Taking management further,

meeting the expectations

of international companies

Why choose the BSc?

The BSc in International Business programme prepares future managers for
international positions, capable of adapting and performing in diverse and
multicultural environments.

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2
3

high quality fundamental courses,

tailored to an international
environment
Doing business internationally is a skill. Whatever the project, everything is possible with a solid base of knowledge. Core management
classes are taught from an international perspective. In addition,
courses specifically related to the activities involved in global and
export-oriented businesses further enrich the learning experience.

A unique international experience

The BSc in International Business is 100% multicultural. At NEOMA
Business School, there are over 2 000 international students representing 83 nationalities, 45% of the faculty are international and
the vast majority of courses are taught in a foreign language. The
campus offers total international immersion every day.

Multicultural working groups

Learn how to understand cultural differences, embrace them and
use them as opportunities.

Acquire skills which enable you to work with customers and partners

from every continent.

At the end of the programme, you will be capable of working efficiently and appropriately in any intercultural situation.

The BSc in International Business programme delivers a strong culture in management,

marketing, commerce and export, along with an excellent level in at least two foreign
languages. This, backed up by a long experience outside of France will provide future
graduates with multicultural skills to integrate an international career either in France
or abroad.

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5
6

Excellent command of both

French and English
All courses are taught in English
Mandatory French language classes
Language lessons (Arabic, Chinese, German, Italian or
Spanish) are offered at beginner or advanced levels.

Alternating time in France

and time abroad
Semesters in France and in foreign countries are
designed to constantly enhance the learning experience.
1st year: one year of courses on the NEOMA Business
School - Rouen campus (fundamentals of management), followed by a three-month internship in
France or abroad.
2nd year: one year of study at one of our partner universities, followed by work experience in the same
country for some students.
3rd year: one year of courses on the NEOMA Business
School - Rouen campus (including the export project
for international companies).
4th year: one semester of courses and a 6-month
internship in another foreign country.

Key contacts with

international companies
Internships, case studies, meetings and job forums are
all opportunities you can make the most of to build your
own quality network with international companies.

The young BSc in International

Business graduate will have a
multinational and multilingual profile with global
experience.
The international business environment is constantly
evolving and our graduates need the skills that will
allow them to stay at the forefront of development, to
innovate and create value, and to adapt to different
working environments. Our BSc in International Business
graduates will have the intercultural competences, the
core management tools and the professional agility to
be efficient and dynamic in any international context.
Students will understand and experience the cultural and
business environments of both developed and lesserdeveloped countries. Through simulations, projects,
real case scenarios and internships, our students gain
hands-on experience and are consistently required to
apply knowledge and confront ideas.
Students are immersed in a truly international experience
right from year one of the programme, with multinational
group work, courses taught by international faculty, the
majority, or even all of the programme taught in English
(according to your preference). Our vision of teaching
international business is that you cant just learn about
it, you also have to experience it.
This programme prepares students for the mobility and
diversity that they will face in tomorrows professional
environment.

Sarah Cooper
Director of the BSc in International Business
French Foreign Trade Adviser

Neoma Business School

International recognition with
triple accreditation
AMBA - EQUIS - AACSB

Extensive network
of corporate partners

Internationally ranked
by the Financial Times

Network of international academic

partners worldwide
300 in 75 countries

International tenured faculty

with outstanding research

Over 8,000 students on 3 campuses

Reims - Paris - Rouen
Worldwide network
of over 45,000 alumni

BSc in International Business

An English track and a multicultural approach adapted to tomorrows changing economic world.

1st Year
Rouen campus

Fundamentals
of management
Business simulation
Intercultural skills
3 month internship
in France or abroad

2nd Year
Exchange study
abroad

3rd Year
Rouen campus

4th Year
1 semester abroad
+ 1 semester
on Rouen campus

Academic year at one of our

top ranking international
partner universities

International management
courses

Personal project

Optional 2 month internship

in the country of exchange
+ market study project

International export project

Masters Track
or Business Track

Optional internship
in France or abroad

6 month
international internship

BSc 1st year

BSc 2nd year

ROuen Campus

Academic year abroad

Core disciplines : Economics, Accounting, Management, Marketing, Research and Methodology, Computing,
Personal development, Introduction to Finance, Statistics,
Law, Negotiation, International Trade, Intercultural skills.

Some examples of courses : Comparative Law, Organisational Behaviour, Accounting, Strategic Marketing,
International.

Languages : English, Language 2, (Language 3)

FOCUS ON

FOCUS ON
One year of cultural and linguistic immersion
A two-month internship in France or abroad

Language and intercultural preparation : The

student is provided with specific courses to prepare the
2nd year abroad (academic exchange).
3-month internship : This usually constitutes the first
professional experience in France or abroad.

Focus on
internships

KEYS TO SUCCESSFUL COURSES

The BSc in International Business provides you with the opportunity
to do internships each year. You will discover first of all during short
operational periods, life in organisations and companies in France or
abroad. During the first and second year short operational internships
will allow you to experience company life. In the 4th year you will
do a six-month international internship in a position of responsibility.
In all, you can accumulate up to 11 months of work experience.

BSc 3rd year

BSc 4th year

ROuen Campus

ROuen Campus + Internship abroad

Alternate Project Management and Advanced

courses in Management :
> Developing export projects for international companies in the region
> Courses related to the international development of
companies :
Financial Analysis,
International Marketing,
International Business Development
Supply Chain Management
Website Design - Creation and Management
Personal development
English
2nd and 3rd languages
Global Human Resource Management
Cost and Management Accounting
Sustainable Development in a Global Economy
Management Strategy
VBA Excel
Geopolitics and International Trade
Marketing Communication

You will spend one semester following courses and six

months doing an internship in a different country to the
one where you were in the 2nd year. Two different tracks
are possible depending on your future career plans.

FOCUS ON
The Doing Business in Zones seminar : Its aim is to
prepare the student to work in emerging economies. The
seminar highlights the diversity and complexity of four
world regions whose international influence is growing fast:
Latin America, Africa, the Middle East and Asia. Experts
will share with you their analysis of the opportunities and
risks these regions represent. The student will develop
close links with international firms that will be of great
help with future internships or career.
The internationalisation project : The student will
advise a local firm that intends to develop its international
activity.

TESTIMONIAL
Alican SPAFFORD England, 2013
Not only does the course provide a good theoretical basis of
economics, business and management, but there is also the very
practical nature of teaching; during my first internship I was already
able to put into practice many skills I had picked up through the
hands-on approach in the classroom. NEOMA Business School is
a great place to study and to meet fascinating people from across
the world. The city itself is very well adapted for student living and
has an array of wonderful museums and art galleries. Back in the
Business School, the library has an incredible amount of literature,
textbooks, magazines and journals, and is very frequently updated
with new items. I eagerly look forward to returning to Rouen after my
year abroad in order to fully develop my knowledge in the relevant
fields of international business, and to graduate feeling ready for an
exciting yet challenging career.

The Masters Track : prepares students to continue

studying for a fifth year. The courses are organised with
a six-month internship abroad at the beginning of the 4th
year followed by a semester of pre-specialisation :
Corporate Finance
Financial Risk Management
International Brand and Product Management
Terrestrial and Virtual Retailing
Sustainable Business
Management of Non-Profit Making Organisations
Purchasing, Procurement & Supply Chain Management
Logistics
Essentials of Project Management
People Management, Team Building and Leadership
International panel and thesis
Personal Development
Web Marketing
Critical Thinking
2nd and 3rd language.
The Business Track : prepares students to enter the job
market immediately. It includes one semester of courses in
International Affairs followed by a six-month internship
at the end of the 4th year. This final internship is often
work experience prior to being hired or VIE (Volunteer for
International Experience) which are both an efficient way
to succeed in setting out on a professional career.
> International Affairs :
Developing international distribution networks
International Entrepreneurial Project
Purchasing, Procurement & Supply Chain Management
People Management, Communication, Team-Building
and Leadership
Essentials of Project Management
Sustainable Business
> International internship, report and presentation
> Purchasing, Procurement & Supply Chain Management
> Personal Development
> Web Marketing
> Critical Thinking
> Corporate Finance
> 2nd and 3rd language

DAY TO DAY LIFE

IN AN INTERNATIONAL
ENVIRONMENT
During the four years of your degree course,
you will have many varied and rewarding
personal and professional international
experiences. You will work in multicultural
teams not only abroad but also on the campus
in Rouen.

A strong network
of international partners
The BSc in International Business has developed a network
of over 90 partners worldwide. The quality of these partners
coupled with a years total immersion in a foreign country
ensures that you will have excellent international experience. Alternating time in France and time abroad with
courses and internships aims to strengthen and develop
your international skills.

North & South America

Argentina, Brazil, Canada, Chile, Colombia, Equator,

Uruguay, USA

Africa and Middle East

Morocco, Tunisia, Senegal, Cameroon, Lebanon

Europe

Germany, Austria, Belgium, Croatia, Denmark, Spain,

Estonia, Finland, Ireland, Italy, Norway, The Netherlands,
Poland, Portugal, United Kingdom, Sweden, Switzerland,
Turkey,

ASIA

China, Korea, Japan, Kazakhstan, Russia, Taiwan, Thailand,

Vietnam

om

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n for the c

pa

Sca

li s t o f o u r

tn

e
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ADDING VALUE
AND SUPPORTING YOUR
EXPERIENCE AT NEOMA BS
NEOMA Business School has set up a range of services dedicated to your professional and
personal well-being in order to guide and accompany you throughout your intensive
studying experience at the school.

NEOMA BUSINESS SCHOOL

NEOMA BUSINESS SCHOOL

Assisting your integration in the school

NEOMA Business School is committed to raising awareness concerning equality of opportunities and care for
the disabled. The team will also deal with any sensitive
psychological situation and act whenever you feel you
may need support.

Dedicated to your professional and interpersonal development, the T&CDU provides guidance with advisors in
the Career Service (classes, coaching, seminars) and
organised according to geographical zones (Europe, Asia,
North America, Latin America).

Enrich your individual trajectory

thanks to the Personal Development Unit
All the courses are designed to help you develop your
personal qualities, inside and outside the classroom. For
instance, seminars and simulations take place off-campus
early in September as you enter the programme, and at the
end of spring, as you conclude your coursework. A comprehensive package of professional activities contributes
to building your Personal Trajectory.
A team of advisers is available on campus, who is dedicated
to answering any questions you may have relating to your
life on and off campus, in order to make your studying
experience as enjoyable and rewarding as possible.

NEOMA BUSINESS SCHOOL

Your Services and Information Centre.

Enrich your individual trajectory

thanks to the Personal Development Unit
A team of advisers is available on the HUB to help you with a
diversity of services to make your life and integration easier
on our campuses:
Formalities related to your stay
Health formalities (student social security, medical care)
Administrative formalities (student card, general information)
Reception of documents (internship reports, medical certificates, absence justification)

NEOMA BUSINESS SCHOOL

Library: Connect, Discover and Innovate
libraryrouen@neoma-bs.fr
High standard education is backed by a cutting-edge technological infrastructure and 100% multimedia educational
environment (on-line Moodle platform, CrossKnowledge
e-learning modules, etc.) faire un renvoi sur page internet

STUDENT Associations
AND SOCIAL CLUBS
Learn to be responsible for others and for yourself, unleash your creative potential.
To belong to a student society gives you an opportunity to learn about responsibility, to be creative, to innovate, and
to learn French or another language. It allows you to expand your horizons through a project and is a good way to
prepare for future employment.

Facts & Figures

5 areas of application: Student life,
Business, Art, Culture & Multimedia,
Social Responsibility & Charity, Sports &
Adventure.
6 social clubs
84 student societies and over 500 events
80 % of the students are members
of a student association

NEOMA CONFUCIUS INSTITUTE FOR BUSINESS

ROUEN CAMPUS

NEOMA BS is proud to host the 1st Confucius Institute for

Business in France, and the 7th in the world, on Rouen campus.
The institute provides an extraordinary opportunity to open
our campus to the general public who wish to find out more
about Chinese culture and to offer our students an additional
chance to satisfy their curiosity.
http://confucius.neoma-bs.fr/

NEOMA BS CORPORATE PARTNERS

Nearly 200 companies are our preferred partners and benefit

from customised services that enable them to develop and
reinforce their Employer image with students.

Moving TO FRANCE &

THE BSc IN INTERNATIONAL
BUSINESS
LIVE AND STUDY IN FRANCE

France is the 4th most popular destination for studying abroad, with
over 2,000 international students at NEOMA BS. Nine out of ten
international students recommend France as a place to study. French
business schools are recognised for their high quality of education and
their excellent reputation abroad. It is a leading tourist destination
that offers students a good quality of life at a reasonable cost and
great extra-curricular activities. In the heart of Europe, just a stones
throw from Paris, NEOMA Business School is easily accessible by
land, air and sea.

ACCOMMODATION, THE CHOICE IS YOURS!

On campus
There are Halls of Residence on Rouen campus where rooms are
allocated to NEOMA Business School students depending on means
testing. Applications are dealt with on a first-come-first-served basis.
Off campus
Rouen city centre offers a wide variety of private accommodation.
You can also choose to share a flat.

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A fourth year adapted

to your own
professional project
Throughout your courses at NEOMA Business School you will be advised and guided about
your career path choices, your internships and projects by specialists in education and
career orientation.

CHOOSING THE MASTERS TRACK OR THE BUSINESS TRACK

During the 4th year of the BSc in International Business programme you will have to consider the question of whether
to continue studying or to begin working in a company. In
order to prepare you successfully for this career orientation, you have a choice between two specific, well-targeted
tracks: The Masters Track or the Business Track.
Workshops will be organised where graduates who have
chosen to continue studying for 5th year and graduates
who have entered the job market will give you their advice.

70% of BSc in International Business graduates

continue to study

45% in Masters of Science

30% in university abroad
15% in Specialised Masters
10% in Master 2 at university

PREPARING TO CONTINUE STUDYING

BEGINNING YOUR CAREER SUCCESSFULLY

The Masters Track enables you to follow a specialisation

in order to continue studying for a fifth year. You will
do a six-month internship abroad and then come back
to the Rouen campus to follow the pre-specialisation
electives that are adapted to the kind of studies you
wish to pursue:
Finance
International Corporate Finance,
Financial Risk Management.
Marketing
International Brands and Products,
Retailing and Multi-channel Marketing.
Sustainable Development
Sustainable Business,
Management of Non-Profit-Making Organisations.
Purchasing, Logistics & Supply Chain
Purchasing, Procurement and Supply Chain
Management, Logistics.
Project Management
Essentials of Project Management, From Planning to
People Management, Team Building and Leadership.

Thanks to a good reputation in companies and a supportive alumni network, the BSc in International Business
guarantees immediate employability in middle management. This professional insertion is also made easier
by the Business Track, which prepares you for the job
market. This professional track in the 4th year offers
you an in-depth specialisation in International Affairs
and a final six-month internship (internship prior to
employment or V.I.E).

> THE MASTERS TRACK

> THE BUSINESS TRACK

Graduate employment rate

95% of graduates find employment
within 6 months

30% start their career abroad

67% work in SMEs

(small and medium sized companies

with less than 500 employees)
and 20% in big companies
(over 10,000 employees)

Main positions

MAIN SECTORS
Sales/Retail
19%

Sales and Export

Marketing

Industry
19%

Communication
Administration, Management,
Finance, Accountancy

Media/Communication
19%

Senior Management
0%

5%

10%

15%

20%

Some examples
International Purchaser,
Digital Marketing Manager,
Business Developer, Project Manager,
International Sales Manager,
Export Account Manager

Luxury
9%
Information technology
5%
Transport
5%
Tourism, leisure, hospitality, catering
5%
Real estate
5%
Others
14%

THEY TOOK THE BSc COURSE,

THEY TELL YOU ABOUT IT
Caroline DINDAULT Graduated in 2012
I graduated from the BSc in June 2011 and then continued studying on the Specialised Master in Corporate
Communication at Paris Executive Campus where I followed a 6-month sandwich course with EDF in the B2B
communication department and a 6-month sandwich course with BBDO Paris, an advertising agency. I obtained
my Masters Degree in December 2012 after completing a thesis on Challenges and Consequences of the Emotional
Relationship between Consumers and Companies in the Industrial Sector a study related to EDF. Then in January
2013 I joined FIAT Group in London with a VIE contract as Marketing and Communication Assistant.

Pursue your studies at NEOMA Business School:

The BSc in International Business has the visa of the Ministry
of Higher Education and Research. It enables graduates
to continue studying at a master level either in business
schools or universities, in France or abroad.

Some examples:
Global Management, Finance, Marketing French Excellence,
International Project Development, Supply Chain Management, International Master in Luxury Management

Specialised Masters and Masters of Science

NEOMA Business School offers a wide selection of well
reputed Masters and Specialised Masters
(accredited by the Confrence des Grandes Ecoles) in all
the different sectors of management on the campuses in
Rouen, Reims (full time) and Paris (part time).
These programmes enable you to develop cutting-edge
skills related to the specialisation you chose during your
Masters Track.
You may also choose to follow a Master at one of our foreign
partner universities. Thanks to our network of partner
universities abroad you can take advantage of an individualised recommendation.
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JOIN THE BSc

IN INTERNATIONAL BUSINESS
Eligibility requirements

How to apply?

First year admission

Complete the online application:

http://apply@neoma-bs.fr

The BSc in International Business is open to holders of

secondary school leaving diplomas of a level equivalent
to the French Baccalaureate (A Levels, Full International
Baccalaureate, Moroccan Baccalaureate etc.)

Provide scanned copies of all original documents

in English or French.

Third year admission:

Transfer credits
Holders of an international two-year degree (120 ECTS).
Admission is direct to the third year via STEP INTERNATIONAL recruitment

Help with finance

NEOMA Business School can offer several solutions to help
pay your tuition fees:
grant from the Chamber of Commerce in Rouen
loan without a guarantor, grant from the state,
bank loans...

Contact
Sarah BURT :
sarah.burt@neoma-bs.fr
Tel : +33 2 32 82 57 00
Campus Rouen
1 rue du Marchal Juin - BP 215
76825 Mont-Saint-Aignan Cedex

Successful candidates are contacted for interview.

Students residing abroad are similarly interviewed
via videoconference.

15

NEOMA Business School - D. Morganti - JF Lange - Niko - Non contractual document - 09/2015

Campus Reims, 59 rue Pierre Taittinger - BP 302 - 51061 Reims Cedex

Campus Rouen, 1 rue du Marchal Juin - BP 215 - 76825 Mont-Saint-Aignan Cedex
Campus Paris, 9 rue dAthnes - 75009 Paris

www.neoma-bs.fr

10-31-1767 / Cette entreprise a fait certifier sa chane de contrle / pefc-france.org