BusinessPartnershipProposal

Template

ForacontemplatedPartnership,StrategicAllianceorJointVenture(JV)between
[COMPANYA](orCOMPANYA),[COMPANYB](orCOMPANYB).

Submittedby:COMPANYB

Thisproposalcontainstheproprietaryinformationof[COMPANYB]andshallnotbe
sharedoutsideoftheabovenamedparties.

PandaTip:Thissamplebusinesspartnershipproposalisapreliminaryproposalwithaspecificpartnershipin
mind.Feelfreetocustomizetosuityourneeds.

Background.

[COMPANYB]metwithCOMPANYAandCOMPANYCandsharedwiththemits
plansrelatedto[DESCRIBETHEBUSINESSVENTURE].

[COMPANYB]possessesrareinsightsandexpertisenecessarytodevelopsystems
andapplicationsrelatedtotheabove,whileCOMPANYAhastheresourcesneeded
todevelopsuchsystemsandapplications.

Thepartiesbelievetheremaybemutualbenefitinformingabusinesspartnershipor
strategicallianceandpoolingtheirresourcesandassetsinordertopursuethe
objectivesbelow.

Objectivesoftheparties.

PandaTip:Itsimportanttoshowthatyouunderstandtheobjectivesandthatbothpartiesarealignedintermsof
whatthoseobjectivesare.

CatalogManagement

ADIYweb-basedplatformwherein(COMPANYA&COMPANYB)

Amoresophisticatedapplicationforcomprehensiveproject-basedcatalog
managementservices(COMPANYB)

Data&Analytics

Aweb-baseddataandanalyticsplatformthatwillgive(COMPANYA&
COMPANYB)

Contributions&responsibilitiesoftheparties.

PandaTip:Inapartnership,itsimperativethatyoushowwhateachpartyscontributionsandresponsibilitieswill
be.Inthissamplebusinesspartnershipproposal,CompanyBisastartupbusinessthathascertainideasand
intellectualpropertywhileCompanyAhasthemeanstobringthoseideastolifewithcapitalandhuman
resources.

COMPANYBownsintellectualproperty,including,butnotlimitedto,plans,methods
andprocessesneededforthedevelopmentofthesystemsandapplications
contemplatedabove.

COMPANYAbringscapital/resourcesandmarketingandbusinessdevelopment
expertiseaswellasexpertiseinhostingandmanagingonlinesubscription-based
platforms.NOTE:thearrangementcouldbesetupwherefundingissoughtfrom
outsideCOMPANYA.

Thebelowtableshowseachpartiesanticipatedcontributionsduringthe
developmentandexecutionphasesofanystrategicallianceorpartnershipthatmay
beenteredinto.

COMPANYB

COMPANYA

DEVELOPMENT

Web-basedDIY

Intellectualproperty,

Capital/Software

PHASE

Catalog

includingplans&

Development

Management

know-how.

platform

Project-based

Intellectualproperty,

Capital/Software

Catalog

includingplans&

Development

Management

know-how.

application

Web-basedData&

Intellectualproperty,

Capital/Software

Analyticsplatform

includingplans&

Development

know-how.

Intellectualproperty,

Capital/Software

includingplans&

Development

know-how.

Intellectualproperty,

COMPANYAclients

includingplans&
know-how.

Intellectualproperty,

Capital/Software

includingplans&

Development

know-how.

EXECUTIONPHASE

Web-basedDIY

Consulton

Websitehosting&

Catalog

upgrades&sales

maintenance&

Management

support

customerservice&

platform

sales&marketing

Project-based

COMPANYBwill

Catalog

performallefforts

Management

relatedtoprojectbased/non-DIY
services

Web-basedData&

COMPANYBwill

Websitehosting&

Analyticsplatform

sharedata&

maintenance&

providesales

customerservice&

support

sales&marketing

COMPANYBwill
performallroyalty
accounting

Salessupport

Sales&marketing

COMPANYBwill
haverightoffirst
refusalforthese
services

RightsinDevelopedSoftware&Services.

PandaTip:Ownershipofjointlydevelopedorfundedintellectualproperty(IP)canbecontentious,soits
importanttosetexpectationsearlyonintheprocess.

Thefollowingdependsonlegalstructureofthearrangement.Thebelowassumesa
strategicalliancewillbeformed.

COMPANY
B

COMPANYA

DEVELOPMENT

Web-basedDIY

OwnershipofIPand

PerpetualLicenseto

PHASE

Catalog

Tech

beagreed

Project-based

OwnershipofIPand

PerpetualLicenseto

Catalog

Tech

beagreed

Web-basedData&

OwnershipofIPand

PerpetualLicenseto

Analyticsplatform

Tech

beagreed

OwnershipofIPand

COMPANYBmay

Tech

opttolicenseas

Management
platform

Management
application

add-ontoDIY
catalogmgmt.
platform

Rights/ownershipin
musicalworksin
wholeorparttobe
agreedsubjectto
existingagmts.

Rightoffirstrefusal

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on

Legalconsiderations.

Thispotentialallianceorpartnershipcouldtakeanumberofforms.Giventhe
complexities,astrategicallianceagreementmaymakethemostsense,butweneed
toclarifyanumberofitemsforthatkindofagreement(e.g.revenue/profitsplitsor
royaltypayments).AJVcouldbeconstruedasapartnershipandifaJVisdesired,it
maymakesensetosettheJVupasanLLCforliabilityreasons.Thiscouldget
complicated.

Revenueorprofitsplits/royalties.

Adiscussionaroundrevenueshare,profitshareorroyaltiesisdependentonthe
legalconsiderationsabove.WewillleavethisTBDfornow.

AGREEDBYTHEPARTIES:

_________________________________________

[COMPANYAREP]

[COMPANYA]

_________________________________________

[COMPANYBREP]

[COMPANYB]

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