Men's Underwear Market Global Industry Analysis - Sample

Mens Underwear Market: Global Industry Analysis &
Forecast 20152020
2015 Persistence Market Research, All Rights Reserved
Table of Contents (1/5)

1. Executive Summary
2. Research Methodology
3. Assumptions and Acronyms Used
4. Market Overview
4.1. Market Taxonomy
4.2. Parent Market Analysis Global Clothing & Accessories Market, 2010-2020
4.2.1. Global Clothing & Accessories
4.2.1.1. Market Size Forecast
4.2.1.2. Absolute $ Opportunity
4.2.2. Global Male Vs Female Clothing and Accessories Market Comparison, 2010-2020
4.2.2.1. BPS Analysis
4.2.2.2. Y-o-Y Growth
4.3. Global Mens Clothing & Accessories Market, (Mens Clothing, Mens Swimwear, Mens Underwear, Mens Accessories), 2010-2020
4.3.1. Market Size & Forecast
4.3.2. Absolute $ Opportunity
4.3.3. BPS Analysis (2010,2015,2020)
4.3.4. Y-o-Y Growth Rate Comparison
4.4. Global Mens Underwear Market Analysis & Forecast (2020-2020)
4.4.1. Market Size & Forecast
4.4.2. Absolute $ Opportunity
4.5. Market Dynamics
4.5.1. Market Drivers

4.5.1.1. Economic Drivers
4.5.1.2. Demand Drivers
4.5.1.3. Supply Drivers
4.6. Market Trends & Opportunities
4.7. Market Restraints
5. Global Mens Underwear Market By Region
5.1. Introduction
5.2. BPS Analysis (2010,2015 & 2015)
5.3. Y-o-Y Comparison
5.3.1. North America
5.3.1.1. Market size & Forecast 20102020
5.3.1.3. United Sates and Rest of N. America Market Size and Forecast and Absolute $ Opportunity
5.3.1.4. Regional Market Trends
5.3.1.5. Top 5 Brands with Market Share
5.3.2. Latin America
5.3.2.3. Mexico, Argentina and Rest of L. America Except Brazil Market Size and Forecast and Absolute $ Opportunity
5.3.3. Europe

5.3.3.3. Germany, Italy, France, United Kingdom and Rest of Europe Market Size and Forecast and Absolute $ Opportunity
5.3.4. BRIC
5.3.4.1. Market size & Forecast
5.3.3.3. Brazil, Russia, India and China Market Size and Forecast and Absolute $ Opportunity
5.3.5. Japan
5.3.6. Australia
5.3.7. Global Mens Underwear Market Top 20 Brands & Market Share (2014)
6. Global Mens Underwear Market, By Sales Channel
6.1. Introduction
6.2. BPS Analysis: Online Vs Offline Market Proportion (2010,2015,2020)
6.3. BPS Analysis: Offline Sales Channel Market Proportion (2010,2015,2020)

6.4. Market size & Forecast and Absolute $ Opportunity
6.4.1. Online
6.4.2. Offline (Mass Merchant, Specialty Stores, Mono brand Outlets and Others)
7. Global Mens Underwear Market By Age Group
7.1. Introduction
7.2. Y-o-Y Comparison
7.3. BPS Analysis
7.3.1. Age group of 15-25
7.3.1.3. Consumption Driver
7.3.1.4. Favourite Brands & Preferred Fabric

7.3.5.4. Favorite Brands & Preferred Fabric
7.4. Average Annual Spending By Age Group 20102020
8. Key Market Strategies
List of Figures (1/1)

Figure 1: Global Clothing & Accessories Market Size Forecast (US$ Bn), 20102020
Figure 2: Global Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 20102020
Figure 3: Global Male Vs. Female Clothing & Accessories Market Value Share & BPS Analysis, (%) 2010, 2015 & 2020
Figure 4: Global Clothing & Accessories Market Y-o-Y Growth Comparison, (%) 20112020
Figure 5: Global Mens Clothing & Accessories Market Size Forecast (US$ Bn) 20102020
Figure 6: Global Mens Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 20102020
Figure 7: Global Mens Clothing & Accessories Market Value Share & BPS Analysis, By Sub-segment (US$ Bn) 2010, 2015, and 2020
Figure 8: Global Mens Accessories & Clothing Market Y-o-Y Growth (%) 20112020
Figure 9: Global Mens Clothing Market Absolute $ Opportunity (US$ Bn) 20102020
Figure 10: Global Mens Underwear Market Absolute $ Opportunity (%) 20102020
Figure 11: Global Swimwear Market Absolute $ Opportunity (US$ Bn) 20102020
Figure 12: Global Mens Accessories Market Absolute $ Opportunity (US$ Bn) 20102020
Figure 13: Global Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 15: Mens Underwear Market Value Share & Basis Points Analysis By Region, 2010, 2015, and 2020
Figure 16: Mens Underwear Market Y-o-Y Growth Rate Comparison By Region (20112020)
Figure 17: North America Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 18: North America Mens Underwear Market Absolute $ Opportunity (US$ Mn), 20102020
Figure 18: Latin America Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 19: Latin America Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 20: Latin America Mens Underwear Market Absolute $ Opportunity (US$ Mn) 20102020
Figure 21: Europe Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 22: Europe Mens Underwear Market Absolute $ Opportunity (US$ Mn), 20102020
List of Figures (1/1)

Figure 23: BRIC Mens Underwear Market Size & Forecast (US$ Mn) (20102020)
Figure 24: BRIC Mens Underwear Market Absolute $ Opportunity (US$ Mn) 20102020
Figure 25 : Japan Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 26: Japan Mens Underwear Market Absolute $ Opportunity (US$ Mn) 20102020
Figure 27 : Australia Mens Underwear Market Size Forecast (US$ Mn), 20102020
Figure 28: Australia Mens Underwear Market Absolute $ Opportunity (US$ Mn) 20102020
Figure 29: North America Mens Underwear Market Share 2014 (%)
Figure 30: Latin America Mens Underwear Market Share 2014 (%)
Figure 31: Europe Mens Underwear Market Share 2014 (%)
Figure 32: Brazil Mens Underwear Market Share, 2014 (%)
Figure 33: Russia Mens Underwear Market Share, 2014 (%)
Figure 34: India Mens Underwear Market Share, 2014 (%)
Figure 35: China Mens Underwear Market Share, 2014 (%)
Figure 36: Australia Mens Underwear Market Share, 2014 (%)
Figure 37: Japan Mens Underwear Market Share, 2014 (%)
Figure 38 : Market Share of Top 20 Brand in Global Mens Underwear Market 2014 (%)
Figure 39: Mens Underwear Market Value Share & Basis Point Analysis By Sales Channel, 2010, 2015, and 2020
Figure 40: Mens Underwear Market Value Share & BPS Analysis By Offline Sales Channel, 2010, 2015, and 2020
Figure 41: Mens Underwear Market Value Share & Basis Point Analysis By Age Group, 2010, 2015, and 2020
Figure 42: Mens Underwear Market Y-O-Y Growth Rate Comparison By Age Groups
List of Tables (1/1)

Table 1: Global Mens Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 20102020
Table 2: North America Men Underwear Market Size Forecast By Region (US$ Mn), 20102020
Table 3: Latin America Mens Underwear Market size Forecast By Region (US$ Mn) 20102020
Table 4: Europe Mens Underwear Market By Region (US$ Mn) 20102020
Table 5: BRIC Mens Underwear Market Size & Absolute $ opportunity, By Region (US$ Mn) 20102020
Table 6: Mens Underwear Market Size Forecast & Absolute $ Opportunity By Sales Channel, (US$ Mn) 20102020
Table 7: Global Mens Underwear Market Size Forecast & Absolute $ Opportunity By Age Group (US$ Mn) 20102020
Table 8: Global Mens Underwear Market Average Annual Spending By Age Group, 20102020 (US $)
Executive Summary (1/2)

Global mens underwear market is anticipated witness an absolute $ opportunity of US$ XX Bn by 2020
PMR forecasts Global mens underwear market to
witness an create absolute $ opportunity of US$ xx Bn by
2020
US$ Bn
Global mens underwear market is expected to account for

xx% of the overall mens apparel market by 2015 end
Source: PMR, 2015
Source: PMR, 2015
2015E
2020F
Drivers
Increasing penetration of organized retail
Use of underwear as a style statement than a necessity
Improved shopping experience
Aggressive advertising by underwear brands
BRIC (Brazil, Russia, India, and China) are

emerging economies of the world and
are collectively estimated to account for
Restraints
High degree of competition
Unorganized market in developing countries
High brand loyalty
approximately xx% of the total mens

underwear market by 2015 end
10
Executive Summary (2/2)

Some of the top brands in mens underwear market include, Calvin Klein, Jockey,
Fruit of the Loom, Hanes, Diesel and Joe Boxer
Global Mens Underwear Market Regional Comparison,
2015
US$ 6.75 Bn
2010 (A)
North America
Latin America
US$ xx Bn
US$ xxx Bn
2015 (E)
BRIC
Global Mens Underwear Market Offline Sales Channel

Comparison, 2015
2020(F)
Europe
Japan
Source: PMR, 2015

Note: Sum of the values may not add up to 100% due to round off
Australia
Mass Merchant
Specialty Stores
Monobrand Stores
Others
ROW
Source: PMR, 2015
Key Market Players
11
Research Methodology (3/3)

Secondary Research
Mens Underwear Market Trend and Forecast
across Geographies
Mens Underwear Market Trends
Mens Underwear Market Trends across
Geographies
Mens Underwear Market Marketing
Strategies by Key Geographies
Mens Underwear Market Overview by Key
Manufacturers
Likely Mens Underwear Market Prospects
Across Key Geographies
Mens Underwear Market Industry Growth
Projections
Average Spending on Underwear
Mens Underwear Market Market Trend by
Age Group
Primary Research
Data Analysis
Major Drivers and Restraints in Mens

Underwear Market Key Challenges Faced at
Manufacturer and Supplier End
Key Winning Strategies followed by Players in
Mens Underwear Market
Market Segmentation Based on Sales Channel
Type
Regional Revenue Split
Presence of Players from Unorganized Sector
Market Scenario in Developed and Developing
Economies
Present and Future Market Value Potential
Anticipated Growth Projections
Market Concentrations
Major Players
Major Trends by Geography

Size
Average Spending of Male
Consumer on Underwear
& Forecast
Historical Trends
Examination
Statistical Analysis
Key Sources
Data Reporting
Key Sources Referred

Industry Association Publications
Annual Reports, Publications, and Mens
Apparel Market Presentations
World Bank, and Financial Reports
Industry Experts
Association Members
Mens Underwear Market Industry Experts
Mens Underwear Market Players
Mens Underwear Market Distributors

Sales Utilized to Arrive at
Global Values
CAGR and Y-o-Y Growth
Used to Arrive at Market
Projections
Qualitative Data & Facts

Quantitative Data
Market Dynamics
12
Market Taxonomy
Global Mens Underwear

Market
By Region
North America
(U.S.)
Latin America
(Argentina, Mexico)
BRIC (Brazil, Russia,
India, China)
Europe (Germany,
Italy, France, U.K.)
Japan
Australia
By Age Group
Age group of 1525

Age group of 2635
Age group of 3645
Age group of 4655
Age group of 5565
By Sales Channel
Online Sales
Offline Sale
Mass Merchants
Speciality Stores
Monobrand
Outlets
Others
By Market Share of
Brands
Global Top 20
Brands
Regional Top 5
Brands
Underwear is a component of attire worn under the clothes, typically next to the skin. Typical mens underwear types
include briefs and boxers
13
Global Clothing & Accessories Market

Global clothing and accessories market is expected to expand at a CAGR of xx% during the forecast period
Figure 2: Global Clothing & Accessories Market Absolute $

Opportunity (US$ Bn) 20102020
US$ Bn
US$ Bn
Figure 1: Global Clothing & Accessories Market Size Forecast

(US$ Bn), 20102020
2010 A
2011 A
2012 A
2013 A
2014 A
2015 E
2016 E
2017 F
2018 F
2019 F
2020 F
2010 A
2011 A
Clothing & Accessories Market
2012 A
2013 A
2014 A
2015 E
2016 E
2017 F
2018 F
2019 F
2020 F
Clothing & Accessories Market

Source: PMR, 2015
Source: PMR, 2015
Key Takeaways
Figure above indicates global clothing and accessories market size between
2010 to 2020
Key Takeaways
Graph above represents absolute $ opportunity for the global apparel

market during the forecast period
Current global market size clothing and accessories is around US$ xxx Bn, which
accounts for around xx% of the world GDP
Global clothing and accessories market is anticipated to represent an absolute $

opportunity of US$ xx Bn by 2020 from 2015
Approximately xx% of the clothing and accessories market is concentrated in

Europe, the U.S., China, and Japan
Growth rate of apparel consumption in markets in developed regions is expected

to slow down as markets in emerging economiess grow. However, per capita
spending in developed region is expected to be comparitively higher than that in
emerging markets.
Owing to the increased per capita spending on apparel in developed countries this
market is anticipated to grow
14
Male Vs. Female Clothing & Accessories Market

Mens clothing & accessories market is estimated to account for approximately xx% of the
total apparel market; however, this proportion is forecast to increase to xx% by 2020
Figure 3: Global Male Vs. Female Clothing & Accessories

Market Value Share & BPS Analysis, (%) 2010, 2015 & 2020
160
200
200
160
2010 (A)
2015 (E)
Figure 4: Global Clothing & Accessories Market Y-o-Y

Growth Comparison, (%) 20112020
2020(F)
2011 A
2012 A
Male
Female
Source: PMR, 2015
2013A
2014 A
2015 E
Male
2016 F
2017 F
2018 F
2019 F
2020 F
Female
Source: PMR, 2015
Key Takeaways
Figure above represents comparison (in terms of value) of the global male Vs.
female clothing & accessories market
Key Takeaways
Above graph represents Y-o-Y growth rate of male and female clothing and
accessories market
Global male apparels market is anticipated to increase by xxx basis points in

2015 owing to increased spending of men on their looks
Male apparel market is expected to register a higher growth rate than that of
female apparel
Online sale has also contributed towards increase in mens clothing sale as
men who previously avoided shopping can now shop right from their laptops
However, the total market potential is expected to remain high in female apparel
as compared to mens
15
Global Mens Clothing & Accessories Market

Global mens clothing and accessories market is projected to account for US$ xxxx Bn by 2020
Figure 6: Global Mens Clothing & Accessories Market

Absolute $ Opportunity (US$ Bn) 20102020
US$ Bn
US$ Bn
Figure 5: Global Mens Clothing & Accessories Market Size

Forecast (US$ Bn) 20102020
2010 A
2011 A
2012 A
2013 A
2014 A
2015 E
2016 F
2017 F
2018 F
2019 F
2020 F
2010 A
2011 A
Men's Clothing & Accessories Market
2012 A
2013 A
2014 A
2015 E
Men's Clothing & Accessories Market
2016 F
2017 F
2018 F
2019 F
2020 F
Absolute $ Opportunity
Source: PMR, 2015
Source: PMR, 2015
Key Takeaways
Above graph indicates global mens clothing and accessories market
from 2010 to 2020
Global mens clothing market is estimated be worth US$ xxx Bn in 2015,
and is anticipated to reach US$ xxx Bn by 2020
Key Takeaways
Graph above indicates absolute $ opportunity for the global mens
clothing and accessories market
Mens clothing & accessories market is expected to represent an absolute
$ opportunity of US$ xxx Bn during the forecast period
Mens clothing & accessories market is expected to register a CAGR of

xxx%, during the forecast period
16

Global mens clothing & accessories market expected to expand at a CAGR of xx%
during the forecast period
Table 1: Global Mens Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 20102020
2010
(A)
2011
(A)
2012
(A)
2013
(A)
2014
(A)
2015
(E)
2016
(F)
2017
(F)
2018
(F)
2019
(F)
2020
(F)
CAGR
Mens
Clothing
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
Mens
Swimwear
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
Mens
Underwear
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
Mens
Accessories
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
Total
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
Source: PMR, 2015

Key Takeaways
Table above indicates current market size and forecast for various sub-segments in the mens clothing & accessories market
Global mens clothing & accessories market is estimated to be US$ xx Bn in 2015, and is expected to reach a value of US$ xx Bn by 2020 at a
CAGR of xx%
Mens accessories market, which includes shoes, watches, fragrances, and bags is estimated to witness highest CAGR of xx% during the forecast
period
17

Mens underwear is anticipated to account for approximately xx% of the total mens
clothing & accessories market value by 2015 end, and continue to increase steadily till 2020
Figure 7: Global Mens Clothing & Accessories Market Value

Share & BPS Analysis, By Sub-segment (US$ Bn) 2010, 2015, and
2020
Figure 8: Global Mens Accessories & Clothing Market Y-o-Y

Growth (%) 20112020
Basis points
Analysis
2010 (A)
Men's Clothing
2015 (E)
Men's Swimwear
Men's Underwear
2011 A 2012 A 2013 A 2014 A 2015 A 2016 A 2017 A 2018 A 2019 A 2020 A
2020 (F)
Men's Accesories
Source: PMR, 2015

Men's Clothing
Men's Underwear
Men's Accesories
Source: PMR, 2015
Key Takeaways
Graph above indicates global clothing and accessories market sub-segment comparison
from 2010 to 2020
Amongst the four segments of the global mens clothing & accessories market,
mens clothing was largest, representing xx% of the total market in 2010
Mens underwear contributed xx% of the total mens clothing and accessories
market value in 2015. This market segment is expected to gain 2 BPS, reaching xx% by
2020
Men's Swimwear
Key Takeaways
Graph above indicates Y-o-Y growth rate of various sub-segments under mens clothing
& accessories market
In terms of value, the mens accessories market is expected to grow at a faster
pace owing to increase in number of fashion-conscious male consumers globally
Global mens underwear market is also anticipated to grow steadily in terms of
value during the forecast period
18

Total global mens clothing & accessories market is anticipated to represent absolute $
opportunity of US$ xxx Bn by 2020
Figure 10: Global Mens Swimwear Market Absolute $

Opportunity (%) 20102020
US$ Bn
US$ Bn
Figure 9: Global Mens Clothing Market Absolute $

2010
2011
2012
Source: PMR, 2015
2013
2014
2015
Men's Clothing Market
2016
2017
2018
2019
2020
2010
2011
Source: PMR, 2015
Figure 11: Global Mens Underwear Market Absolute $

2012
2013
2014
2015
Men's Swimwear Market Market
2016
2017
2018
2019
2020
US$ Bn
US$ Bn
Figure 12: Global Mens Accessories Market Absolute $

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2010
Men's Underwear Market
2011
Source: PMR, 2015
Source: PMR, 2015
2012
2013
2014
Men's Accessories Market
2015
2016
2017
2018
2019
2020
19
Economic Drivers
Increasing penetration of organized retail formats across the world will drive the global
mens underwear market
2
Increased spending on
fashion worldwide
Growing disposable income

and rising number of
metrosexual
men
is
increasing
consumer
spending
on
fashion
products
Underwear is considered as
an essential part of clothing
and most men prefer
premium
branded
underwear that offer better
fit and comfort
3
Mass production
Big players in the market

generally outsource production
to manufacturers in developing
countries to benefit from
economies of scale
Low manufacturing
Sample costs and
high volume production enable
established brands to offer
underwear at competitive prices
to drive sales
Penetration of organized retail

worldwide
Organized retail penetration was

estimated at around 9% over the
last five years
Penetration of mono-brand and
multi-brand outlets worldwide is
driving sales of branded clothing
products such as underwear
20
Global Trends
Monthly subscription service for underwear is a trend emerging in the mens underwear market
Highlights
Scenario
Functional Underwear
Functional underwear offer features such as odor control, moisture management,

fashionable waistband, and better support as compared to conventional underwear.
These are preferred by sportsmen, but are gaining popularity among other sections
among the male population.
X-BIONIC a Swiss-based adventure clothing company offers a unique
functional underwear with 3D biosphere system for better sweat evaporation
Sample
Online Purchase & Timespecific Subscription
Services
Monthly/quarterly subscription service is a new trend in online retail of

underwear, wherein, retailers offer to supply subscribers underwear on a monthly
or quarterly basis
Birdbrief.com (Austin) and Meundies.com (Los Angeles) U.S.-based
underwear manufacturer provide monthly or quarterly supply of underwear
according to consumer preference
21
Global Mens Underwear Market By Region

Among all regions, BRIC and North America have accounted for highest revenue share
in the past, and this trend is anticipated to continue over the forecast period
Global Mens Underwear Market Value, By Region, 2010, 2015, and 2020 (US$ Mn)
Global Mens Underwear

Market
North
America
Latin
America
BRIC
Europe
Japan
Australia
Others
Market Value
(2010A)
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
Market Value
(2015E)
US$ xxx Mn
US$ xxx
Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Bn
Market Value
(2020F)
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Mn
US$ xxx Bn
CAGR
(20152020)
xx%
xx%
xx%
xx%
xx%
xx%
xx%
Source: PMR, 2015

22
Men Underwear Market Proportion By Region

Markets in BRIC is expected to account for a major chunk of revenue generated by
mens underwear market during the forecast period
Figure 15: Mens Underwear Market Value & Basis Points

Share Analysis By Region, 2010, 2015, and 2020
Key Takeaways
-100
-10
+30
Figure 15 represents market share & BPS analysis for regions on

the basis of segments of the global mens underwear market for
2010, 2015, and 2020
-60
Amongst the five regions, BRIC is the largest in terms of share,

representing xx% of the total mens underwear market in 2015
registering CAGR of xx%. While Europe is not the fastest growing
segment, though it is estimated to account for xx% of the total
mens underwear market by 2015 end.
+220
Latin America markets (Mexico & Argentina) are estimated to

contribute approximately xx% of the total revenue of the mens
underwear market by 2020
-30
-130
2010 (A)
North America
Latin America
2015 (E)
BRIC
2020(F)
Europe
Japan
Basis points
Analysis
Australia
ROW
Source: PMR, 2015

23
North America Mens Underwear Market

North America mens underwear market is estimated to expand at a healthy CAGR of xx%
during the forecast period
US$ Mn
Figure 18: North America Mens Underwear Market

Absolute $ Opportunity (US$ Mn), 20102020
US$ Mn
Figure 17: North America Mens Underwear Market Size

Forecast (US$ Mn), 20102020
2010 A
2011 A
2012 A
2013 A
2014 A
2015 E
2016 F
2017 F
2018 F
2019 F
2020 F
2010 A
Global Men's Underwear Market
Source: PMR, 2015
Source: PMR, 2015
Key Takeaways
Graph above indicates North America mens underwear market from 2010 to
2020
North America mens underwear market accounted for US$ 1xxx Mn in 2010,
which is expected to increase to US$ xxx Mn in 2020 at a CAGR of xx% from
2015 to 2020
2011 A
2012 A
2013 A
2014 A
2015 E
North America Men's Underwear Market
2016 F
2017 F
2018 F
2019 F
2020 F
Key Takeaways
Graph above highlights estimated absolute $ opportunity for the mens

underwear market
North America mens underwear market is estimated to witness a robust
growth rate and represent absolute $ opportunity of US$ xxx. Mn during the
forecast period
24
North America Mens Underwear Market Split By Region

Table represents North Americas mens underwear market size & absolute $ opportunity by region
Table 2: North America Men Underwear Market Size and Forecast By Region (US$ Mn), 20102020
North
America
Market Analysis
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
CAGR
Market Size &

Forecast
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xx%
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
U.S.
Absolute $
Opportunity
Market Size &
Forecast
xxxx
xx%
Other North
America
Absolute $
Opportunity
Market Size &
Forecast
xxxx
xx%
Total
Absolute $
Opportunity
Source: PMR, 2015
25
North America: Men Underwear Market Trends

Due to high obesity rates, plus-size underwear market is booming in North American countries
2
Willingness to pay more for
natural fabric products
than synthetic ones
Plus Size Underwear
Research shows that preference

for cotton-based underwear is
more preferred among consumers
in North America than other
materials
Consumers in the U.S. prefer cotton
and cotton blend based products
(or any organic material) owing to
the various advantages offered
Over two-thirds of the population

. the U.S. is overweight or obese,
in
and this rate has doubled in recent
years
Sample
This has made North America an

attractive market for plus-size
lingerie and underwear
26
Market Share of Brands By Region

Hanes holds around xx% of total share in North Americas mens underwear market, while
Rinbros accounts for xx% share in the market in Latin America
Figure 29: North America Mens Underwear Market Share
2014 (%)
Figure 30: Latin America Mens Underwear Market Share

2014 (%)
Sample
Hanes
Fruit of the Loom
Calvin Klein
Joe Boxer
Jockey
Others
Source: PMR, 2015
Ribros
Fruit of the Loom
Playboy
Hanes
Calvin Klein
Others
Source: PMR, 2015
Note: Rinbros is owned by Hanesbrand Inc.

27
Introduction
Underwear is sold through a variety of retail sales channel and offline retail accounts
for more than 85% of the total sales for mens underwear during 2020
Online
Retail
Mass
Merchants
Speciality
Stores
Sample
Online retail includes sale
through websites and
online stores
Online sale offers
convenience of a wider
range of choices for
shopper and popularity of
this channel is growing at
a rapid pace
Mass merchants are

major retailers that sell a
variety of goods and are
not limited to a specific
product category
This channel typically
includes supermarkets
and hypermarkets and
discounts stores
Specialty stores are those

that offer s specific
product category such as
clothing
These stores offer a
variety of underwear
brands under a single roof
28
28
Introduction
Monobrand outlets are penetrating the underwear market at a rapid pace, and this strategy
Enables a brand to gain significant recognition due to increased visibility
Other
Offline
Retailers
Monobrand
Outlets
These include
unorganized retail format
Monobrand outlets are
chain stores owned by
company under their
brand name
These outlets have a
specific design which is
consistent in all stores
Their main intention is to
get consumers closer to
the brand and generate
brand loyalty
Sample
The mode is more popular

particularly in emerging
market such as India,
where organized retail
penetration is low
29
29
Mens Underwear Market Y-o-Y Growth Comparison, By Age Group

Consumer aged between 55-65 are anticipated to witness high growth rate during the
forecast period
Figure 42: Mens Underwear Market Y-O-Y Growth Rate
Comparison by Age Groups
8.0%
7.1% 7.2%
7.0%
6.4%
7.0%
6.2%
6.0%
6.2%
6.3%
6.6%
5.9%
6.6%
6.0%
6.0%
6.3%
6.2%
5.1%
4.6%
5.2%
4.9%
5.2%
5.4%
5.3%
5.6%
5.0%
4.9%
5.1%
4.8%
4.7%
4.7%
4.0%
4.2%
4.4%
3.8%
3.9%
3.8%
6.4%
5.6%
5.4%
5.4%
5.0%
6.2%
6.3%
6.1% 5.6%
5.7%
6.5%
3.4%
3.2%
3.3%
3.0%
2.6%
Figure 42 highlights growth rate of various age groups of

consumers in global mens underwear market between 2010 and
2020
The 55 to 65-year age group is the fastest growing
segment due to increasing aging population. This can
mainly be attributed to fertility decline amongst both men
and women, (fertility rate for women is approximately 2.4
in 2014, which was 2.5 in 2004)
Other factors driving market growth include urbanization
and rapid improvement in life expectancy of both males
and females. In 2013, average lifespan was estimated to
be approximately 71 years for males and 73 years for
females against 68 for females and 66 for males in 2001.
Aging population has emerged as a major demographic
trend in the world.
Sample
However, the between 26 and 36-years age group cannot be

overlooked, as they are the new game changers. This segment
leads the fashion industry by setting new trends and revenue
contribution from this segment is anticipated to increase at a
steady rate of approximately 5% to 6% during the forecast period.
3.4%
3.0%
Key Takeaways
2.7%
2.0%
2010(A) 2011(A) 2012(A) 2013(A) 2014(A) 2015(E)
15-25
26-35
36-45
2016(F)
2017(F)
46-55
2018(F)
2019(F)
55-65
Source: PMR, 2015
30
Mens Underwear Market : Age group of 1525

Key players such as Jockey, are targeting 1525 aged consumers by promoting their products
on social media websites
Preferred Fabric
Consumption Drivers
1. Cotton & Microfiber
Wearing to Impress
This age group includes teenagers as well as young

adults. Consumers in this age group experience
changes in life and are always conscious about their
physical appearance.
Sample
Known for moisture wicking properties

Lightweight and durable
Match qualities of natural fibers
Sample
Targeting this age group would require launching of

fashionable underwear brands and designs that can
enhance appearance
Preferred Brands
Effect of Social Media
Statistics show that males aged between 15 and 25years account for approximately 21% of social media
users globally
In 2013, major underwear brand Jockey International

asked women on instagram to post photos of their
male friends watching football on weekends
promote #GuysOnSunday, a sporty underwear line
launched recently
Sample
Sample
31
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(Sr. Manager - Global Business Development)
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T H A N K
Y O U
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Mens Underwear Market: Global Industry Analysis &

2015 Persistence Market Research, All Rights Reserved

Table of Contents (1/5)

Table of Contents (2/5)

Table of Contents (3/5)

Table of Contents (4/5)

Table of Contents (5/5)

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List of Figures (1/1)

List of Figures (1/1)

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List of Tables (1/1)

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Executive Summary (1/2)

Global mens underwear market is expected to account for

Source: PMR, 2015

Source: PMR, 2015

BRIC (Brazil, Russia, India, and China) are

2015 Persistence Market Research, All Rights Reserved

approximately xx% of the total mens

Executive Summary (2/2)

Global Mens Underwear Market Offline Sales Channel

Source: PMR, 2015

Key Market Players

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Research Methodology (3/3)

Major Drivers and Restraints in Mens