. take over
5. Headline 'United News to dispose of US magazines' means:
a. United News will dispose of US magazines
b. United News has disposed of US magazines
6. Headline 'Chairman axed in boardroom clash' means:
Choose one answer.
a. Chairman was killed in a boardroom clash
b. Chairman was replaced in a boardroom clash
7. _____ are usually bad news, affecting employee morale at the targeted firm, which can
quickly turn to animosity against the acquiring firm.
a. mergers
b. leveraged buyouts
c.

hostile

takeovers

8. Word 'slam' in headlines is a synonym for:

a. agree
b.

criticize

c. improve
9. During a _____ , a firm or investor aims to buy a substantial holding in the takeovertarget company's equity by instructing brokers to buy the shares as soon as the stock
markets open.
a. dawn raid
b. friendly takeover

c. leveraged buyout
10. Headline 'Office staff pay deal row' means:
a. Pay of the office staff will be affected with the disagreement over the deal
b. Office staff will pay for a disagreement about the deal'
c. Office staff will pay for the deal in the row'
1. Word 'blow' in headlines is a synonym for:
a. good news
b. criticism
c.

bad

news

2. The bank _____ a takeover bid in order to acquire their rival.

a. made
b.

said

c.

took

3. Headline 'AOL deal calls rival's web plans into question' means:
a. AOL deal has called rival's web plans into question
b. AOL deal will call rival's web plans into question
4. A corporate action in which a company buys most, if not all, of the target company's
ownership stakes in order to assume control of the target firm is called an _____ .
a. acquisition
b. joint venture
c. merger
5. _____ are usually bad news, affecting employee morale at the targeted firm, which can
quickly turn to animosity against the acquiring firm.
a. hostile takeovers
b. leveraged buyouts
c. mergers
6. Word 'unveil' in headlines is a synonym for: ANNOUNCE
7. The _____ offers the target firm a way out with a friendly takeover.
a. white knight
b. leveraged buyout
c. dawn raid
8. With _____ , the target company aims at making its own stock less attractive to the
acquirer.
a. friendly takeover
b. poison pill
c. paper bid
9.In a _____ , a well-known company has borrowed money in order to take another
company over.
a. white knight
b. dawn raid
c. leveraged buyout

10. In a _____ , a public offer of stock or cash is made by the acquiring firm, and the
board of the target firm will publicly approve the buyout terms.
a. poison pill
b. friendly takeover
c. merger
11. The combining of two or more companies is a _____. MERGER
WEEK 10 WHAT DO YOU REMEBER
1. 'Wireless' is an old- _____ word for 'radio'.
a. date
b. times
c. fashioned
2. With all this pollution of air and water, our future looks _____ .
a. dire
b. prosperous
c. rosy
3. Our products are not selling well; the future looks _____ .
a. rosy
b. bleak
c. promising
4. We never know if our products will make it, our future is so _____ .
a. promising
b. bleak
c. uncertain
5. Our state-of-the- _____ technology allows us to reduce inventories.
a. date
b. art
c. edge
6. Dont worry; bright future is around the _____ .
a. point
b. corner
c. horizon
7.With such a fast pace of living, long lunches are becoming a thing of the _____ .
a. date
b. minute
c. past
8. Well start negotiations when they _____ us with a reasonable proposal.
a. approached
b. approach
c. will approach
9. Our market research found out that customers dont like the new taste; thus the
product is_____ to become a best-seller.
a. unlikely
b. bound
c. about

10. The technology our company uses is not up to the _____ .

a. minute
b. times
c. date
1. By the end of next year we _____ in business for 25 years.
a. will have been
b. are going to be
c. will be
2. Hes working too hard; hes on the _____ of breaking down.
a. horizon
b. corner
c. point
3. Everyone in the company is excited with the big acquisition on the _____ .
a. point
b. horizon
c. corner
4. As soon as I _____ the latest sales figures, Ill call a meeting.
a. receive
b. will receive
c. would receive
5. By the end of this century cars _____ become common.
a. will be
b. are about to
c. will have
6. By this time next year we _____ off this loan.
a. will have paid
b. will pay
c. are going to pay
7. Our voice-recognition software is at the leading _____ of technology.
a. art
b. date
c. edge
8. Mass-marketing is becoming _____ and no longer useful.
a. state-of-the-art
b. old-fashioned
c. up to the minute