Professional Documents
Culture Documents
STRATEGY = how
is the firm
competing
OBJECTIVES =
competitor's
current goals
ASSUMPTION =
what assumptions
does the
competitor hold
about the
industry?
PREDICTIONS
= what strategy
changes will the
competitor
initiate?
SEGMENTATING
REGIONS/ PRODUCTS (SPREADSHEET)
SHARE OF INDUSTRY REVENUES (%)/ OPERATING MARGIN (%) (BAR
CHARTS)
SUMMARY
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