2016

Digital Billboards

Tayyab Sarfraz

BBA-13-43

Hafiz Tanzeel Ur Rehman

BBA-13-38

Adeel Masood

BBA-13-16

Ayesha Niaz

BBA-13-52

Yasra Khalid

BBA-13-42

Aftab Iqbal

BBA-13-53

Entrepreneur
Mam Sana Tariq

EXECUTIVE SUMMARY
This business plan involves the introduction of new idea known as Electronic bill boards.
It is first time going to be implemented in our city SAHIWAL.
This plan report exhibit the introduction of this sector (the mode of business) in term of bill
boards having innovative implementation of technology hence called as digital boards for
advertisings. This business concept is unique as we going to be the first, introducing these thrilling
innovative billboards in Sahiwal. Digital media presents immense opportunities to not only make
significantly more functional billboards but also smarter billboards that understand consumers
interests and tailor advertising and messaging directly to their needs.
The industrial analysis comprises the future trends of this mode of business in over whole
marketing climate .The new advances in technologies give rise to the advancement in the
advertising and entertaining techniques. Newspapers will turn digital and commercial radio will
employ a subscription model, these digital subscription-based adoptions will change the
advertising landscape drastically. Digital billboards are prepared to take advantage of the
significant opportunities presented by the rapidly expanding and therefore untapped niche markets
within the Alternative Out-Of-Home Media (AOOH) industry. The competitors analysis here is
of not great deal of issue as we going to be pioneers but still have to be cautious and developed
strategies against their pressures. Our competitors are K.G, SIGNWAY, AD VISION, OXFORD
and SAIF advertisers etc. The market segmentation involving the retailers and corporates and
public enterprises. We will initially target regional shopping districts and demographic venues
beginning with Private Clubs, Business Clubs, Golf Courses, locally owned Coffee Shops and
Restaurants.
The description of ventures tells about the over whole small picture of actual product
offerings as in our case is Electronic billboards. Billboard is the common term used to describe a
type of outdoor advertising found along major highways. . Most often, the sign is printed on large
poster sheets, which are affixed to the face of the sign. These signs may also be equipped with a
variety of special lighting and display effects. This type of sign is one component of a unique
advertising medium that communicates to audiences on the way.
The production plan involves the requirements and scheduling of production process. The
manufacturing comprises the steel erection, electrical connection and artwork fabrication. It also

gives insights about Quality Control and Customer Service and Technical, Hardware and Unit
Installation for production process. The operations plan is the subpart of production plan.
The marketing plan involving the MARKET MIX OR 7 Ps. By reading the market mix
portion we got know about the pricing of the contract which going to be made by our business
owners similarly what are the offerings of our business ( products ) like LED, EVENTS ,OUT
DOOR ADVERTISING, SHOP SIGNAGE ETC what will be the location of our offices and area
where our billboards will be displaced is mentioned. Obviously the best position or location will
be selected for this purpose. What channel we going to be used are also be determined here. At
the end, what promotional tool we are using for our business is also be preplanned.
THE financial plan tells about the budget and successfulness of our business which is very
important to the investors. The assessment of risk shows the potential harms to the business which
is sign of worry!!!

Others already in the market will expand into our venues and dilute our market share.

Once the vast opportunities in this market are made known to the general public, new

entrants will begin enter the market creating additional competition.

Table of Contents
Introduction ................................................................................................................................................ 1
Mission ......................................................................................................................................................... 3
Vision............................................................................................................................................................ 3
Industry analysis ......................................................................................................................................... 4
Future outlook and trends............................................................................................................. 5
Analysis of competitors.................................................................................................................. 5
Market segmentation ..................................................................................................................... 6
Industry and market forecast ....................................................................................................... 6
Description of venture ................................................................................................................................ 7
Operations plan ........................................................................................................................................... 8
Description of company operations .............................................................................................. 8
Flow of orders for goods/services ................................................................................................. 8
Technology utilization ................................................................................................................... 9
Market plan ................................................................................................................................................. 9
Product............................................................................................................................................ 9
Price .............................................................................................................................................. 10
Place .............................................................................................................................................. 11
Promotion ..................................................................................................................................... 11
People ............................................................................................................................................ 11
Process........................................................................................................................................... 11
Physical Environment .................................................................................................................. 11
Assessment of risk ..................................................................................................................................... 12
Major AOOH companies entering our market ......................................................................... 12
New entrants to the industry ....................................................................................................... 12
Financial plan ............................................................................................................................................ 13
Pro forma income statement ....................................................................................................... 13
Cash flow projections .................................................................................................................. 14
Pro forma balance sheet .............................................................................................................. 15
SWOT Analysis ......................................................................................................................................... 16