Professional Documents
Culture Documents
Implementation and
Control
Submitted to:
Dr. Debendra Prasad Kar
Group -10
Pooja Surana
Pragya Kumari
Sanjay Kumar
Shivam Singh
FLIPKART
Table of Contents
OVERVIEW OF THE COMPANY ...................................................................................................................... 2
JOURNEY OF FLIPKART .......................................................................................................................... 5
VISION AND MISSION.................................................................................................................................... 6
STRUCTURE FLIPKART ................................................................................................................................ 7
STRATEGY AT FLIPKART ................................................................................................................................. 9
DIFFERENT TYPES OF LEADERSHIP STYLE .................................................................................................... 14
ANALYZE HOW THE LEADERSHIP STYLE AFFECTS THE PERFORMANCE OF THE COMPANY. ...................... 15
FLIPKART
Thus was born Flipkart in Oct 2007 with an initial investment of 4 lac (co-founders
savings).It was never going to be easy since India had a bad past experiences with
e-commerce trading. It was not an easy segment to break into, people were very
particular in paying money for something which they had not seen and received.
The trust was missing in the Indian customers. So what Flipkart had to do was to
instill trust and faith in their customers. And they did exactly the same later.
They used word of mouth marketing to popularize their company. Flipkart began
with selling books, since books are easy to procure, target market which reads
books is in abundance, books provide more margin, are easy to pack and deliver,
do not get damaged in transit and most importantly books are not very expensive,
so the amount of money a customer has to spend to try out one's service for one
time
is
very
minimal.
Flipkart
sold
FLIPKART
only books for the first two years. A few months later, the company sold its first bo
ok onFlipkart.com John Woods' Leaving Microsoft to Change the World
FLIPKART
FLIPKART
JOURNEY OF FLIPKART
FLIPKART
FLIPKART
STRUCTURE FLIPKART
1. Organizational Hierarchy
This is very important for a Billion Dollar company, as it started with 2 Employees
and turned to almost 70,000 Employees, which is not easy without a good
hierarchy down the lane.
There are various entities under the Flipkart which work under their own rules,
regulation and guidelines. Hence there are different organisational structures for all
of their entities. Given below is the organisational structure of how the group is
structured as per the entities of the parent company:
CFO
Binny- COO
Sachin-CEO
VP Marketing
President Engineering
VP Categiories
President Operations
VP Operations
VP Digital Business
FLIPKART
2. Business Hierarchy
The Business Hierarchy of Flipkart has grown with Venture Capitalists coming in
all the way from Singapore and FDI been used.
They are several companies Such as WS Retail that has been bought by Flipkart to
resolve issue with the FDI in India, Flipkart have also have a fleet of companies
like Digi Flip which produces electronic goods such as Tablets.
Flipkart
EKart
DigiFlip
WS Retail
Myntra
Jabong
Other than the Above Direct Companies, Since Flipkart has sister companies in
Singapore the following image will give more understanding on what the Business
structure was like.
3. Acquisitions:
Well, this is nothing new. From Nokia to Microsoft, WhatsApp to Facebook.
Acquisition is the latest trend in the Business.
Well the below is the list of the acquisitions that is made by Flipkart until today.
FLIPKART
FLIPKART
STRATEGY AT FLIPKART
When is come to the Strategy Flipkart has overruled all its Competitions with
Several Ideas which has revolutionized the E-commerce retail market in India.
Cash on Delivery: Until 2010 there were no COD options and adding this
option has bought in so many changes since this was a barrier before.
Because not many people had Credit/Debit Card and some people even
having are not comfortable using them because of their trust towards a
online business. E- Payment was done till 2010, but wanting to reach more
customers, Flipkart took a risk and launched Cash on Delivery (COD) and it
paid off, the growth was phenomenal. So this helped Flipkart to reach the
customers of rural areas and within 2 months, sales 30% sales increased. The
reason to start with COD was customers fond difficult to share their card
details on the internet. Flipkart's cash-on-delivery model has been copied by
almost every other ecommerce company in the country and now accounts for
a majority of transactions across all online retail sites
FLIPKART
Flash Sale: The Idea of the Flash Sale has first started from the MI company
mobiles which has created the Hype of wanting, and then getting that into
success. And then carried over to other products
Big Billion Day: With a target of having more than a crore in a single day
with giving lots of offers to the customer and also giving the competitors a
tough fight. Flipkarts big billion days was a big success.
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Exclusive Product sales where the products are not available in other website but
just in Flipkart,
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Evaluation Strategy:
In Terms of the Evaluation of the Company the company has almost 1.5 Billion in
Dollars, 10,524 Crore in Rupees.
With several series of Fundraising programs Flipkart have achieved funds from
400 Million to almost $ 1.1. Billion in 2015.
FLIPKART
Autocra
tic
Laissezfaire
Transac
tional
Bureauc
ratic
Leaders
hip
Style
Transfor
mation
al
Charism
atic
Democr
atic
FLIPKART
They were not related to each other, but both had worked for Amazon India before
they launched Flipkart. It started with mere investment of Rs. 4, 00,000 to develop
the website.
The Risk and Motivation:
In the beginning while these Amazon Employee has left their job and risk the
capital of 4 Lakhs is quite a daring step and they werent able to get a single order
for the first few months of the start but hasnt lost the motivation.
FLIPKART
FLIPKART
Involves the leader taking into considerations and suggestion from his
employees before making a decision
b. Transformational Leadership
They inspire and motivate their teams constantly by sharing the vision of the
company in the future and give constant update to let them know whats
happening and why its happening.
c. People-Oriented Leadership
They are more focused on the task and personal/team appeal on the task for
the instance
Usage of Best Organizational Culture
They have used Hersey- Blanchard Situational Leadership model in the
organization. This model has helped the Bansals to depend both on relationship
and task in that particular situation.
FLIPKART
FLIPKART
in any company had found that their efficiency is dependent on the culture of
the Company. Flipkart provide a work-play environment where people can
relax in their leisure / tensed situations and come back to work when they
are okay.
d. The Town Hall Meetings:
How did I even miss this part? The Town Hall meetings are monthly
meetings that happenings in Flipkart where the Employees can post
questions anonymously and the most voted questions will be answered by
the Top-Level management.
Well, we can say that this has contributed a lot in bringing the transparency across
the companys and had gained the employees trust and loyalty to the Management