Professional Documents
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™ P R E S E N T E D B Y
2010
SPECIALTY
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Client PENNZOIL Print Producer Thomson, Doug Fonts:
W elcome to the 2010 Specialty Motor Oil Guide, our effort to provide a comprehensive list of the specialty motor oils available
in the installed automotive maintenance market. But what, you might ask, is a “specialty” motor oil? Really, it is anything that
falls outside the term “conventional oil” (and while we know that some marketers actually produce their “conventional” oil from a
blend of synthetic and conventional base stocks, we only list those products that are marketed as a “synthetic blend”). Here, you’ll
find everything from synthetics, synthetic blends and high-mileage motor oils to re-refined motor oils, Euro-spec products and even
biodegradable motor oil. We also list which engine oil specifications a product meets, be it API, ILSAC GF or ACEA. We also have a few
explanatory tables about the alphabet soup of specifications and what they really mean. Finally, a big note of thanks to Pennzoil for
sponsoring this year’s guide.
AMSOIL
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
European Formula Synthetic Motor Oil SM, CF — A3/B3, A4/B4, C3 5W-40
Heavy Duty Diesel & Marine Motor Oil SL, CI-4+ — A3/B3, E2, E3, E5, E7 15W-40
High Performance Synthetic Motor Oil SM, CF GF-4 A1/B1, A5/B5 0W-20, 5W-30, 10W-30
(5W-30, 10W-30)
Premium CJ-4 Synthetic Diesel Oil SM, CJ-4 — E7, E9 5W-40, 15W-40
Premium Protection Synthetic Motor Oil SL, CI-4+ — A3/B3, E3, E5 10W-40, 20W-50
20 www.noln.net
CUSTOMERS HAVE QUESTIONS. P R E S E N T E D B Y
NOLN EXCLUSIVE: 2 0 1 0 S P E C I A LT Y M O T O R O I L G U I D E
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BP LUBRICANTS USA
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Client PENNZOIL Print Producer Thomson, Doug Fonts:
Specialty/Synthetic Oils Offered:
Job # 01-16800-179 API Specs Met: ILSAC
Account Mgr Specs Met:
Thornton, Sean ACEA Specs Met:
Agenda (Medium, Grades Available:
Light), Helvetica Neue (37
Castrol Edge Prefix 75582 SM GF-4
Art Director Sancricca, Greg A1/B1, A5/B5
Thin Condensed, 670W-20,
Medium5W-20, 5W-30,
Condensed),
Trim 9” x 1” Copywriter Helvetica (Black Condensed)
Levy, George (5W-30, 10W-30) 10W-30
Bleed 9.25” x 1.125” Traffic Jaffe, Lauren
Live 8.5” x 0.75” Art Producer Lyons-Urbanek, Kathy Link Name:
Castrol Syntec Line Screen 300 dpi SM (0W-20, 5W-20,
Scale GF-4* (0W-20, 5W-20,
None A3/B3 75582_PZ0-080.tif0W-20, (CMYK; 3000W-30, 5W-20,
ppi; 100%)
Product Code 000 - Pennzoil 5W-30, 5W-50, 10W-30, 5W-30,
Proof # 5W-50,
3 10W-30) (5W-50) 5W-30, 10W-30, 5W-40,
Unit Magazine 10W-40, 20W-50) A3/B3, A3/B4 (0W-30, 10W-40, 5W-50, 20W-50
Used Swatches:
Caption Nothing keeps yourSL
engine...
(0W-30, 5W-40) Cyan,
5W-40, 10W-40, 20W-50) Magenta, Yellow, Black
A1/B1, A5/B5
(5W-30, 10W-30)
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Havoline w/ Deposit Shield High Mileage SM — — 5W-30, 10W-30, 10W-40
Motor Oil
Havoline w/ Deposit Shield Synthetic SM GF-4 — 5W-30, 10W-30
Blend Motor Oil
Havoline Synthetic Motor Oil SM GF-4 (0W-20, 5W-20, A3/B3, B4 0W-20, 5W-20, 5W-30, 10W-30,
5W-30, 10W-30) (5W-40) 5W-40
Supreme Synthetic Motor Oil SM GF-4 A3/B3, B4 5W-20, 5W-30, 10W-30, 5W-40
(5W-20, 5W-30, 10W-30) (5W-40)
22 www.noln.net
P R E S E N T E D B Y
NOLN EXCLUSIVE: 2 0 1 0 S P E C I A LT Y M O T O R O I L G U I D E
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CITGO PETROLEUM
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Job info Approvals Fonts
Client PENNZOIL Print Producer Thomson, Doug Fonts:
Job # 01-16800-179 Account Mgr Thornton, Sean Agenda (Medium, Light), Helvetica Neue (37
Prefix 75582 Art Director Sancricca, Greg Thin Condensed, 67 Medium Condensed),
Trim 9” x 1” Copywriter Levy, George Helvetica (Black Condensed)
Specialty/Synthetic Oils
BleedOffered: 9.25” x 1.125” API Specs Met:TrafficILSAC SpecsJaffe,Met:
Lauren ACEA Specs Met: Grades Available:
Live 8.5” x 0.75” Art Producer Lyons-Urbanek, Kathy Link Name:
CITGO SuperGard Synthetic
Line Screen 300 dpi SM, CF Scale GF-4 None — 75582_PZ0-081.tif0W-20, 5W-20,
(CMYK; 300 5W-30,
ppi; 100%)
Product Code 000 - Pennzoil Proof # 3 10W-30
Unit Magazine Used Swatches:
CITGO SuperGard UltraLife
Caption Nothing keeps yourSL
engine... GF-3 — Cyan, 5W-30, 10W-30,
Magenta, Yellow, 10W-40
Black
Mystik JT-8 Premium Gasoline Synthetic SM, CF GF-4 — 0W-20, 5W-20, 5W-30
CONOCOPHILLIPS LUBRICANTS
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Kendall GT-1 High Performance SM, SL GF-4 — 5W-20, 5W-30, 10W-30
Synthetic Blend Motor Oil with Liquid
Titanium
Kendall GT-1 Full Synthetic Motor Oil SM, SL (0W-20) GF-4 — 0W-20, 5W-20, 5W-30,
with Liquid Titanium SM, SL, CF 10W-30
(5W-20, 5W-30, 10W-30)
Kendall GT-1 Full Synthetic Motor Oil SM, CF — A3/B3-04; A3/B4-04 5W-40
(European Formula)
Kendall GT-1 High Mileage Synthetic SM, SL, SJ GF-4 — 5W-20, 5W-30, 10W-30,
Blend Motor Oil with Liquid Titanium (5W-20, 5W-30, 10W-30) 10W-40
Kendall GT-1 Ultimate Synthetic Motor SM, CF GF-4 A1-02 (5W-30) 5W-30, 10W-30
Oil
Kendall GT-1 Diesel Motor Oil with CJ-4, CI-4, CI-4+ — A3-02, B3-98 15W-40
Liquid Titanium CH-4, CG-4, SM
76 Super Synthetic Blend Motor Oil SM, SL GF-4 — 5W-20, 5W-30, 10W-30
Conoco Super All Season Synthetic SM, SL GF-4 — 5W-20, 5W-30, 10W-30
Blend Motor Oil
24 www.noln.net
YOUR REPUTATION RIDES ON
RECOMMENDING THE RIGHT OIL.
NOLN EXCLUSIVE: 2 0 1 0 SFS:8.5”
P E C I A LT Y M O T O R O I L G U I D E
75583_PNZ_PZ0-082_083.indd 1
F:9”
EXXONMOBIL PZ0-082/SP5
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Mobil 1 SM GF-4 A1/B1 0W-40, 5W-20, 5W-30,
(0W-20, 0W-30, 5W-20, (5W-20, 5W-30, 10W-30) 5W-50, 10W-30, 15W-50
5W-30, 10W-30) A3/B3 & A3/B4
(0W-40, 5W-50)
A5/B5 (5W-30, 10W-30)
Mobil 1 Advanced Fuel Economy SM GF-4 A1/B1 0W-20, 0W-30
Mobil 1 Extended Performance SM GF-4 A1/B1, A5/B5 5W-20, 5W-30, 10W-30
(5W-30, 10W-30)
Specialty/Synthetic Oils Offered: API Specs ILSAC Specs Met: ACEA Specs Met: Grades Available:
G-Oil Bio-Based Synthetic SM — — 5W-30
HICKS OIL
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Venom Full Synthetic SM GF-4 (5W-20, 5W-30, 10W-30) — 0W-20, 5W-20, 5W-30, 10W-30
314.525.2568
26 www.noln.net
All motor oils are not the same. Get the facts on p. 25 or at motoroilmatters.org
5-6
LUCAS OIL PRODUCTS Prepared by:
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Job info Approvals Fonts
Client PENNZOIL Print Producer Thomson, Doug Fonts:
Job # 01-16800-179 Account Mgr Thornton, Sean EurostileExtended (Black), Helvetica Neue (47
Prefix
Specialty/Synthetic Oils Offered:75583 API Specs
Art Director
Met: ILSAC
Sancricca, Greg
Specs Met: ACEA
Light Condensed), Grades
Specs Met:
Helvetica Available:
(Medium)
Trim 18” x 1” Copywriter Levy, George
Lucas Synthetic Bleed 18.25” x 1.125” SM, CF TrafficGF-4 (5W-30,
Jaffe, Lauren
10W-30) A3 (5W-30,Link Name:
5W-40)
5W-30, 10W-30, 5W-40,
Live 17.5” x 0.75” Art Producer Lyons-Urbanek, Kathy 75583_PNZ_10_060_UU_4CSWOP.tif
5W-50 (CMYK; 300
Line Screen 300 dpi Scale None B3 (10W-30,ppi;
5W-40)
100%)
Product Code 000 - Pennzoil Proof # 3 B4 (10W-30, 5W-50)
Unit Magazine Used Swatches:
Caption Nothing keeps your engine... Cyan, Magenta, Yellow, Black
PureGreen Supreme Motor Oil SM GF-4 (5W-20, 5W-30, 10W-30) — 5W-20, 5W-30, 10W-30,
15W-40
800.430.6252
847.559.2036
ROYAL PURPLE
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Royal Purple Synthetic Motor Oil SL (5W-20, 5W-30, 10W-30) — A3/B3 (0W-40, 5W-40) 0W-40, 5W-20, 5W-30,
SM (0W-40, 5W-40) 10W-30, 5W-40, 10W-40,
CI-4, SN (10W-30, 10W-40) 15W-40
CJ-4, SM (15W-40)
888.382.6300
July 2010 27
NEW PENNZOIL ULTRA.™ P R E S E N T E D B Y
SAFETY-KLEEN
Prepared by:
75582_PZ_Banners.inddAPI Specs Met:
Specialty/Synthetic Oils Offered: ILSAC Specs Met: ACEA Specs Met: Southfi eld, MI
Grades • 248.354.9700
Available:
Saved at: 6-16-2010 7:28 PM
EcoPower Motor Oil From: hyuhas_G5_06053 by Heather
— Yuhas / Marc DeCubber Printed
5W-20, 5W-30, At
10W-30, 100%
15W-40
SM, SN GF-4*
Job info Approvals
(5W-20, 5W-30, 10W-30) (5W-20, 5W-30, 10W-30) Fonts
Client PENNZOIL Print Producer Thomson, Doug Fonts:
Job # 01-16800-179 CJ-4, SM Account Mgr Thornton,
*Exceeds the engine protection Agenda (Medium), Helvetica (Black Condensed)
Sean
Prefix 75582 (15W-40) Art Director Sancricca, Gregof ILSAC GF-5
requirements
Trim 9” x 1” Copywriter Levy, George Link Name:
Bleed 9.25” x 1.125” Traffic 800.669.5740
Jaffe, Lauren 75582_PZ0-079.tif (CMYK; 300 ppi; 100%)
Live 8.5” x 0.75” Art Producer Lyons-Urbanek, Kathy
Line Screen 300 dpi Scale None Used Swatches:
Product Code 000 - Pennzoil Proof # 3 Cyan, Magenta, Yellow, Black
Unit
Caption
Magazine
Nothing keeps your engine... SERVICE PRO
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Service Pro Full Synthetic Motor Oil SM GF-4 — 0W-20, 5W-20, 5W-30,
(0W-20, 5W-20, 10W-30, 5W-40
5W-30, 10W-30)
Service Pro Synthetic Blend Motor Oil SM GF-4 — 5W-20, 5W-30, 10W-30
28 www.noln.net
CUSTOMERS HAVE QUESTIONS. P R E S E N T E D B Y
NOLN EXCLUSIVE: 2 0 1 0 S P E C I A LT Y M O T O R O I L G U I D E
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SHELL LUBRICANTS
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Job info Approvals Fonts
Client PENNZOIL Print Producer Thomson, Doug Fonts:
Specialty/Synthetic Oils
Job #Offered: 01-16800-179 API Specs Met:Account
ILSAC
Mgr Specs Met: Sean ACEA Specs
Thornton, Met:(Medium, Light),
Agenda Grades Available:
Helvetica Neue (37
Prefix 75582 Art Director Sancricca, Greg Thin Condensed, 67 Medium Condensed),
Pennzoil Gold Synthetic
Trim
Blend 9” x 1”
SN GF-4*
Copywriter Levy, George
— 5W-30
Helvetica (Black Condensed)
Bleed 9.25” x 1.125” Traffic Jaffe, Lauren
Pennzoil High Mileage
Live Vehicle 8.5” x 0.75” SN GF-4*
Art Producer —
Lyons-Urbanek, Kathy Link Name: 5W-20, 5W-30, 10W-30,
Line Screen 300 dpi Scale(5W-20, 5W-30,None
10W-30) 75582_PZ0-080.tif 10W-40
(CMYK; 300 ppi; 100%)
Product Code 000 - Pennzoil Proof # 3
Pennzoil Platinum Unit Magazine SN, SL, CF GF-4* (0W-20, 5W-20, C3, A3/B4-04, Used Swatches: 0W-20, 5W-20, 5W-30,
Caption Nothing keeps your engine... 5W-30, 10W-30) A3/B3-04, C3-04,
Cyan, 10W-30,Yellow,
Magenta, 5W-50 Black
A3/B4-04
Pennzoil Ultra Class Synthetic SM, SL, SJ GF-4* A3/B3/B4 5W-20, 5W-30, 10W-30,
(5W-20, 5W-30, 10W-30) 5W-40, 10W-60
Quaker State Ultimate Durability SM GF-4 (0W-20, 5W-20, A1 (0W-20, 5W-20) 0W-20, 5W-20, 5W-30,
5W-30, 10W-30) A5 (5W-30, 10W-30) 10W-30, 5W-40, 5W-50,
A3 (5W-50) 10W-60
A3/B4, A3/B3
(5W-40, 10W-60)
Shell Rotella T Single Grade Oil SH, SJ, — — 10W-20, 10W-30, 10W-40,
CF-4 10W-50
(10W-20, 10W-30,
10W-40)
CF-2
(10W-30, 10W-40,
10W-50)
CF
Shell Rotella T Triple Protection SM, SL, SJ, SH, — E9, E7 (15W-40) 10W-30, 15W-40
CJ-4, CI-4+,
CI-4, CH-4, CF
Shell Rotella T3 Energized Protection SM, SL, — E9, E7 (15W-40) 10W-30, 15W-40
CJ-4, CI-4+,
CI-4, CH-4, CF
800.BESTOIL www.pennzoil.com www.quakerstate.com For more information, see ads pages 21, 23 & 25.
30 www.noln.net
CURRENT STANDARD* PENNZOIL ULTRA™
*Pistons from standard V6 engine in ASTM Sequence IIIG test.
Quartz 9000 Future SM (0W-20) GF-4 (0W-20) A5/B5 (5W-30) 0W-20, 5W-30
SL, CF (5W-30)
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
MAG 1 Full Synthetic Motor Oil SM GF-4 — 0W-20, 5W-20, 5W-30,
10W-30
UNIVERSAL LUBRICANTS
Specialty/Synthetic Oils Offered: API Specs Met: ILSAC Specs Met: ACEA Specs Met: Grades Available:
Universal Eco Ultra Syn Blend SM GF-4 — 5W-20, 5W-30, 10W-30,
(5W-20, 5W-30, 10W-30) (5W-20, 5W-30, 10W-30) 15W-40
CJ-4 (15W-40)
Universal Eco Ultra Synthetic SM GF-4 — 0W-20
800.444.6457
32 www.noln.net
NEW PENNZOIL ULTRA.™ NOTHING KEEPS P R E S E N T E D B Y
July 2010 33