Commercial Bank of Ethiopia

Customers' Account and Transaction Services

BRANCH: Shinile Branch

No.

Strategic Actions
/Initiative

Nov-16

Activities

No. of awareness Creation

Sessions with employees
targeted on:

Key performance Indicators

No. sessions

No.
No.
No.
No.
No.
Strategies (Deposit mobilization, No.
FCY, HRD, E-Payment...)
No.
No.
Role of CBE in the economic
development
No.
No.
Total
No.

Carry out intensive staff

re-training ,
Guidelines & procedures
sensitization and
awareness creation;
Customer service & handling.

Carrying out
aggressive awareness

of Participants
sessions
of Participants
sessions
of Participants
sessions
of Participants
sessions
of Participants
sessions
of Participants

No. of awareness Creation

Sessions with customers about:

Identify target
population & provide
Carrying out
public education based
Benefit of saving for
aggressive awareness
on the locality &
awareness levels of the individuals;
target population.
The role of CBE to national
development.
Number of sessions conducted on
Establish synergy with
broadening financial
development partners &
understanding through financial
arrange information
literacy and the role of CBE
sharing platforms;
towards national development.
Use forums,
conferences, and
programs organized by
development partners;

Expand bank
accessibility

No. sessions

No. of Participants
No. sessions
No. of Participants

The impact of their collaboration

to economic development of the No. sessions
country;
The importance of saving on
food security & poverty reduction No. of Participants
etc.

Establish synergy with schools, use them as center for

public education;

No of schools working with the

branch

Distribute adequate educational /promotional materials

like brochures & flyers;

Number of educational materials

distributed that promote Banks
service and products.

Outlets opening

Number of accounts
Incremental deposit

Expand bank
accessibility

Branch opening [1]

Number of accounts
Incremental deposit

Provide van based mobile banking;

Number of accounts
Incremental deposit

Placing ATMs and POSs at selected sites;

Evaluate & Improve Current Average waiting time;
Evaluate Shifting Works & made adjustment if required;

Persistently Promote Strictly Implement Compliant Handling System

Service Excellence

Prize linked
promotion schemes

Average POS up time

SDT of the Bank;
No. of active windows on service
throughout the day;
%age reduction in Customers
Complaint;

Expand Windows If necessary

Number of additional windows

opened;

Evaluate Employees Productivity

Average number of transactions

per day per employee;

Undertake prize linked promotion activities

No. of Coupon distributed to

customers;
Amount Mobilized;

Track Payments made from large purchasers;

Enhance money
tracking

Average ATM (up time)

Number of account opened;

Track large projects /Programs run by government or other

Number of account opened;
organizations & provide banking services on the sites;
Track compensation payments made for farmers, home
owners etc.

Number of account opened;

Amount Mobilized;

Cross selling

Enhance focused
Personal selling

Enhance Cross selling activities at the counter of the

branch.

Expand Customer
base

Incremental deposit;

Present CBE product and services by focusing on industrial No. of accounts opened;
parks, business centers and other developments in the area
Incremental deposit;
Handle all salary payments by the Bank

No. of accounts opened;

Introduce door-to-door
services;

Undertake door-to-door marketing

activities in the surrounding;

Incremental Account served

with salary;
No. of accounts opened;
Incremental deposit (amount)

Provide on -site bank services for No. of organizations /customers

prominent customers
served with on-site service;

10

Customer retention
and Development

Strengthen relationship with Premium and business

customers;

No. of customers Visited per

month;
No.of phone call to top depositors
per month

Make Use of
Promote CBE products in local sales promotion ,bazzers and No
Business customers festivals
promotion programs
and methods to
promote CBE
product/s

of programs to participate in

11

Other strategic
Action proposed by
the branch

Number of account opened

incremental deposit

Monthly

reason for variation ( Only for

monthly performance difference )

Monthly Tatget Performance

9
1
9
1
9
1
9
1
9

9
1
9
1
9
1
9
1
9

2
3
2

25

20

30

36

50
942,000

36
-29,744,266.99

10

19

50
942,000

36
(29,744,266.99)

COMMERCIAL BANK OF ETHIOPIA

shinile BRANCH
SALES ACTIVITY BY PRODUCT REPORT FOR THE MONTH OF November 2016
Monthly performance

Products

Demand Deposit

Ordinary Saving

Womens' Saving Account

Youth Account

Youth Teen Account

Muday saving Account

Measure/KPI
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers

Target
40
)
10
)

Education Saving Account

IFB deposit

Total Incremental deposit

Debit Card
Mobile Banking
Internet Banking
FCY service

No. of new accounts

Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers )
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers )
No. of new accounts
Amount Mobilized ( From New Customers )
Amount Mobilized (From Existing Customers )
No. of new card holders recruited;
No. of new cards issued /distributed to customers.
No. of active card holders
No. of recruited mobile banking users
Active users rate
No. of recruited internet banking users;
Active users rate;
Amount of Fcy Purchase
Amount of Private Transfers

18
97,000

50
30
42

147
2,567

2016
Monthly performance
Reason for
variation ( Only
for monthly
performance
difference )
Actual Performance
4
133250
5
2435

25
178,080.00

22
27
19

11096.4
26872.37